it was not ey to get into this expo. in order to be a contributor you d to basically have core focus on aly, innovation and be a leader in the category.ot rwise food and beverages could not get in. >> these items we're looking , any rhyme or reason these are the best. >> we were looking for three things, looking for them to be sand-new. you have notn any of these products before. we wanted thembe trendy. food bloggers talking about them, a overinstagram. we wanted to make sure they were good for you and great tasting. sometimes you get nutrition but they are not delicious. >> hard toelieve there are foods we haven't experienced. >> it was a really high bar. >> i just stuck my finger in here and it's pretty good. >> this is awesome. faba butter, a replacement for margarine in your frig. 90 calories per serving. you're saving 10 calories. what's neties liqui at the