dual action shines and whitens over 2 shades more than a leading whitening toothpaste. and whiten even more, with optic white mouthwash and the whole colgate optic white line. made gluten-free cereals in a bunch of yummy flavors. like cinnamon chex, honey nut chex, and chocolate chex... we're in cereal heaven. so thanks. from the mcgregors, 'cause we love chex.