and media super bowl ads. denny for many dollars for 30 seconds. -- spending the $4 million for 30 seconds. is it worth it? we will kick off with what everybody is talking about. could it be? a break for the microsoft ceo? the board is prepared to name satya nadella as the ceo. he has been running the cloud business. >> satya nadella, responsible for building and running the company's computing platforms, developer tools, and cloud services. >> they had to go where they felt the person would take microsoft into the future. that is the cloud and the third platform. that is what we are seeing here. i think it's a bit of a safe bet, but i also think it is an acknowledgment that microsoft is not going to be the company that we have known them to be in the past. >> the challenge is making the transition from microsoft of the past to microsoft of the future. >> what microsoft is struggling with is a post-pc world. their entire business has been developed on the back of windows. microsoft office, a dominant product.

also the axe peace ad. >> the one i remember is the chevrolet ad about cancer. >> that was a great adually remember that ad. >> also the veterans ad with budweiser was a great one, too. >> what was your favorite. >> i had the chevrolet cancer one. it's hard to pick out my absolute favorite. that was the best serious ad. >> people like ads where there's a cause. it resonates emotionally in the minds of the consumer, has lasting recall. >> miles, thank you very much. >> pleasure. >> we'll be back in just a little bill. >>> ron wyden, i believe you know him. >> i do. >> he'll be coming up on "squawk box." hope you will be, too. back right after this. e others . tdd#: 1-800-345-2550 ...you see opportunities. tdd#: 1-800-345-2550 at schwab, we're here to help tdd#: 1-800-345-2550 turn inspiration into action. tdd#: 1-800-345-2550 we have intuitive platforms tdd#: 1-800-345-2550 to help you discover what's trending. tdd#: 1-800-345-2550 and seasoned market experts to help sharpen your instincts. tdd#: 1-800-345-2550 so you can take charge tdd#: 1-800-345-2550 of your trading. cozy or cool "

ad.ame was over efarly on, maybe with the first snap. >> calling it the superbore. >> 12 seconds. and hitting. they don't throw to sherman -- i am a huge richard sherman fan -- what was weird, peyton never looked right and the seahawks i fell like i was in seattle. couldn't hear a thing when peyton was taking the snap. carl, it was a no-show. >> it was, it was. we kick off a busy first week of february. janet yellen's sworn in as fed chair, as we speak. earnings to come. a jobs number on friday. ten-year yield hit its lowest since november friday. currently around 2.67. asia traded lower on the weakening china services pmi. futures, in the green, after a rough january. as the nikkei enters correction territory, are we in for yet another rough month? as we said, yellen's being sworn in. we'll discuss challenges for her and the fed. >>> is joseph a. banks hanging up on men's warehouse. feels like. in talks to buy eddie bowauer. >> it was blood, sweat, tears at metlife stadium. congratulatio

the bud light ad tried really hard to do that. indeed, i saw the ad before it went on the air.ople had that experience very moody think with using social media in the best way? >> some of the previews of the ads were the best. i thought the three minute preview was that her than the actual super bowl ad. there are techniques to get a conversation going during the event and before the event. across the board we saw innovations we have never seen before. >> what about j.c. penney and the drunk tweet? >> i knew that would come up. it was not the most profound message possible, but they did something interesting and pushed the limit. >> it wasn't just a matter of throwing was trying to get up twitter addresses, but it was was trying to get people from that tv and get more time with them. does the multiplier work in advertising? >> i think it does. i was live tweeting and got tweets back from wonderful pistachios and go daddy. >> are people shopping at jcpenney because of the drunk tweets? or are people just talking about j.c. penney? >> it is hard to get attention and i think atten

as they are for the ad to run. >> i shared the puppy ad.cebook. >> yo >> you have to say it on facebook and twitter. if you don't identify the brand you know terribly well, just so long as it gets shared and tweeted up. >> is this the most fun you have all year? >> oh definitely. >> keep in mind you get the puppy bowl coming up. lots and lots of puppies running around. >> i'm really allergic, that's the only joy i get, is watching them on tv. >> what's the one you are favorite? >> the don cheadle ad with the llama. >> i really love the doberwala. i think it's for audi. going you are making the point, you don't remember -- >> my password is going to be super bowl. >> sam fieldman peter shankman. great to have you back. have a good weekend, the show may be over but the conversation continues find us on twitter @ajconsiderthis see you next time. have a great weekend. >> the chris christie scandal after an old friend tells a different story about the bridge controversy. >> recovering from his wounds, an activist tells how he was beaten and tort

i thought the bud light ad really showed the problem with so many super bowl ad where it was piles of spent because they were going to buy an ad and they thought they had to do something stupendous. i don't think that told a great story about the brand. it was just so contrived -- >> is it the ian is up for whatever ad? in the end arnold schwarzenegger shows up and they're playing table tennis? >> i thought that a lot of the ads didn't take the opportunity. there are a couple opportunities to introduce a new brand. i thought the maserati ad did a terrific job introducing a brand, making people think of something different and taking advantage of a big stage without acknowledging the stage itself. >> we do agree on one thing because i liked that one too. let's take a listen. >> they have always been here. lumbering in the schoolyards, limping through the -- >> it was like a short film. >> it had me thinking of the david and goliath book. it was that fantasy or notion. i thought that tapped into that really well. it took a moment to introduce a brand in a very big way. >> we are not exp

what's your reaction to this ad?y advertiser, cheerios, featured an inner racial family in its ad and this is just natural who we are as a country. there was a lot of negative reaction on twitter as there was to the cheerios ad, so i guess that also is to be expected. >> i want to shift gears because this got negative reaction as well. j.c. penney took a very different approach. it almost appeared like someone was drunk tweeting, right? >> that's right. >> they didn't have an ad but they took to twitter and we're talking about it today. here's one of them, i think this one says, who knew this was going to be a base ball game. another tweet, and tough down seed hawks, is seattle going to run away with this? yeah, i don't know what was happening with the fingers there, but kia took the bait and tweeted, hey, j.c. penney, need a designated driver? and d tooritos tweeted slow dow j.c. penney. the joke was on them, right? >> it was a promotion for their olympics mittens. >> do you buy that? >> i do because they had the pi

reporter ad libs reporter ad libs weather ad libs ,, mallicoat. and i'm michelle griego.time is 6-- developing this morning.. ts storm is affecting this morning's commute. we ve got team coverage on the weather.. kiet do is in the santa cruz mountains. roberta gonzalez is in the h bay. cate cauguiran is in dy city. but first let's checkn with meteorlogist lawrence karnow. pause for weather!! pause f weather!! pause for traffic!! pause f traffic!! lucky drive... in marin couy is known for flooding... let's go to roberta gonzaleo is there live... checking out the current conditions. i'm cc live in daly city whe drivers haven't exactly heed warnings to go slow in thest conditions. we've seen drivs zoom by on the way to freews drivers should really be exa vigilant on the road this morning. were seeing ponding...and standing wate major commute areas. we've already heard of a number of accidents across the bay ar vo: here at 280 just south serramonte blvd two lanes oe freeway were blocked becaus an accident a few hours agou can see here this suv flipp over near the center divid

he's been on the receiving side of some of those ads. are you surprised by how much money there has been this early this negative? >> there's no question, chris. it's, you know, it's unprecedented to have that, over $1 million buy. you're talking 9 1/2 months from an election. so if you have a $1 million buy now, imagine those buys are going to continue for the next nine months they're going to continue to get hammered by these ads, and quite frankly the information they're putting out is, well, this complete misinformation and sometimes outright lies and it's very difficult to try to counter that unless you have a million dollars, yourself, to counter it. >> you know, it occurred to me, i was sitting in my office today watching ad after ad from americans for prosperity, almost all about obamacare. a light bulb went off. if these ads had been running around the country for two years. spent a bunch of money in 2013. it has to have an effect on how the law, itself, is being perceived by people. there is so much negative advertising about t

that would eventually mean no ads for regular soda, but ads for mineral water would be okay. no ads for chocolate bars but light popcorn would be fine. no ads for donuts but ads for contra-nolgranola bars instead. >> the average child watches thousands of food advertisements each year and 86% of these ads are pore products loaded with sugar, fat and salt and by contrast our kids see one ad a week for healthy products like water, fruits and vegetables. >> public schools and half of america's private schools would have to follow the rules. people would have 60 days to comment on the proposal. and comments like coca-cola and pepsi said they're on board with this propose and said this is the next logical step. >> isn't it true that the schools get a lot of money to put up the ads at the vending machines. >> it is true. a lot of money is being spent. the agriculture department said in $2,009,150,000,000 was spent on marketing on food for kids. and most of that was on drinks. but only one-third of schools say they make money off those ads and they would not have to cut back much on

why was that ad banned?he most memorable sunday commercial, super bowl commercials. i will tell you my all time favorite. joe theismann says i need a little help on my football throwing. he will join us and we will go outside for a little lowing lesson. and we will also have a showdown because i have been right and he has been wrong the last six games. don't wait for presidents' day to save on a new mattress. sleep train's presidents' day sale is on now. save up to $500 on beautyrest and posturepedic. get a sealy queen set for just $399. even get 3 years interest-free financing on tempur-pedic. plus, free delivery, set-up, and removal of your old set. keep more presidents in your wallet. sleep train's presidents' day sale is on now. superior service, best selection, lowest price, guaranteed. ♪ sleep train ♪ your ticket to a better night's sleep ♪ and here we are on super bowl boulevard in new york city. everybody is gearing up for the big game and the commercials are starting to leak. you won't see all of th

the best creative, the best people on the ads.is not something you see 2:00 in the morning, for late night infomercial. this is the super bowl. if you have a creative bone in your body you want to see what they do. >> we've talked animals, celebrities, let's talkself. this year it looks like they have toned it down. what about go daddy. they have toned it down. this year they've gone much softer. oh, there, you know, still -- >> it was a smart move because not only are they toning it down is? you know what use go daddy and everybody will flock to your modify. >> there was a little bit of sex in the john stamos commercial too. but it ends up calming down very quickly when his co-stars from full house -- but sex not a big part of the super bowl ads. >> i think a lot of the brands we are associating with sexy contend are tired of being associated with sexy content, taking a ding from social groups,. >> this is the 10th anniversary of breast gate of the janet jackson issue, people are waiting to write the letters, pen in hand. >> let'

of course, the now infamous half time ad for turbotax. what is that?ose people are even accountants. so can someone please explain what exactly is the problem with a group of attractive immigrants singing a beloved american song in their native languages? >> i think biggest issue here is, there are a lot of people unfortunately are coming to america now, not assimilating. >> assimilating? they're singing america the beautiful while drinking coca-cola. how much more american assimilation can they have? maybe if they were open carrying a gun shaped like jesus while losing a bald eagle strapped on [bleep] apple pie. but for god's sake, what else? you know, all these self appointed patriots who are complaining about the different nationalities in that ad had ancestors who came themselves, europe mostly, most early european immigrants clung to native tongues longer than comfort for the zenophobes will their time. this will refresh your memory ♪-beautiful for spacious skies ♪ foreign language ♪ ♪ america ♪ america ♪ and crown thy good ♪ with brotherhood ♪ ♪

they made $7 billion in ad revenue.ershoot the mark getting ads out there that weren't there. i think facebook would tell you the system is not perfect and we are working to address it. i think they are. but to jon's point, how much of a priority that is in the ad system and for its citizenship is a thing that will show us this adolescent company, here's what they're really made of. >> which brings me to the are they too big? have they not put enough personnel and enough resources in that particular area? >> i think this is kind of like security. if you plan it the right way up front, you can make something pretty secure but it's very difficult to retrofit something afterwards and make it more secure. in this sense, the ad system, they have to look at it and see are we able to police it, are we correctly getting these ad segments defined and labeled on the way in so we can make sure we get the outcomes we want on the end, that teens aren't exposed to the wrong kinds of ads. if they have done a really good engineering jo

and ad-libbing.e really hasn't had the opportunity to do a lot of that with this because i just don't think the crowds have been there with him for the most part in these types of events. >> let's talk a little about the response from christie's team regarding david wildstein and his attorney's statement that there is evidence that christie knew about the lane closures. the counter from christie's team and the memo is essentially a laundry list of things that wildstein allegedly did while in high school, as a 16-year-old they point out. he sued over a local school board election, they say he was publicly accused by his high school social studies teacher of deceptive behavior. the list goes on i think what some would call strange details at a time when we know the intensity of this investigation at its height and you're bringing up something someone did when they were 16 years old. >> i think that they obviously decided to throw the kitchen sink into this. and what exactly the strategy was behind that

>> it's not -- the ad is not for everybody.ve the ad, so -- some people like it, some people don't. >> all right. well, jamie, it's good to talk to you. i will say this. it is great tv, watching that ad. i couldn't believe what i was watching at first. jamie casino, thanks for being with us. >> thank you so much. >> "around the world" starts >> "around the world" starts right now. -- captions by vitac -- www.vitac.com >>> welcome to "around the world" i'm suzanne malveaux. >> i'm michael holmes. thanks for your company. just two days to go before the olympic games. the winter olympics begin as a suspected terror master mind killed by police. >>> u.s. warships taking place in the black sea. hotels built for the olympics that are now open but unfinished. >> yeah, unbelievable, isn't it? we're bringing you new developments on all fronts today as the olympic torch arrives in sochi. it arrives amid concerns about russia's readiness for 6 million athletes and tens of thousands of spectatorsro

they want to go from a place where advertisers are going to a site, including banner ads and text ads to a place where they are putting meaningful content on the side that is relevant to you and they get paid for that. they are paying for that. >> and it is unique content. >> and it is unique. model,ort of a new news if you will. it is like a newspaper making money in a new way. >> and they are quite active about soliciting that content from us. i wonder how much work it requires on their part to keep that engine going. >> you would probably know that better than i would. they do want it to be premium content and unique. they want people who are writing for linkedin to be writing for linked in. are notcontext, they making articles from the web and putting them in front of you. they are doing that as well, but this is something where people would come to linkedin specifically to hear from these voices. >> what do you think about the right acquisition? >> who knows? there are a lot of acquisitions going on. there is a general notion that only after a bubble pops will you know about the

so we're seeing ads coming earlier. we're seeing more ads running earlier. at this point in january, we've already had 9,500 ads run in 23 states. if you go back to 2010, the last midterm election, 6,000 ads were run in 13 states. so more money and coming earlier. gwen: so jeanne, does that mean we're paying -- it's because -- these ads are candidate specific or they're issue ecific? are they being paid for by these groups you're talking about? or is it just everyone spending the regular money earlier? >> no. they are definitely new players on the block. and it's a mix. there are certain -- the billionaire groups that you referred to are specific issues. stires group, next gen, wants to raise $100 million. gwen: tom sire. climate change and kill keystone. and if you looked at some of the early advertising in kentucky, then those down there, little super pacs and that's about the mitch mcconnell race and they're running ads about the candidates and so it's both. >> and one of the things about the silicon valley boom, and not just silicon valley, we've created

cate ad libs kiet ad libs roberta ad libs pause for weather!! pause f weather!!ck on our morning commute kpix five's cate cauguiran kpix five's cate cauguiran out in

that's code word for we've got at love money and we'll run ads about anything we want to run ads about. i continue the column. were this an ad for stainmaster carpet, a koch product, federal strailt trade mission guidelines would require the ad to disclose that the person in such an advertisement are not actual consumers, close quote, from the fths. moreover, the ftc would require them to demonstrate these results are -- would require them to either demonstrate that these are results of obamacare are typical or make clear in the ad they are not. needless to say the ad meets none of these requirements thereby conforming to the legal definition of false advertising. not all koch ads feature actors. even those with real people who were not necessarily factual. witness the attack on representative gary peters, democrat of michigan, who, by the way, is running for the senate in a koch-funded ad featuring a michigan leukemia patient. everyone sympathizes with her struggle, as they should. but neither her bravery nor her suffering makes the word she utters true. they aren't. in the ad the pat

. >> event though the economy has been growing for four years now and we've been adding jobs for , what's still y true is those at the top of the economic pyramid are doing better than ever but the average americans' salaries haven't his than a very long time. gwen: let's begin with january jobs report. >> there was news in it for everybody. on the good side, the unemployment rate fell, down to 6.6%, and we gained jobs, 113,000, but that was fewer than we had hoped to get and were forecast to get and we sll, as the president said, don't have any real wage growth. inflation was about the same last year as salary increases, same last month. we're stuck in an economy where workers aren't getting ahead. gwen: if you're the congress and president, what flashing light do we see? >> i think it's a yellow. it says caution. we need more help probably. it would be great if the economy had reached a point where it was growing faster and we've seen better growth numbers in the last couple of quarters and congress can say we can step out of the way and think about other things. still 113,000 jobs a mo

you can check out the ads on kron4.com. for the top ten super bowl ads to watch for. on the home page. >>> seahawks fans are pulling out all of the stops to show support for the team. issaquah changed its name for a day. it will be called 12-saquah. it is the ultimate way of saying that the city is all in for the seahawks. the seahawks taking on the broncos at 3:30 this afternoon in new jersey. >>> and here on kron 4 news weekend, we're getting into the spirit as well. all of us making our picks. and who do you think is going to win the game? why don't you give us your predictions on facebook or tweet to us and we will see who comes out victorious. >>> much more ahead for you on kron 4 news this weekend. rainy conditions as we peek out at the bay bridge this morning. be careful as you hit the roadways this soggy sunday morning. we'll be right back. for over 60,000 california foster children, nights can feel long and lonely. i miss my sister. i miss my old school. i miss my room. i don't want special treatment. i just wanna feel normal. to help, sleep train is collecti

thanks for walking us through some of the ads.return to the tweet of the day which comes from "the washington post." "bob dylan did a great chrysler ad. so did clint eastwood. will dylan be asked to sit in the republican national convention?" the camera. ah, actually i think my eyes might ha... next! digital insurance id cards. just a tap away on the geico app. could save you fifteen percent or more on car insurance. everybody knows that. well, did you know that when a tree falls in the forest and no one's around, it does make a sound? ohhh...ugh. geico. little help here. i prefer today. [ female announcer ] new clairol age defy color collection. with our best breakthrough gray coverage. lustrous, radiant color that looks 10 years younger. today. [ female announcer ] new age defy color from clairol. peace of mind is important when so we provide it services you bucan rely on. with centurylink as your trusted it partner, you'll experience reliable uptime for the network and services you depend on. multi-layered security solutions ke

the reason i think and i'm suggesting adding the word cultural, and i'm going to suggest adding it down here, too, this term is a category protection and currency in preservation planning for the last 25 years at least. cultural landscapes can be added as eligible landmarks, so to speak, to the national register, and was -- the identification of the term cultural landscape, you have a very he broad opportunity to look at both the natural historic resources as well as physical. and i'm going to -- make the policy landscape back down to policy 1.13. the sentence that begins "prior to any proposed project that involves the alteration, replacement or other changes to any of these historic resources" -- and i want to clarify these are physical as well as natural -- "the city should evaluate whether a comprehensive survey is warranted." and i want to just pull out this word comprehensive survey because what i would think would be important, it's not just the survey. that a cultural landscape analysis be considered to identify resources. and the reason i'm bringing up cultural landscape analys

the coke ad.hen we've seen these families, a gay couple and their daughter, make it the first time a gay family was included in the super bowl, according to glad. this was coke. >> of course it got toxic tweets from people. every time some racist tweets about this, coke gets its wings because that was another commercial. >> i used to get caught in looking at these as a strictly economic proposition. then a buddy of mine in the business said, no, you have to realize it's about your brand being cool or cool with some kind of an edge so that when they go and buy, coke is now identified with a theme that they hope is attaching significance. >> the people online criticizing it and the raiscists and all of this, they're going to be gone. the people it resonated this will be the ones that buy the product. >> and if you have something new, 1984 i think was the best commercial of all time for apple because it really did revolutionize the world. a soda brand or sneaker is not going to revolutionize the worl

if facebook is not going to add ads, why buy it? >> we all know the position of mark zuckerberg, emily. he seemed reluctant to bring advertising to that facebook platform. his reluctance to saturate facebook with ads and make people feel like that platform is less relevant. when they acquired instagram, he said, give instagram some time, let it breathe. a lot of people looking at the growth of the facebook business, in terms of dollars and cents, would say they are doing a pretty darn good job of finding ways to generate revenue. it should come as no surprise that they would despite paying $16 billion, they would say we are not embedded in a position where we need our new acquisition to be thinking about that. the key, and connecting with a billion people, whatsapp being on that road, seems to be the key indicator of that. >> jon erlichman, thank you so much for breaking it down. we have a special roundtable joining us to discuss the $16 billion. that is what facebook has agreed to pay whatsapp in cash and stock. gentlemen, thank yo

i want to watch the ads.s over at 10:30 and i was still watching ads at 3:30 the in the morning. >>> thank you. >>> and the new allegations of woody allen's adopted daughter and why she's calling out other famous names. that's ahead on "cbs this morning." ♪ ♪ ♪ i think the sun might be shining ♪ ♪ just a little more bright ♪ ♪ ♪ ♪ i think the stars might be hanging ♪ ♪ just a little more high ♪ ♪ ♪ ♪ come on, love ♪ ♪ a new day is calling, and it feels so right ♪ [ female announcer ] with ingredients like roasted hazelnuts skim milk and cocoa, there's a whole lot of happy in every jar of nutella. spread the happy. [ female announcer ] late night? crazy morning. try new olay fresh effects everything off wipes to remove makeup. and bright on schedule eye roller to instantly de-puff. for instant beauty sleep no sleep required. new fresh effects from olay. i quit smoking. i've quit for 75 days. 15 days, but not in a row. for the first time, you can use nicorette... even if you slip up... so you can reach your goa

ads or even ketchup versus mayo?can tell the fact thaw purchased heinz ketchup in the past six months and send you a message. i know you make over $200,000 a year and credit score is 750. so you will get a credit card ad. i know what kind of car you drive. some of this is debated for a while but actually real and happening right now. gerri: mike, you see this in other parts of our life where you get targeting ads all the time. >> right. gerri: but not on television. technically how does it work? how do you get that into my tv set? >> it is fairly simple. there has been software installed into cable boxes or head end of about 42 million houueholds in the united states. gerri: if you're a cable subscriber. >> if you're cable, satellite subscriber you have to have a box. there has been software installed in those boxes which now allow the ability to insert an ad targeted to that particular household. gerri: so it is all there already? >> it is all there in about 40% of u.s. tv households. gerri: wow, shocking. what is i

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those ads were not appropriate. they should not have been part of my campaign when i ran against you. i fully intend, in any future campaigns in which i'm involved, to be much more sensitive to the impact of such tactics. i hope you will accept this heartfelt apology in the spirit in which it is made. sincerely, chris christie. well, the spirit in which that apology was made is that it was legally required of chris christie after he was sued over those ads and he had to settle the lawsuit. mr. christie ran those, the ads with a false claim about his opponents being under investigation by the county prosecutor. he ran those ads when he was making his first run for public office. you can see how young he is there. in 1994. in morris county, new jersey. that claim that he made in those ads was totally false. the people he was running against were not under criminal investigation. but the ads worked anyway and chris christie won that race. he won that seat on the county mission. the freeholder seat. when he got sued ove

second ads. >> less jobs. even the response of you have the opportunity to choose more does not refute that. however you nuance it, there is no intelligent, smart, 30-second rebuttal to that. this is a huge, huge win. >> okay, so -- >> and, mika, the bigger problem is about an issue that democrats have always been uncomfortable running on. i say democrats. congressional democrats have never liked to go home and campaign on the affordable care act. now this on top of -- >> because it's an acknowledgement of exactly how it's going to play out over the years is very hard to pin down overs long term because it may cut health care costs in e.r.s and other ways. it may balance out flp's also, sam, another way to look at this headline and see it could be a tad bit misleading. >> yeah. i don't dispute anything that's been said on the panel at all. i think it's politically problematic from the headline. if you look at the issue, what they're saying is the employee will have more personal choices and freedoms going forw

he was adorable in the ad.ppened next. >> mm-hmm. >> speaking of million bucks. first of all, joe namath looked like a million bucks last night. we have yet to discuss the coat. >> wow. >> i think that joe namath's coat had a twitter account in five seconds. amazing. >> if that long. >>> and also, more germane to the topic, we're giving away $1 million today to the winner of the doritos ad challenge. who will take home a cool mill? you'll find out. >> we're giving it away? >> right here. >>> and ahead, dylan farrow's emotional statement about what happened with her father 20 years ago. woodley allen. hollywood reacts. >>> and this first half hour, though, we're going to talk about the super bowl champ, the winning quarterback, russell wilson. he led them to their first championship in only his second season in the nfl out of wisconsin. i asked him if he was able to get any sleep at all. >> there's no time to sleep. no time last night. there's still people partying in our hotel right now. just an amazing moment

why do we preview ads? of dollars to have their ads in the super bowl, and we give it away for free like dumb hookers. why don't we preview of our ads? william debane, he's got a great ad coming out. a catheter ad coming out that's too hot for cnbc. why don't we do those ads? >> we could, but it was fun. that looked pretty effective? >> it looks like what we heard about greg's basement on a saturday night. did they film it there for free, too? >> yes, but they won't remember anything because they were drugged. >> bob, your thoughts? >> there's a series called car wash, and that reminded me a lot of it. not that i watch it a lot. i don't think it's much. if you like dogs and unicorns, that's all right. that dude -- anyway. that's the best part. >> carmen electra. >> i think that's what they were going for. >> your thoughts? >> i like it. you have everything you could possibly want in a commercial. pets, a man in a hamburger, a guy getting hit in the you know what, and a beautiful woman. i had volkswagens my

chevrolet's ad promoted the american cancer society.nsors general motors did not release its commercials before the game. the same went for chrysler which brought out some star power for its second half ad. >> we will build your car. >> reporter: chrysler is always one to watch in the big game. you know, in past years they featured eminem, clint eastwood. last year they did the paul harvey farmer spot, which was fantastic. and this year they did not disappoint with bob dylan of all people. >> reporter: getting laugh was still important to other sponsors. >> you might want to hold onto those doughnuts. >> reporter: tim tebow started in two commercials for t-mobile poking fun at his time spent looking for a new nfl job. >> hello, gnuman. >> reporter: the seinfeld reunion promoted his new show, and radio shack did a throwback to another decade with its spot in the first half. >> the '80s called. they want their store back. ♪ >> radio shack has this brand problem. you know, people do think it's sort of a throwback. has it kept up with the t

ad o. adam: so there's no squatting on a domain name, or are hay going to have to fight in trademark court to defend their businesses? >> abuses will always exist in any program of any size, particularly one in this, of this magnitude. but the program has been designed to actually provide much added protection for trademark owners whether it could be defensive in terms of being able to register for a domain name that would actually belong to that trademark owner, or if afterwards if somebody else signs up for a domain name that does not belong to them, there's a mechanism for rapid takedown of that name and inactivating it. adam: so for the people watching as users of the internet and potential investors, what's the change that we'll notice, or will it just be no big change for us? >> i think change is going to come in phases. the references to the things to the letters that come after the dot have become to take on a generic meaning to them. dot.net, dot.com, they don't have many meanings.

he used it to his advantage and ran an ad that sounded more like a ford or chevy ad.onnell, actual governance. >> nice voiceover there. >> that's a general election strategy. and mitch mcconnell may, you know, everyone in the republican party has primary worry, but if he can survive it, that's how he gives the democrat a run for her money. >> e.j., ted cruz put mitch mcconnell through hell on this debt ceiling vote. they had a way of doing it where republicans could kind of look the other way and let the democrats just vote for it themselves. but ted cruz incise cysted no, no, no you must get to a 60-vote threshold which then meant some republicans would have to vote for it. they couldn't get there so mcconnell and others had them do it. so then john mccain and others pushed it well over 60 so no one individual republican could be blamed as the one who passed this thing. >> right. first of all, if i ever run for office, i want alex to do my voice-over. >> it's that gravitas voice-over you want. it's beautiful. two things. if you're allison grimes, you like seeing that