american express open is proud to help. that's why we are proud to show "your business" on msnbc. ♪ >>> hi, there, everyone. i'm j.j. ramberg. welcome to "your business" where we address the needs of america's small businesses. attempts to raise the minimum wage across the country have franchises up in arms. many say they are not small businesses. seattle raised the minimum wage there to $15 an hour. that is a 61% increase. the law gives small businesses seven years to comply. franchises have to comply within three years because the law claims they are really big businesses with ties to big corporations. similar laws are being considered in chicago and boston, philadelphia and san francisco. stephen caldeira is president and ceo of the international association that is seeking to overturn the seattle law saying they treat franchises unequality. makina howell is with the main street alliance. she's been the leader in getting the seattle minimum wage bill pass zed. great to see you guys. >> great to be back on, j.j., thank yo

american express open forum. this is what membership is.is what membership does. >>> i want everyone to be a differencemaker versus a caretaker. i want emto feel like they can influence the department they're running or working in. if they're just there kind of being a caretaker and doing what someone did before, that means they're not thinking and passionate about trying to make it better. >>> as we saw with clean b baby earlier, it can be difficult to make your product stand out from the rest. that's why a hot air balloon company in california's napa valley had to figure out how they were going to beat their competition to achieve sky high profits. ♪ look up in the sky on any clear morning in california's napa valley and this is what you see. hot air balloons, flying high above. dotting the sky with their colorful canvases. to anyone on the ground, these balloons and the rides taken in them seem indistinguishable. but the pilots and the owners know exactly who is who. >> those are some of the blooms, we call one napa valley bloom. >> they

american express open is here to help. that's why we are proud to present "your business" on msnbc. >>> hi, everyone, i'm jj ramberg and welcome to "your business." brothers trent and joey hemphill knew a thing or two about buses. growing up as part of the gospel group the hemphills, they traveled millions of miles on their family bus which was perfect training for launching a luxury bus company when they left their careers. their commitment to exceeding expectations on every tour every time has resulted in a client list that's a who's who of musicians, actors and politicians. if you've ever wondered how lady gaga, justin timberlake, rihanna, britney spears, cher or even the president get from point "a" to point "b" when they're on tour, talk to these guys. >> you have to stay focused on really what you're about. that's what we do. our customers happen to be famous. >> what they're really about is going the extra mile. literally getting people where they need to go in style, in comfort, without having to worry about the de

american express open forum. this is what membership is.t membership does. changing the lives of their families and all of the people around them. i recently traveled to el salvador with a nonprofit i work with to visit with one of them. >> i'm in northern el salvador. we drove 45 minutes on bumpy dirt roads. there are 50 houses in this village. this is one of them. this belongs to glenda. but this isn't just a house. this is where glenda started her small business. >> translator: we are a small business. we make candy and candy can milk. >> glenda and about six other women learned to make candy and started a small business selling it in a nearby town. >> do you sell a lot. >> translator: yes, we sell them. we sell a lot. >> she works with the peace corps who's helped coordinate the efforts. >> this is the first thing they've ever done on their own. and i would say it means a lot in their lives. i mean it's very significant. >> significant because there are not many opportunities for women to make money in this remote area of the country. a

american express open forum. this is what membership is.is what membership does. >>> it's time now to answer some of your business questions. jeffrey and larry are back with us once again. the first one is about effective ways to grow your employee base. >> what advice do you have for young companies as they're looking to grow their teams? what best practices on hiring would you have? >> lar, i'm going to start with you on this one. what advice do you have for him? >> go slow, especially when you're new and you don't have a lot of extra money. the most expensive thing you're going to ever have is a line item in your budget will be people. so you make darn sure you really need to hire more people and that you can afford to hire more people. the first thing i would do is ask more from the people who already work for you. as far as best hiring practices, ask the tough questions. ask them what books they've been reading lately. ask them what they know about you and your company and your industry. if they go listen, buddy, i'm just looking for a

american express open forum. this is what membership is.s is what membership does. >>> one of the things i've learned in both, you know, as an avocado grower, and as a song writer and as a touring artist it is as important to ask for or take the advice of those who have been in the business longer than you. after i performed at farm aid, i got to know willie nelson quite well and i relate to him so much, because i feel like i'm in that same game of songwriting, of touring, of agriculture. and you know, i couldn't be who i am if i didn't look up to others. you know. if they didn't give me a template and a map to follow. >> for 83 years, the chelsea milling company has been proud to call itself the best little mix company on the planet. mix company on the planet. while you may not recognize this family business's name, chances are you know its product. the iconic brand jiffy mix. we sat down with howdy holmes, the ceo of chelsea milling company during a visit to the company's manufacturing headquarters in michigan. he talks about the wisdom u

american express open forum. this is what membership is. what membership does. >>> so where the brands get themselves in trouble, well, they go past prime. there's not much market share or growth yet. and instead of reinventing themselves, they say let's work harder next year. let's trim some costs. but unless you find a way to reinvent yourself, find new services and products, you're on a slow death march and you're in denial. >> on this program, we primarily focus on what it takes to build and grow your company here in the u.s. but around the world, millions of people are starting companies every year. changing their lives, changing the lives of their families, and all the people around them. i recently traveled to el salvador with world kenconnect, non-profit i work with to visit one of them. i'm in northernel el salvador. we drove 45 minutes on bumpy dirt roads, passing burros and chickens. there are 50 houses, this is one of them. this isn't just a house, it's where glenda started her small business. zblt we are a small business, we ma

american express open forum. this is what membership is. this is what membership does. >>> promoting from within is a phrase that's used a lot but we use it a lot. the person already knows the philosophies of your company. very, very important. and think even more importantly, it lets other people who are just started or have been around for a while know that there's going to be opportunity down the line. >> it's time now to answer some of your business questions. let's get our board of directors in here. gene marx is the head of the marx group that provided consulting services and she's the ceo of a marketing zen group, full service online market and digital p.r. firm. so happy to see both of you guys. >> good to see you. >> happy to be here. >> let's dive into these questions. first is tax time. >> the first year i did the taxes. now some of my staff does. at what point do we go outside? >> i ooh going to go with how much it annoys the director of collaborations. i don't know if you know this about me, j.j., i'm actually a cpa. for me if

american express open forum. this is what membership is. this is what membership does. >>> welcome, harry. diane alley. >> introduced in print. brought to life in film. and now made real at the wizarding world of harry potter diagon alley. >> really, really enchanting. >> there isn't a scare inch that hasn't been meticulously thought of. >> it's been years in the making. >> i would come out when i was younger and wish that world could be real and that i could be part of it. >> and tonight we go behind the scenes to bring this fantastic world to life. >> once you're in, there's nothing else. it's harry's world. >> how old can we hold on? >> from inception to construction. no detail has been overlooked creating this magical place. >> from hogsmeade to london. >> new scenes bring the original actors together again. >> young people will feel they are in it. they're in the movie. >> and new rides launch fans even closer to the magic. >> even when we're filming it, we feel we're in it. >> it's a whole new chapter in the boy wizard. ♪ >> harry pot

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american express open forum. this is what membership is.s is what membership does. >>> good morning, everyone. i'm tamron hall. this is "newsnation." 300 more u.s. troops have been ordered to iraq. the pentagon said they'll beef up security at the embassy and protect american citizens and property. the white house insists the additional troops are not a -- that is slalic extremists from isis are planning attacks in western europe and in the united states. more on that and on the growing u.s. troop presence. richard engel has the details out of baghdad. >> reporter: good morning. they're here to protect the u.s. embassy, also, the baghdad international airport. the extra 300 brings the total number of u.s. service-members to around 1,000. several hundred were already here when the crisis began. but the escalation shows how the u.s. is increasingly taking this threat from isis very seriously. both the threat to iraq and to the united states. simple u.s. counter terrorism officials say the threat from isis to u.s. interests is, quote, extremel

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american express open forum. this is what membership is.mbership does. >>> it's a train wreck of a different variety when a vicious personal attack plays out in a very public setting. >> oh, my god. >> i had no intention that she was going to hit him, spit on him, kick him. all that stuff. >> oh, wow. >> for millions of commuters, riding the rails is a time to sit, kick back and enjoy the peace and quiet. but on november 29th, 2011, a new jersey transit river line train all comes to a screeching halt. it's late afternoon and college student and restaurant employee casandra of new jersey is on the train platform on her way to work. she notices a young couple at odds and instinctively pulls out her camera phone. >> started recording on the platform because i thought he was going to like eventually snap before we get on the train. i thought he was going to hit her and everything. but he just kept walking away from her. >> the train arrives and laws and the arguing couple board the same car. by now, the young woman is causing a scene. >> oh, wo

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american express open forum. this is what membership is. this is what membership does. >>> coming to prison can be culture shock for almost anyone. for an ex-cop it truly is a private hell. when we met arman tiano at california state prison corcoran he was recovering from a shoulder surgery. that didn't help ease the pain of being here after a 26-year career in law enforcement. >> i worked in the patrol division, narcotics bureau, protective bureau, personnel training in the jails. i was promoted to lieutenant in 1984. what happened? >> what sent you here? >> good question. >> after retiring, tiano and a group of friends started a charitable foundation. they raised over $3 million in donations, but then questions arose about where the money actually went. >> to make a long story short, the judge said all the money was raised was fraud even though we gave away $70,000 to little league teams, hospitals, christmas drives, thanksgiving, easter basket drives, no, it's all fraud in money. so it is fraud money, the $3.5 million is income and you o

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american express open forum. this is what membership is. this is what membership does. >>> it's a terrifying moment. a high school gymnast crashes to the ground in a daring stunt gone wrong. >> i think it really rocked the school that night. it was really just a miracle that i was alive. >> it's december 2005. high-flying gymnast nicole lev is eagerly looking forward to her team's home show and a very special night at her high school in portland, tennessee. >> the home show is definitely the biggest show of the year. but this is sort of what we prepared for all year. so excitement is pretty high. >> the team has a surprise finale in store that night, the famed russian swing. >> the inspiration came from the same apparatus that cirque du soleil had. >> the swing is a pendulum that catapults fliers as high as 30 feet in the air. the team has never performed on the swing in a show before, and they're hoping it will wow the audience. >> we were trying to have something maybe more exciting for the crowd, something they had never seen before. >>

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american express open forum. this is what membership is.his is what membership does. [ cat meows ] ♪ ♪ da-da-da-da-da, bum-da, bum-da ♪ ♪ bum-da, bum-da ♪ the animals went in two by two ♪ ♪ the sheep and the frog and the kangaroo ♪ ♪ and they all went marching, marching in two by two ♪ ♪ [ male announcer ] the nissan pathfinder, with intuitive four-wheel drive. an adventure worth sharing. nissan. innovation that excites. >>> lebron going back to the cleveland cavaliers. and some are saying it makes him a traitor. so he's like the edward snowden of cleveland? >> house speaker john boehner is going forward with his lawsuit. >> all right. >> we're talking about suing the president which i think is a prelude to impeaching the president. >> really? >> dust up between the united states and germany over spying. >> the cia is under fire today. >> the german government took the step to order out the top cia official in berlin. >> the president so far has not called americale to apologize or explain. >> photo emerged to show bowe bergdahl smile with

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