for braniff.cci for air france. at sephora, the inspiration is employees. >> we want to feel good, that is such a uni veer sal emotion. >> sophie is showing this on the runway, this at the grammarcy park hotel. cocktail uniform in spill-proof silk. >> for me it's not uniform at all, it's really one dress, more like a cocktail dress, really. >> but how do you design a uniform that suits, well, everyone? >> like a reality competition how i can take constraints and make them look fantastic. >> most important thing is likeability. when you put on your dress, if i don't like it by the end of the day i'm a grumpy guy. corporation walks around in and i form they don't like, they become a grumpy corporation. >> alina cho, cnn, new york. >>> fashion back stage page at 2:30 p.m., top names in the industry showcase their designs for fall, 2012. in new york, alina cho speaks to designers, exclusive look at runway shows, fashions and trends. ♪ [ male announcer ] the 2012 m-class continually monitors blind spot