>> my hour margins at brookstone is up.nventory is cleaner the inventory arrived later this year on purpose and so i -- i anticipate that now we have to come through did we pick the right product. are these the right headphones and so on. also at brookstone we find her wherever she is. we find it at home shopping networks, start with hsn and florida. three in the united states and 15 around the world to introduce the brookstone product and take eve online in minneapolis, a small one. tell the story slightly different than hsn if the stories are there we'll find them. >> earlier you called the customer sheen i think a lot of male-oriented products. >> yes. >> stuff for dad is the demo overwhelmingly female >> when i say she when i look at brookstone i look at it two ways the products may be roughly 50/50 by the purchases are roughly 65-35. i'm going to generally reference the 65. >> i got if. >> wow, she's got the purse strings, so to speak. >> right. >> i would imagine a lot of your sales are domestic if tax reform comes th

brookstone's they say product demonstrations set them apart.>> you cannot do that online. you have to come to the store. is saves on returns. everybody is happy.>> reporter: for some shoppers it isn't about lists what about impulse.>> i like to come to the mall to look at things and feel them and touch them.>> reporter: they are undergoing an expansion and remodel to be complete in 2019. officials say there is more parking than in years past. shoppers say they are more impacted by the crowds then construction.>> you get kind of irritated. for the endgame it is for them to get the things they enjoy. i'm just here for them.>> reporter: the shoppers that through their list out the window after seeing deals that were too good to pass up.>> we were supposed to get one pair of shoes. we ended up with gifts for ourselves. >> we started seeing 50% off. we started getting -- we ended up getting this. we did not expect it. it is worth it.>> reporter: they open at 7 am this morning. the crowds show no sign of letting up. it stays open until 10 pm tonight.>>> black friday scare in lon

. >> our margins at brookstone are up. the inventory is cleaner. the inventory arrived later this year, on purpose. and so now we have to come through. >> we have 2,500 people waiting at the front door this morning. early indications show we'll have a fantastic holiday season. november was really strong already, leading into this weekend. based on the predictions, we feel like we're right in par with that. >> courtney rea is on the ground for us at the woodbridge center mall in woodbridge, new jersey. courtney, you've been doing this a number of years. what are the crowds like today and how do they compare to crowds you've seen until the past? >> reporte bill, it's an annual tradition for me just like for many of the shoppers here. you know what, i think the crowd looks pretty good. i will also admit it's getting stronger as the day goes on, because we've seen the traffic patterns change over the years on black friday. it used to be you had to come very early when the stores open. but then many retailers, the big box stores especially, walmart, tar

. >> it raised more than $2 million and now brookstone plans to sell it the september yosinc your opponentm 150 feet away or you could implant invisible land mines. it changes colors to show what team you're on. it's all about being social. >> meet new people. exercise and have fun at the same time. >> meet new people and shoot them with invisible laser beams. >> yes. why not. >> abc 7 news. >>> we play a lot of cool games in the sports office. >> not like that but we got a few games. >> i'm a stick and ball guy. i don't flow. just i'm a dinosaur. >> me too. >> will this catch on? >> everybody did pokemon. >> i know i like what i like. >> me too. we like the giants. they're looking for power. giancarlo stanton looking for a west coast team, do we have a >>> good evening, warriors won without kevin durant last night, won without steph curry. figure it will be a first season test at boston celtics won twelve in a row. show you that in a moment. warriors straight victories beating opponents by double digits, anywhethey're just toug beat. get it out. warriors 9 best in the league. steve kerr k

now brookstone plans to manufacture and sell it. it's $39 for one or $69 for a pair.in time for the holidays. it can tag your opponent from 150 feet away. or you could plant invisible land mines. >> you got me. >> that's super cool. >> reporter: it changes colors to show what team you are on. it's all about being social. >> meet new people, exercise and have fun at the same time. >> meet new people and shoot them with invisible laser beam snz. >> yes. why not. >>> coming up, the holiday season is here. the special guests who will help light the tree at pier 39 today. has crazy low prices. do you know how we do it? - how? - bargainomics! say, if california has a bumper crop and produces too many oranges. or a winemaker in sonoma suddenly has 1000 bottles too many. we've got name-brand, top-quality groceries priced 40-70% off every day. bargainomics. that's our business model. and our business model is... delicious. ♪ grocery outlet bargain market ♪ >>> happening today, hothe holiy spirit comes to pier 39. hang out during the tree lighting selight ing celebration. meet

. >> brookstone. >> a fun product this is fun, too how do you decide what to get behind and put your brand behind >> you get a lot-of-ideas every single day i've got a good team behind myself that helps me out big time, my family members and we've got a lot of things and you want to pick what you're real el into the gronk ball with the speaker. love music and love waking up. have the speaker, blue toorkts boom, ready to play. this year you get to create your own hologram and avatar, put your views on it, build the character how you want it to look like. all my friends all the time, we're in a group tar, sending their avatar that looks just like them, super neat, super cool and now i can spend my friends a 3-d avatar and they will be mind blown. >> are you the decider or other people say this is a gronk product or this is not >> the people that -- the people that know me personally know what to bring like to my awareness. >> he's not going to go for this. >> got to be fun. >> not going to go for that one, but, i mean, you want to pick and choose, too, there's a lot of things thrown at

this man -- he's not allowed in brookstone but will be allowed in the senate. this is what we are talking about here, do you want that to be your party? >> i am worried we will get distracted. the most important thing to remember in all of this, sexual assault are not partisan issues. we are equally capable of abusing women. john f. kennedy is not in office right now, and bill clinton is not in office, and we have to talk about the president. >> and bill clinton was held to account. $70 millions was spent holding bill clinton to account with that affair of monica lewinsky, and there was an examination of his life and he was impeached. if you want parody then, should not donald trump be subjected to -- and use bill clinton as an example. >> another victim in all of this, and this comes from al.com, some pastors uphold roy moore, and the spade of accusations against men in politics, hollywood and elsewhere was a war on men. more women are sexual predators than men. young women are changing boys up and down the road but we don't hear about that because it's not pc