bud liuht and so on and so forth. bud light came _ and so on and so forth._ and so on and so forth. bud light came out without reports and this is about the same time they partnered with a transit influencer, but was that a success?— success? bud light is an interesting _ success? bud light is an interesting case - success? bud light is an interesting case study. l success? bud light is an l interesting case study. on success? bud light is an - interesting case study. on one hand there seem to want to appeal to a particular target audience which is younger consumers and that was sort of the strategic rationale as to why they went forward with this campaign, but one of the missteps that they made in their campaign is that as soon as they saw that there was a backlash to a significant portion of their current customer franchise, portion of their current customerfranchise, they immediately pulled back and some of their efforts, and this comes across as sort of inauthentic and somewhat contradictory, and when that happens, customers on both sides get upset and t

bud light recently came out with its — forth.ut with its quarterly - forth. bud light recently came out with its quarterly results i out with its quarterly results which plummeted, which is around the same time they partnered with a trans influencer, was that camping —— was that a success? bud influencer, was that camping -- was that a success?— was that a success? bud light is an interesting _ was that a success? bud light is an interesting case - was that a success? bud light is an interesting case study i is an interesting case study because on the one hand they seem to want to prior to appeal to a particular target audience, which is younger consumers and that was a strategic rationale for why they went forward with this campaign. one of the missteps that bud light made in their campaign was, as soon as they saw there was a backlash, for a significant version of their current customer franchise, they immediately pulled back on some of their efforts. it comes across as inauthentic and somewhat contradictory. when that happens,

it didn't ruin bud light forever. the second it happened, bud light immediately backtracked and immediately said, well, maybe this wasn't a good idea. now they've alienated people who didn't like the original team up as well as people who did. now they're hurt both parties. america does have a very short attention span. this is not going to last throughout the summer, i don't believe. we have july 4th coming up and people are going to go back to what they know. >> we were just showing some of the video posted by that influencer dylan mulvaney. that bud light can that was promoted was never sold in stores. it was just a promotion on her instagram. that was back in april. now we are 11 weeks on and bud light sales are still reeling. why do you think this boycott has persisted? >> it picked up speed really quickly. bud light is the kind of thing you buy in bulk for parties and events. they did it a month before memorial day. it was fresh in everyone's minds during one of the biggest beer sales weekends. from a branding p

is there a way to get back to the people that love bud light, i love bud light.e back? i do worry because these families, they've got mortgages to pay, rent to pay, car payments, truck payments, they're going to get hurt in th end here. it's not going to be anheuser-busch really. he's right about the dylan mulvaney and, but their new hea of marketing said they were projecting out of touch humor i freddie lifestyle, that also video went viral. if i were in charge of bud ligh right now, frankly they should put me in charge of bud light right now because picky i am al for it,. >> here is what i would do, i would go to fox news in i would say we want to buy for sean hannity show, we want to buy a lot of prime time programs birt i would say i want to promote. if you're not going to apologiz i think it's clear they're not going to do that so reach out t the audience of people that now considers drinking a bud light to be tantamount to announcing i'm a woke lunatic referral which is what it. men, overwhelmingly consumed bu light. and men said we are not going t stand fo

talking target, bud light.res of bud light parent anheuser-busch heading into bear market territory, down nearly 20% from march highs after its transgender ad. and we've got congressman carlos jimenez taking this on, democrat presidential candidate rfk jr., he is gaining in the polls against joe biden. he's now warning that a, quote, farmland buying spree by wall street hedge fund billionaires in china are turn the -- is turning american farms into, quote, corporate fiefdoms. we're going to break it down next on "the evening edit." measure ♪ limu emu & doug ♪ what do we always say, son? liberty mutual customizes your car insurance... so you only pay for what you need. that's my boy. now you get out there, and you make us proud, huh? ♪ bye, uncle limu. ♪ stay off the freeways! only pay for what you need. ♪ liberty. liberty. liberty. liberty. ♪ starting a new chapter can be the most thrilling thing in the world. there's an abundance of reasons to get started. how far we take an idea is a question of willpower. be

but bud, you're just doing nothing. so you're never going to regain anybody's trust or confidence.rd you know, tommy makes a lot of o good points, clay. you agree with that?go od and is there a way to get back to the people that that love bud light? i like bud light., lo you knowve, will they come back? and i really do worry because these families, they've got mortgages to pay rent to pay, car payments, truck payments,ino what they're going to ge gt hurt in the end here. it's not going to be anheuser-busch. >> really? yeah. what it's fascinating. tommy's right about the deal r mulvany ad, buightt remember, ao their new head of marketingw hed said that they were arketing saiintentionally rejef touch humor and the frat lifestyle in i'm paraphrasing her quotes there, that also video went viral. c they removed her. sean , if i were in charge ofhe bud light right now and frankly ,they probably should put mew ba in charge of bud light right now because everybody else they got in control is the way we do it.for i would say i l

bud liuht and so on and so forth. bud light recently _ and so on and so forth.ecently came - and so on and so forth. bud light recently came out with its quarterly results saying they had plummeted, and this is around the same time that it partnered with a trans— influencer, but was that campaign, was that a success? bud light is an interesting case study. 0n the one hand they seem to want to appeal to a particular target audience which is younger consumers and that was the strategic rationale for why they went forward with this campaign, but one of the missteps that they made in their campaign is that as soon as they saw that there was a backlash to a significant portion of their current customer franchise they immediately pulled back and some other efforts in this comes across as sort of inauthentic and somewhat contradictory, and when that happens, customers on both sides get upset and that's kind of what bud light faced in this situation because they neither one with a current customers, nor did they attract new customers who noticed that as soon as there wa

what does the bud light data tell us? >> right, boris.merican anymore. modelo has overtaken bud light t controls about 8.4% of the beer market for the month ending on june 3rd compared to bud light which slipped to 7.3% of the market. now, bud light has held this title since 2001, but we do see more beer drinkers switching to imported beers like modelo and corona and clearly the post with dylan mulvaney and the anti-lgbt backlash has taken a toll on bud light sales, they've dropped about 24% for the month ending in june, compared to 12.2% increase for modelo. so this just shows the backlash and how quickly it can spread on social media. >> and, nathaniel, bud light isn't the only brand dealing with this anti-transgender, anti-lgbtq backlash, right? >> yeah, so a lot of other brands are caught up in the political culture wars over gender identity and sexual orientation. disney and its opposition with florida to the so-called don't say gay law, target which was forced to remove some pride merchandise from its shelves because of threats, and

louis a little agitad but open to bud light. will they talk to the actual -- go to construction site in texas or tennessee or michigan. ask a bunch of dudes how they feel. will: my friend was in a fishing tournament and he said i was shocked and coolers and coolers full of bud light that no one would touch. rachel: that's amazing. victor david hanson saying this is really important that conservators are fighting back and pushing back and the reason why this is effective versus in the past, conservatives have wanted to boycott things and we're not as good as group think like the last solo not working in the past but this time it has and he says the reason is that this time what we're seeing is civilization and this is existential. listen. >> ily almost collectively people are saying it's not enough to turn off the oscars or not watch the nba or don't go to the first run movies in the theater. has to be more than that and if we don't strike back or push back, these people are anarchists and they'll destroy the very basis of the ci

bud light and created a customized bud light can for mulvaney.servatives called for a boycott of bud light and lgbtq activists say the brand's response to the backlash has been lackluster. >>> u.s. lawmakers are taking up the issue of gas stoves, trying to determine if gas stoves should be bannnned. the e stoves bececame a hotot polilitical issssue acrososs th countrtry, especiaially in washingtgton, d.c.,, when studi showed the stotoves i increased risk off child asthma. the house p passed a bilill yesterday that p prevents ththe federaral governmnment fromm ba gas-s-powered stoves.. the billl will headd to thee senate,, where it t will l like ststall becaususe democratats a suppororting it.. one lawawmaker asksked w why t senanate is d debating gas stov when g gun violence is killing more children. she's calling on congress to focus on bigger issues. >>> for the third straight year, stanford's baseball team is headed to omaha. itthony flores w is i it possiblele to protecey bubusiness frorom cyber ththr? it is,s, with comcast t business.. helpi

apparently bud light didn't learn its lesson.onsor of toronto pride parade attended by young children and had fully naked adults desperate to jump start sales they're reportedly offering customers rebates over the 4th of july. with reaction podcast host tudor dixon and editor for washington examiner kaley mcgee. did we have to have guys naked on bicycles in front of children sponsored by bud light of course? >> yeah, one would be forgiven for thinking bud light would have learned its lesson considering anheuser-busch lost $27 billion in stock value but this goes to show it's not about money. it's not the bottom line. money is not the priority for companies like bud light. the priority is ideological domination. these companies see themselves as woke colonizers whose goal is convert those parts of the public resisting left issa ideology so they don't care about the money. what they care about is changing the way you think and live and this is just another example of that. >> tudor i talked to people all the time. it's infecting ev

more father's day stuff coming up later in the show, still ahead, bud light parent company banking onstening tour to save the beer brand. will this hail mary attempt be enough to stop sinking sales. we'll talk to anheuser bush executive next. rachel: plus, stick with us for a special father's day performance from christian music star matthew west and his daughter lulu. >> i played your version of your song together and some people want us to perform live on national television on "fox & friends". >> in new york? >> yeah, new york. >> let's go. t cashbackin. we're not talking about practice? we're talking about cashbackin. we're talking about cashbackin. we're talking about cashbackin. not a game! we've been talking about practice for too long. -word. -no practice. we're talking about cashbackin. we're talking about cashbackin. i mean, we're not talking about a game! cashback like a pro with chase freedom unlimited. how do you cashback? chase. make more of what's yours. i told myself i was ok with my moderate to severe rheumatoid arthritis symptoms. with my psoriatic arthritis symptoms

you changed the game, bud.t there, black people call - [ light laughter ] black people call any type of wisdom "game," 'cause we figure this is the game of life, you understand so, when i say i'm the "daily game," it's the game of life so, people say, "what game are you playing? i'm like, "i've been playing it since i was born this is the game of life." [ light laughter ] >> jimmy: this is life >> you dig so, when i got on twitter, i was like, you know, twitter is mob mentality. whoever has the most mob -- that's -- runs twitter so, i said, "i gotta do something to get people to come back to my page every day. so, i've gotta do something daily. >> jimmy: yeah >> and i came up with "the daily game." so, it's quotes, it's inspirational quotes and it was going so good on twitter, iheartradio came at me and said, "let's do a podcast where people can listen to it every day. it's a little bit of knowledge it's a little bit of wisdom. and it's real quick. they're, like, five minute podcasts." >> jimmy: like, can i giv

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only 7.3%, bud light.tastes happening and this is the month of may. there's cinco de mayo and a clear advertising campaign from modelo and changing tastes. analysts tell us there's been a growing affinity for mexican beer and spirits for some time now. so that's a tipping point that you're seeing here. when you look at overall sales, sales for bud light down more than 24% in the month. that is kind of a staggering number here and for modelo, sales up 12.2% and these numbers are telling a story. you mentioned the transgender influencer who had one can, one customized can of bud light and did an instagram post and conservative media and conservative social media went on a very full, full, forceful boycott of the beer and so that is one other kind of factor here at play. so you have two things happening. you have changing tastes and years of declining tastes for light beer in particular and then you have this social media fail, quite frankly from bud light. a lot of corporate directors are watching what bud l

a pat of me wants this to end for bud. i'll tell you why.ecause the guys that pay for the roots are getting killed. the guys that are manufacturing bud wise er and a lot of people i care about them so i'm willing to give the company another shot for their sake but stay out of politics. >> this is unprecedented in american history. it has never happened before. it's a massive warning signal for boards of directors of all the s & p 500 companies. what we are learning, not only sales decimated, not only has market cap lost billions but there's a rage in america. there's a rage where people spend time on their phones retweeting this messaging to others in a way we have never seen before. i want to staying -- staying on the beer issue, robert richard antoine pierre a commodity. it's beer. all beers are the same. >> okay, you can't say that. not all beers are the same. [laughter]. >> they're very different. >> i drink beer. i'm an expert. the brand is everything. normally you get a social media hiccup it burns out after 48 hours and we are in our

where she was pictured with a bud light can. >> how has bud light responded? controversy. its suppliers and distributors have also been hit hard. it's going to be sending financial aid to its independent wholesalers. it's reimbursing fuel for its distributors. soon it's going to launch a new advertising campaign to try to get customers interested again in bud light and regain that top sales title. >> thank you very much. ♪ >>> thank you for joining me today. i'm alex marquardt in for fredericka witfield. we begin with millions of americans bracing for a new severe weather threat. powerful storms are expected today from colorado to florida, putting 60 million p

then obviously the bud light thing with dylan mulvaney, they lost 20 plus of billing dollars. imagine you just send leap to a confused person, dave 365 of womanhood and to send them at [bleep] can with the base on it and your company loses $20 billion. that is wild [bleep] so we are seeing that now but we never saw that before where people are going enough, enough. stop shoving this down everybody's throat. >> all right. joey, to you first time you could go to a baseball game and crack open a bud light and you would get this thing called escapism. now these companies for whatever reason, feel compelled to dip their toe into the water of things like let's appeal to the transgender community which makes up think something like a 5% of the population and now they pay billions upon billions of dollars. losing boycotts before, they come and go and companies recover a week or so. this feels different? >> social media -- the way we are connected and communicate and what it brings out in a positive and negative, so much from the real life and so many conversations don't happen in real

stuart: do you want to do a bud light rescue?ng in mind that would rescue bud light? >> i think they need to go back to being a great american brand and i think they need to stand for american values which is what they did all these years, stuart. budweiser at the end of prohibition, those clydesdales took the first keg to the white house. i think they need to go back to those kind of roots. stuart: as i was starting out the interview saying i was surprised. i am surprised at you, actually, you're suggesting that small businesses go ask the government for help. that is not like you, jon. what kind of help do you think they should ask for? >> well, actually, stuart, if you remember four years ago before the last presidential election i interviewed then president trump, i pushed him very heavily on committing to the employee retention tax credit. at the time pandemic was still going on, businesses were in trouble. stuart, the restaurant industry is still in issues. out of home food costs have gone up.6% in april alone. restaurant t

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margin if i stay in the bud trade >> i do drink coors light, by the way.es on air. i enjoy -- got to make sure -- >> i drink peach snapple what do you drink? now that we're having this conversation >> what do i drink water. >> bottle, anything? >> such a good girl. >> modelo. >> mike khouw, your thoughts and what do you drink, too >> ah -- well, i don't drink coors light or miller lite or bud light, actually. we drink more wine out here in northern california. >> oh, fair. >> drink wine. >> than light beer but with respect to the boycott, i don't know i mean, if somebody was buying a product and suddenly switches to another one, who is to say it's going to switch back i'm not talking about simply forgetting the reason that you made that shift. once it's done, it may very well be done. i don't know necessarily that you're going to see a big return back to bud light if people decide that they like, as tim does, coors light. >>> coming up, spilling the tea -- what -- he does drink coors light. we've seen him >> of course, we've been out >> boat water, by the

i got some bud light's forest.t sales have plummeted some customers including singer kid rock vowed to boycott the beer. >> in the 4 weeks that ended june 3rd, bud light sales dropped close to 25% a trend. sammy atari says he's noticed at the store. he manages in miami springs. florida is certainly was ascending way on the slow rate sold. swathe introduced approach is less. >> bud light's parent company said it plans to triple its marketing spending in the u.s. this summer in hopes of regaining that top spot here at home, especially as we inch closer to a major holiday for beer sales. the 4th of july. >> all right. coming up on 4 is celebrating pride all month long. how one community is working to help out the indigenous lgbtq+ community here in the bay area. and the giants playing a historic game against the dodgers here. the details of their winning game. >> you know, we're supposed to be walking into summer this week, but boy, spring was to hang on, including for today. spring-like winds going on upper 70's in t

the trees to the tired night of the animal, bring the smell of spring to the heart of the trembling bud, to the longing of winter, to the struggle of the street , to the tired heart of a sad world , the good news of rain to the breath of the desert, the dry leaves of the trees to the tired night of the porch, bring the spring rain to the heart of the trembling bud. wishing for winter, go to the struggle of the street, excited, anxious , until you leave jordan with dirt, the garden, the sun, tomorrow, the flag with the love of my iran. good morning. a special ceremony in a very, very special village i want to take my hand that shahid abad village is going to be held today, mr. aznaashri. hello, good morning . happy eid.

bud light is coming back.e backlash goes on. even in the presidential race, listen to florida governor ron desantis when he hopped be450eu7bd a bar in nevada last week. >> just so you know, i'll serve you any beer except bud light. [laughter] ashley: there you go. lots of cheers. just so you know, i'll serve you anything but bud light. in other words, it could be a while before bud light gets it reputation back. stuart: it could be a while. thank, ash. let's bring in mike murphy. i'm surprised at how long this boycott has lastedded. shows no sign of ending. >> shows no sign, but you know what? i think they've really hit home here. this hit a point with a lot of people who are fed up where our country has gone. this was something they saw as an infringement on something that mattered to them, and they -- i don't see it ending anytime soon. a lot of people who i know won't go back to bud light, and they're finding a lot of other options out there. i think it is a wake-up call for the company. i don't know how th

light and bud. that's the singular event that made corporations start to say what are we doing? why are we involved in this at all and i salute the bud light uprising because without it they would continue to act great >> there's a lot of legal pressure being brought to bear on blue states. and state laws mandate certain equity requirements of companies and they hire these outside hr firms that are as woke as can be and they give classes to every employee. to me it's a simple rule. i believe in the golden rule. love god with all your heart, mind and soul and love your neighbor as you love yourself and treat others as you want to be treated. but you can't mention god in the classroom or place in you can't mention god anywhere. >> it's what you said at the beginning of your monologue. indoctrination. it said to be forced to accept a loss of beliefs without even questioning them. in the schools, their successful schools right now that have a rule that faculty and staff will not tell the parents of kids

we have seen bud light sales come down.the top leading sales year to date, but in may, overtaken for first time in two decades. >> thank you so much. appreciate it. >>> when will one of the busiest sections of i-95, one of the biggest highways in america, when will it be able to reopen after that deadly collapse in philadelphia? we'll bring you an update next. s down. so to help us, we brought i in a reverse auctioneer. which is apparently a thing. mint mobile, unlimited premium wireless. can i get 30, 30 bidder get 30 bidder get 20, 20, 20, bidder get 2 20, 20, bidder get 15, 15, 15, 15. just 15 bucks a month. sold! mint mobile premium wireless. let's check his tongue for steroids. mint mobile premium wireless. 15, 15, bidder bid 15, bidder bid 15 15 15 and... sold! what brand of coffee do you drink? for too long, big pharmaceutical companies have bought off politicians so they can get away with ripping us off. that's changing now. joe biden just capped the price of insulin for seniors at $35 a month. lower prescription dr

and it is showing how much bud light is changing after the trans influencer held a bottle of bud lighteer in america. bud light sales fell 24% and modeloo and rise to the top was led by strong cinco de mayo sales and strong advertising in recent months and the bud light fall from the top is the instagram post, the partnership with mulvaney back in april sent shot waves on social media among conservatives resulting in negative headlines and some boycotting the brand all together. in response, bud light's parent company anheuser-busch has told its distributors it will offer financial assistance to help offset two months of plunging sales. in a letter to cnn, the company says, quote, we are united and fully committed to moving forward together. victor, amara? >> christine romans, thank you. >>> look at what you made us do. >> this is beer. >> by the way. >> that he loves. >> i mean, a big beer fan. >> here is the thing. in the last show, you said that sometimes people drink sprite mixed with beer. >> yes. >> i've never heard of that. >> victor doesn't like beer. that's for the record. >>

bud light sells have fallen 24% and modelo sells grew 12%.t's fall comes after trans influencer dylan mulvaney's instagram post showing off a customized but light can. that partnership back in april sent shockwaves on social media among conservatives, resulting in negative headlines and some boycotting the brand altogether. in response, bud light's parent company, anheuser-busch, has told distributors it will offer financial assistance to help offset two months of plunging sales. in a letter to cnn, the company says, quote, we are united and fully committed to moving forward together. victor, amara. >> modelo. >> i wouldn't have thought that. >> that's a surprise. if you gave me five beers, i would have said corona, maybe. i would have put maybe miller in there somewhere. >> i would have said stella. >> if i'm drinking beer, it's a summer shandy. >> if i do drink beer, i'll mix it with sprite. have you done that? >> i've never mixed a beer with anything. >> it's a thing in europe. >> sprite? >> yeah, do it. we'll do that, sprite and beer. >>

to a recently laid off bud light employee from the houston brewery, he's been an employee ten years,w bad things are but he's telling me a lot of the employees feel this was premeditated. bud light anheuser-busch was bought by a big umbrella company and since then they been wanting to roll back pay, benefits and other things for employees that they didn't have a way until the employees feel they want to sink the brand so they had justification for a restructure of the company so employees on the inside are thinking this wasn't just made and who see, we can't believe this offended people, more like this was premeditated to shake things up so they can change the structure of the company. and if so, it's horrible to do that to your own employees. >> wake up, america. okay, boomer. jen the and millennial's ripped their baby boomer coworkers at the office. ♪ ♪ >> welcome back to the big weekend show. laid off worker taking workplace revenge to a whole new level, hiding sophie cutouts around the office. her trolling going viral on tik tok. >> i sitters my last day and i was the only member

sponsored by bud light? of cours d bye they are. >> and one would be forgiven for thinking that bud light hauld havee forg learned its len considering that anheuser-buscvh lost $27 billion in stock value since the start of dylanue mulvaney controversy. but this was just really goes to shos tow, sean, that this ist about money. it's not the bottom line. the monemoney they is, not they for companies like bud light. the priorityth is ideological domination. these companies see themselves as colonizers whose goal is to convert those parts of the public tha t resistant lef to leftist ideology. so they don't care how muct isso money they're hemorrhaging. what they care about is changing the way that you thinutangingy you k and thet you live. >> and this is just another example of that. thatyou know, twitter, i talk to people all the time. >> it's infecting like every single corporation. however, that's internal. usually. licies and these are the policies that the state mandates using the policies. okay, we have it

shelves that know what taste buds want., react, restock. ♪ so caramel swirl is always there for the taking. ♪ liz: this story broke late in the day. back with me now is "new york post" columnist jon levine. biden took a vick ray lap of drugmakers basically having to negotiate with medicare for drug prices. merck, sued the biden administration getting medicare to negotiate drug prices this is basically extortion. it is political kabuki theater and more. what do you say to this story? >> you know, look this is probably a fight the biden white house wants to have in advance of a 2024 this is a long litigation. it will not be solved today or tomorrow. it will go into the election. americans spend more for drugs than any country in the world. the deficit reduction act allowed americans companies to negotiate with medicare. why we spend $9,000 to buy, they spend $100. liz: republicans plan to block more of the irs $830 billion. cut to $60 billion. they want to block it in the appropriations fight. >> that is something that will h

sales of bud light tanked 24% in the week ending june 3rd and bud light is no longer the best sellingve held if more decades. cr the ceo went on cbs mornings and talked about how he plans to move the company forward. listen. >> as we move forward, you know, we want to focus on what we do best, which is brewing great beer for everyone, listening to our consumers, being humble in listening to them, making sure that we do right by our employees. take care and support our partners and ultimately make an impact in the communities that we serve. >> and part of that support is financial support to all of the people, all of the distributors, all of the farmers that are helping to bring bud laight to america's tables, and part of this is giving actually distributors about $0.20 to $0.50 per case because of the loss in revenue that they're seeing, including to help support them on fuel costs and also really looking to beef up their marketing around the employees trying to move the conversation away from the controversy. but this has lingered for months now. this wasn't something that happened o

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one outraged family who donated to the school speaks out later, bud light dethroned america's new choice in beer and spirits this summer and dream come true. the uber driver now getting the opportunity of a lifetime. i'm teeing off at the us open his message about hard work and determination. from abc news in new york. this is america this morning. a very good thursday morning to you. i'm lionel moise, in for rhiannon. i'm andrew dymburt. we begin with extreme weather, severe storms on the move across the south overnight. millions are also bracing for record heat today while another part of the country sees the worst air quality in decades as overnight , more power outages from severe weather across the south. more than 150,000 customers affected . from georgia to texas, the national weather service confirms a tornado caused this damage near savannah, georgia. video from accuweather showing a tornado in newton, georgia. new video shows lightning striking a traffic camera in the area where part of i-95 was shut down due to fallen power lines. in neighboring alabama, a tornado tore through

which ends paris, bud be light brand or the bud light boycottsome. >> i hope the boy cot.e, without a doubt. but they had 30 years of running the best advertising campaign of any single company in the world. great super bowl commercials for probably three decades. so i hope the brand does survive. it remains to be seen went the boycott does end. but if sales are down 26 the percent year-over-year -- 26 year-over-year, i wonder how much they're down at target, 50%? double whammy there. stuart: all right, mark, thank you. for the first time ever john durham is testifying publicly about the trump-russia hoax. congressman russell fry was at that hearing. he joins me next. ♪ don't do me like that. ♪ well, i love you, baby -- ♪ don't come like that ♪ i've spent centuries evolving with the world. that's the nature of being the economy. observing investors choose assets to balance risk and reward. with one element securing portfolios, time after time. gold. agile and liquid. a proven protector. an ever-evolving enabler of bold decisions. an asset more relevant than ever before. go

welcome to the program. >> good morning, thank you for having me. >> target and bud light have facedon both sides. was there is a better way or what is the better way best way to take a stand or to define your position or platform? >> sure, i think two key things need to go on. one is you need to have the voices in the room that are affected by the statements that you are making. target and bud light need to have the allies and affect communities and corporate leadership all on the same page. and second one is you have to be committed. you have to understand the pros and cons and you have to stick through. what we've seen is bud light and target have faltered from their follow through oig from initial campaigns. so when you think about -- >> sorry, go on. >> i was going to say when you are thinking about how to fix that, that is just forecasting. that is just literally saying we have a plan in place, let's see it through to the end. >> so when does that forecasting begin? because it can sometimes appear at least on the other side as a consumer that when there is a hot button social i

the thing that tipped it over the edge was this boycott of the bud light brand. >> reporter: bud light'stomer backlash and declining sales following the brand's partnership with transgender influencer dylan mulvaney this spring. >> hi. impressive carrying skills, right? i got bud lights for us. >> reporter: conservative calls for a boycott of the beer coming soon after. celebrities like kid rock attacking the brand, demolishing a table of bud light. at the time anheuser-busch issuing a statement saying it never intended to be part of a discussion that divides people. we are in the business of bringing people together over a beer. garth brooks responding to the backlash announcing no beer would be off limits at his new nashville bar adding, if you come into this house, love one another. but some bars supporting the lgbtq community felt betrayed and joined the boycott. >> there were supporters of lgbt rights who were disappointed that the company didn't come out and sort of reiterate its support for those groups. there were many folks who were upset that the company didn't distance itself

we heard from bud had light. we will tell you what they said.at lineup this week go to hannity.com audience shows tomorrow and thursday join us hannity.com for free tickets. dude, what're you doing? i'm protecting my car. that's too much work. weathertech is so much easier... laser-measured floorliners up here, seat protector and cargoliner back there... nice! out here, side window deflectors... and mud flaps... and the bumpstep, to keep the bumper dent-free. cool! it's the best protection for your vehicle, new or pre-owned. great. but where do i---? order. weathertech.com. sfx: bubblewrap bubble popped sound. >> all right, breaking to the there's a report that bud light executives responsible for the beer's disastrous partnership with dylan mulvaney are no long weather the company caller two vice-presidents in the marketing department gone for good after push back from wholesalers who watched sales plummet 30 percent but a spokesperson for anheuser-busch telling tuesday parent company of bud light saying in a statement both executives are only

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short are flat versus bud's up nearly two times.her words, totally different case here. joining us to break it down, cnbc's retail reporter, gabrielle, it's good to have you on the show. first of all, welcome. >> thank you >> what is the case here for target >> so, target seems to have a totally different situation than what happened with bud bud's stock fell way deeper, the short interest has continued to climb through may 31st, whereas target's is flat we're not sure why that is target stepped back from the pride merchandise a lot earlier. they pulled back some of the merchandise that was upsetting a lot of the public. they still managed to upset both the left and the right whereas with bud, that ire was directed from the right. what's going on but i think the stock tells us a big story. >> it's hard to tell because we don't know what the sale's impact has been on target. we see on the nielsen data with bud, you can kind of see dollar sales, market share sales. with target we haven't gotten an update yesterday there was a share ho

jackson settles it ♪ >> jimmy: there you go, bud. all right, here we go.the north. >> jimmy: all right, all right [ applause ] christmas tree real or fake one >> real. [ applause ] you've got to have that pine smell in the house you know you've got to smell it you can't smell that tinsel tree, that aluminum thing people put up. >> jimmy: i had a fake thing in my house for years my whole life, growing up, i had the same christmas tree. it was in the basement and every time we pulled it out, it was this musty smell and that is the smell of christmas for me >> that is so bad. [ laughter ] >> jimmy: stove top stuffing or homemade stuffing. >> homemade stuffing what [ cheers and applause stove top stuffing >> jimmy: really >> stove top stuffing -- the city dwellers who never had to cook at home or never had a real kitchen or never wanted to smell the food cooking all day? >> jimmy: yeah. >> see, you've got to have that smell all day you can't just have stove top quick, quick, quick. no >> jimmy: no it's got to go all the way all right. i like the homemade. wind

amex business. >>> the buzz on bud light continues, but a little different m■■■oday.g,■ parent companyss in theñr■u.s. is currently down 12íu■■ analysts point out it is not losing shelfÑ■i■ presence with ■ w■ driver of ther know they have a proprietary survey, perception 42% of bu light drinkers, carl, it is likely they will buy the brand in three to six months which is more than those saying they will not.w■ they see signs of hope of recovery >> 9modelo has been talking what a great spote■ they expect to g here eventually, maybe not like this.i "variety" has a piece about the advertising push that bud is going to put behind bud light already spending more in the first quarter than last year aeñs >> you're going to be seeing all kinds ofg■ñ■pushé■■■for bud lig, country music concerts and that kind of thing. >> we'll see if they can win onss deutsch goes to buy. some ofa5■u■■■our headlines we' then hour from fed chair jay powell in his testimony before the senate finance committee, he doesn't expect rate cuts anytime soon, reiterating that message, and cuts will havel■ to wait unl they'

even if buds have formed, you can’t give them for flowers.hey grow here quite slowly for the first 2-3 years, and therefore reach lush flowering. only somewhere in the fourth year. let's explain the peony collection of the botanical garden hemmed to form e60 years, and already the presence of 10 species and more for 300 varietal bushes of their roslins, has already collected choruses for hundreds of years, the most modr of urush cells. i’ll tell you about the development of the idea of ​​​​the capital of rahiyonia at 18:1 reception friday. young intellectuals are waiting for the school curriculum to be tested on questions that will baffle any adult. is it true that frogs have a three-chambered heart? how did alexei answer? i answered option. yes, as far as i remember, they have two atria and one ventricle . an athlete has to prove that agility not only about physical fitness, but also about the mind. what language of sports is usually spoken by the great five, and the goalkeeper will also have to show erudition and ingenuity in order not to g

that is why bud light in the target have been so effective.s not rage toward target or bud light. it is not what businesses should be doing. it is not good for your bottom line so we will make you feel it. rachel: i think the story is interesting. a lot of americans are seeing this happening in intuitively understand we can say it because we work for the network and we are here but other people cannot say that at their workplace or if they are selling something online and somebody from the movement that have now become enforcers in many ways. if you say anything against it or offering other alternative, humility versus pride. family tradition, louisiana tradition. all of this enraged them so much that they launched it on a small family. he gets crushed i admire him he stood up and said something and took the cost he says he is willing and honored to participate in the battle to the suffering of his family that's what he said i would contrast that with chip and joanne that solid target and have remained silent. there are two ways to handle stay

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bud light has been number one since 2001. but after the brand support of trans activists.ummeted. following outrage, boycotts from conservatives in response. anheuser-busch says it plans to triple its marketing budget for bud light this summer as it attempts to rehabilitate the brand. the dogs at muttville senior dog rescue are celebrating pride month with drag performer. melanie sparks dressed in there. 2, 2, z princess outfits and rainbow capes. the dogs listened in on some drags tory time. they're so excited. the event is extra special because these dogs are senior dogs and they're at risk. and at mount ville, senior dog rescue. they get the care they need while they wait for a loving forever home today. melanie is a beloved drag performer in the city. read the story. eddie finds a family. it's a story the dogs can relate to. are we ready? there we go. >> once upon a time, it was a very small dog named eddie. more than anything. she wanted a warm house with dogs to play with and people to laugh. >> to adopt foster volunteer or donate to muttville senior dog rescue had t