they got in line at the cabela's at 3:30 yesterday. and the big reason is that these stores are trying to bring people out through gifts so they give out you see in their hands there some gift cards, $10 off here and there, or little prizes. and that is one way that the stores are trying to get people to come inside. the first 600 people in line are getting these gift cards. you see some of the people bundled up here, they have been out all night. one person i spoke with had a bonfire out there. they sort of bond together and make friends while waiting in line. so this is just something that has really become sort of a tradition. so we're at the cabela's now. at the christiana mall. across the way the mall is going to open up in one hour from now. at 6:00. then you have the target there, attached to the mall, open all night. so we have parking lot pretty much full at least in this general area, for quite some time. these guys are trying to get the black friday deals. this is not something for the feint of heart. this is you've got to b

all of these people have been in line, some since yesterday waiting by the cabela's. we'll give you a look as people go into the store coming up at the top of the hour. >> traditional deal days are transforming. the three things you can do to make this holiday shopping season a little jollier. >> it's just a workout many need after yesterday's marathon meal. this morning the search for savings is in full gear. nbc's jay gray has a closer look at the black friday shopping tradition from one of the busiest malls in the country, the mall of america. >> the rush began before the turkey was cold. >> we're starting early this time. might as well. you know. early bird specials. >> reporter: now with thanksgiving gives way to black friday analysts say the bargains will be bigger. >> about 55% of consumers will be out shopping on black friday and that's because 40% of consumers feel they can get the best discounts at that time. >> reporter: many looking to save on high dollar holiday gifts. >> like appliances, televisions, all of the electronics and even big ticketed high end

big game hunting as cabela's gets an upgrade. the retail trade with coors surging at this hour. we speak to industry expert dana on the names to bag hfd the holidays. we do have some breaking news at this hour. fed chair yellen continuing to testify on the hill and seems to be once again laying the ground work for a rate hike. if the fed -- heard janet yellen saying this was a hearing on bank regulation, but she was asked about monetary policy. she said very specifically that december is a live possibility. i want to bring you some sound, though, from just the last ten minutes where she was asked about how important the global economy is, and we haven't heard this yet. take a listen to what she said about the global versus the domestic economy. >> we take global performance into account, and if the moment what we see is a domestic economy that is pretty strong. and growing at a solid pace offset by some weakening spilling over to us from the global economy. on balance, as we said, we still see the risks to economic growth and the labor market is balanced, but the global economy

check out shares of cabela's.iting sources saying that bass pro shops is working with a bank on a potential bid for cabela's. the han has been remember, tarlgted by activist investor -- cabela's has begun to explore its options and have reached out to private equity fermz to maybe look at interest, but, still, those shares spiking on those particular headlines. back to you. >> dom, thanks so much, guys. we talk about this yesterday. guys weren't here, but pete, what's the story now? >> i was here. >>. >> absolutely zoosh we talked about it. that was the whole point of what we were talking about. thoosz are two of the biggest together. >> josh -- the crux of the analysts' where heed which we made our call of the day is consolidation and maybe as ath-leisure and the vendors like the nikes and under armours of the world is going to funnel back to people like cabela's, dick's sporting goods and those that are selling through these products. >> it's certainly possible. i think the retail dollar per square foot will be

>> reporter: actually we were at the cabela's a half hour ago. they opened up, everyone went in there, they are getting those. we crossed the parking lot, now we're at the target here at the christiana mall so this store you don't see a big line because they have been open since 6:00 last night. i can tell you if we pan over, you see this parking lot is filled right now. a lot of people trying to get early bargains on black friday. we're seeing a flurry of people come in and out. going around the store, something that you would normally would not see at 530 clocks in the morning. not just target, walmart, jc penney, sears, all of these have extended black friday hours. of course it's very important when you talk about black friday to get those deals, a lot of people going online to get their black friday bargains. best black friday.com says a lot of people are turning to the internent and expect to the brick and mortar stores that is going to drop but you have internet spending is going to be about 1.85 billion sko that's up. that's the forecast,

>> reporter: lauren, there's already a line here at the cabela's. you can see some of the folks lining up for hours the line all the way around the store here so we've got at least a couple hundred people. who are in line. some of these dedicated people, for now we'll wrap it up here automatic now i'm live at the christiana mall. matt delucia, "nbc 10 news." >> some radio shack stores are open right now for black friday shopping. but all of their stores opened on thanksgiving. radio shack shut down more than half its stores and they hope to turn around years of lagging sales. in gloucester county the deptford mall will reopen at 6:00 after it was open six hours on thanksgiving night. mall employees launched a petition asking management to close on thanksgiving day. and the gloucester premium outlets welcomed shoppers, opening up at 6:00 yesterday evening and staying open until 10:00 tonight. they are an old navy outlet and gas factory. door buster deals lured some. while the rest of us were eating. many started opening last night to get a head start

cabela's is higher after we reported the company is considering putting itself up for sale. s pro shop would be one of the buyers. david: that's julie hyman at the news desk. mark crumpton is at the news desk. mark: a deadly standoff in a west african hotel is reportedly over. islamic extremists stormed a razan hotel in mali this morning. least 22, and as many as 27 people have been killed. at least two militants are among the dead, others may have escaped. of theficials say all 170 hostages taken by the attackers have been released. the french senate voted to extend the state of emergency for three months. it expands police powers to carry out arrests and searches, and allows authorities to forbid the movement of persons of vehicles at specific times and places. in the meantime, french police have conducted nearly 800 raids since last week's attacks. the interior ministry says last line alone, police conducted 182 people andning 17 seizing weapons and drugs. 164 people have been placed under house arrest with new powers permitted under the state of emergency law. another pe

big game hunting as cabela's gets an upgrade. the retail trade with coors surging at this hour.speak to industry expert dana on the names to bag hfd the holidays. we do have some breaking news at this hour. fed chair yellen continuing to testify on the hill and seems to be once again laying the ground work

you can search by store too nordstrom, jc penney, cabela's, snapfish. shaina: and if you needed any more proof just how big cyber monday is, a dealnews survey showed 85% of consumers planned to shop online today, up from 76% last year. adobe estimates cyber monday will reach $3 billion in sales for the first time this year, a 12% increase over last year. that's more than black friday sales. and if you're wondering when is the best time to shop, do not tell your boss. 67% of deals are posted before 4:00 p.m., right in the middle of the workday. elizabeth: let's check on our now poll asking, how much shopping have you done so far? 33% are done, 20% have a good start, 11% have bought a few things, and the rest have not bought anything. you can still vote at kcci.com, facebook, and twitter. eric: it might be a good day to stay inside and do some deal shopping inside. check out the dot's monday message. "ice is frightful, safe arrivals seems appropriate in a lot of the state this morning. metinka will tell us how long we'll be dealing with this stuff and the

you can search by store too, for example nordstrom, jc , penney, cabela's, snapfish. shaina: and if you needed any more proof just how big cyber monday is, a dealnews survey showed 85% of consumers planned to shop online today, up from 76% last year. adobe estimates cyber monday will reach $3 billion in sales for the first time this year, a 12% increase over last year. it is actually more than black friday sales. i think a lot of people just want to stay home. and if you're wondering when is the best time to shop, bosses plug your ears. 67% of deals are posted before 4:00 p.m., right in the middle of the work day. elizabeth: and our now poll is asking you just how much holiday shopping you have done so far. 38% of people say they are done. 33% say a good start. 5% say they have gotten a few things, and 25%, have not started. shaina: you can still vote at kcci.com, facebook, and twitter. eric: well, it might be a good day to stay inside and do a little cyber shopping. check out the dot's monday message. "ice is frightful, safe arrivals are delightful." seems appropriat

. >>> it was at the suffolk county jail on new york's long island that we met cara cabela.oin addiction aside, she admits to having struggled with the concept of all things in moderation. >> there was a time i did go to petco and i was going to get a hamster and i'm like this is great, i'll get a hamster, we'll be friends and bond. went there and there was ten of them in the little cage and i took one and then i realized i didn't want to leave them behind. needless to say, i left petco with ten hamsters. i got them all a condo going around the room with all the tubes and all. my mother came home and was like what in god's name happened? i was like, well i couldn't just take one. he had friends. all the rest were jumping. now i have ten hamsters. >> needless to say i had to go to the schools and give them out as pets because my mother was a little angry. but it's true and all that, when you don't do drugs, when you're first in recovery, you fill that void with anything. all of a sudden i'm gambling. i'm a horrible gambler. i'm doubling down on everything. even scratch-offs.

and nbc 10 was hanging with shoppers outside cabela's in delaware. people were lined up around the building until it opened at 5:00. they were excited to score deals on shoot, fishing, camping and boating gear there. >> people were actually the first group in line last year so beat them here this year. >> so this is something, you see each other every year now, right? >> pretty much. like family. >> we were here last year. >> reporter: is this a family tradition? you get everyone together and come out here? >> yes. >> reporter: so what is something in particular that you're looking for this year? >> a new rifle! why not? >> why not? radio shack is opening to turn around years of lagging sales this black friday. the company shut down more than half its stores earlier this year. the remaining stores opened yesterday for part of the day and most have already reopened today and will continue this black friday. >>> in gloucester county, the deptford mall opened at 6:30. mall employees launched an online petition asking managers to close it on thanksgiving

this is the crowd gathered outside cabela's in delaware before the store opened at 5:00 a.m. shoppers were eager to score deals on shooting, fishing, camping, and boating gear. >> people behind us were the first group in line last year. tried to beat them here this year. >> reporter: this is something you see each other every year now, right? >> pretty much. it's like family. >> reporter: meanwhile, a nearby target store stayed open through the night with a steady stream of shoppers around the clock. >>> before you hit the stores this holiday season, check on nbc 10's holiday gift guide. it has all kinds of deals and ideas, i should say. find it all on nbc10.com and the nbc 10 news app. >>> well, there was a message to boycott black friday in center city today. ♪ nbc 10 in philadelphia's dill worth park today. the group justice or else is encouraging the african-american community to make its voice heard by not participating in black friday. today's rally comes on the 20th anniversary of the million man march in washington, d.c. and protesters in chicago are choosing black fr

. >>> it was at the suffolk county jail on new york's long island that we met cara cabela.er heroin addiction aside, she admits to having struggled with the concept of all things in moderation. >> there was a time i did go to petco and i was going to get a hamster and i'm like this is great, i'll get a hamster, we'll be friends and bond. went there and there was ten of them in the little cage and i took one and then i realized i didn't want to leave them behind. needless to say, i left petco with ten hamsters. i got them all a condo going around the room with all the tubes and all. my mother came home and was like what in god's name happened? i was like, well i couldn't just take one. he had friends. all the rest were jumping. now i have ten hamsters. >> needless to say i had to go to the schools and give them out as pets because my mother was a little angry. but it's true and all that, when you don't do drugs, when you're first in recovery, you fill that void with anything. all of a sudden i'm gambling. i'm a horrible gambler. i'm doubling down on everything. even scratch-

not, and one of the reasons is we knew we were brand-new, and if we'd have knocked on dick's or cabela's door, they wouldn't have known who we are, and they're gonna license proven products. if you compare what we have to what's on the market, it is an absolute no-brainer. i get that it's different. okay. right? i get that it's, you know, more innovative. sure. but that doesn't necessarily mean people are going to buy it. you have to be telling me that you're gonna get bubba and what bubba typically wears and put them out of business, and own 100% of the market. we don't have to own 100% of the market to get to a value of $3 million. not even close. you've gotta change the game. waterfowl hunters spend $400 million on gear a year, okay? so i can get $3 million without putting anybody out of business. look, i'm not a duck hunter. i don't have to know your business to be a good investor. but, man... a $3 million valuation? for a pattern that looks a little different in my eye? definitely not the right investor. i'm out. thank you. you will sell this. this is a great idea. but you came in a

. >> are you a bass guy or a cabela's guy?, there's some people in my family that like ar-10s, they're easier to come by at cabela's. >> all right. thank you. >>> an update on that situation in mali. here is the latest. some 124 guests and 12 employees remain inside the radisson hotel in mali after islamic gunmen attacked the building and took 170 people hostage. heavy gunfire is being heard from inside the hotel. that's where special forces are seeking to free hostages. again this is news just breaking. >>> when we return, we'll run you through some stories that we think you should be talking about this morning or that you think we should be talking about. including the new way to move on from your ex according to facebook. excellent. researching a hunch, and making a decision. time for a change of menu. research and invest with e*trade's browser trading. e*trade. [so i use quickbooks and run mye entire business from the cloud. i keep an eye on sales and expenses from anywhere. even down here in the dark i can still see we're