tonight carl quintanilla reveals once and for all how they get customers to do that. >> reporter: call it the costco effect. >> even if i just come in for one thing, i always end up buying a minimum of $100 worth of stuff. >> reporter: tonight we'll reveal the secrets of costco, from the thrill of discovery -- >> i don't know what that is, but i need three of them. >> reporter: to the agony of the receipt. >> i thought i would spend about $25, and i ended up spending over $700. which is why my husband never lets me come here. >>> and the man who makes dreams come true at broadway's biggest hit without ever stepping into the theater. >> from north carolina, christine gorlick! >> that and more as "rock center" gets under way. >>> good evening, and welcome to "rock center." there's a very good chance our first story here tonight will stay with you for some time. because of the individuals you're about to meet and what their stories say about our system, in this case our health care system. this is about good people who have had something bad happen to them and they end up staying in hospi

i got carl quintanilla. he put this one together. it is so exciting for all of us. e to "mad money". >> jim, i'm in your house, which means i wear the uniform. it's a pleasure to be here. thank you for having me. >> oh, i'm thrilled that you're here, and i know that we've talked about costco a lot, and we are together on our morning show on "squawk on the street." the one we haven't talked about is the earnings per share. costco is a stock the charitable trust owns, and the thing that most people are worried about because i want to go down to the numbers is that they pay people too much money. therefore, everybody else scrimps. you always hear about the $10 an hour. that's how you get the big money is you don't pay the labor that much. isn't the secret of behind the earnings per share that they do? >> sg&a has always been an issue for the street with this stock. average hourly wage? $20 an hour. $40,000 a year, actual living wage in this country, but turnover in retail, which we know is always an issue among the lowest in the industry. 10%. if a worker is there more

nbc's carl quintanilla explains how this unusual story has broken all the rules and built a $93 billionmpire. >> call it the costco effect. >> i thought i would spend about $25 and i ended up spending over $700. >> i always end up buying a minimum of $100 worth of stuff. >> no wonder they spend more than they plan. there are no signs or directories. costco wants shoppers to wander and stumble across items they weren't expecting. >> i do try to go down every aisle just in case. >> that sense of discovery and low prices are what draw customers. >> this is like my favorite thing at costco, it's the meat lasagna. it's $12.99. you can't really make it for that little. >> like many shoppers, she tries to stick to her list. but admits it's difficult to pass up a bargain. >> that was not on my list. >> reporter: and spending more is impossible to avoid when everything is sold in bulk. want waffles? here's 60 of them. like eggs? how about 90? >> it's part of the american psychology that more and bigger is better. >> reporter: marketing consultant pam danzinger studies what stores do and why they

. >> and i'm carl quintanilla in for matt. this is the booking photo of george zimmerman after he was taken into custody, charged with the second-degree murder of trayvon martin. >> that's right. he was transferred to the seminole county jail in florida last night wearing a coat over his head. he will be formally charged this afternoon. his new attorney says he will enter a plea of not guilty and ask that his client be released on bail. we're going to talk to zimmerman's attorney in live in just a moment. we're going to also get reaction to all of this from trayvon martin's parents as well coming up. >>> also ahead, we showed you the remarkable video earlier this week of two 13-year-olds who raced into action had their school bus driver suffered a heart attack. well, this morning those young heroes are here to share their dramatic story in an exclusive live interview. >>> and does prince harry have a new woman in his life? we'll go live to london where speculation is buzzing over a possible romance opinion >>> let's begin with

. >> and i'm carl quintanilla in for matt once again. we're following that breaking news this morning. a drug investigation turned deadly in greenland, new hampshire. the police chief who was killed just days from retirement. a live report from the scene straight ahead. >> all right. and also coming up we'll be talking about this fury sparked by a democratic strategist who took a swipe at mitt romney's wife, saying as a stay at home mom she never worked a day in her life. those words have struck a chord and a nerve with women all across this country and now she's apologizing, but it's definitely not put this debate to rest. we're going to hear from her coming up this morning. >> that's right. then as parents i think we've taught our kids to avoid strangers. right? at least we think we have. natalie certainly did. but she was stunned, even brought to tears when she put her son and his friends to the test using hidden cameras and an actor pretending to be an ice cream truck driver. she will show us what happened. >> i think it's important

. >> and i'm carl quintanilla in for matt this morning. we begin with that breaking news. residents along coastlines along the indian ocean are fleeing to higher ground this morning, hoping that massive 8.6 earthquake off the coast of indonesia will not produce a devastating tsunami. >> we all remember, this is the same area where 230,000 people were killed by a tsunami back in 2004. officials in the affected areas are keeping a very close eye on these things but they remind us that a warning means a tsunami is possible. i think not necessarily mean that a tsunami is imminent. we're going to have more on that in a live report coming up straight ahead. >> also a major update to a story we brought you first last month on violent cell phone robberies. officials said there was an easy way to stop those attacks but claimed the cell phone industry was resistant. our investigation has prompted a big change. and we'll have more on that. >> should be very interesting. and also, you know, ashley judd's appearance was a hot topic for our "today's professionals" on tuesday. and some p

tune in tonight for a special hosted by carl quintanilla called the costco craze and airs at 9:00 p.m. eastern and pacific. >> kind of like target, you don't go in for one thing, you come out with a couple carts. >> you end up spending the whole day there. >> you could have lunch there practically. >> yeah, they have pizza, some pretzels. and today you might want to buy an umbrella if you head in -- >> at this point, you don't need it. new wiper blades maybe. we're going to have some coming in for the next few hours. you can see through the shot, your highways nice and slick this morning. definitely reason to give yourself plenty of time to reach your destination safely. they'll need the rain boots today. but by this afternoon, in fact, by noon, looks like we're going to see mostly dry conditions and that sun will peek through the clouds. right now, little bit of activity in the south bay. but the greater bay area, already drying out. you'll find thick low cloud cover, and that'll produce mist or drizzle right by the coast this morning. at least until 9:00 a.m. high pressure's moving

. >> and i'm carl quintanilla in for matt this morning. george zimmerman's website has now been shut down. but there are some serious questions about the money it raised. >> that's right. zimmerman was released from jail earlier this week after posting 10% of his $150,000 bail. and legal experts say if the judge knew zimmerman's site made more than $200,000, that amount may have been higher. well, now the attorney for trayvon martin's family is calling for zimmerman's bond to be revoked. so we're going to have the latest on that straight ahead. >> also ahead a frightening scare for some passengers on a delta flight from fright to chicago. the plane was quarantined on the chicago runway for hours, boarded by health officials wearing masks and hazmat suits. turns out it was all a big misunderstanding. coming up we will hear from the woman who triggered that incident. >> hmm. and also are you on the do not call list and you still get hounded by telemarketers? well, why does that happen? we tracked down one company that some consumers say is b

i'm ann curry along with carl quintanilla, al roker and savannah guthrie.estraining order against the canadian actress who's charged with stalking the actor. we're going to get new details on that situation in just a few mopes. >> first we're going to be checking in with our "today's money 911" all-stars. they've got advice on your questions, whether you're struggling to pay off debt, wondering about the smartest thing to do with your tax refund. if you're going to get one. >> also ahead the bad habits of good people. everybody has things that their significant other does that kind of irritate them. either they're messy, perhaps, burping, also on our list, people who use their forks as a back scratcher. that was a common complaint. >> i don't believe that. we're going to talk about how you can address these without making them feel terrible. >> let's go inside and get a check of the top stories. >> good morning, everyone. a tsunami warning is being lifted for indonesia this morning following that massive earthquake offshore and powerful aftershocks. panicke

i'm ann curry alongside carl quintanilla who is in for matt and al roker and savannah guthrie over here. and we've got a lot going on. and you're going to go, as i understand, house hunting. >> that's right. barbara corcoran is going to take us on a tour anywhere from mississippi to minnesota to mizzou, barbara corcoran is going to show us what we can get for $200,000 or less. you will be amazed at how much home $200,000 will buy. >> and what else is coming up? >> we're going to bust some diet myths. for instance, does eating spicy food help you burn calories? if you stop eating after 7:00 at night, will you lose weight? we're going to separate fact from fiction when it comes to shedding those pounds. >> if you eat those cupcakes. >> or maybe that macaroni and cheese. >> i hope you can eat that. also some fashion news. we all know that color blocking and neon brights -- >> why are you pointing at me? >> you're kind of color blocking. we try to be in fashion. >> don't be defensive about it. >> we're going to take those fashions and apply them to our homes and show you some neat accent co

carl quintanilla is in for matt. al and savannah are joining us. we're going to talk about this coming up, and that is go george zimmerman who is now in police custody, accused of second-degree murder for the death of trayvon martin. and he'll be in court a little bit later on today to be formally charged with this crime. and so his new attorney has said he will plead not guilty. we'll get details on that. savannah, you'll also talk about this case with "today's professionals." >> they're here. we'll talk about the case, whether he will get a fair trial in florida. then we'll shift gears with the team and talk about a new study that finds there is a nice gene. truly. does anyone on our panel have it? we'll investigate. >>> also, if going to europe has always been your dream vacation but the likelihood is about as good as going to mars, your dream may now be in reach. how to make europe fit into your budget this summer. >> even though prices are up. nilou motamed has great ideas. >> i always love hearing from her. >>> if you want to gussy yourself u

we will go behind the scenes at costco with carl quintanilla and find out how they make us cardholders paid them to do that. >> exactly. >> they've edited it down. >> we will show you the secrets of costco. it's just a part of our next broadcast on rock center 9:00 east, 8:00 central. for everyone who works so hard to bring you this broadcast tonight, thanks for being here with us. we, of course, hope to see you from this very studio tomorrow evening for nbc "nightly news." for now and for all of us here in new york, good night. -- captions by vitac -- www.vitac.com

we will go behind the scenes at costco with carl quintanilla and find out how they make us cardholders to do that. >> exactly. >> they've edited it down. >> we will show you the secrets of costco. it's just a part of our next broadcast on rock center 9:00 east, 8:00 central. for everyone who works so hard to bring you this broadcast tonight, thanks for being here with us. we, of course, hope to see you

i'm ann curry alongside carl quintanilla in for matt, we've got al roker and savannah guthrie joining us this morning. talking about this really crazy story, a scare for passengers aboard a flight from delta -- detroit to chicago, a delta flight. the plane was quarantined on a chicago runway for hours it was boarded by hazmat officials wearing hazmat suits. it's all a misunderstanding. >> also sean goldman speaks out. he was the boy as you remember at the middle of the international custody controversy that we covered extensively here on "today." a new jersey father's five-year fight to get his young son back from his wife's family in brazil. this morning for the first time sean talks to meredith about his time in brazil and what he didn't know about what his father was doing at the time. we'll also have a live interview with sean's father david. >> sean also practicing world peace's moves. also ahead in "today's real estate" from beautiful sunlet porches to grassy backyards, barbara corcoran is taking us on a tour from ohio to georgia, homes for $250,000 or less. you will be shocked

>> our mutual friend carl quintanilla will be doing a -- i'll be watching like everyone else, even as have had a sneak preview, but i want to take a moment to talk about costco, the stock. not just costco, the special. i've been ae believer in this stock for years and years. my charitable trust owns it, i think our viewers should continue purchase it. what draws me to the stock? first, its unique business model blows me away. because it is a club. people pay to shop there. the dues just went up for the first time, and almost no one blenked. netflix, their customer base revolted. second, costco offers the every day low price i used to associate with wal-mart. costco is wal-mart on stair roads. costco pai pays its associates well. it offers the best benefits of any company that i follow. that's allowed it to have the lowest turnover. why is that so important? because the biggest line item cost for retailers is training new employees. that makes the cost of doing business for costco amazingly low. enjoy the documentary, and after it consider buying the stock. larry, back to you. >> all r

carl quintanilla gets a behind-the-scenes look at one of the most popular retailers in america.to the premiere of "the costco craze, inside the warehouse giant" at can the p.m., walk you through how toilet paper is tested. really, fascinating, fascinating doc. we'll come right back. stay tuned. >> chipotle seems to have lost its spice. can they get from mild back to caliente? don't go anywhere. "mad money" is coming up next. ones we've all made. about marriage. children. money. about tomorrow. here's to good decisions. who matters most to you says the most about you. massmutual is owned by our policyholders so they matter most to us. massmutual. we'll help you get there. if you're one of those folks who gets heartburn and then treats day after day... well, shoot, that's like checking on your burgers after they're burnt! [ male announcer ] treat your frequent heartburn by blocking the acid with prilosec otc. and don't get heartburn in the first place! [ male announcer ] one pill a day. 24 hours. zero heartburn. [ male announcer ] while others are content to imitate, we'll continu

his attorney told carl quintanilla on the "today show" this morning, that the last month and a half has been very, very difficult for their client. >> overall he's very stressed, very tired. it's been as for the martin family, it's been a difficult several weeks for him. law enforcement is handling it very well. the seminole county jail is doing the same. he wants to be out, he wants to be out to help with his defense. but he's doing okay. >> o'mara also says he isn't concerned about his client's ability to listen. zimmerman's previous attorneys stepped database because they said they weren't able to keep in contact with him. >>> trayvon martin's parents now say that they believe the shooting death of their son was an accident. that is what we're hearing. they also appeared on the "today show" this morning. they shared their thoughts about george zimmerman. >> i believe it was an accident. i believe that it just got out of control. and he couldn't turn the clock back. i would ask him, did he know that that was a minor? that that was a teenager, and that he did not have a weapon? i would

i'm ann curry with carl quintanilla. thank you for joining us. >> nice to be here.ppened to all of us, during family time, dinner time, you get an annoying call from a telemarketer, so you sign up for the do not call list but the calls keep coming. this morning we're going to track down one company some consumers say is behind some of those calls. >> uh-huh. and the plot thickens. and then, the ohio mother who's been under fire for the way she's dealt with her 13-year-old daughter's bad behavior. we've been reporting she changed her daughter's facebook page using this picture, but some people say this public humiliation crossed the line. what does she have to say for it? she's joining us this morning for an exclusive live interview. later we're going to talk to the people involved in this prank that's gone viral when a guy dressed up like a burglar to scare his girlfriend and her friends. and you know, we've been talking about this. i mean ient dough what -- some people think it's hilarious. some people think it's just dangerous. anyway we're all going to be in our

i'm carl quintanilla with melissa lee, jim cramer, david faber live at the big board. one day after the dow posted its second triple digit loss of the year futures still moving to the down side almost 50 points today despite some jobless claims but did fall to some four year lows. europe a major culprit. debt worries there. spanish bond yields rise to their highest levels since december. >> so it is no surprise that our road map today says beware of europe. spanish yields now higher than where they were before the ecb's latest rescue plan and with disappointing production out of germany is the periphery of europe now infecting the core? >> good chain store sales here in the u.s. thanks to the warmest march in 50 years. macy's and target beat and raised guidance. gap posts its best in years and the stock ended an 11-year high this morning. >>> and jamie dimon's annual shareholder letter. housing is back. his stock is a buy. and banking regulation is holding back the recovery. >> markets poised to open to the down side one day after posting their worst losses in about a

. >> where is carl quintanilla. >> carl. >> carl. >> okay. let's check u.s.at this hour. we had earnings news this morning. looks like we're going to have, if we could get that screen up, it would be slightly helpful. maybe, maybe not. there it is. green arrows. we open up about 28 points higher, also should note on earnings news kkr crossed the tape. looks like a good number. their portfolio up 9% and assets management also up. a little news on confirm kr this morning. >> absolutely. charts have been known to be slightly helpful. earnings reports from major companies. boy, have we had a big week for earnings this week. earnings of 39 cents per share that beat analyst expectation of $0.35 per share. revenue came in above expectation at 3-of- $32.4 billion. merck reported earnings of $0.99 per share ahead of expectations, roughly in line with expectations. p and g, procter & gamble beating by a penny. revenues a bit light. company lowering its current quarter and full year guidance as it works on restructure plan, continues to feel pressure for high commodity

i'm melissa lee, jim cramer, carl quintanilla. there is a disappointing jobs report and qe 3 is back on the table. dow jones down 115 points right now. today's road map, carl? >> it's a case of the mondays with futures pointing to a big selloff. is this the pause that refreshes the market or a beginning of a stumble in the economy like we saw last spring? >> and apple gets a downgrade. >> meantime, aol has cash be. shares seeing a monster pop, up about 39% premarket. >> and avon has a new chief. the stock had the best week since 1989. wow. >> the market is getting a chance to react to the less than stellar economy. obviously much fewer than expected. the unemployment rate dropping to 8.2% suggests that the recovery remains trepid and could lead to new rounds of quantitative easing. you learned us that the market would see turbulence this morning because we had no opportunity to respond on friday. >> look, i wanted very much for the jobs report to come out thursday. we're an automated society other than the labor department. people

i'm carl quintanilla live with melissa lee, jim cramer and david faber. nice start to the second quarter after a monster first quarter. some concerns in europe, though, a lot of data coming out, ppi easing a bit, inflation easing. spanish yields ticking up the ten-year there at 5.4%. >>> gene munster, the most influential analyst on apple ups his price target and builds a case for $1,000 a share by the year 2014. we'll talk to him live at 10:00 a.m. >> groupon's troubles worsen as "the journal" says the s.e.c. is looking into the numbers. >> another setback for james murdoch. he steps down as chairman of bskyb. is news corp getting closer to closing a chapt her. >>> and ed lazear says this may be the first recession that doesn't rebound to long-term average growth. >>> pg&e raised its price target on apple to $910. it will be the first market cap company. gene munster will be joining us at the top of the 10 a.m. hour. it looks like apple is set to hope at a fresh record high. yesterday we were mocking the wall street firm that came out with the $1,001 pri

i'm carl quintanilla with melissa lee and david faber. jim cramer is on assignment.ook at futures. after dramaerday concerning apple we are going to open to the upside oh thanks to a decent auction of short-term debt in spain which we'll talk about in a little bit. speaking of europe, b we are looking at green arrows ahead of what's been already a busy day so far for earnings. >> certainly heavy duty earnings load. that top it is road map this morning. goldman sachs boosts the dividend 31% and bought back 3 million shares last quarter. can this continue to fuel the rally. >> and coke, volume growth. up better than expected. 5 prn. the company making gains in the slower sparkling market as well. >> can we see cracks in the apple story? they suffer the biggest five session losing streak since 2009. there could be concerned over mac sales, a mini pad or does this launch the slow down of the apple juggernaut? >> and first solar cut as third of the work force, 2,000 jobs saying operations in europe are no longer economically sustainable. >> we have to start with goldman s

carl quintanilla is on assignment this morning. stocks coming off the worst week for a year. taking a look at the european trade, certainly the yields in spain on the mind. two big market stories for monday. citi shares climbing on the back of better than expected quarterly results. could a hike of the dividend be next? caterpillar is also being upgraded to a buy. what's the trade for industrial commitment? despite the bright spots, could europe be the ten-year stocks trade above 6%. and coty keeps on coming. sending a letter to avon about an interest and willingness to raise the bid. citi getting better than expected earnings. vick krom pandit saying that the bank will manage risk carefully. pandit will also address stress tests as well as the dividend on the conference call when that gets under way. a different story from jpmorgan and wells fargo received on friday. >> friday was the day before in the last half hour we figured spain would collapse over the weekend. actually, it did. big auction on thursday. it's been a long time since i've been worried about an auction in t

i'm carl quintanilla along with jim cramer, david faber live at the nyse. melissa lee is off.arch durable goods orders hosting their biggest drop in three years. but the markets are looking at earnings front and center. take a look at futures. dow looking to open up about 56 points. surging on apple's blockbuster numbers from last night. we'll get more on that coming up later this morning. as for europe, looking at green arrow webs as well, except for the ftse. got some uk gdp numbers that show the british kingdom is now officially joining spain in recession. it is one packed road map this morning. apple, of course, is the lead. a massive beat last night on profits, on revenue, margins, iphones. but is it enough to move back into the stock? you will not believe some of these new analyst price targets. >> and caterpillar posting better than expected profits. but it did miss on revenue profits and said while north america is improving, china and brazil slowing. what does that mean overall for industrials? >> and it is fed day, the central bank issues its statement host ago press

. >> and they hired carl quintanilla la. >> i am a veteran of the disney.n the jungle crew for many, many years. >> fascinating. >> what kind of outfit? >> a straw hat -- >> jungle cruise. >> and a gun. i'll bring pictures sometime. >> you were just glad to see me. >> hold on. carl, did you speak? did you have a speaking role? >> i shot at the hippos or the zebra. it was a long time ago. >> sorry. >> i was 10. >> do you remember when you guys went to philadelphia for "squawk"? >> i do. >> was that a great show, oh my! >> for disney? the proxy, the battle? >> stanley gold -- you had every single interview. it was priceless. it was priceless. not as priceless as jungle cruise but i remember "squawk" owning that story. that was the first time i realized tv will trump newspapers because they came out the next day and you were at 9:00. >> you were cramer berkowitz then, weren't you? >> yeah. we're just watching hanes. getting this down. you watch cnbc, the only story. >> hanes had mickey and held him up. >> that's right. >> i remember that. >> got in trouble for

carl quintanilla is on assignment.'s take a look at how futures are setting up after the biggest two day winning streak for the year. we're looking at a lower open. dow looking to open lower by 34 points. let's look how the european board is trading. tremendous weakness particularly in spain but there you have it the dax and cacbot down. >>> jpmorgan and wells fargo is beasting estimates. along with a weaker gdp out of china could mean headwinds. the day after the best two day advance for stocks in twot. google in the spotlight this morning after a mixed earnings report and effective two for one stock split that keeps the company firmly in control of r sergey brin. >> let's start off with jpmorgan. looks like a very strong quarter across the board for jpmorgan. there's a couple of, not complications, but things you need to keep in mind. >> one of them is reversal of loan loss provisions. we've seen this over a number of quarters. it's not real earnings. he didn't say that on the press call we had this morning. he did s

i'm carl quintanilla with melissa lee live at the nyse. david faber will join us in just a moment. jim cramer has this week off. the dow is less than 50 points away from a multi-year high. moderate weakness this morning. europe in focus as well ahead of a very big week. the jobs number on friday, big ecb meeting and a whole lot more as we begin to talk about a story that begins with the book business. >> microsoft investing big in barnes & noble's textbook and nook business. can two old-timers get together and pose a real challenge to apple? barnes & noble's stock appears to be saying, yes. >> lots of m&a action today. energy transfer partners buys sunoco. >> and spain now the eighth eurozone country officially in recession as this week brings an ecb meeting, a french election and the first spanish auction since that s&p downgrade just last week. we should know as we mentioned, david faber joins us from the active/passive investor summit in new york city. david, what's the buzz so far? >> you know, a lot of talk, as you might imagine, about barnes & noble. in fact, a number of peop

i'm carl quintanilla with melissa lee, jim cramer and david faber. a day of unexpected earnings.urope, we'll talk more about this spanish auction that did go okay today. as you can see, most of europe is in the red. only the ftse hanging on to the green right now. >> this morning, morgan stanley and bank of america beating expectations but some argue it's all in the accounting. we'll tell you how to view the quarters. >> dupont, verizon in addition to amex last night, so far, very healthy. 77% of s&p companies are topping expectations. >> and that closely watched spanish debt auction goes, as carl describes it, okay. the ibex and euro are selling off today. more chatter that the medicine is wearing off right now. but we start off with banking and bank of america specifically. revenue also above consensus with the bank's provision for credit losses at the lowest level since the third quarter of 2007. but it's this whole issue of dva clouding earnings not just b of a but also morgan stanley. >> this has become a very difficult measure in terms of allowing us to look quickly through