how is carlsberg going to adapt to the new messaging? cees: we are doing that already.e are allocating much more of our money and investments towards social media where appropriate, and i think the next generation is much more interested in alcohol free beer, and also that is a connection that we can make with people, other generations and, going forward we see a huge opportunity in moving in that category. francine: thank you so much for joining us. the charles berg chief executive. coming up later, we will be talking about airline travel, and the jetblue airways chief executive. that coming up at 2:00 p.m. in new york. this is bloomberg. ♪ ritika: this is "bloomberg surveillance." it is the biggest internet ipo since uber. shares of kuaishou technology rose 161 percent. the company operates one of china's popular short video services. it brought in $400 in attracted hundreds of billions of dollars of orders. there is speculation that apple is seeking to develop its own electric car according to the wall street journal, kia motors is talking about a plan to assemble an