only chaz dean's wen products. it saved my hair. >> and now chaz is going to do an incredible color demonstration he's never done before, and,i think you'll be shocked how much of your color goes down the drain with shampoo. >> today, i have three girls that are blond, brunette, and redhead. we are going to lather up one side of their head with lathering shampoo. we are gonna use wen on the other side of their head. we're gonna show you, after 10 times with wen, how much better that side of the hair is. >> because 10 times -- it's almost like an equivalent of, what -- two to three? yeah? two to three weeks of shampooing. >> none of these girls have ever used wen before. >> [ gasps ] >> the shampoo stripped the color out of the hair. you could see it on the towel. >> so the wen side, obviously, the color was more vibrant. it did not fade at all. looking at`the shampoo side, i was just -- i felt so bad. i was like, "all that color just coming right off." drain. >> pouring down the drain. >> okay. letet go see what hap

and i attribute it all to using only chaz dean's wen products. it saved my hair. >> and now chaz is going to do an incredible color demonstration he's never done before, and i think you'll be shocked how much of your color goes down the drain with shampoo. >> today, i have three girls that are blond, brunette, and redhead. we are going to lather up one side of their head with lathering shampoo. we are gonna use wen on the other side of their head. we're gonna show you, after 10 times with wen, how much better that side of the hair is. >> because 10 times -- it's almost like an equivalent of, what -- two to three? yeah? two to three weeks of shampooing. >> none of these girls have ever used wen before. >> [ gasps ] >> the shampoo stripped the color out of the hair. >> so the wen side, obviously, the color was more vibrant. it did not fade at all. looking at the shampoo side, i was just -- i felt so bad. i was like, "all that color just coming right off." >> money just going down the drain. >> pouring down the drain. >> okay. let's go see what happe

. >> male announcer: created by world-renowned hair expert chaz dean, wen is the first ever cleansing conditioner. unlike traditional shampoos that can strip your hair, wen actually makes your hair softer, shinier, and stronger the very first time you use it. >> female announcer: wen is the number-one cleansing conditioner because it's the only thing that can change everything for your hair. >> male announcer: have you ever wondered why your hair is dry, frizzy, dull, and won't retain its color? most likely the problem isn't your hair. it's your shampoo. most lathering shampoos use harsh ingredients that can strip and damage your hair. >> female announcer: but wen is completely different. it contains a perfect blend of natural botanicals, herbs, and

. >> male announcer: created by world-renowned hair expert chaz dean, wen is the first ever cleansing conditioner. unlike traditional shampoos that can strip your hair, wen actually makes your hair softer, shinier, and stronger the very first time you use it. >> female announcer: wen is the number-one cleansing conditioner because it's the only thing that can change everything for your hair. >> male announcer: have you ever wondered why your hair is dry, frizzy, dull, and won't retain its color? most likely the problem isn't your hair. it's your shampoo.

. >> male announcer: created by world-renowned hair expert chaz dean, wen is the first ever cleansingke traditional shampoos that can strip your hair, wen actually makes your hair softer, shinier, and stronger the very first time you use it. >> female announcer: wen is the number-one cleansing conditioner because it's the only thing that can change everything for your hair.