with me secretary hillary clinton, cindy mccain and jeffrey canada.age of 2,153 words an hour from their parents and working class families it's 1,251 and poor families 616. it's a huge difference as you mentioned 30 million -- >> it's a huge gap and one of the things we were trying to figure out is why does that gap exist? right? why aren't poor families talking -- and so we started something we call baby college, we were sitting with parents trying to teach them about what we know about brain development, and you know what? no one's ever said it was important. lot of our parents think well, my kid's going to learn when i send them to school and i don't have a great education so i don't really have much to offer so they're waiting and as long as the kid is fed and healthy and clean, they say i'm doing a good job as a parent. the fact that you should be actually talking with that child, they can't see what's happening with the neurons, and we have found when we explain it in ways that our families understand how critical it is that they actually are g