next >>> what are we supposed to do with the stock of columbia sportswear? pany that you know as columbia. hardware. performance fishing. we love that stuff. the stock has been trading sideways all year. at the end of october, they delivered something better than for numbers. could the solid earnings be down 5%? the stock soared on the news. only up 5% year to date. turning things around, let's look closer. president and ceo of columbia sportswear. walking back to mad money. >> great to be with you. >> we love your stuff. we see all the great things. we use it, we wear it, and we find that it is doing better in europe and china than it is doing here. we are mystified why that is the case. >> it is interesting. of course, we love it when it is cold everywhere. unfortunately, it is not cold everywhere all the time. fork is on -- focus on america, is improving our image, and the desirability of the products. not by changing the products, but by improving the marketing efforts that we put towards the commercial parts of the business. we are going to be adding a b

you make a good point about globalization because executives from walmart, lows, autozone and columbia sportswearwarning of price hikes of trump's proposed tariffs plan goes into effect, what is your take on tariffs to come. >> i think president trump's take on tariffs is a pragmatic one. which is to say we have to take care of her own people first and we have the biggest ship in the game and the united states with the u.s. consumer. there's no reason to negotiate that either way with the idea that we are citizens, no other country would do that, the u.s. is been doing it a long time with the goal towards peace which makes a lot of sense but it's gotten too far and i understood why this company does not want tariffs, the same token there is a responsibility that the president has to look out for all americans not just big businesses. tariffs are necessarily inflationary if there are other goods that we can produce domestically. i think again president trump is very pragmatic view on this which is to say we want to get the best deal for american businesses in the american consumer. i think what th

. >> ceos of companies like autozone and columbia sportswear have already said that if and when the president-elect to proposals go into effect that they will simply raise prices and pass costs onto consumersueolicies t from what the voters just said that the main issue they care about is how much things cost? >> i will put another question to you. why take the word of the executives and what we have seen. these are pre-election threats, i presume. what we see in reality is when the do the aluminum tariffs and everyone predicted that there would be massive inflation and you know that donald trump left the economy to biden harris that only had one .5% inflation. it didn't materialize and i don't have an expectation for that to occur again . i think with the networks need to think about is portraying the reality of donald trump's performance that i served in the administration and he delivered a booming economy. instead, the last two times i have been interviewed on this network talking about donald trump, i had to defend claims of fascism and i think it's time for the networks to really focus on wha

quarter of negative transfer sales for the home sellers a lot of the sporting goods names, columbia sportswear weak trends for third quarter. that's not a great read. dick's, we think is taking shares but not great indicators there. so it has us nervous heading into the holiday season. >> on the housing front, it seems like the latest backup in interest rates is snuffing out an area everyone was looking to for nascent signs of a rebound or strength, but it remains -- stanley missed and lowered masco, full-year guidance reduced. beacon roofing missed, dip in residential sales. >> earlier in the fall, we saw mortgage refinancing, things like that, start to spike up that has started to reverse, because as we know, ever since the fed cut rates, the ten-year has gone straight up so we have seen a slowdown so it pushes out probably the time for home depot and lowe's, i don't think it's going to happen in the third or fourth quarter. maybe the first, but maybe now the second quarter so we do think, you know, the next step is we're going to have positives at some point in 2025 for the home centers aft

columbia sportswear saying that they are ordering merchandise now for next fall just to beat these proposed tariffs. and of course, brianna, who ends up paying for all of this. ultimately, the u.s. consumer. one estimate says that we could end up spending $2,600 more each year if these tariffs take effect. brianna. >> and vanessa target says that it is bracing for a sluggish holiday season. it's lowering its sales and profit forecasts, which is a bit of a change for it. is that a target problem or is that a sign of a bigger issue? >> it could be a target problem and that is because target is saying essentially that their customer base is being more discretionary with their spending. and they reported just this morning in their third quarter earnings call that in the fourth quarter, during the holiday shopping season, when they really expect to bring in a lot of cash, customers are just watching what they're spending, and you can see target stock right there just really, really tanking down 22% on this news. part of this, though, brianna, could be that target is losing some of their upper in

columbia sportswear, for example they're saying that they're buying merchandise now for next fall tokeep prices lower and to make sure that their customers feel like they're getting affordable deals. it's also interesting to note, though, whether or not these tariffs, particularly on china, will have any exemptions. when president trump was in office the first time apple tim cook lobbied to try to get apple exempt from those tariffs, and he was successful in that and that was because apple produces its iphone in china. and that would have raised the cost of iphones here in the u.s., and people would have been very unhappy with that. so as we watch this going forward, it will be interesting to see if these tariffs, in fact, do go into play and whether or not he's going to give any exemptions to companies like apple, which are huge around the world. but also really important to his voter base here in the u.s. >> mara, you just heard maria talking about laying out these tariffs without talking to other countries without negotiating with partners. what is this promise for tariffs on day

we've already heard for target, walmart a number of different retailers autozone, columbia sportswear, they've all said that tariffs could raise prices. so listen this is going to be an ongoing story for the next weeks and months to come. as we all try to make sense of these tariff threats all right, matt egan, thank you so much. >> we do appreciate the report. and for more on trump's pledge to implement his tariffs plan, let's talk with democratic congressman gerry connolly of virginia. congressman, thank you so much for being with us. your reaction to. yeah, thanks for being on. and just what's your reaction to these tariffs that trump is proposing you know the imposition of tariffs is a very crude weapon. >> it's not sophisticated. and as your report indicated neither is it targeted. what donald trump is proposing as the alpha disrupter is to disrupt the largest trade market in the world. remember that just these three countries, every year traverse $1.5 trillion worth of goods and services. it's an integrated economy and there is no question that, first of all, he's going to viola

the statements coming as other retailers like elf beauty, autozone, columbia sportswear also warn they have to raise prices to offset heavier tariffs. this, though, is a key part of trump's economic agenda if i'm going to be president of this country, i'm going to put a 100, 200, 2,000% tariff. >> they're not going to sell one car into the united states. we'll put a tariff of approximately 100 to 200% on each car, a 25% tariff on everything they send in. just notifying john deere, right now, if you do that, we're putting a 200% tariff on everything that you want to sell into the united states. if i was mr. tariff, i would say, please get me a pr agent. i have to straighten out it's one of the most beautiful words in the whole world. the word tariff it's more beautiful than love more beautiful than love well, brad, i mean, look the reality is americans chose to send donald trump to the white house in no small part because they're upset about the economy. >> they're upset about inflation tariffs are inflationary. basically every economist will tell us, and there does seem to be some tens

columbia sportswear we're set to raise prices. stanley black and decker will have to do some surgical price actions. look, you've called for trump's plan make things more expensive? >> actually we have tariffs in place now. biden-harris administration did not remove any of them that were in place when they took over the administration and going through congress right now, and a bill that i approve of is a reciprocal tariff act, basically looking at each nation's tariff against us and matching it exactly the same and that all works with the exception of china. china came in to the wto in 1999 and has not played by the rules, not a single year. and i do business there along with millions of others. and i know how it works. they cheat, they steal. there's no ip protection. we can't by land the same way they use our courts. we can't do the same there. they litigate us here we can't do that. they don't play by the rules and compliance and listing their companies. so that's a different narrative. all i want to do with china is to bring

columbia. this is the sportswear company. they are saying that they're already buying stuff for next fall just to try to avoid these tariffs. so you have a lot of companies already making preparations we know that president-elect trump could change his mind. the tariffs could be less. they could be more. but just the threat of that is going to have a significant impact for consumers. >> here's the thing, though, where there may be, i'll call it squishiness or vagaries around some of donald trump's policies during the campaign

columbia. this is the sportswear company. they are saying that they're already buying stuff for next fall just to try to avoid these tariffs. so you have a lot of companies already making preparations we know that president-elect trump could change his mind. the tariffs could be less. they could be more. but just the threat of that is going to have a significant impact for consumers. >> here's the thing, though, where there may be, i'll call it squishiness or vagaries around some of donald trump's policies during the campaign he's been promising when it came to tariffs. i mean, it was for perspective. it's like the level not seen since the depression, right? >> right. and don't forget, in his first term he put a ton of tariffs in place. so you already have so much of and that's the that's the backdrop against which the history that walmart is talking about right. >> right. >> they're already experiencing tariffs on so many of the products that they import already. and for the average american consumer, this is going to cost u