. >> host: we have been talking with professor dan ariely. his most recent book "the (honest) truth about dishonesty" how we lie to everyone - especilly ourselves." >> guest: my pleasure >> host: joining us now is is professor bonilla-silva what duty chad duke university? ensure the chair the sociology department in your most recent book "racism without racists" for racial -- what does that mean? >> what i try to redress in the book is the idea it goes beyond the original use of those people that we need to understand and one way or another with the new dominant prejudice out there called the blind prejudice with new ideas tear defend their contemporary vision. >> host: can you give an example? >> guest: people go crazy to say things they broadly believe like of buffer that allows it peaked as that becomes an excuse speaker is you have to go back to the disclaimer. i also articulates it is called an abstract liberalism. if i want to oppose what we have enacted i don't and if i send for equal opportunity because everybody is diverse. that stat

it is about 40 minutes. >> host: duke presser dan ariely, what do you teach here at duke? >> guest: i teach a few classes. i was teaching mba class on behavioral economics. teach a phd class psychology for economists. every year a change. one year i taught a class that was co-listed in economics and literature. i asked the students to either run an experiment on behavioral economics or to write a short story using principles from behavioral economics. when you're a tough debate undergrad class. last year i taught the class with kathy davis tried to learn from the students. >> host: what is behavioral economics? >> guest: may be the best they could think about it is a contrast to standard economics. so we have a view of the human being as being perfectly rational. people have power we can look into the future. they just always make the right decisions. these are actually assumptions. we just assume this is it. behavioral economics. instead of assuming everything puts people in different institutions and see how we behave. surprisingly people see how we behave very irrationa

. >> host: we have been talking with professor dan ariely. his most recent book "the (honest) truth about dishonesty" how we lie to everyone - especilly ourselves." >> guest: my pleasure

. >> host: and we've been talking here on booktv with dan ariely, duke professor, author of three books. the most recent is this one, "the honest truth about dishonesty: how we lie to everyone, especially ourselves." thank you, professor. >> guest: my pleasure. >> and now on booktv another interview from booktv's college series. professor eduardo bonilla-silva talked about his book, "racism without racists," in which he argues we do not live in a postracial society. instead, he says we're now living in an age of color blind racism that manifests itself in many ways, less overt than the racism experienced by past generations of non-white americans. this is about saw minutes. 15 minutes. >> host: and now joining us on booktv on c-span2 is eduardo bonilla-silva. professor silva, what do you type here at -- teach here at duke university? >> guest: sociology. >> host: and you are the chair of the department -- and your most recent week book racism without racists. racism without racists, what does that mean? >> guest: what i'm trying to address in this book is the idea that racism goes beyon

. >> host: at the next coming duke university professor dan ariely sat down to talk about his book, "the (honest) truth about