. >> joining me now is dan fifer, also with me mark mckinnon, political strategist to george bush and george mccain. thank you both for being here. i know there is a strategy behind the strategy trump is employing. i'm just havingum a hard time understanding exactly what it is. to be willing to be drawn into a conversation about kamala harris' blackness before election day doesn't seem to be where you wantoe to be. what exactly the anti-trans blitz, the conversations about race, the bro podcasts, the manoverse, what does it tell you? >> the trumps campaign has a plan. the problem isha donald trump i theirm candidate. they're trying to turn out low propensity voters who do not engage in political news, particularly young, particularlg online men. you do these large followings on youtube and tiktok and it gets into their feed. he's donald d.trump, and he's declined right before our eyes. >> yeah,ht i mean i understand e manoverse strategy, mark, i get they'rete trying to reach low propensityh voters, high risk, low reward. the problem is once he's on theire podcast, i don't know h he ad