. >>> so let's turn to dan ives to talk more about it, and if he sees it continuing. a chief strategy officer, and gbh. nigh to see you dan. welcome. >> what do you think is behind all this activity, especially this latest deal with broadcom. it's a huge deal, obviously, but what's driving they companies to merge or acquire each other 689. >> this is a game-changing move. i think broadcom sees qualcomm in a position of weakness, with thepple fight and fundamental headwinds. it's about them gett this is a way to get a leg up. this is strictly an offensive move and broadcom is in a position of strength,ualcomm in a position of weakness. >> do you think that's the price that gets it done? >> no, i mean, i view in terms of a bull sort of scenario that would get this done in the $75 to $80 range. i view this as a game of high-stakes poker that's just started. 75 to 8 on is a deal where i could see it getting done. to get forward. >> this is i was going to ask you -- is this the main road block? >> i think it's two. regulatory is definitely a road block here, but then it com

, a competitor, obviously, dan ives at gbh earlier today he said advertisers may not be that interestedn that demographic anymore because the money simply is not there. i mean, do you agree with that >> i would agree with that historically that's not where the money is they need to expand, they're acknowledging that on the call the q&a hasn't started yet but that's one of the key things i want to hear, how much investment will it take and what's the time. i don't want to -- i think, you know, the reality is, this is a tough road ahead for them. there are some positive signs, 3 1/2 billion snaps a day, 7 1/2 million people in the world, that's impressive. the average snapchat person looks at their snapchat feed 25 times a day, that's impressive for a demo that doesn't matter that much. >> clearly it's not a demographic. gene, is evan spiegel the right guy to make such a huge turnaround for snap? >> i think he is he knows the story better than ever we see this one company having difficult periods, we immediately look at the ceo. back a year and a half ago, people were questioning whether

report coming as the new device hits shelves around the world this morning joining us to discuss is dan ivesrom gbh insights good morning >> great to be here. >> what's the key standout factor here? people point to the strong guidance on iphone x that did not fall into the last quaurts e quarter's numbers, but the guidance strong. >> the street was looking for a w ho-hom qua ho-hum quarter, but china is front and center and getting sea legs that's been weak you saw strength this quarter, that's huge. >> that china factor, is this a one-quarter bounce from weakness or do we think this is the start of a meaning trend back to where it used to be >> we believe this is the start of a trend about 60 million chi nuz cnese consumers could upgrade to the f iphone x we believe it's a trend towards a super cycle. 260 million units. there was a prove me situation for cook last night. they showed it in terms of guidance we believe underlying preorder demand is up to about 50 million shipments for iphone, it's a positive trend going into 2018 >> this is the most expensive iphone we've had we say that almo

we will catch up with dan ives of gbh insights. ♪ retail. under pressure like never before.t's connected technology that's moving companies forward fast. e-commerce. real time inventory. virtual changing rooms. that's why retailers rely on comcast business to deliver consistent network speed across multiple locations. every corporate office, warehouse and store near or far covered. leaving every competitor, threat and challenge outmaneuvered. comcast business outmaneuver. jonathan: about two hours away from -- futures are a little softer. will report after the bell. before we get to any of that, a u.s. tax bill coming from the house. the fed chair nomination and payrolls as well. for europe, all focus will be other bank of england. to 13211.n everything else in g 10 is stronger against the u.s. dollar -- including the euro. 237 is year yield on -- 2.37 is your u.s. 10 year yield. emma: let's get you caught up. a former private equity executive -- executive who favors gradual interest rate increases. jerome powell to head the central bank. makes thetrump official announcement

expect today, other than saying cyber monday is typically one of the biggest days of the year now, dan iveso is an analyst, thinks that as much as 50% of all e-commerce sales on black friday go to amazon. that would overindex a typical day when we see about 44% of e-commerce sales happening on amazon's site. when you think about the overall picture, today could be a record day if adobe's predictions come true they are looking for $6.6 billion to be spent online in the u.s. that would be 14.5% above what we saw last year but watch what's going on with mobile shopping. only about one-third of purchases are happening on a mobile device, which is the same as last year, so retailers need to be paying careful attention to make sure that they are still maximizing performance on the desktop. remember the reason we had cyber monday in the first place, when folks went back to work and were able to shop on their work devices, their laptops, rather, with that fast internet connection so we're going to watch website performance today, so even though retailers stress test those websites under extreme con

dan ives thinks that black friday and cybermonday could have closer to 50% for amazon.ll have to wait and see if we get any of those actual metrics. the shares hit an all time high today, pretty rare for amazon on cybermonday. as a matter of fact, in the last five years, only one time in 2012 were amazon shares higher on cybermonday all other cybermondays in the last five years, those shares were lower adobe says as of 4:30 p.m., $3.8 billion was spent online, that's up 16.8% year over year. the estimates for a full day is we'll see sales hit 6.6 billion online that would be a record. we know that's dwarved in comparison when we look at the single days, more than 25 billion. 6.6 is the number that we're looking to hit let's see if we can do it and if amazon can help us get there. >> courtney reagan, thanks so much in a forest near an amazon fulfillment center apparently. despite the record-breaking news -- see the trees in the back ground, like, white, beautiful, straight trees. >> birch, scary. >> for the past eight years going back to 2009, amazon has underperformed t

. >> dan ives. >> thank you >> square reporting earnings omis week, is there more upside fr here?quare straight ahead here on "power lunch. throughout my career, i've been fortunate enough to travel to many interesting places. i've always wanted to create those experiences for others. with my advisor's help along the way, it's finally my turn to be the host. when you have the right financial advisor, life can be brilliant. ameriprise firstthen you put yourselfareer. through school. got the degree. you've given it your all, to reach the goals you've set. don't let student debt hold you back. refinancing student loans with sofi can save thousands. so you can get where you've always been headed... sooner. see how much you can save with sofi. the leader in student loan refinancing. i am a first responder tor and i'emergencies 24 hours a day, everyday of the year. my children and my family are on my mind when i'm working all the time. my neighbors are here, my friends and family live here, so it's important for me to respond as quickly as possible and get the power back on. it's an ama

i'm sure we'll hear more about that on the coal ceo, thank you, dan ives with the shares up nearly 4%sco's chuck robins will join the crew friday at 9:00 a.m. on squawk on the street. >>> l brands earnings are out. let's get over to that report. >> hi kelly. l brand shares moving lower after reporting an earnings that came in flat or in line with expectations, excuse me, 30 cents adjusted revenues at $2.62 billion. although in the press release, the company says for the third quarter, the exit had a negative impact of about 2 percentage points to both the total company and victoria secret's comp sales. l brand shares down now more than 5%. let's switch over to the upscale furniture seller, restoration hardware which really has been focussed on streamlining it's inventory operations this year the company raising it's guidance it's q3 guidance, you can see the stock is up more than 12%, building on off of what is a stock op about 170% here in 2017 big winner lastly in the tech space, net app reporting better than expected earnings, 81 cents adjusted, strong beat, the analyst consensus w

much like the rest of the year's two retail race, dan ives thinks amazon and walmart likely won the daye expect to see big numbers. i guess the question becomes when do you see the dim finiinig returns. >> it's mind boggling to think 15%, maybe 20% during the holiday are sales online that's where you see huge growth numbers online over the weekend the shopper track numbers said, you know what, traffic was down about 1%. the year before it was flat. maybe we're starting for that holiday weekend to find an equilibrium between what is appropriate spending online versus going to stores >> a lot more on mobile, too >> you still only have about a third of consumers checking out on mobile. there's some browsing, pre-shopping, still a bit of hesitation when it comes to following through. >> it's harder it's harder to read. >> it is harder. forrester's says watch out, make sure you're maximizing your desktop experience a decent amount are checking out there. >> the reason everyone uses prime, it has your credit card and everyone in it because my phone has my credit card and i have this face i.d.

joining us this morning, dan identifie ives and ed yuruma ed, are you seeing at the mall that promotionsep this season >> we are seeing that. we're seeing promotions much more control we're seeing them target around specific products and we're seeing the consumer really respond to what the consumers are focused on this year >> how about you, dan? make sense to you? >> it makes sense. fundamentally, we're seeing the shift as you're seeing to ecommerce is just a trend that's really continuing. we've seen traffic last night, this morning, up specifically at best buy, up double digits overall, it's amazon stealinging the show on the e-commerce side. >> there was a note that the price differential between amazon sites and walmart and target is only 2%, but that differential had once been 6% so amazon would really have the benefit. in this environment where we have these retailers coming out and saying, we want that share, we're willing to spend to get that share, does amazon have that edge still? >> it's a great point. and what we're seeing is in terms of prime members, they're going to spend