could you talk about dan snyder and his role within the national football league hierarchy of owners? >> absolutely. dan snyder has a dual position in the hierarchy of nfl owners in that he is not someone with a lot of friends among in a fell ownership, precisely because his personality is so abrasive. frankly, is abrasive personality, the fact is everything short of someone twirling his mustache, as he insists the name will never change -- his belligerence is one of the things that i think is fueled the movement to change the washington football team name. at the same time, the washington brand is one of the most powerful and all of the nfl. that is what is so important about this case. 31 of the 32 nfl teams, everyone except the dallas cowboys, they pool their merchandise money and then divide them equally. the washington football team is responsible for it very big slice of that pie. if the trademark is removed and all the sudden the market is flooded with bootleg gear, that cuts in the the profits of other nfl owners and creates a new arena of pressure on dan snyder to change the

dan snyder is a stubborn ceo.e, ast, a whole, needs to and perhaps will say, enough. >> you would know. what power does the league have to do that? let's think for a moment about what transpired with the clippers in los angeles. we know the league had only certain powers it could exercise. it exercised them. there are still no resolution there. what could the league do in this case? >> the greatest power in the greatest strength the league will have from its legal right, but from the pressure that the owners can exert on other owners. let me tell you. that is significant pressure. when you are in that room and 32 and at somen there .31 or 24 of them say this is not ok, dan snyder is going to legalo decide that, rights notwithstanding, whether he wants to have an issue between him and the other owners. >> we know adam silver stepped in and did the right thing for the nba. roger goodell, is he going to do that for the skins in the nfl? >> i would have thought so. i hope so. theve been surprised -- league's position

>> yes, government cannot do much to shame dan snyder that public opinion has not already tried to dothey did something. i will come out with my own line of redskin branded clothes, caps, and cologne. i will give you some freebies. >> if the nfl was like the nba, dan snyder would have already changed the names. >> the name should be changed because the people that it is ostensibly honoring don't like it. that is reason enough to say, values have changed. that said, the government should not get involved in this particular dispute. the right to free speech is the right to offensive speech. we don't need to protect inoffensive speech. and the government starts getting in and trying to play around on the margins, we will not legally make you do this but we will withhold your patent registration. you start wondering if we have a tax on "the new york times" or the other areas. no, we are not regulating free speech, but we are making it a little more difficult. >> ok, you guys never make it more difficult. thank you very much and thank you for watching. we will see you next week. >> "politi

let's talk first about the fans before we talk about dan snyder and the team.ing a transition or a change within the hard core washington redskins fans, or have people pretty much picked their side and are sticking to it? what are we seeing? what's the feeling? >> i think it's the latter. we did some extensive polling a year ago and of course a lot can change in a year, but the fans were adamantly in support of the nickname and don't really want to see it changed. we'll see if that changes. we've got another few months to go here and we'll see how this -- we'll see what happens over the next few months. >> what is fueling dan snyder's fight here? is he the kind of owner that says, listen, i'm right, i'm not bulging, i have enough money to wait them out. what's fueling the fire? >> i think it's more elementary for him. i think he grew up a redskins fan. he speaks about that. he loves the team, loves the nim name. there's something else at play here as well. i think the redskins are fundamentally opposed to change and they dig in and pefr change to come on their

in their view, a minority group is being exploited by the richest 1% in this case dan snyder. the right sees it as an issue because tez it as government overreach. so that's why we're seeing it as a lefty-righty argument and the media has jump odd this story. a lot of passions running high here. >> right. i personally think the government doesn't need to be involved in this. but the seattle times becoming the latest publication saying it's not going to use the name. isn't that a little pc? whether you agree or disagree, it's been the redskins for 70 years .right now it is still the redskins. >> since the great depression, the name redskins has been around. with the exception of pete king and "sports illustrated" and two guys from "the washington post" who have spoke out about the name and spoke out against it for decades, they were on board with this when it was based on their principals and not based on convenience when it wasn't fashionable. and for all this is sports writers and xhen taters and whole publications that are tomg coming forward now when they've had bylines for

this is part of a larger narrative that ultimately ends with dan snyder completely respectfully changinguse of economic pressure. >> i think the nba got a lesson in economics on that not too long ago. >> absolutely. >> terrence, finally, do you think this will push roger goodell away from protecting the redskins. >> absolutely. one thing the leagues and teams understand is money. now that the trademark is taken away, you and i can sell risk in merchandise which means it will affect nfl properties. people don't realize this but nfl properties makes a bundle for the nfl and that money is split equally between all of the various teams. this is going to cut into that. once you start messing with that money, that's when they start to react. >> no doubt. great to have both of you with us tonight on "the ed show". >> coming up, glenn beck takes a left turn on iraq? but we can't let him off the hook that easy. pretenders next. over 400,000 new private sector jobs... making new york state number two in the nation in new private sector job creation... with 10 regional development strategies to fit

be stronger four or five years from now than it is today. >> and so far the nfl has stood behind dan snyderhe team, they issued a statement responding to those senators, reen force daniel snyder's take that the name has always been an intent to promote a positive respectful image. so they so far are standing by him. it's not like a donald sterling situation. but in your reporting is there any fracture within the nfl system of people saying maybe they shouldn't be standing behind this guy and this team? >> i personally believe there are some owners out there who have concerns, but they recognize that the way to deal with those concerns is not to air them publicly, not to make them known to anyone in any way, shape, or form. and the thinking is at some point when this debate dies down if it ever dies down then that's when commissioner roger goodell would get a handful of very influential owners and approach daniel snyder and have a conversation aimed at persuading him to change the name. and if daniel snyder is smart about it, if he realizes at some point he's going to lose that name involunt

dan snyder said capital letters, no way, not changing the name. >> right. he's not budging. if the remarks from his trademark attorney said, fine. we don't care. we've been down this road before. they've actually done this same maneuver and won. and the redskins team appealed it and got it back. just so you know. is this happened before. like groundhog day. >> 1989, the same thing -- >> groundhog. >> those people who filed suit have no standing. the courts threw it out. the redskins are back. that's what snyder's position is. >> but if they get their way, won't this create a domino effect? >> the braves. >> girls gone wild has a logo. that's not offensive. >> girls gone wild? >> i'm probably the only redskins fan on this table. i just wish this would get out of the way. i want to root for this team. i don't care. call them the braveharts, the potomac. >> that's watered down. >> it's about power. it's about getting their way. and if they can get their way with the redskins, they're going to move on to the next target. >> and you're next. >> yeah, i'm next. >> " test test >>>

they can't just say, we don't like -- i don't know what kind of lawyers dan snyder has, and i don't know what kind of a leader that the nfl has that he hasn't gone to the other team owners -- he hasn't gone to fedex and said, help us to get dan to understand. this is going nowhere, and all of us are being painted and implicated. >> this shows you how long the offensiveness of the word -- edward bennett williams who is former redskins owner in 1972 saying, yesterday i met with the leaders who are objecting to the continuing use of the name redskins. he's writing to the current owner, this is not a secret. why do you think it's gained the kind of ground swell that it's gained now? >> chris, it's because the native people have stepped up themselves to ed kuwait the country. they're at a severe disadvantage, oath 3% of the country, they are all around the country. they're not like latinos and african-americans who are much larger group. they wouldn't dare do this if any of those groups were involved. he can do it because naturive americans are spread all out. they have come together now, and

. >> if the nfl was like the nba, dan snyder would have already changed the names. >> the name shouldchanged because the people that it is ostensibly honoring don't like it. that is reason enough to say, values have changed. that said, the government should not get involved in this particular dispute. the right to free speech is the right to offensive speech. and the government starts getting in and trying to play around on the margins, we will not legally make you do this but we will pull your patent registration. you start wondering if we have a tax on "the new york times" or the other areas. >> ok, you guys never make it more difficult. thank you very much and thank you for watching. we will see you next week. >> "political capital" is a production of bloomberg television. ♪ >> the name means little rice but chinese phone maker xiaomi has big ambitions. already more popular in china than apple and worth a staggering $10 billion. now, xiaomi, china's number three phone maker, is going global, launching in 10 new countries this year. so how have they become apple's biggest threat in

team owner dan snyder has defied calls to change the name for years. but today, senate majority leader harry reid says it is only a matter of time. >> there's no trade mark any more for the redskins. dan snyder may be the last person in the world to realize this but it is only a matter of time of before he is forced to change the name. >> the name is an insult to native americans. it needs to change. and happened before. but the names of mountains, lakes and rivers all across the country contain the "n" word, as in mountain. that doesn't change until 1963. when the government finally scrubbed the "n" word from all federal maps. the same was dubbed for other ethnic and religious slurs. this name needs to change. an insult to any group is an insult to every group. in america, no one, no one should be despairaged and be considered acceptable. >>> finally, it is time for the result of tonight's question. how should republicans attack susan rice over benghazi apologize? 20% say with a statement. 1% said with a phone call. another 1% said with flowers. a who

. >> if the nfl was like the nba, dan snyder would have already changed the name. >> the name shouldchanged because the people that it is ostensibly honoring don't like it. that is reason enough to say, values have changed. that said, the government should not get involved in this particular dispute. the right to free speech is the right to offensive speech. when the government starts getting in and trying to play around on the margins, we will not legally make you do this but we will withhold your patent registration. you start wondering if we have a tax on "the new york times" or other areas. >> ok, you guys never make it more difficult. thank you very much and thank you for watching. we will see you next week. >> "political capital" is a production of bloomberg television. ♪ >> small business is the backbone of the american economy. the president with goldman sachs are making a push to support small business. goldman has dedicated half $1 billion to start a program to give entrepreneurs a chance for success. the program is called "10,000 small businesses," and goldman ceo lloyd bl

the government's decision to cancel those six trademarks is on hold for now while team owner dan snyder there will be appeals. our next guest knows that. with me from capitol hill, congresswoman eleanor hole manies. always good to see you. you predicted that this would happen. i went back and looked at the tape and you called it. but yesterday's decision almost word for word from that decision in 1999. that decision successfully appealed by the team. what leads you to believe that it might be different this time around? >> well, just as i thought that what happened yesterday would happen because the team followed -- the board -- the patent office followed its own precedence. remember the courts had not yet spoken. so what i expect to happen this time is the courts to reach the merits and they will almost have to accept what the patent and trade office has found. lower courts have to look at the fact finder, have to look at the expert agency and unless there is a compelling reason to overturn it, such as they didn't follow the law, then they must affirm what the office, the patent office

. >> the lawyer in me said you shouldn't be surprised, because a snyder, dan snyder has tried to trademarkhe name four separate times since, and four times this patent and trademark office said that this word was disparaging. how many times does he need to hear it? by the way, the patent and trademark office found in a prior case that it was disparaging. it was not overturned on the courts on the merits, it was -- the courts essentially didn't reach the merits. >> that's right. >> there was a technicality as to who the plaintiffs were. this time the petitioners are the right petitioners. so he's going to go down in flames, and why do so over a racial slur? >> this is an important point. the last time it was thrown out, it was appealed. lawyers went out, they found a younger crop of people that they think will pass that same this threshold. if they get to the merits, the lawyer in you says they have no chance. >> no chance. >> and the reason i say so, is that the courts have to give almost complete deference to the fact finder here, to the expert agency. they can't just say, we don't like w

dan snyder so the name is steeped in and won't be changed to some other things steeped in tradition the k.k.k. and black face point so in the hope of the bait over long and horrendous oppression of native americans a tree for today this decision marks the bare minimum amount of respect that first nations peoples deserve now let's break this up. the. bigger a military hard to get the to. get back with the target there. please. please. please. please please. please .

long history of the term being used as a racial slur for native americans but the team's owner dan snyder so the name is steeped in tradition and won't be changed to some other things steeped in tradition slavery the k.k.k. and black face but i guess i can see snyder's point so i'm hoping to bait over this name is merely a microcosm of the long and horrendous oppression of native americans in this country for today this decision marks the bare minimum amount of respect that first nations peoples deserve now let's break this up. the success of the look it was terrible to take another look very hard to take out early the club have you ever had sex with that hurt their little little. gold. little little little little little. little little little. it's been ten long years since the cia carried out its first drone strike in pakistan the bombing which took place on june seventeenth two thousand and four in waziristan province allegedly.

team owner dan snyder said he will never change the name and will appeal some believe the only way today'sdecision can really hurt is if other major companies jump on board. >> the only way it really begins to affect the bottom line of the redskins is if major sponsors stood up, or if potential stadium backers stood up and said we won't be involved with this. >> this also could set a precedent for other teams like the indians and blackhawks. removing trademarks allows anyone to profit from the name. the board reached a similar decision in 1999 which the court eventually overturned. >>> up next, geraud moncure with a big night in baseball. something that happened about an hour ago. stay with us. >>> good evening. i'm geraud moncure in the comcast sportsnet studios. off the field, good news for the bryants. brandon belt took swings in the batting cage today and suffer nod setbacks in his return from thumb surgery. now the bad news. angel pagan is flying to scottsdale to get a second opinion on the ailing back. pagan missed the third straight game. ugly in chicago. trailing 4-2. tim hudson su

i do believe that dan snyder is missing the boat here.uld make more than $70 million, $80 million in merchandise. >> kevin, i tell you i grew up in virginia, i'm a long time, long-suffering, i should say, redskins fan. for me as a fan it's embarrassing. i don't want to tweet about the team, i don't want to use the name. i wish they would change it. i think more and more fans are feeling that way. native american activist suzanne harjo who has been pushing the using offensive native american imagery across the country had this to say. we've made tremendous progress. there are a little over 3,000 of these types of names in 1970, and now there are just a little over 900. we've eliminated over two-thirds of these racist stereotypes in american sports the. do you think it's only a matter of time for washington's team to join the modern century? >> absolutely. i would never disagree with suzanne harjo. she is the leading activist on this subject. it is in no small part because of all the work she's done over the years. part of what's going on a

would say i would say my answer to that would be yes i'm afraid i asked would be some a friend of dan snyder i like to mean chairs i had nothing to do with where the chairs are jerry and if it offends nuff of. what's the big deal right exactly i guess that mean i'm i'm so i'm so careful with certain topics because social media they take things in and you get it's just get spun wrong but since this redskin thing has been has come out in the last year and i've given it finally have given it some thought and i'm going you know like yeah if it's offending if it's really a pending folks absolutely did you see the article in the paper with the offensive back said it you know it is like the n. word while i didn't see it but yeah i do so now you are innocent so redskins if it's offensive everybody loves the washington redskins but they can be washington's out mets it's not going to change a thing speaking of the n word how's the n.f.l. going to deal with banning it. well that's going to that's going to go through the coaches down and down through the position coaches and to the leaders of the footba

long history of the term being used as a racial slur for native americans but the team's owner dan snyder so the name is steeped in tradition and won't be changed for some other things steeped in tradition slavery the k.k.k. and black face but i guess i can see snyder's point so i'm hoping to bait over this name is merely a microcosm of the long and horrendous oppression of native americans in this country for today this decision marks the bare minimum amount of respect that first nations peoples deserve now let's break this up. please. please. please very hard to deal. with that or how to act would that hurt their little. league. lately. it's been ten long years since the cia carried out its first drone strike in pakistan the bombing which took place on june seventeenth two thousand and four in waziristan province allegedly targeted a senior taliban official however the missile also killed five civilians including two children and today just one day out of the tenth anniversary of this killer of warfare it was announced that a drone killed six people in that same problems today's strike

perspective, you might hear from dan snyder or the other owners. but it does not change the legal claim to the name. it just means that if you were to look up in the registration database if this ruling is upheld, which we should note that appeals have been successful for the redskins in the past on this exact issue. if they were to lose those appeals at this time, it just means that you would not find their trademark when you look in the registration database. it would not mean that there trademark and their right to use this trade -- this marked in trade would be gone. >> thank you very much. coming up, we will introduce you to the golf order. the hover board that is backed by surfing legend laird hamilton , getting around the golf carts -- golf course in a new way. ♪ like this is "taking stock" on bloomberg. pimm fox.foss -- p testified before a congressional panel today. they took note of whistleblowers first reported in bloomberg is this week. >> there is a story today in bloomberg businessweek about a whistleblower who apparently tried to bri

dan snyder says i am responding to the free market, responding to what our fans want to see. that is the smart way to do it. make a deal, cut a deal with the league to get a super bowl. >> he did use the word never, said he will never change the name of his team but interesting joe theismann said if he does change the name of the team, he wouldn't protest if he did that and eventually rebrand the franchise. >> i like joe theismann. >> reacting to some of the public outcry and the list of organizations. it has been the name for 75 years and the problem with losing her trademark protection is somebody else can use the name now. you have done all the branding. if you don't fight this and appeal to get it back, you lose some of the power. >> lot of power. >> who is going to take that name just to mess with you and put it on something that is offensive. they are in a legally vulnerable position if they don't try to protect it. >> you and i could sell bootleg washington redskins gear and not get in trouble for it. >> always looking for an opportunity to make some money. all of you

. >> no i think dan snyder is a stubborn koot. i think snyder is a coot, but that does president mean the government needs to -- doesn't mean the government needs to step in. >> do you see that happening? the nfl, do you think they would step in this? they have all of those other teams. there are other logos that could be offensive. >> look at the braves, the indians and the seminoles. look at pretty much any other team. >> the vikings. >> the vikings and the norse of the north are offended by that. >> you think don't force them, but they should do it anyway. they should do the right thing. is that it? >> i think they are digging their heels in because to this point they feel like they have been forced and controlled and heck el cked and they are like -- and heckled. they are like, no. it is like a toddler when you tell them to put their shoes on. how you like me now? i am taking off the diaper next. >> i think you disagree with ken gnaw dye. you think that redskin is a proud name of indian heritage. >> i am on record of saying th

is dan snyder racist because he insists having redskins as the name of washington's football team? every owner opened up to this kind of thing? i would think so. neil: do people ever seek you out, doctor, and say, can you confirm for us this person is this or that? >> oh, absolutely. neil: what do you do? >> i give them a mental status exam. i do standardized personality tests to know who they are, where they are, when they are. are they able to process -- neil: can you see through if you're faking? >> a lot of time you see inconsistencies what they're saying. look at donald sterling and what he was able to do in growing value of that team. he can't be that crazy. might be crazy like a fox. neil: i think it was all planned. everything he is doing setting up for $2 billion payoff. >> he is laughing all the way to the bank. who is crazy? neil: who is crazy is right. come come up, this would be for young people, certainly than me, because i didn't have email in college, all your emails, everything you ever e mailed people back in college, everything, the good, the bad, the ugly, the l

dan snyder refused to change the name because of tradition and badge of honor.dskins plan to appeal this decision. they have a similar patent ruling in 2003 and won. >>> the world cup drama. the defending champions ousted. the biggest player may be stuck on the bench versus the u.s. andy is back with the bleacher report, next. we're moving our company to new york state. the numbers are impressive. over 400,000 new private sector jobs... making new york state number two in the nation in new private sector job creation... with 10 regional development strategies to fit your business needs. and now it's even better because they've introduced startup new york... with the state creating dozens of tax-free zones where businesses pay no taxes for ten years. become the next business to discover the new new york. [ male announcer ] see if your business qualifies. become the next business to discover the new new york. means keeping seven billion ctransactions flowing.g, and when weather hits, it's data mayhem. but airlines running hp end-to-end solutions are always calm du

nonetheless, the pressure on the team's owner dan snyder to change the red skin name. president obama said if he was a team owner he would think about changing it. harry reid is boycotting games and said the writing is on the wall, and the nfl can no longer ignore this and perpetuate the use of this name as anything but what it is. a racial slur. >> so what is going to happen next? well, the answer is probably not quite a lot. as i said at the top this is just really a government agency making the point that they don't think that the name redskins is appropriate to have as a trademark. now what's going to happen as i said in the report, tony, the red kins will go ahead and appeal this as they did with the case that was resolved today. it was launched eight years ago. the whole thing is likely to be mired in federal direc district court for the next several years. at the moment nothing happens, and even when it is resolved if they were to have the trademark stripped away not a great deal would happen to running the business. what it would really mean that other people,

one reason dan snyder doesn't care is right now dan snyder isn't getting hurt. the games. this would, if the trademark ruling was upheld as willie says, lead to a little bit more merchandise flooding the market and very lightly bump snyder's profits. but i think the bigger question is when you actually see him begin to feel pressure from the people he cares about, who are on a broader level. not official washington fans, but the fans at large. when you see people actually stop going to the games or when you see the fans begin to put in multi thousand person petitions. that is the thing that ultimately will move snyder. >> we'll follow this -- >> and by the way, it's not going to happen. so that's not going to hachlt because so many people who are shocked and stunned and deeply saddened are scratching and clawing to get season tickets. >> his biggest threat will come from roger goodell. >> yeah, the nfl will have to step in and stop this. >> the look on katty's face. when are we going to talk about something important. >> i was being patient, very patient. >> thi

yet dan snyder has stubbornly refused to rename the team famously telling one newspaper "we'll never se caps. it seems little hopes left in appealing to mr. snyder's sense of reason or concern for those harmed, but maybe he should consider this. when the part of our government that approves things like three legged panty hose things you've gone too far, maybe it's time to have a seat. [ ship horn blows ] no, no, no! stop! humans. one day we're coming up with the theory of relativity, the next... not so much. but that's okay -- you're covered with great ideas like optional better car replacement from liberty mutual insurance. total your car and we give you the money to buy one a model year newer. learn about it at libertymutual.com. liberty mutual insurance. responsibility. what's your policy? the numbers are impressive.y to new york state. over 400,000 new private sector jobs... making new york state number two in the nation in new private sector job creation... with 10 regional development strategies to fit your business needs. and now it's even better because they've introduced star

>> reporter: as for owner dan snyder he's not yet issued a statement.morning. he has long vowed not to change the name. the nfl has also not given a statement, but the league has previously cited polls that show the vast majority of native americans are not offended by the name redskins. and over the past 25 years, we should note many colleges, many high schools have dropped the redskins mascot. but there are still at least 60 high schools in this country with the redskins mascot. including schools with majority of students being native american. clearly the trademark ban does not end this debate. >> big development today. thank you very much. >>> talk about seizing the moment. a boater takes the plunge of a lifetime. his wild ride with a huge whale shark. sfx: car unlock beep. vo: david's heart attack didn't come with a warning. today his doctor has him on a bayer aspirin regimen to help reduce the risk of another one. if you've had a heart attack be sure to talk to your doctor before you begin an aspirin regimen. mayo? corn dogs? you are so outta here

have turned themselves into a cash machine that's now turned the tables on corporate america and dan snyder and they are watching the redskins. >> reporter: now, the tribal leaders say that they are proud of the native americans that brought this suit and they are equally proud of their ability and their effort with that ad and maybe more to raise the level of debate about discrimination and look for some lasting change in considering they both have the ways and the means this little tribe could wind up making a very, very big impression on some very, very big sports franchises in america. in oakland, phil matier, kpix 5. >> and if the redskins lose their case, it would mean anybody could make washington redskins gear without having to pay the nfl or the team for royalties. the league splits those royalties among the 31 teams. dallas cowboys have their own deal. >>> we're hearing remarkable stories this evening of survival after flames ripped through two sunnyvale homes. firefighters had their work out the door for them as the three- alarm fire -- had their work cut out for them as the thre

. >> reporter: that man, redskins owner, dan snyder is expected to appeal the decision and has vowedever to change the name. team attorney, bob rascoff saying "we have seen this story before and just like last time, today's ruling will have no effect at all on the team's ownership of and right to use the redskins name and logo." the ruling could potentially enable anyone to manufacture and sell redskins merchandise. something that could lose the team and league a lot of money. >> i wouldn't be making any orders now for redskins memorabilia. i think it is going to be a while before we can ever get to that point. >> reporter: that's because the red skins retain their federal trademark registrations until all the appeals have been exhausted. a process that could take years. the ruling, however, has the whole league talking. even dallas cowboys' fans. >> i hope daniel snyder sues and wins because if they take away the redskin trademark then they can take away the cowboy trademark and we would not get our revenue. >> the united indian nation who launched the change the mascot campaign aim

harry reid said on the floor of the senate today, dan snyder, own of the redskins, may be the last person in the world to realize this, but it's a matter of time before he's forced to do the right thing and change the name. do you think this is the beginning of the end of the redskins? >> well, i think that it might be. it might be the tipping point. i have thought all along it would take a major economic push to get the redskins and the nfl to begin to entertain the motion of changing the nickname. we have now had kind of three significant events in the span of about a month in that you had the 50 senators writing two letters to the nfl and harry reid involved in that. and also an ad that aired during the nba playoffs in seven markets. it was a very effective and pourel of ad, which was actually really, really sleekly polished and now you've got this. so i am kind of beginning to wonder. i still think -- i still think it's going to take a lot to change it. and you know, this has happened before. they -- there were a group of native americans, 22 years ago, who filed a trademark lawsuit.

you were saying 16 or 17 years going by before maybe owner dan snyder has to do something? can he continue to defend the name based on what is now come down from the patent office? >> well, i think the next step is to seek a stay of the ruling, you know, so people aren't all a sudden profiting from printing up redskins papraphernalia and stuff. and there will be an appeal. i can't imagine in this day and age anything taking 17 years to be resolved. especially something that has become an hot button topic like this. >> did you know it was happening and coming down the pike today. we could see a decision from the patent office? >> i think most people in the area knew that this was coming down the pipeline whether it was going to be today or exactly what today. i think people knew it was coming. >> so we've talked about this at length up to today. how much is at stake here? how many millions of dollars are we talking about when we're looking at licensing materials a with big as we know when it comes the nfl? >> it's enormous. in the hundreds of millions. the red skins are one

folks, this is probably the way the name actually changes, because it's hitting dan snyder and rogerow for one more sports item. and it's another number in today's data bank. it's 284. that's the number of no-hitters thrown in major league baseball history. last night the l.a. dodgers added to that total. pitcher clayton kershaw, the best pitcher in the game, became the latest pitcher to be added to the list. the 26-year-old lefty struck out 15 batters. it was a fantastic game. frankly it should have been a perfect game but for one error. led the dodgers to an 8-0 win against the colorado rockies. second no-hitter for tof the yer the dodgers. this might have been one of the greatest no-hitters pitched in a regular season going. >>> up next, going beyond the call of duty. today our nation's highest military honor will be bestowed upon a marine corporal named kyle carpenter. >>> first, our tdr soup of the day comes from chesterfield, missouri. se serving up forest mushroom and brie soup. it's got cheese in it, so why not. we'll be right back. helps reduce the risk of heart disease. it

or i don't know, fat because dan snyder is such a tool. imagine if people were expressing not towards the team. it's a remarkable thing to see happen. he's getting reports of a tap. he e-mailed me something. he said the word fifa in brazil is about as popular as the word fema and new orleans after hurricane katrina. that is how electric it is. take a back second and ask yourself why. why does all this protest happen in brazil? i could throw statistics at you to explain why it's happening. for example, the world cup estimates are to cost as much as 15 or $16 billion. no one knows how much is going to cost. there's so much waste, corruption, overspending. the government subcontracted three different firms to figure out how much it was all going to cause because they didn't know. the three firms published three different numbers of what he was going to cost you nobody knows so there's frustration about that. there's eisman. 250,000 people minimum at the world cup alone. then there's the surveillance, and the fact they will be trumped planes f

>> dan snyder will make the decision based on his team and what he wants.ve the president and senators and members of congress saying that this is a problem for our country, you need to look at it. >> you think it is precipitated in some ways by don sterling -- >> absolutely. on the heels of the nba's action , but look at that valuation. $2 billion is a lot of money for a basketball team. what does that do for the valuation of other sports franchises? >> people are saying that the new york knicks would be worth $5 billion -- >> i can't even imagine the new york yankees, and your giants. >> what it shows is that appointment tv is more important than ever. we can dvr everything else, but if you want to watch a sporting event as it is happening, live tv, appointment tv, these teams are worth a lot of money. >> congratulations on what you two did. >> super bowl in february, it was a success. we have data on housing coming up this morning. futures down by almost 4 points. euro stronger. >> good morning, everyone. "bloomberg surveillance" -- we are on bloomberg t

. >> pam: but will it force owner dan snyder to finally change the name?emily schmidt explains what the ruling does and does not do. >> reporter:the ruling is a landmark one, and it could have a major impact on the washington redskins. but what it *doesn't* do is force the team to change its name. on wednesday, the u.s. patent office canceled trademarks belonging to the football team. this means the team no longer enjoys trademark status from the federal government. >> reporter:it will have a much tougher time going after bootleggers or anyone selling redskins merchandise without its permission. >> pam: the decision came in response to a lawsuit brought by five native americans who sued the organization. >> pam: the patent office says the trademarks must be canceled because the team name is, quote, "disparaging to native americans" the organization is under no obligation to change its name based on this ruling alone, but senate majority leader harry reid insists that day is coming >> reporter:"daniel snyder may be the last person in the world to realize th