darth vader has taken off his helmet. >> darth vader out for a drive in the montreal winter.er could drift. >> drifting with a helmet on. >> testing this car. >> see if it's something he might want to keep in case he needs to do terrestrial shopping. >>> rolling over teeco's way. >> roll over, tico. ♪ >> roll over. good girl. >> today is leap day. it's a really special day because it only comes around every four years. >> it's a special birthday for a very fantastic lady. this is tempest storm. now, we fod this story at huff host weir news, this video you're seeing is from the 1955 movie "tease a rama." although tempest in calendar years is 84, today is actually her 21st birthday. >> wow. >> finally can drink. >> she left a small town in georgia at the age of 20 to pursue a career in show business so she could become a dancer. she was a burlesque dancer in las vegas, even in the burlesque hall of fame. >> looks like jessica rabbit. >> she was known as tempest in a d cup. and to help celebrate her 21st birthday we have tempest storm via skype right this minute. tell me about y

remember the kid who played darth vader? here's the follow-up to that, the vw ad... ♪ [ music ] dog slims down and is able to fit through the doggie door and chase cars. and of course... a intergalactic superstar makes a surprise appearance at the >>> eventually the dog fits and chases cars including the volkswagen. and then later comes up to a bar scene and you get an intergalactic superstar coming in at the surprise ending a little kid who plays darth vader. it's great. there he is. >> all right. it's all good. [ laughter ] >> pretty funny stuff. >> lets the cat out of the bag before the big game but that's all right. >> lawrence loves "star wars." >> hey, volkswagen, i didn't even city it until the last second. >> what do you drive? >> a volkswagen! [ laughter ] >>> today we have lots of sunshine all the way to the coastline beautiful with the offshore winds outside. and that's going to mean the temperatures are going to bump up nicely. we're seeing that now. 63 degrees in concord. 57 a little cool into oakland. 64 though

first, volkswagen, we love the first ad with the little kid where he goes out and he is darth vader. this year, the dog strikes back. >> volkswagen has the bigger challenge than everybody. they are competing against a ton of car shows. thinks a sequel and most sequels are not as good as the original although empire strikes back was very good. a very good movie, right? >> yes. >> let's take a look at it. he is getting in shape. ♪ ♪ >> and in, here is the payoff. [ laughter ]. and then he starts again. it's just great. i love it. >> they wept from a kid to a cute dog and that's a nice tie- in at the end to buy in darth vader which is a nice idea. >> another car ad for those of you who loves ferris buehler, we're going to have mat's day off. >> i love this commercial. they made a good choice. i love this movie. the movie has very broad appeal. i love it. i have five kids. they all love it. it reaches a large audience and if you have seen the movie, you're going to love the represents here and you're going to love how they took it from a hot ferrari to a honda crv. >> and look at the gra

we think of your ad last year, deutsch had the number one ad for volkswagen which was the mini darth vader confident the dog trying to lose weight as people eating chips at home would be a hit? >> what was a hit was when you pulled away and the "star wars" gang was watching with a nod to the darth vader ad. it's part of pop culture and it was smart. >> $3.5 million for 30 seconds. worth it? >> worth it for 10 million hits on youtube and it's played on "today." when you do an ad on the super bowl, if you do it right it's worth it. >> and sales for volkswagen. >> cars overall had a great showing. >> want to show a hyundai commercial. they invested in the super bowl. this is the cheetah commercial. let's take a look and talk about it. ♪ [ tires screech ] [ growling ] [ screaming ] >> we get the point on that one. that's a fast car. effective? >> i thought it was effective. ak rarks chrysler. we'll talk about that later. all the hot technology businesses weren't really there. it was the industrial businesses. good news for obama going forward. it was stuff being made here, even the foreign com

let's talk about some of them we want to show volkswagen, last year we were so in love with tiny darth vaderear we fell in love with this dog all he wants to do is chase cars let's check it out. ♪ [ music ] >> taking a good long look in the mirror realizing he needs to do something ♪ [ music ] >> so music starts he gets in shape and finally i believe to run out that dog door and chase cars, volkswagen this made you cheer for this dog. >> for me the ending is what made this commercial, especially volkswagen paid for the rights to use the star wars branding and licensed that very expensive proposition so they were kind of put to the test how to merchandise that. >> at the end basically it said star wars bar and the guy says it was better than the vader kid and darth vader himself put the choke on him. >> one i thought was good, the pepsi commercial, first of all i had forgot on the winner of the x factor got their own commercial but we see melanie amaro and i thought elton john was great in the commercial very funny and very effective what was your take on that? >> well, i was on twitter last

now you know what was behind that masked darth vader was wearing. me. [laughter] >> at this time, i want to acknowledge a couple people outside of our committee members, white family. it is an incredible group of women who backed me up. they were there, a roomful of women who were helpful. i was able to call on people like jackie and get feedback. it is so important when we do something like this that we count on one another. when you look around the room, i want to thank you for being part of this. everyone in this room, thank you as well. at this time i want to start our program and bring out rose, who is with kawl radio, and she is our mistress of ceremonies today. [applause] >> it is great to see a full house. i was just doing a google search on international women's day, and the photos are incredible. it does not get that much mainstream coverage, but there are actions taking place all over the country. unfortunately, there has been violence on the ivory coast, three women killed, virus in cairo. they called for in million woman marched in cairo be

suddenly it's about darth vader. >> really? >> yeah.ssful in the past year. >> yeah. i think this is a little farce. >> a turn from a dog to darth vader? yeah. >> they had the successful ad playing darth vader. his dad tricks him with the remote control and the car. the car turns on he thinks it's his own farce. it's an awkward turn. they're forcing that theme. they want to remind people of the adorable ad. >> i didn't think it worked. >> it doesn't work. >> abbey, it's nice to have you. we should run the last one. >> i want to see that one again. i love that ad. >> thank you for being with us. we certainly appreciate it. >>> still ahead on "starting point." we're just minutes away from that release of jobs report. we'll bring you those numbers after this short break. >>> plus a cancer charity really now trying to diffuse a crisis after they cut off cash to planned parenthood. uh oh. should we be letting him p-l-a-y with our t-a-b-l-e-t? [ mom ] i think it's fine. it's the new element from at&t so it's w-a-t-e-r proof. cool. what else d

. >> he's like the darth vader of karate. >> you'll find there are a lot of martial arts bloggers who are quick to call foul play. all point back to a video from 2006, a minute into the match. unagi is down and instantly dazed by left cross to the nose. he's like, what? somebody touched me. >> i'm bleeding my own blood. >> the force was not with him this day. >> let me try that. >>> it's a bird, it's a plane, it's a -- well, we don't know. but these guys seem to think it's a ufo. >> the video is never clear. >> see the lights and decide for yourself. >>> and -- what do you think is going on here? >> one zero one zero one one one. >> we crack the code. >>> all right, guys, i'm going to get a little techie on you. >> glasses on. >> got the glasses on for this one. i'm going techie and romantic. all at once. this is tech-mantic. what do you think is going on here? >> zero one, zero one, zero zero one. >> binary code. >> the message is coming from robert here, dressed as bender from the show, "futurama" a show on comedy central. >> i'm unstoppable! >> zero one one zero one one. >> his mes

last year they had the darth vader, the child dressed as darth vader.ular commercial. >> all right, bruno, as always, the super bowl, a speck tackle and a business, that's for sure. bruno del granato, thank you for joining us again. we appreciate it. [ male announcer ] medicare... it doesn't cover everything. and what it doesn't cover can cost you some money. that's why you should consider an aarp medicare supplement insurance plan insured by unitedhealthcare insurance company. all medicare supplement plans can help pay some of what medicare doesn't, so you could save up to thousands of dollars in out of pocket expenses. call now for this free information kit and medicare guide. if you're turning 65 or you're already on medicare... you should know about the only medicare supplement plans endorsed by aarp; see if one's right for you. all medicare supplement plans let you choose any doctor or hospital, that accepts medicare patients... and could help you save up to thousands of dollars in out of pocket expenses. plus, there are no networks... no referrals

darth vader even makes a cameo appearance. little boy's darth vad per. >> and still talking about it's halftime show, madonna and her huge supporting cast. well, they went all out silences critics with a 12-minute spectacle that was more like a vegas show complete with a marching band and a choir. >> that's right, the 53-year-old singing songs along cee lo, nic nicky minute nag. minaj. >> and the reaction was pretty immediate on twitter where lots of celebrities weighed in. sharon osbourne saying "madonna is back." >> did that go anywhere, though? >> to me, the crews set up and took that thing down in 20 minutes. hats off to them. the super bowl wasn't the only game. over on animal planet it was puppy bowl 8. millions tuned in to watch them play and score a goal. >> and water cam shots and a referee who had to clean up after personal fouls. and the halftime show, get this, cats. >> what else? how appropriate. 9 million people tuned in. for some of you your local news is coming up next. >> for everyone else, the best way to get

>> darth vader. he does not applaud. he is not clapping. see?es is get the fist pump. >> that is probably the jedi thing. >> he was probably making the stock go up and down with his hand. >> you often see a group up there. who is the group. in this case, we had star wars up there. often, company that have some sort of promotion or big company news. they get the honor of opening or closing the stock market. >> usually some good positive news. >> i can't believe you found video of darth vade ore wall street. >> that was only a such months ago. if have you a question you want answered, go to myfoxdc.com click on the weather tab. you can upload your video question and we may play it on the air. -- i can't believe you found video of darth vader on wall street. >> you know who is smiling, julie wright because it is valentine's day. it is a happy day. for some people, it is. >> it is a happy day. it is valentine's day. love is in the air. >> sing it! >> now, we get a duet going this morning. all right. check out this drive eastbound along 66 as you wor

. >> he's like the darth vader of karate. >> you'll find there are a lot of martial arts bloggers who are quick to call foul play. all point back to a video from 2006, a minute into the match. unagi is down and instantly dazed by left cross to the nose. he's like, what? somebody touched me. >> i'm bleeding my own blood. >> the force was not with him this day. >> let me try that. >>> it's a bird, it's a plane, it's a -- well, we don't know. but these guys seem to think it's a ufo. >> the video is never clear. >> see the lights and decide for yourself. >>> and -- what do you think is going on here? >> one zero one zero one one one. >> we crack the code. >> did we really? great! at progressive, you can compare rates side by side so you get the same coverage, often for less. wow! that is huge! ♪ and this is to remind you that you could save hundreds! [laughing] man: yeah. that will certainly stick with me. we'll take it. go, big money! i mean, go. it's your break, honey. same coverage, more savings. now, that's progressive. call or click today. that's been wrapped in a flaky crust stuffed

. >> he's like the darth vader of karate. >> you'll find there are a lot of martial arts bloggers who are quick to call foul play. all point back to a video from 2006, a minute into the match. unagi is down and instantly dazed by left cross to the nose. he's like, what? somebody touched me. >> i'm bleeding my own blood. >> the force was not with him this day. >> let me try that. >>> it's a bird, it's a plane, it's a -- well, we don't know. but these guys seem to think it's a ufo. >> the video is never clear. >> see the lights and decide for yourself. >>> and -- what do you think is going on here? >> one zero one zero one one one. >> we crack the code. one. >> we crack the code. >> did we really? now's a great time to get at&t u-verse tv. make the switch! [ female announcer ] call to get u-verse -- now with free hd -- for only $25 a month for six months -- our lowest price ever -- with a total home dvr included. plus get hbo and cinemax free for three months. [ male announcer ] with u-verse tv, you can record four shows at once with a total home dvr that lets you play back, pause, or r

the darth vader hit last year.u poke fun at yourself, take a nod at where you were. advertisers sometimes climb into pop culture and this did. >> darth vader makes a guest appearance at the end reminding us in 2011 it was the little darth vader. animals again, laura. this one for skechers. >> and there's the favorite silver prince. >> we have a late entry named mr. quigley. >> is he wearing running shoes? >> it is legal, i believe. >> and they're off. silver prince on his heels but mr. quigley around the outside. look at that little guy go. it's quigley! >> laura, why does this work? >> because so many people root for the underdog. look at the giants from last night. the ad got lots of buzz before it ran. they replaced the lead from last year's ad kim kardashian with a dog. people had fun with the headlines. >> kim was the model last year. >> you had much fewer celebrities this year. even the ads that had them didn't work. now you have dogs versus celebrities. perfect example. kim kardashian, that genre is moving a

darth vader. nobody actually likes darth vader. >>> coming up, from birth control to contraception to birth control. social issues dominated last night's debate. are the candidates focused on the right things and who is really driving this conversation? we'll ask meet the press' david gregory when he joins us next on "now." [ rosa ] i'm rosa and i quit smoking with chantix. when the doctor told me that i could smoke for the first week... i'm like...yeah, ok... little did i know that one week later i wasn't smoking. [ male announcer ] along with support, chantix is proven to help people quit smoking. it reduces the urge to smoke. some people had changes in behavior, thinking or mood, hostility, agitation, depressed mood and suicidal thoughts or actions while taking or after stopping chantix. if you notice any of these stop taking chantix and call your doctor right away. tell your doctor about any history of depression or other mental health problems, which could get worse while taking chantix. don'

. ♪ remember the point-sized darth vader?hat commercial was released days before the game and went viral. now volkswagen is back with another early release. >> the dog is funnier than the vader kid. >> reporter: before volkswagen released that commercial, it let the dogs out of the bag in this teaser video. yes, a preview of a preview ad. 11 million hits on youtube. >> they all try to get on twitter and facebook and youtube and get people passing their ads along ahead of the game. >> reporter: but are advertisers destroying a time-honored super bowl tradition? >> it loses the anticipation many people watch the super bowl for, like myself. >> reporter: a 30-second ad that costs around $3.5 million on tv costs nothing on the internet. >> i'm so sorry, mr. seinfeld, you're number two on the list. >> who is number one? >> that guy. >> what guy? >> so you're number one. >> reporter: there might be a lot of buzz now. >> i like the doritos, bud light, the dog jumping through the screen door. >> reporter: the big question is, without

the darth vader ad, started the car. what does this have to do with "star wars"?e. here's the deal. i was watching the game. i couldn't watch the commercials. i was too focused. there it is, the "star wars" bar came in at the end. i think the wait was worth it there. the one everybody is talking about, clint eastwood's chrysler ad called halftime in america. this appeared at halftime of the game. >> both teams are in their locker room discussing what they can do to win this game in the second half. it's halftime in america, too. people are out of work and they're hurting. and they're all wondering what they're going to do to make a comeback. we're all scared because thissen is a game. detroit is showing us it can be done and what's true about them is true about all of us. this country can't be knocked out with one punch. we get right back up again and when we do, the world will hear the roar of our engines. it's halftime, america and our second half's about to begin. >> remember chrysler had the m & m ad last super bowl, this year coming in strong with clint eastw

. ♪ and it was williams who sent a shiver through us when darth vader entered the room. ♪ by the way,ams still composes every day, with pencil and paper. he doesn't even own a computer. and may he continue long. happy birthday. >>> and still ahead, a surprising, new ally, tonight, in battling disease. how your family dog could helped find a cure for cancer. what a bargain! [ female announcer ] sometimes a good deal turns out to be not such a good deal. but new bounty gives you value you can see. in this lab demo, one sheet of new bounty leaves this surface cleaner than two sheets of the leading ordinary brand. so you can clean this mess with half as many sheets. bounty has trap and lock technology to soak up big spills and lock them in. why use more when you can use less? bring it with new bounty. but you've got a meat and potatoes guy? pour chunky sirloin burger soup over those mashed potatoes and dinner is served. four minutes, around four bucks. campbell's chunky -- it's amazing what soup can do. tdd#: 1-800-345-2550 like a lot of things, the market has changed, tdd#: 1-800-345-255

volkswagen had such success last year with the darth vader ad, the year, darth vader plus dogs. [ dogs and counting. every conceivable car company is now getting in on the act, too. >> best gift ever! >> reporter: from vampire slaying auddyes to the new eskimo sled. >> can i get my crv brought up please? >> the movie resonates with a lot of people. matthew broderick is appealing. >> life moves pretty fast. if you don't stop and look around once in awhile, you would miss it. >> reporter: the buzz is huge. not everyone is a fan. much cooler when it was a ferrari. the crv? >> not the same thing. >> reporter: whatever works. for "good morning america," david wright, and, los angeles. >> you're still here. don't you have anything better to do? >> okay, david wright wins today. you were riveted by that piece. some went for the head butt, right? >> it was great to get the reaction. >>> coming up, josh has the play of the day. >>> and elizabeth smart is here live. an online virus has never attacked a corkboard. ♪ give your ctomers the added feeling of security a printed statement or receipt pr

this time they had something that looked completely different and at the end darth vader shows up andmmercial. so that was cute. acura i liked also because they have celebrities in their commercial, but they were -- both known to be car collectors. >> how much did they pay per 30 seconds? >> this year the estimate was that the advertisers were paying $3.5 million for every 30 seconds and a number of commercials were of 0 or 90 seconds or two minutes, which is a lot of money. >> does the price vary where it's at in the super bowl? >> yeah. there's sliding scales and rates that change. >> it all starts again for 2013. >> yes. there are companies -- >> starting this morning. >> there are companies that do ha. >> thanks for being here this morning. the halftime show led to controversy and apologies from the nfl. roman soldiers and all, madonna, was the brainchild of a man named jamie king who is a superstar in his own right ace bill whitaker shows us. >>. ♪ >> there was nothing halfway about madonna's super bowl halftime show. every aspect of this star studded 12-minute spectacle from cho

. >> a nod to last year's darth vader ad, with tremendous success.b feeding the ad out before the game. >> we had the dog here. and there's video of him getting in his fat suit because it was a fat suit he was wearing. >> you got to use all the medias. you have to take advantage of the social medias, the youtubes of the world. that's when the $3.5 million makes sense. the smart advertisers did that. >> do people buy more, donnie? >> you can't make a straight line. people don't run out from these or any other ad. it becomes part of the consciousness, builds awareness, makes you feel better about a brand. otherwise there would be no advertisers because people don't react that way. >> on a scale of 1 to 10, how did you think -- >> i didn't think it was one of the best years. >> i loved the ads before the game. jerry seinfeld. the videos we watched over and over. >> because people had seen them before? >> you have to be careful you don't oversaturate before because people want the surprise factor. what are you mad about me about? >> no, that's for us aft

so those -- >> to add darth vader makes it stick out?mage from a ad from the previous year. it was such a huge success that they had to sort of draft off that a little bit. >> how about the ferris buhler ad? >> great. i loved it. i'm from that generation. >> as are all of us at this table except for will cain. >> it was leaked too far in advance. and by the time i saw it in the game, i had a little fatigue. >> it wasn't a surprise. >> here is an ad that has a little controversy. what's the story without some controversy? this is the chevy ad. ford was mad. and let's play this ad and then we'll talk on the other side. ♪ ♪ looks like we made it >> so basically the story line is there's been an apocalypse, but if you drive a chevy you can survive. i thought this was exactly opposite of the chrysler ad, america at halftime. >> i did not like this ad at all. it was pretty popular on twitter, but i felt it was dark. and the fact that they equated to being a ford owner to maybe not surviving the apocalypse was in poor taste, i thought. >> attac

i think what was smart with vw, they had a lot of traction with the kid as darth vader. >> i loved it >> they were smart about harnessing the power of that and getting people excited. listen, something else cool is going to come out. like a trailer for a movie ad. they had all of these ads and bits and pieces showing -- >> it's hard to beat little darth vader, i have to be honest with you. >> i don't think they did. >> let's move on to pepsi. the minute i saw elton john, you had me at hello. then all of a sudden melanie alaro with the "x factor" started to sing. let's play a little bit for anybody who might have missed it. >> and what do you do? >> i sing. >> ha. ha. ha. ♪ all i want is a little respect, respect, respect, baby ♪ ♪ respect, find out what it means to me ♪ >> yeah, we just had someone in the studio yelling out, wow. i said the same thing because i don't watch "the x factor." now i just might because of this young woman. apart from it being wow, elton on john, do you think they'll remember? >> "the x factor" is something that resonates with a large audience. people were e

number two, be volkswagen played off the success of darth vader commercial with dogs strike back. >>ally the most popular ad a deeply patriotic and rousing two minute long commercial from chrysler featuring clint eastwood called halftime in america. >> this country can't be knocked out in one punch. we get right back up. >> chris her had a very similar ad last year called imported from detroit. both attempted to put detroit and success of american made products like chrysler at the center of america's resurgence. back. >> those commercials are just one of the things we're talking about on our facebook page. to find us search "news4 today." which was your favorite? >> a lot of dogs were featured. >> i loved that doritos commercial. i liked the one with the dog caught, sort of red handed, red pawed, suspicious mound in the garden. and the owner is suspicious about a missing cat and he suspects the dog but the dog ain't talking, and -- >> he better not either. >> he does a little what we call bribery. >> the whole thing played out very well. >> i like the -- i feel i'm in the minority.

and we have a great surprise at the end for the darth vader fans.erfect. >> they got everything in there. >> absolutely. >> so creative. go daddy. of course, you know, had a lot of tongues wagging last year. and usual -- the appeal as usual -- sort of to guys but let's take a look at this. >> this sure is a crazy way to draw attention to dot.co. >> who won't notice a hot model in paint. >> definitely gets you noticed. >> that's why smart businesses go with dot.cos from go daddy. >> done. >> wow. >> i think we missed a spot. >> spots. >> see a lot more now at go daddy.co. >> well, what do you think? >> all right. go daddy historically always geared itself to the male viewers. always the eye candy. >> sure. >> everyone is looking forward to seeing those ads. i don't think the message has a broad appeal like the volkswagen ad. but it has its own market and people are looking forward to seeing these ads. >> interesting. we've seen a lot of fiat ads with j-lo in them, movies and pop culture always popular. here is one from fiat now. [ speaking in foreign