the company was co-founded just 12 years ago by ceo demis hassabis. >> so if i think back to 2010 whenthere was nothing going on in industry. people used to eye roll when we talked to them, investors, about doing ai. so we couldn't, we could barely get two cents together to start off with, which is crazy if you think about now the billions being invested into ai startups. >> cambridge, harvard, m.i.t., hassabis has degrees in computer science and neuroscience. his phd is in human imagination. and, imagine this, when he was 12, in h his age group, he was e number two chess champion in the world. it was through games that he came to ai. >> i've been working on ai for decades now, and i've always believed that it's going to be the most important invention that humanity will ever make. >> will the pace of change outstrip our ability to adapt? >> i don't think so. i think that we, you know, we're sort of an infinitely adaptable species. you know, you look at today us using all of our smartphones and other devices, and we effortlessly sort of adapt to these new technologies. and this is goin