digital books have been -- every book in the last 40 years is in digital form for a typesetter. then it becomes non digital once it is on paper but almost all the books you have read in your life were photo typesetting from a digital representations of a book. and the bits that it takes to make a letter and then the number of bits and words and so on is very small. a novel is about eight million or maybe ten million bits. when you click a photograph on your new high resolution camera, you are taking a about -- about eight million bits. you say what difference it takes, hours to read the ones in text form but i can glance at those so the ratio of bids is a very fundamental issue because we can store all the books and then i want to make one last general remark about e-books. there is no question that the form, once they are all represented digitally, should be at least distributed electronically because there's no wage or inventory and they travel at the speed of light. and what is going to be the thing that tilts this is the fact that there are 1 billion new readers headed our w

digital books have basically been every book in the past 40 years is in digital form for a typesetter. and then it becomes undigital once it's on paper. but almost all of the books you've read in your life were phototypeset from a digital representation of the book. so that part isn't new. and the bits, what it takes to make a letter and then the number of bits and words and so on is very small. a novel is about eight million, maybe ten million bits. and when you click a photograph on your new high-resolution camera, you're taking about eight million bits. so you say, wow, what a difference it takes me four hours to read the ones in text form, but i can glance at those. so the ratio of bits is a very fundamental issue, because we can store all the books. and then i wanted to make one last genre mark about e-books. there is no question that the form once they're all represented digitally should be at least distributed electronically because there's no wait, and there's no inventory, and they travel at the speed of light. and what's going to be the thing that tilts this is the fact that

so the relationship between animated films or digital graphic imaginary and video games or websites and the digital media the consumers are consuming, seeing a sort of marriage between the means of delivery and the means of production. that creates all sorts of exciting possibilities. whether that's cinematic, interactive experiences or movies delivered to your cell phone. i mean, all of these are different ways of using that digital technology. >> there's a danger though if you become a technology company, pixar made finding nemo, yes,

of course a digital tablet or digital screen, but it gives them a smooth way of making the characters perform. that's the biggest thing that affects our movies and its economy in the years to come. >> jeff katzenberg, i heard him say that there's something like 130,000 different frames in an animated movie. can you give us an idea of sort of the scale that we're talking here with this process? >> so you can start from the outside, as you say. there's 130,000 frames in a typical animated movie. each one of which has to be manufactured. each one of those frames probably has in the reach of 100,000 individual assets. so a typical movie involves half a billion files and 250 billion individual pixels. so that's the scale of the finished product. if you think about that product going through its hundreds and hundreds of iterations, each frame, each shot, each performance, at different stages of the production that's why we it -- it takes 60, 70 million render hours to produce a movie over its lifetime. >> now, dreamworks animation was spun out of the dreamworks live action operation, the st

we'll see less textbooks and more digital learning and with that we are promoting a digital literacy policy which deals with a number of issues and i'm going to go back and look at the draft policy to see how well it deals with the kind of issues rob and your family have dealt with in terms of using the internet safely and being aware of the harm you can do to yourself and to others by the way digital news can get around. >> assemblyman. >> thank you very much. i'm very, very heartened. this was an issue that's been in the closet for too long. i think high profile nationally now as well and we have super stars involved, lady gaga, myself, but you got to reach young people. usually peers are the best, i think, in terms of communicating things and then absolutely the parents. let's keep working, i'm only as good as the information i have and so we want to do the most effective long-lasting legislation. you know what happens sometimes, something is written in law but the attitudes don't change. so that is the human part, that is the part that should have consequences and not be ignored.

the digital revolution. the maker revolution is really a combination of the two, digital meet industrial. it is the digitization of the manufacturing technology but not just introducing digital technology into factories because we had that decades, since the 1970s. what it is is personal computers to democratization, the introduction of digital manufacturing tools to anybody and everybody. that is when we see the web innovation mall, when we see the creativity, the energy of everybody start to come to bear on the biggest industries in the world. this is the maker movement. there are many definitions of the maker movement. i think the credit for the term goes to dale dougherty who works for o'reilly of o'reilly publishing company. around 2005-2016 recognized there was something going on, he saw web generation starting to use their hands more and work together in communities and share ideas a little more. digital tools -- he created a magazine for the movement. baker affairs which are hugely successful, 100,00

you can't teach cooking out a kitchen, so we need to bring digital media into the classroom so people can practice in the environments they're in all the time outside of school. >> and i would say that having listened to the word "media literacy" as far as back when i was carrying 3-inch quarter cassettes years ago and it was a great job. it really was. to teach media and digital literacy out of context is a fool's error and we have the boring curriculums in the world and teaching it out of the context. >> we have to stop blocking. >> yeah. i don't know. >> somebody -- okay. >> teachable moment. >> i hear everybody talk about -- >> thank you. >> yeah. so i have learned the phrase "teachable moment" since becoming a resource officer and i try to incorp rat that with a discipline situation and i try to use the teachable moment with the parents as well so you can move forward all together instead of just making everybody upset. >> i have some comments actually responding to what you asked about, the zero tolerance and different proposallity. one of my colleague and looked at this across

that run the digital lifestyle going to be marvell chips? >> i think marvell will be one of the key leaders to empower the era of digital lifestyle. we have the history of 17 years of marvell, we have invested it for a long term, from storage to communication, to mobile, to connectivity. today, our chips from cloud infrastructure to the mobility, so we are ready to empower and connect the lifestyle any ti timener. >> marvell is not necessarily a household word the way intel is and to a lesser degree. amd. there are a million marvell chips out there, right? >> yes. >> a tremendous number. >> the key is, as a semiconductor leader solution provider today, it's very very important we have to be very sensitive about having the software capability because today, it's no long ear stand alone chip, no longer building blocks, about who can put product platform total solution togeth together. i use home for example and marvell is empowering homes into small home. what does that mean? that means small furnishings. i use the term small furnishings. your

we offer classes and workshops in digital camera, digital printing. we offer classes basically in the shooting, ton the town at night, treasure island. there is a way for the programs exploring everyone who would like to spend the day on this program. >> hello, my name is jennifer. >> my name is simone. we are going on a field trip to take pictures up the hill. >> c'mon, c'mon, c'mon. >> actually, i have been here a lot. i have never looked closely enough to see everything. now, i get to take pictures. >> we want to try to get them to be more creative with it. we let them to be free with them but at the same time, we give them a little bit of direction. >> you can focus in here. >> that was cool. >> if you see that? >> behind the city, behind the houses, behind those hills. the see any more hills? >> these kids are wonderful. they get to explore, they get to see different things. >> we let them explore a little bit. they get their best. if their parents ever ask, we can learn -- they can say that they learned about the depth of field or the rule of th

digitization needs the push to museum has turned to. company specializing in super high resolution images they claim their system is the best way to get a top notch completely objective representation of priceless pieces of art. don't have to take the paintings down from the walls they do need to set up and calibrate the light just right doing so ensures the resulting image is an entirely accurate reproduction of the painting as it is in real life but today the resolution of even the best digital camera really exceeds twenty megapixels. purposes simply isn't enough. to develop an entire set of technologies that allows their technicians to boost picture resolution without warping the image or losing any data through stitching software. this requires a bit more ingenuity than you might think. instead of just snapping one shot of the whole painting at those takes individual pictures of each section. distorting the original demands what's called a shift. at the root is a camera with the usual c.c.d. sensor which is what converts to incoming

what they recognize is that the digital technology, these digital technologies will allow us to make this without having to use machines. that is the maker movement. it is the web generation meets the real world. it is a new generation of technology that allows us to start to compete with the biggest companies in the world and creating new kinds of manufacturing industries. just like the web, it can compete with the biggest industrial giants with a new kind of innovation model. talking about what it means for country and the economy, you know, it's a wonderful thing. >> thank you. [applause] >> i appreciate you doing this. i think it is very interesting that you have drawn these parallels between what is happening in the physical industrial revolution and the semiconductor revolution, the digital revolution. one thing i remember just from watching the growth of the web and reading history that is reflected, people are a little bit skeptical that what is happening is relevant to the mass manufacturing. i thought it would i would share one of these questions with you as we start with t

we'll see less textbooks and more digital learning and with that we are promoting a digital literacy policy which deals with a number of issues and i'm going to go back and look at the draft policy to see how well it deals with the kind of issues rob and your family have dealt with in terms of using the internet safely and being aware of the harm you can do to yourself and to others by the way digital news can get around.

digital meet industrial. good digit to station of technologies'. we have had that for decades it is the democratization. the introduction of tools to everybody and everybody. that is when we see the model, creativity, energy come to bear. this is the maker movement i think the credit goes to dale who worked for o'reilly big publishing company he recognize there is something going on that the web generation use their hands more work with communities and share ideas and digital tools affected at and makers fares are hugely successful there was one in new york a couple weeks ago. the maker movement they identified first. it was not coincidental but i hope tim for gives me but the roots of our social change, the power to the people i think they recognize there is a cultural revolution allowing people to do extraordinary things and the recognition people want to use their hands. cook, a gardener, kids are born makers. there is a dignity to hold something you made in your hands. but we do not have the skills. with those technologies materialized to captu

>> you are used to digitize books and music. how about people? we can get through sequencing once genome. basically everything fed makes you take -- that makes you tick we can change medicine. tavis: give me examples. >> let's say we want to change the cardiogram, and i want to use the smartphone. i have a couple of sensors. i put my finger on the sensor, and i basically have my cardiogram. i can do yours if you would like. if you want to put your fingers on it, there it is. you have a normal heart rhythm. tavis: please tell me that is good. >> you are doing fine. i can look in your heart. i do not need a stethoscope anymore. i am a cardiologists. tavis: how can you be a cardiologists without a stethoscope. >> here is a device where you see everything with high- resolution ultrasound. it is basically the size of a cell phone, and if i want i could do an ultrasound of your heart. we could do it, but basically, you never want to use your stethoscope because that is so relatively worthless. you can see everything. the only thing that requires is a l

we leave this huge digital trail online. in a way we might not do in the offline world. >> basically you're only targeting or finding out about people on facebook and twitter and in the social media. and the old folks, or on the other side of the digital divide, we don't know much about them. >> no, i think those folks are still targeted the old-fashioned way. publishers clearinghouse sold you down the river a long time ago. so they've built profiles on us. now they're just actually targeting us even more. >> it seems like everybody talks a lot about social media and how does that influence voter behavior, but this really seems like this is where the money's at for campaigns. my facebook page is probably made up of people sort of like me. and you're kind of preaching to the choir in a way. this lets them come in and really target individual people in this household. >> in fact, you can have two people in the same house see different kinds of advertising. that was never possible with tv. you'd have to buy 50 tv ads and you ne

and slowly but surely we all ended up being digitized. i would make a joke about it and no, like we are kicking and fighting all the way to the end. i'm like all right, no digital, no doubt. what i used to say. now i have the new cannon d.x. i haven't gotten a chance to really take it through its paces but i'm getting ready to do the new york marathon. this will be the first time i will ing photographing using the system where you photograph and it goes directly to the desk without having to have a book -- we don't have to carry the computer. it goes directly into our server. we have the hisystem that it go right it. you don't have to carry the book or the computer. >> which is fantastic because it puts a lot of work back on the editors. >> that's right. >> the switch to digital, in the old days the photographer would drop the film off and walker away. now as you know, you spend hours editing, captioning and filing. it is time-consuming. >> in this situation i'm excited because normally you have to jump off the truck, find the space to go

and that is when you are thinking differently about the digital assets and in last may... in new york and throughout the very non-governmental place to give a speech, got on stage and talked about fostering this of the 21st century government and the digital government and the strategy are things like we are going to unlock the data of government by the fall. taking the rich stores of data that we have in the government and making it open and making it readable, and building application and programming around it in a way that the people can... on the outside. and there are now companies being founded and formed, truly gone public today in the public a few months ago, a couple of companies that are largely based on government data, you know, examples all over the place. if you look at the era in which the u.s. government opened up weather data. and not only did it have profound effect on public safety when there are storms coming and agriculture and some of the others, it just provides and helped the quality of life in a profound way, the global positioning system and... al

that doesn't mean books are going away, but it means that digital contented, digital devices and the terrific research and learning for people like the -- [inaudible] all of these resources have got to be brought to what is called the base of the economic pyramid globally. but there's a base on the economic pyramid here in the united states too. and we have got to bridge that for the kids. that's what first book aims to do as carol said. we have got a large plan to get a digital platform built and we're about to do that working hand and hand with terrific organizations like riff. >> now, carol, former first lady's barbara bush and laura bush made reading one of the signature issues when they were in the white house. do you see a difference in support when something like that happens when it's that high profile? >> well, we certainly do. and riff was fortunate to have both of the first lady on the advisory committee up until they went in the white house when you forced to get off every committee you have ever served on. but the visibility that each brought with them to the white house

some retailers have decided the best way to compete with digital competitors is to go digital themselves. >> even the giants of retailing system of their biggest competition is not the store next door, but the store online. >> they know that people will be whipping out their smartphones and pulling up to see what is amazon's price. >> t greater than toys r us and target have decided to get aggressive. >> price matching, reintroducing layaway, free shipping to your home are all steps physical stores are taking to avoid being something other than a showroom for their digital rivals. >> stores do not want to be amazon's showroom this year. is something we're seeing with a variety of promotions. >> they have rented they have to pay. they need to incentivize consumers to visit the stores. >> target is utilizing qr codes for easy access to its top toys. >> you can snap a picture of the item with your phone and have it shipped to your home for free. but i do not have to face the frustration of a shopping for three hours and finding what i want is not on the shelf. >> retailers expect some brick

push it out into a digital tool. so digital distribution chain, you know, immediately so we have this new kind of logistics of book publishing which is very powerful, reduced cost. but i still think at some point there really aren't enough distribution points for many types of books for them to remain in print. that's not to say that there won't be some books that are still printed. but i guarantee you that i would guess that 80% of what is now put into, on paper will go away. >> well, i believe that 80% of popular fiction will become ebooks only. because i think that area just popular fiction, genre popular fiction will all go e. and but i do think that in literature in particular there will still be a p component but i don't disagree with you that it is switching. >> i think for a while actually the popular fiction will probably last long never print because there are still more outlets. they are sold in supermarkets. they are sold in aprils. >> but they are also downloadable on an airplane. >> i understand but yea

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the german digital library is a fine tune search engine. users type in search terms, and the library displays photos, videos, and some recordings related to them. more than 5.6 million books, pictures, films, and pieces of music are available. >> if you use other search engines, you will get information, but some of it might be unreliable. that means you need a good level of knowledge yourself to be able to fill to the information you need. in the german digital library, everything is reliable and qualified. >> the goal of the portal is to make people want to find out more and perhaps even visit a museum. >> some sports now, and the rebel team have a arrive back at their base in britain. >> there were given a warm welcome before sitting down to sign autographs for fans. teammate mark weber also put his pen to paper as the rebel squad celebrated winning the constructors championship as well. rebel has meanwhile denied rumors of extended contracts. and middle earth has come to our world -- at least in theaters, that is. the new how the film h