>>> chris farley, back from the dead in a new directv commercial.avid spade stars with his late friend but lots of people said, is this tasteless or what? joining me tonight in new york, is a celebrity publicist and a founder of the agency, entertainment journalist, we begin with joe jackson. he's reportedly getting this six-figure dollar amount to introduce "this is it" and tell stories about michael. we all know that joe has taken a lot of heat before for trying to cash in on michael so soon after his death. is there anything wrong with him making a few bucks off of his late son's legacy? >> undoubtedly people grieve differently, a.j. the biggest issue with joe jackson is his decisions. his choices. you know? a lot of folks look at joe jackson's behavior and they think he's a bit opportunistic. his character and the way he's going about what he's doing is the biggest issue. no, yok he's upset but it's the mariner in which he's doing it that is raising eyebrows. >> a lot of celebrities make public appearances and get paid gone of money. how would j

in a new directv commercial david spade stars with his late friend. saying wow, is this tasteless or what. joining me in new york is a celebrity publicist, and journalist from 5 dollar prep.com. jackson is reportedly getting this six-figure amount to introduce "this is it" and tell stories about michael. we know that joe has taken heat for trying to cash in on michael so soon after his death. let me ask you, is there anything wrong with him making a few bucks off of his late son's legacy? >> undoubtedly people grieve differently. i think the biggest issue with joe jackson is his choices. you know a lot of folks look at joe jackson's behavior and think he's a bit opportunistic. the way he's going about what he's doing is the biggest issue. so no i don't think we're upset that he's cashing in. i think it's the manner from which he's doing it. >> a lot of celebrities make public appearances all the time and get paid gobs of money for it. how would joe jackson showing up be different than that in your mind? >> it's a huge difference. it's because you have

news corps which acquired directv has jettisoned that. this is -- i'm actually stunned. >> why do you think they are doing it, then? >> because they don't know what they are doing, i would suppose is the answer that is -- that's the answer that works most of the time. i think that they have always wanted the guys, the brian roberts at comcast has always wanted a content play. why? because he feels insecure with cable, because cable is boring. because -- >> come on, cable is boring? >> of course. well there are no stars in cable, there are only stars on our side of the divide here. but, i think it's very hard to come up with a rationale that says this adds value because. >> michael, can comcast and brian roberts and his whole gang manage these cable tv content providers including cnbc? can they manage. >> it's >> i think management, the most important thing about management is having experience. and they have none. they know nothing about this. they know nothing about the process and complicated process of companies that actually create co

it is this new directv commercial.cutives and david spade are defending the appropriateness of this. we'll show it to you. it is this re-edited scene from the movie "tommy boy." >> richard? >> is this your coat? >> don't do it. >> great. i'm here with tons of fun when i could be at home watching direct tv. no matter what i want to watch, it is in sweet, beautiful hd. but, no i'm stuck with either cable or that. >> richard, what's happening? >> never -- >> it kind of threw some people when they first saw it. hln "showbiz tonight" got a statement from david spade. it says "when directv came to me and the farley family with this idea about "tommy boy," we talked and thought it would be a cool away to remind how funny chris was. it is a clever homage to my friend and a movie that we loved doing. directv said we should look to chris' family and friends for the ultimate opinion thon subject. they were on-board throughout the entire process and felt the spot was a great tribute to chris farley. basically if they're cool with