right next to disneyland and disneyworld. >> as part of heritage usa, bakker decided that he needed tom hotel, "the heritage grand." and soon after, decided to build a tower with another 500 rooms. so he had a lot of money to raise. >> you say, "jim, why would you build the tower when you need money to finish the grand?" because if you don't expand and you don't keep growing, you can't go forward. >> the problem was how to finance such a big project. and at this point, bakker did something brilliant. >> when you give your $1,000 gift, you'll receive a special membership card that will allow you to stay here in the heritage grand for four days and three nights every year for the rest of your life. >> he invented gospel timeshare, you could say. >> that was a pretty good deal. and people bought up the partnerships like hot cakes. >> even i bought one of the rooms, which i have never stayed in. >> i mean, that was actually a great deal if he had been able to -- to live up to it. >> problem is, there were way too many people giving $1,000. not nearly enough hotel rooms. >> when people star