the pressure is on for dreamworks animation, its newest movie opens today and the digital animation studio needs a hit after some recent dumds. cnbc's julia boorsen joins us from los angeles. how important is this for dwa? >> well, melissa, dreamworks releases just two films a year. each one has a big impact on its bottom line and stock price. the movie that opens today is the studio's first movie distributed by fox. this after its deal with paramount expired last year. and dwa could use a hit after "rise of the guardians" bombed and major layoffs. the movie is expected to gross $40 million this weekend and if it does less, the stock could take a hit on monday. now, dreamworks animation faces more competition as other studios crank out more digitally animated family friendly fare, but this movie will benefit from the fact it would face competition until late may. melissa, reviews have been mixed, but 87% of the audience liked it on rotten tomato which is a pretty good sign. >> julia, thank you. so, is dreamworks stock a blockbuster in the making? let's call to the charts with the man who c

you've seen netflix and guys like disney and dreamworks animation strike what we consider to be potentialng content deals, becoming much more aggressive to buy content. original programing they're starting to be much more aggressive the look for them to launch a lot more shows. you see netflix position testimoniselves side by side to hbo and showtime. over time it will get much more competitive for players in the space. adam: do you see in the future some it distributors making acquisition moves on some of the content providers to protect themselves the way comcast did? >> i think the jury is out. comcast seems to pull it off. a lot of skeptics think virt call integration is way to go. we've seen a lot of companies go other way and cablevision spinning off amc networks and liberty spinning of starz. there is value to being a very pure content provider. if you're a guy like comcast, largest cable operator you could make the argument the benefits could pay off for them especially on sports side. they're looking networks and on demand offering that could be potentially very, very impactful i

but the big news was "the croods," a dreamworks animation movie, and gerard butler's "olymp "olympus's' fall." i was stunned to see so many critics didn't like it. >> it got like an a-minus from audiences. i think it's going play really well into the summer. >> what about tina's? could it get word of mouth at this point? >> i don't think audiences liked it. they gave it a b-minus, which is not great. i think it was mismarketed, it's a weird plot, and -- >> besides that, how was it? >> yeah. >> paul rudd. >> paul rudd's not on a good box office track right now. he's kind of like box office poison. ooh, sorry. >> put his legs up like that and said do i have a hemline? i can't think of him in the same way anymore. >> not sure i'm familiar with that role. >> "40." >> okay. >> what about "spring breakers"? >> that did pretty well. this kind of sexually charged movie about these teens going on spring break, selena gomez vanessa hudgens and james franco -- >> and four thongs. >> starring four thongs. it did actually -- it did okay. it expanded. but i think word of mouth. people seem to be ver

he has a new dreamworks animated film, "the croods." nicolas cage is here!heers and applause ] he's the greatest. from the indie film, "sleepwalk with me" -- gosh, this guy is funny -- mike birbiglia is joining us. [ cheers and applause ] that was one of my favorite movies. plus, each week, we have the latest celebrity to hear "you're fired" from donald trump on "all-star celebrity apprentice." and i'm very upset about this one. did anyone see this last night? it was so ridiculous, i can't wait to talk to her. the lovely la toya jackson is on the show! [ cheers and applause ] she had a deal go down with omarosa. and it's just -- no. it's just insane. i can't even talk about it. well, i have to talk about it. >> steve: yeah, when she comes out. >> jimmy: i mean, i will talk about it. but yeah, right now, i'm not. i'm not ready to do it yet. >> steve: no. you'll get so angry. >> jimmy: yeah, i get too mad. >> steve: you we're furious. >> jimmy: i know. [ light laughter ] but, that's not all. we have more show for you guys. we have great, great music from the o

. >> "the croods" is a new dreamworks animated picture about the last cave men on earth.oric family embarks on an adventure that brings spectacular new landscapes, and struggles within their own family. with the voices of nicholas cage, ryan reynolds and emma stone, "the croods" is rated pg. for now showing, i'm carl azuz. great conditions. with details coming up. when the kron 4 news continues. save up to 40% on closeout sets from beautyrest and posturepedic. save hundreds on floor samples and closeout inventory. but hurry, the beautyrest and posturepedic closeout sale ends sunday at sleep train. ♪ your ticket to a better night's sleep ♪ sizzler's shrimp combos starting at just $9.99! four kinds of shrimp, seasoned just right and served in three new combinations. at sizzler! [ all ] who's new in the fridge! our mystery guest: ensure complete... uh...do you support bones? [ ding! ] i've got calcium and vitamin d. oh! immune system. [ ding! ] one word: antioxidants. heart health? [ ding! ] my omega 3s never skip a beat. how 'bout muscles? [ ding! ] i have protein and revig

this uses the latest in animation technology. dreamworksf the fax they call light to improve the book of their animation. it has been ineffective to improve this that they recently of burned an academy award. >> this has padlocke of techno -- this has a lot of-of technology and the lighting is very tedious it takes a lot of work for animation to mimic real life light. >> one of our main characters is integrated into the environment simply. but the reality is that there are a lot of different lights. >> the details of this scenery is improving not only the look of the movie and the story >> the lighting is practically a character in this movie it was important for us to make this field make this-filled tangible. with real threats and consequences and movement and design is incredibly see legal we are so proud of this we cannot wait for people to see it. if gabe slate tech report >> jacqueline: the rainfall is pressing to the east as we see light showers through the coast. and to the north. certainly, through the in the valleys antioch it as

animated movie was created right. in the bay area. you would think that dreamworks, behind shrek. car or panda but they are based in redwood city. a silicon valley is the capital of technology digital effects software and engineers to create these blockbuster 3 d animation. dreamworks invented a new type of computer technique. they used it on this new movie.they d an academy award for technical achievement. tune in tonight at 8:00 p.m. a warehouse behind the scenes at dreamworks. they let us inside. we will see you at 8:00 p.m. www.snowbomb.com-- gabe slate tech report most parents are glad to hear that sports injuries are down. from ages 5-14 years old by 11 percent. volleyball, soccer, baseball and taking a look at recreational activity. and injuries are down by 25 percent. but there is one sport where it is much higher where football is 22% increase. this is one concussions and other head injuries are a big concerns for the young and also professional athletes. the findings will be presented as at the american academy of orthopedic surgeons. well, well, well. growing up, we didn

fox and dreamworks are hoping for a big animated surprise. i think it will take number one from 'oz' this weekend and do pretty well. > >'olympus has fallen' you say miss it? > > it made me sick to my stomach. > >and admission could be a good film? > >it could be. it's getting some mixed reviews and a really great cast. i'm hoping it does well for tina fey and for focus. > >have a good weekend. > >thank you. just ahead. find out if traders think lulu lemon is turning into a down- ward dog of stock because of it's see through yoga pants? chart talk is next. chart talk is definitely worth sticking around for today. joining me now is matt cavanaugh of cmz trading. hello matt, let's get down to it. i want to talk about williams and sonoma. the company came out with earnings, it has nothing but positive comments to say and the chart looks really strong to me. what do you think? > >like you said, a lot of positive things coming out of williams and sonoma. it looks like their earnings were pertty good. they announced that they're raising their divid

what did fairly well was the croos, the animated movie made by dreamworks. they needed a win. it's previous film, "rise of the guardians" bombed. they are working on making movies more quickly, turning out more per year at a cheaper price so they don't runt into it again. if they do have a bomb, it is out the door, it was done and it was cheap and they move on. >> and you almost don't hear about it. >> yes. >>> take a look at this new video out of moscow this morning. the russian capitol covered in snow. the city is joking today is the 55th day of february. causing massive traffic and flight to be canceled. a third of what they usually get in march all came down in just 24 hours. more snowfall to come. >>> we are getting ready for the rain. >> yeah, we are. >> a little bit more snow on the way to tahoe. keep the ski season going. 5:15 now. good morning. temperatures are nice and comfortable this morning. the fog is going to keep you cool out in santa rosa. we wanted to start with this live picture and show you the moon out there. really cool moon. wait as we head through the n

dreamworks springs to the top of the box office with its new animated hit film "the croods." but will the "g.i. joe: retaliation" commondeer audiences this weekend? from all of us at first business, thank you for watching, and have a wonderful day!

animation movie club the competition. >>> their last movie absolutely bombed. dreamworks has been working on making movies more quickly for less money so that one movie doesn't sink them. that movie didn't have much competition in the family movie category. they finished in first place is worth noting. they so badly need aid win at the box office. >>> now, let's talk about the blackberry z-10. this also debuted over the weekend. it did not do nearly as well blackberry has really been counting on some sort of savior. this was supposed to be it. initial sales seem slow. anecdotally, i don't have any actual numbers. verizon will start selling the phone at the end of the month in the at&t stores now. t-mobile offering all new phones with no contract whatsoever. no contract deals have been around before but this is the first time a major cell phone service provider has gone completely no contract. wall street in a very good mood after the country of cyprus was able to prevent its own bankruptcy by grabbing the savings accounts of some of its richest. four days of trading this

. >> this is an animated movie from dreamworks, it's 3-d. rebellious daughter wants to go out and explore. >> and is this for adults and children? >> this is really a kids film. adults will like the way it looks. frankly they spent a lot of time getting the 3-d animation right. you might wish they spent a little more time on the story because it's kind of familiar. >> tina pee tina fey and paul r new movie. >> this movie is a little more serious and a little more substance than the silliness you see on tv. tina fey is a princeton admissions officer. it's about getting into college but also about family. >> not a date night movie but a real action movie is "owe lulym has fallen." >> it seems a little bit like "diehard" from start to finish. there's a secret service agent, the white house has been captured. what's going to happen? >> i can hear it in your voice. i got the message on this one. let's go to music now. there's new music from blake shelton. >> blake shelton based on a true story. this is his eighth record. it comes out next tuesday