. >>> with the pressure on, zinga launches farmville part 2. coming up an exclusive behind the scenes look how the game was made. >>> the nfl kicks off the season right here at number bay area at 5:00. startling information regarding head injuries. the information changing the way the game is played. >>> well, it's been a struggle for the bay area's biggest gaming company so they're taking another shot at it tonight. >> zynga g a going back to the that launched the company. we have the newest farmville, and zynga needs a help. >> social gaming was supposed to be the next big thing, but zynga has stumbled and needs a big success. it's a new farm powered by the late latest technology with big goals. >> we want it to be the best five or ten minutes of the player's day. >> reporter: farmville 2, sequel to the game that helped launch online social gaming and zynga along with it staggers to a stock price less than a third of what it was when it went public, zynga needs a hit more than ever. >> any game you make, there's a lot of pressure. for this on

with the pressure on, zynga launches farmville part 2. an exclusive behind-the-scenes look at how the game was made. >>> and safety first. an olympic gold medalist teaches hundreds of children in the south bay a very important lesson. >>> more than 300 children and their parents in san jose received free swim lessons today from a gold medal olympian with a passion for water safety. colin jones won three medals in london. but where he grew up, he said swim lessons were few and far between and didn't learn to swim until he had a very close call. >> i grew up in the inner city in new jersey, so i knew this was an alarming rate. i didn't think it was that bad until i started thinking about my own family and friends that didn't know how to swim. i myself almost drowned at 5. ironically 20 years later became an olympic gold medalist. >> the usa swimming foundation's make a splash program says 70% of african-american children and 60% of hispanic children don't know how to swim. they want parents to start thinking of swimming as a necessary life

call for memories she sure had a baby and she was busy on farmville feeding her virtual baby as she will but if you are a virtual baby in growing virtual vegetable that she forgot to feed her analog baby in the real world and the baby died that's really horrible if that's the case if that's true or not remember the sort of thing i think is you know we're going into virtual slavery but it has real world consequences that as far as goes a group of virtue of us both are by and reversible will enable him to follow your line of thinking if in fact someone was so addicted to farmville that they neglected their child at least in this case if you're addicted to virtual farming you're receiving food so you have the sustenance coming to you so you can feed your kids in case you should be able to go to the grocery store i think they're going to virtual wal-mart's buying virtual gem of food they should do well that would really go along with your bag story which we have barely any time for but i want to mention it because kraft foods chief executive the c.e.o. recently revealed that at least six if

so they've launched farmville 2. business and tech reporter scott budman has an inside look. >> reporter: it's a new farm powered by the latest technology with big goals. >> we want this to feel like it's the best five or ten minutes of the player's day. >> reporter: and an entire company counting on it to be successful. farmville 2, sequel to the game that helped launch online social gaming and zingo along with it. now having stag gathered to a stock price less than a third of what it was when it went public, zynga needs a hit more than ever. >> any game you make there's a lot of pressure. where for this one it was really just about trying to imagine can we reignite people's passion for farming? >> reporter: and say this about the company. it's still passionate about games, giving us a backstage look at how they crafted every turkey and cow in the new farmville, letting you play in 3d where now even the crops sway in the breeze. >> we put everything that we can into this game. and we're anxiously awaiting to seat re

were you ever addicted to the online game phenomena farmville? your imagination to grow wild again with farmville 2 it just launched it uses 3-d animation hundreds of millions played the orange and zynga can use a hit -- and played the original and zynga can use a hit the stock is down 70% this year. >>> 6 -- >> for anyone wondering if they should be washing their cars. >>> a few sprinkles made my car dirtier yesterday. there's rain out there you can see the sunrise between the multi-layers of clouds from vollmer peak across the east bay hills and valleys to mount diablo doppler centered on milpitas you can see the storm once a thunderstorm had a couple of bolts dropout moving over san francisco. that storm is to the east of milpitas now moving into the hills around calaveras road and sierra road that will continue moving northeast could hit tracy in the next half hour or so, maybe the extreme southern valleys around livermore. all of news the 50s now. coast and bay will see clouds tonight mainly clear inland if you like the weather to be a nonfa

meanwhile, the ceo of zynga, the struggling social gaming company behind popular facebook games like farmville, resigned this week. >>> luxury retailer burberry issued a profit warning tuesday citing slowing sales to china. brands ralph lauren and tiffany and company. >>> u.s. regulators issued a rare warning to lancome parent loreal over claims its anti-aging skin care products alter the way the human body works. the fda says that language requires classification as a new drug and, in turn, fda approval. >>> finally, move over, jared. a 66-year-old virginia woman says she lost 85 pounds in two years eating every single meal at starbucks. she credits the nutrition info on the packages which made calorie counting easy. >>> the oriole's fly, the sox spank the yanks, and will bieber take the ice? >>> plus, there's no place like home for team usa in world cup qualifying. your early morning sports headlines are straight ahead. >>> and many of us have been enjoying a very easy week weather wise. we'll track some of those showers moving eastward. coming up, you're watching "early today." have you hea

the social networking site is launching a feature to let users send actual gifts, not that farmville stuff. you can send chocolate, coffee, flowers to your friends for their birthdays. facebook gifts is being rolled out gradually in the u.s. a gift icon appears in your friend's timeline which they can unwrap virtually but an actual gift shows up on their doorstep a few days later. facebook's first major push into e-commerce will get a cut from each item that they sell. and i can tell you, i'm really fond of dark chocolate. >> i'm making a note right now, bertha, cockdark chocolate. >> reporter: starbucks too, they're pamping. >> she's adding to to her list. >> we've got you covered, bertha. >> christmas in soon-to-be october, i guess. certainly not temperatures to match, right? >> you want to keep your dark chocolate indoors this weekend. but you know what, if you have the ac, if you've got ac in your home, you will appreciate it inland as we head through this weekend. if not, you want to go ahead and start making plans to keep your house cool. good idea, a fly fan helps quite a bit

farmville 2.he new jen ration of the -- generation of the game has richer graph ficks which is good news for the more than 18 million people who play the original each month. those are your techbytes, i'm rob nelson. i'll get a build your own burger with something cheesy... but not just cheese - mac and cheese. then i wanna add some oomph. and... top it off with a little kick. and... napkins. it's build your own burger. now at denny's. >>> if you love history you love reenactments this weekend we have something for you. people in our area are going to be celebrating defenders' day. commemorating the bicentennial of the war of 1812. abc2 news' sherrie johnson is certainly getting into the spirit of things. she has got her sword and her hat and how's it going over there? >> reporter: i am having so much fun. i mean we are out here talking -- what a way to make history fun. we're talking about maryland's oldest holiday defenders' day and you know what? i have these swords and they've been showing me

zynga has the latest version of its flagship game of "farmville graphics,has better for the 18od news play theeople original each month. ♪i -- i got it ♪ i got it made ♪ i got it made ♪ i got it made fresh at subway y ♪ ♪ breakfast made the way i say ♪ i got it made ♪ i got it made ♪ i got it made ♪ i got it made fresh at subway ♪ ♪ breakfast made the way i say [ male announcer ] get breakfast made the way you say, like your very own egg white & cheese toppeded with that creamy super food, avocado. want jalapenos? red onions? done and done. on toasty flatbread? you so got it made. ♪ at subway romo going. touchdown, cowboys. >> oak creek, you might remember that name now. ogletree. the nfl season opener last o threw three touchdowns. >> the controversial replacement therees did not make any of that plagued the preseason. o far, so good. now tim brant has a look at home run derby and nationals park last night. >> you don't have to be a enjoy what isto place on south capitol street these days. earlierbably a year than anyone expected, but the theonals are rocking baseball world. chicago

while full of cute cartoon animals and plants, farmville two is business for zynga.his faces pressure from investors over poor stock performance. >> and marine powell jobs is boarding the board of trustees at her ahma mater. she earned an mba in stanford in 1991. stocks fluctuated throughout the day, ending mixed after disappointing global economic data and because fed-ex earnings declined. >> and yahoo hired the company's new executive vice president of people and development. background including seven years at goldman sacks before becoming ceo of i-building. she'll be responsible for yahoo talent acquisition and that is an important job, and she'll report to yahoo ceo marisa myer. larry, carolyn, back to you. >> thank you. >> and christian christian louboutin won a lawsuit that has a shoe company seeing red. the shoes can run into the thousands of dollars this, pair costs 63 the $95. an appeals kurt ruled the red soles are entitled to trademark protection. this is after yves st. laurent started making red-soled heels. >> the first lady's speech generated a lot of

zynga launch aid new game today farmville, 2 promising ways to interact with friends with stunning visualsirst gim guilt bilt in 3 d. safeway announced plans to spin off its black hawk network. a lot $7 bill yn worth last year, expected to go public in the first half of next year, wall street waiting for a decision on improving the european economy. and fed yechl lost ground after cutting its quarterly outlook. >> have you ever wondered why during rush hour, no one is rushing anywhere? >> that is a question the city asked when looking at the nightmare every morning and afternoon and tonight as abc 7 news explains, they're testing a new solution to that perplexing problem. >> we don't need to tell you we're having problem was the tape. >> also coming up, michael finney helps solve a driver dilemma. >> how he was able to atake down a dmv road >> all dressed up and nowhere to go. that is how a woman felt when she bought a beautiful porsche she could not drive. >> frustration doesn't begin to describe the thoughts that went through her mind. what seemed simple fix turned into anything but. a t

bet on online gambling i would go with somebody who's already in the space, not somebody who made farmville. >> lot of them have performed real well this week. >> zynga, if you're asking me on this one, i haven't liked it. i have never understood it and i continue to not understand it. at $3 a share i still wouldn't touch it. >>> apple hit an all-time high, fast approaching 700 bucks a share, if you weren't up at midnight to preorder your iphone 5, you'll have to wait, there are reports that the device sold out within an hour, pushing back delivery dates. apparently on apple's own website, it says that delivery is now in two weeks. on carrier websites say it's still september 21st. en i'm going with apple. this is ridiculous. >> look at the size of the rollout, too, scott, all of the country that it's rolling out the iphone. >> scott and i had a nice bottle of wine last night. i said it was a little disappointing until it opened up. like the iphone 5. look at how this stock performed. pete added to the dip that it had during the preview of that event. now it's $40 higher. >> pete, what do y

i'm wearing my farmville now button. in my delegation, including senator chuck grassly, congressman tom latham basically signed the petition that would have forced the farmville to come to a vote last week, but steve king did not. he's an outlier in this regard. i don't know how somebody like that can represent this district which is all small towns and farm fields and small cities that rely on agriculture and not show leadership in terms of bringing this farm bill to a vote. the farm bill -- and it's really the farm food and jobs bill is an opportunity to create jobs. i've talked to a lot of young farmers who are depending on this new farm bill to help them get involved in farming and so, you know, it's really important that we get the farm bill taken care of right now. >> democratic candidate for congress, kristie vilsack, should mention you're the wife of tom vilsack. thank you for joining us. appreciate it. all right. so what do we know now that we didn't know last week? my answers after this. now, that's what i call

the thought that in the middle of a relatively brutal drought there would be no farmville to take home until the election is a little disturbing to the people who produce the bulk of the food supply. >> what type of thing are we hearing from constituents? >> it depends on what the audience was. she went to her, monster -- alma matter, and she spent a lot of time fielding biographical questions. her message is there were big differences between her and and talk a in -- and her opponent over student aid and health care, so she was trying to hammer it home. there are questions about health care. she fielded quite a few questions. there were a lot of questions about health care, some about fema floodplain redistricting, which i have not heard was a huge topic, so it depended on the audience, but what was interesting to me is people were engaged in a variety of topics. the funding bill for the next six months did not come up that much, but i think congress is hoping they can get it out of the way and not deal with it. for me it is a colossal failure of dealing with the basic function of gov