fendi has created a men's version of the product. in your new store on new bond street, we have a full floor dedicated to men. >> the first time. >> this will be the new trend. men wanting to buy more accessories. >> quite advanced into the trench. represents more than 20% of each luxury company. we are up behind that. we need to catch up. we are coming to london. >> peekaboo. this is like the revival of the "man bag." >> peekaboo is releasing a bag as an icon. in a bag, you can buy with an incredible finishing and end stitching, crocodile inside, a metallic face and real silver. all of that with the extreme luxury of owning a bag. guy is not impressed because he does not understand why a man bag would be called peekaboo. in all seriousness, we moved the name of the bag to one side. the highest growing market in terms of when you look at a fashion luxury group that has men and women. it's the men's. >> i cannot deny that. a peekaboo handbag. we have a fendi special coming up this weekend. we will take a break. we will see you on the

their names, edoardo and adele fendi.antle passed to their five daughters, and is there where the story begins. they had some help from this man, karl lagerfeld.

. ♪ >> hello, and welcome to "inside fendi."e in rome, and over the next 30 minutes, bloomberg will take you behind the scenes of one of the most iconic italian fashion houses, fendi, with the ceo pietro beccari. in 1925 two italians opened a fashion shop, their names, edoardo and adele fendi. the mantle passed to their five daughters, and is there where the story begins. they had some help from this man, karl lagerfeld.

their names, edoardo and adele fendi.antle passed to their five daughters, and is there where the story begins. the company grew into a multinational luxury brand although they had some help from

. >> fendi opened its flagship london's bond street.e caught up with the chief executive of the italian luxury fashion house about what the store means for the brand. >> this is for us a major brand statement. we are very happy about this opening and i think that fendi as luxury in london, one of the coolest cities in the world. the launch of the new bond street store. we will be bringing you more with the conversation in this onkend's 30 minute special the luxury company. that is "insight fendi." raise its bidto four astrazeneca to more than $100 billion. after zeneca stock hit a high yesterday. we have been looking into the details. is this going to seal the deal? >> will it bring astrazeneca to the negotiating table? pounds, $106. they rejected the first one. this will not be the final set of terms, there would be some more negotiations. just think of the mastery of dealmaking. 24 hours, hitting the city, the square mile. those are the two key drivers. >> that matters because a lot of shareholders are dual shareholders, aren't they?

their names, edoardo and adele fendi.tle passed to their five daughters, and is there where the story begins. they had some help from this man, karl lagerfeld. in 1965, as a young designer, he

. ♪ >> hello, and welcome to "inside fendi."e, and over the next 30 minutes, bloomberg review behind the scenes of one of the most iconic italian fashion houses, fendi, with the ceo gets her bacardi. 1925 two italians opened a fashion shop, their names, edoardo and adele fendi. the mental pass to their five daughters, and is there that the story begins.

their names, edoardo and adele fendi.passed to their five daughters, and is there where the story begins. they had some help from

this weekend, france in the clot takes us inside fendi.y tuned for a half-hour special on how they have perfected the craft. "on the move." " will be back in just a moment. ♪ in london. edwards this is "on the move." rbs shares are on the move this morning. this after first-quarter profit tripled and beat analysts estimates. it didn't see any additional costs for customer compensation, not let -- not yet at least. caveatcould you put that in on a morning when ross mccue it is sitting on the boards going oh, thank god. sinkedse, the kitchen everything. these numbers are good. first quarter net income tripled. it was triple where it was last year. the market was looking for a loss. when you look inside these numbers, it is about staff costs. this time last year, this bank had impairments. that is a key driver. , i was told tome be ready for a big restructuring charge. there's no sign of that yet. >> they are suggesting that later on in the year they will get some more of these one offs. about the time and amount of redress. >> that was attac