we have been working in partnership with fisherman's wharf community, and in close partnership with fisherman's wharf cpd on the public realm of plan, and since we have been doing that since 2008, there has been a lot of process going on before that. we have been collaborating as agencies before then. earlier in discussions it became obvious we need to strengthen the economic vitality in the role on the waterfront. community average for the public from plan and jefferson street work has been extensive. we have been a near constant conversation with the fisherman's wharf community since we got the work in 2008. for several months early on in the progress we have a storefront in the neighborhood where we welcome the community and share our ideas and listen to theirs. we had countless public meetings and workshops, and we met individually with nearly every property owner that would listen to us or talk to us and every business owner in fisherman's wharf, many of whom we met several times. we got community feedback and zeroed in on building these blocks for strengthening the district. we met with n

the fisherman wharf's community benefit district, for those that doesn't know, it's

our next is kevin carroll part of the fisherman wharfs community ben fict district. it's a nonprofit that markets fisherman's wharf and work through public planning, bustification programs. the fisherman wharf community benefit program has a peer safe program to prepare for and respond to disasters. the organization has partnered with the san francisco fire department to host a neighborhood emergency response team trainings that resulted more than 400 community members being certified. kevin will look back how the loma prieta earthquake affected the important commercial and residential area around the fisherman wharf's area to form the community benefit district serving the neighborhood to this date. >> good morning. 22 years ago i was working in hayward, california, and i thought i was prepared. when the earthquake hit, growing up in california i learned to dive under my desk, which i did, and walker in the parking lot and didn't know what to do next when people were telling us what happened and we were trying to figure out what to do. i had $1.25 in my pocket and i

it's been involved in the fisherman's wharf neighborhood for 30 years now. some of the details of the project, we strongly feel that the height and bulk of the building is appropriate. it doesn't stand out, as you see in the renderings and it's not the tallest nor the most massive building on the block. the height allows for a taller ground floor retail space, which is currently being encouraged by the department as well as the draft fisherman's wharf guidelines and also allows for modest nine and eight-foot floors above. the first and second floors we're going to provide comfortable retail space for their bulky bike rental business. and then the back office space will allow them to centralize their administrative operations from a number of other locations from around the city. you've probably seen they have quite a few outlets. the project will greatly reduce the clutter on the beach and hyde street sidewalks. currently bikes are -- they do have a retail outlet at the project site right now and bikes are being moved back and forth on the sidewalk along hyd

president chiu: fisherman's wharf is a destination. and about 10 million tourists go through. this is in the heart of the wharf. as you know, it is not a good street level experience. it is poorly designed for people looking for parking, extremely difficult for cyclists and for muni. for many years, there have been discussions about how to build the streetscape. in fact, this project dates back to 2006, which is when this has happened. there is no consensus that will be presented today, and this is important not just for the neighborhood and for my district but for the entire city, and the budget analyst's report in addition to my strong support, mayor lee also wants to make sure that this project gets done for the eight america's cup. i hope that he will support this. chair chu: thank you. >> i want to start by saying that the supplemental appropriation requests before you is the design for a two- block segment of jefferson street. we are here requesting design funds so we can get started right away on design so we can get construction under way by this fall. we are going to

not just for the fisherman's wharf, but for the entire city. neil, could you show the multiplier effects on the screen again, so that we can see those numbers? up if we could get with sfgovtv? again, if you see the numbers at the bottom, there is simply a 5% increase in tourism that leads to an additional $3 million per year of city funds that come into this. it is possible that we will see much higher benefits, in which case we did see an additional $13 million per year in revenues coming in. i think that that is a pretty compelling reason that sets us apart from other projects. supervisor chu: thank you very much for your comments. in response, i think that we have many noteworthy faces across the city that deserved attention as well. great highway in the ocean brings two million visitors each year. i think that there are opportunities to be more equitable and do this process across the city, perhaps changing the way the infrastructure looks. clearly, we are not fisherman's wharf, but we have opportunities there as well. before we take public

we also reviewed the fisherman's wharf plan. lastly, we reviewed the prior testimony from the hearings that were for that prior application. that led us to our design criteria. we did not want to come before you with a building that required any variances. we have a building that is 40 feet high in a 40-foot height bulk area. we have parking provided in the adjourning building, which nicely the applicants own as well. with regards to the architecture, we're sort of uniquely qualified for that because our office is in the building three doors down and we've been there for quite a while. we provided a design that fits within the fabric of the neighborhood by using reused and recycled brick that's similar to the majority of the old warehouse buildings in that block. we're using a very modern windows system on it so that it has a good relationship to the neighborhood, but isn't a replication of an old building. as i mentioned, we are in a 40-foot height bulk area. we are 40 feet high. the prior proposal that you may or may not have

i was going around fisherman's wharf when i was 8 or nine years old. it was run down and kind of cd. the whole area was like a plant at the beach north. since then, the area is undoubtedly had undergone a real transformation. this is one of the most popular visitor destinations in the entire nation. there is a neighborhood that lived along side of this but that is a fact of life of living in the area. i believe the remarkable transformation happening is due in large part to the hard work of city planners but in partnership with a visionary entrepreneur is to have transformed the area into one of the big money makers in san francisco in terms of revenue for the city and i think that this is a really important point that needs to be thought about but their business is a green business and it is a sustainable business model. this is directly responsible for leaving literally millions of visitors to san francisco with indelible memories of the city and i think that the improvements they are asking for will continue to insist their business in serving the v

ktvu's rob roth is live at fisherman's wharf. >> reporter: these boats here at fisherman's wharf will be heading out for what could be the biggest salmon fishing season in a decade. >> reporter: on fisherman's wharf today they were working on their boatish getting it ready for may 1. it has been years since fisherman have been this optimistic. >> californians always expect to see it and this year you will see it. >> reporter: there are more than 2 million in northern california waters this year. could pump billions into the california economy. >> the predictions are very good. best we have seen since 2000. >> reporter: the high hopes follow what fisherman have said was a horrible past four years. fishing was babbed in 2008 and 2009. >> -- banned in 2008 and 2009. why the rebound? less water has been diverted out of the delta and a wet rainy season last year helped the salmon. >> great ocean conditions. lot of rain. a really good season. >>> the increase should also be a boost to charter boat captains. >> we are slowly starting to gain back our clientele. most disappeared when the seas

the northernmost that fisherman's wharf is a planning study goal, because that was always an objective, but we were never able to get all of the pieces put into place to create a formal policy. so it was always recognized as something that we needed to come back to. the proposed special area plan policy, as detailed in the staff report, -- actually -- i skip a sly, but what i wanted to focus on west pier 27 and 29, because that is the genesis -- oh, here we are. doing strange things for me. for pier 27 and 29, the cruise terminal in the northeast wharf proposal, this map is from the existing special area plan shows the footprint of the northeast wharf, as it is called out in the plane b. within a gray area, that was identified as a place where, with that plaza and then with the proposed removal of the eastern end of -- i am sorry. i do not know why this is not functioning. in any case, the eastern end of pier 23, the removal of that is also an existing requirement of the special area plan. the plaza and the pier removal in combination, we are creating this northeast wharf, northeast op

and while i was in school, i worked at fisherman's wharf, and later met my wife elena and we began a cab business there. that business evolved into our bike rental operation and we have been at our hyde street location for over 25 years now. we are open seven days a week, 365 days a year and have grown to be seven locations here in san francisco. we rent over 100,000 bikes per year to people from san francisco and all over the world and we're promoting a sightseeing activity that is both green and healthy in this environment that we are all lucky to live in. elena and i had the opportunity to buy the 721 beach property in 2010. we have been looking at the property for several years as the rear of the lot abuts our building on hyde street. we saw that this would allow us to expand our business and continue our growth. it will provide us with adequate back office staging space, office space and staging space for the company and give us the opportunity to move back full time to the neighborhood we'd love and have invested in for decades. i was present at the 2008 planning commission hea

the predictions are phenomenal. >> he captains the wacky jackie at fisherman's wharf. they take people fishing and fishing is about to get good for commercial and sport fishermen. >> we came up with three options to go out for public review. it is to narrow down to one option and the structure for next month. >> so what kind of season are we looking at? >> we are looking at the best season we can hope for. >> he represents the salmon industry, twot 012 rec -- 2012 recreation season gets underway may 1st, and the season could last as late as november. >> they are calling for a million 500 and 800,000 sacramento fish which is a real boom compared to the last couple years. >> we were completely closed in 2008 and 2009 and we barely fished in 2010. in 2010 there were very few to fish even when we were open. >> the golden gate salmon association says it was water being diverted to the central valley for other uses that caused the salmon shortage. >> and this is really the result of better water management, better flows down our river and through the delta and into the golde

the predictions are phenomenal. >> he captains the wacky jackie at fisherman's wharf.eople fishing and fishing is about to get good for commercial and sport fishermen. >> we came up with three options to go out for public review. it is to narrow down to one option and the structure for next month. >> so what kind of season are we looking at? >> we are looking at the best season we can hope for. >> he represents the salmon industry, twot 012 rec -- 2012 recreation season gets underway may 1st, and the season could last as late as november. >> they are calling for a million 500 and 800,000 sacramento fish which is a real boom compared to the last couple years. >> we were completely closed in 2008 and 2009 and we barely fished in 2010. in 2010 there were very few to fish even when we were open. >> the golden gate salmon association says it was water being diverted to the central valley for other uses that caused the salmon shortage. >> and this is really the result of better water management, better flows down our river and through the delta and into the golden gate. >> a

there is a letter from fisherman's wharf now benefit committee. i think it is undisputed it is within 300 feet, and that this is what the department is able to review, and it sounds as if darren's is very similar. i intend to uphold out of sympathy for what the department has gone through. i would pray the department allow her to sit down with this appellant and figure out some other spot where they can operate so that some of the cost some that have been incurred can be recovered by operating a successful business. >> i would vote to uphold the department. i think it is a tough decision. i value the mobile food facilities. i think the city has made an effort, but we have to balance it with the neighbors' concerns, and that is why this process was established, and i think we have heard a lot from the letters of well as the testimony here, it is a congested area. there are 100 restaurants in the vicinity that sell like food, so i would agree and uphold the permit. >> i agree it is a difficult decision to make. i think based on the fact is a unique

. >> did you do any out reached discussions with fishermans wharf? >> in retrospect, after i took a look at the people who appeal my permit, out of the nine people, only one was a restaurant. i was not expecting that, and i did do out reach. the reason we left this week is because we wanted to partner with other businesses in the area and showcase what they hadn't, because our product is not that quality. we have spoken to several businesses to be a tourist director. you should go here, or youvo d this. >> would you operate both of these facilities independently, or would you moved from one to the other? >> they are completely independent. >> when you currently operate, do you use the carts to operate anywhere else? >> they are for these locations. >> you do not need to have a special permit to allow you to use someone's after within a certain radius? >> yes, i do, and i did receive the bathroom permits. >> if there are no other commissioner questions at this time, we can hear from the department your good -- from the department. >> thank you. >> t

it has a month-to-month lease at fisherman's wharf. >> they moved it to this temporary location at fisherman's wharf. they left an unusual little treasure of the city. >> ingleside terraces, again, i was trying to show off the residence park. a lot of crazy building. for still has one of the great stairways -- forest hill has one of the greats their ways. -- great stairways. this looked like a ship. they used to decorate fire houses for christmas. >> on the side of this fire house is a wooden tower. the tower was for drying the hoses. after they get water in them, they have to be dried. >> a fire house like this is for sale. if you have $1.3 million, which is really cheap enough for a firehouse -- >> one in the inner sunset was just sold. >> was it? i want to buy a streetcar. i cannot pay my rent. >> there were two of these for pumping water out of the ground. murphy gave a lot of money for it. >> what decided the boundaries and the location of golden gate park? >> it was a deal that they basically cut in 1868. the up side lands were up for grabs. it was u.s. government land, san francisco lan