just now to the republicans strategist and experienced pollster frank lu ntz. experienced pollster frank luntz pollster frank lu ntz. said he experienced pollster frank luntz. said he said it felt like there were two going on this week. in fact, no, we're going to take you live to the... that's go to the convention. in both civic and governmental roles. this evening, we look at heroes in oui’ evening, we look at heroes in ourland. our evening, we look at heroes in our land. our second lady of the united states for the past 3.5 years, i have have had the honour of meeting many heroes across this great country. the pences are a military family. ourson pences are a military family. our son michael serves in the united states marines and our son—in—law henry serves in the us navy. and one of my key initiatives is to encourage military spouses. these men and women, like our daughter charlotte and our daughter—in—law sarah, other homefront heroes. i have been privileged to hear so many stories of selfless support, volunteer spirit and great contributions to the armed forces and our communities. you

the presidential race, the messaging after two weeks of conventions with polster frank luntz who was white house last night nor the president's speech. thanks, frank. what do you think? let's talk about last night first and the messaging and the speech that the president delivered. >> if you like donald trump, you loved the speech. if you don't like trump, you didn't like the speech. felt like a state of the union the first 25, 30 minutes and then much more of a stump speech the rest of it. the language that he used, the issues that he focused on, peace and quiet, public safety. those are the issues that americans are increasingly caring about. and the fact that this convention is happening during wisconsin, during portland and seattle, i have never seen a campaign year since 1968 that devolved more to what is happening right now. so the fact that we had an economic collapse, nobody is talking about that. nobody is talking about covid. what people are talking about now is how we restore safety and security on our streets. that's what donald trump talked about yesterday. >> bret: yeah

that is frank luntz. we turned to mark crumpton for bloomberg first word news.ark: residents across the gulf coast are cleaning up and taking stock of the devastation today. hurricane lara, the most intense storm to hit the northwestern gulf coast since 1856 will result in as much as $12 billion worth of damage to real estate. that is according to estimates from corelogic. laura has been downgraded to a tropical depression moving through arkansas overnight. president trump heads to new hampshire tonight after accepting the republican nomination for president. mr. trump narrowly lost new hampshire to hillary clinton in 2016. he is trailing joe biden in opinion polls in new hampshire and nationwide. the president plans to travel extensively in the coming months to boost momentum for his reelection bid. warning herl is country that the coronavirus pandemic will get worse before it gets better. in our annual summer address, she said the fallout will test germany's finances for months, if not years to come. while angela merkel has been praised for her handling of the

a treat to have you here, frank luntz. note, you can watch our special coverage of the democratic convention starting at 9:00 eastern time. this is bloomberg. ♪ mark: i'm mark crumpton with bloomberg first word news. it is joe biden's moment to show how he will take on president trump this fall. the democratic president of nominee delivers his acceptance beach tonight. the address will test his ability to connect with voters in a virtual campaign format. he will also try to uphold the centrist themes of the convention while keeping party progressives on his side. former house speaker paul ryan is trying a new business venture. he is starting a blank check acquisition company. he will serve as chairman of executive network partner corporation, which will seek to raise roughly $300 million in an initial public offering. he chose not to run for reelection and was succeeded as speaker by nancy pelosi in 2019. europe continues to see a resurgence in coronavirus cases. germany has confirmed more than 1000 new infections for a th

howie: and joining us now is frank luntz, the veteran pollster and long-time republican message man. ank, you told politico's tim albert a couple days a ago when he asked what republicans believe, there's no consistent philosophy. you can't say it's about making america great again during a time of covid. he asked you a couple more times and you said i don't have the answer. why is the question so difficult to answer? frank: it's very easy to define what the republicans are against. you can say they're for freedom, for personal responsibility, for accountability. but that's not specific. in the democratic convention, joe biden did not at all talk about policy. at the republican convention, they talked about policy but only about the last four years. they didn't talk about what's going forward. the republicans did an excellent job at prosecuting joe biden for being too left wing. they did not do an effective job in explaining what donald trump is going to do if he's awarded the election. the democrats did an excellent job in prosecuting donald trump as a person and so i think this elec

to someone who has been listening to them and crafting political messages for them for decades frank luntz is a legend in the world of political communication and he's been helping republican campaigns and other causes find the right words to persuade folks and he wrote the book on it words that work it's not what you say it's what people hear frank really great to be with you today you know so let me just start with with how you frame your book how do you see what americans are feeling today as opposed to what they're thinking. wow it's difficult because our feeling is now become so powerful our emotions are actually more significant than our thought process and emotions have become that thought process when you're afraid of for your health when you're afraid for your job when your freight for your country when you watched the just use in the streets and you see that it's happening everywhere it is not just around reaction that we have it's also a motional and it is just as the gentleman i keep trying to explain to me the outlets like yours that we're not trying to get the numbers behind

what frank luntz thinks of that and how that is polling after this.w is the time to do money. without the commission fees. so, you can start investing today wherever you are - even hanging with your dog. so, what are you waiting for? download now and get your first stock on us. robinhood. verizon knows how to build unlimited right. you start with the network jd power has named the most awarded for network quality 25 times in a row. then, give people more plans to mix and match, so you only pay for what you need. verizon's unlimited plan is so reasonable, they can stay on for the rest of their lives. include the best in entertainment and offer it all starting at $35. plus, $700 off our best phones when you switch. because everyone deserves the best. the is unlimited built right. only on verizon. ♪ >> neil: all right, you're looking live at the white house right now, the president will be be addressing the nation, about 20 minutes from now. we heard from white house national economic policy director larry kudlow earlier in this show, talking about a dea

pollster frank luntz will be joining us president trump's former chief strategist steve bannon pleadingt guilty that he ripped off donors the details straightaway some companies still have hr stuck between employees and their data. entering data. changing data. more and more sensitive, personal data. and it doesn't just drag hr down. it drags the entire business down -- with inefficiency, errors and waste. it's ridiculous. so ridiculous. with paycom, employees enter and manage their own data in a single, easy to use software. visit paycom.com, and schedule your demo today. simon pagenaud takes the lead at the indy 500! coming to the green flag, racing at daytona. they're off... in the kentucky derby. rory mcllroy is a two time champion at east lake. he scores! stanley cup champions! touchdown! only mahomes. the big events are back and xfinity is your home for the return of live sports. >>> shares of uber and lyft jumped after a california appeals court extended the length of time that uber and lyft will have to respond to reclassifying employees. the reprieve will extend until the case

here to explain why polls don't always sell the entire story pollster frank luntz. i'm very interested in polling. not that interested your job is still safe. i want to ask you a few questions about this battle ground poll cnn has it pretty much dead even in the battle ground states. i'm looking at a poll from pennsylvania, reputable polling biden just up by 4 points at the same time in 2016 they had hillary up 10. and then in minnesota, i'm looking at two different polls, one has the president tied in minnesota. and one has him within the margin of error and he could lose wisconsin, pick up minnesota and he stays at 1600 pennsylvania avenue. what is your assessment of polling right now? >> so it's always dangerous to do something right in the middle of a convention and it's particularly dangerous to talk about polling before the debate. because so much can change. and we've had half of the elections going back to 1968, one-half of them have seen a change of 10 points or more between the candidate who is leading on labor day and what happens on election day. so i say

to someone who has been listening to them and crafting political messages for them for decades frank luntz is a legend in the world of political communication and he's been helping republican campaigns.

frank luntz, thank you for joining axios. frank: mike allen, it was an honor. mike: we would like to thank microsoft for making these conversations possible. our next guest is brad smith, the president of microsoft. he is the chief legal officer. peoplean empire of 1400 in 56 countries. he's got big ideas. brad smith, welcome to axios. brad: thanks, mike. thank you for having me. it's great to be here. mike: brad, it says you are a resident in washington, you are supposed to be in charlotte with me. quite a change in the plans for the convention. i know you have been at many recent conventions. and microsoft's technology has played quite a roll for both parties conventions. brad: i think these conventions play such an important role in american politics. really they are part of our culture. they have been a fundamental history.ur if you think about what happened in chicago in 1860 when the republican party everyone by nominating abraham lincoln. over the last 20 years, technology has played a vital role. they made the conventions more accessible to the american

we have a packed lineup including trump campaign press secretary hogan gidley, frank luntz and congresswomandingell. if you needed one phrase to contrast the media coverage of the republican and democratic conventions it would be this, nightnight and day. that was true as president trump delivered his acceptance speech to mixed media reviews. >> biden is not a savior of america's soul. he is the destroyer of america's

let's bring in frank luntz.w you love sports, messaging, what happens when these two entities collide? >> it depends on whether you are a sports fan or player fan. if you are a player fan, you will follow what they say and what they do and it's going to have an impact on you. i think what's going on is very significant. it's going to have an impact on the presidential race. you know it's going to be brought up. if you are sports fan, you hate politics, you don't like them getting in the middle. it's one of the reasons why people watch espn don't watch cable news. they're going to espn specifically to get away from politics as we know it. i don't think this issue is going away. i know some of the players will be even more outspoken and the days to come. the nba season is in jeopardy right now, the remainder of it. >> dana: i don't know if you are able to hear christina, but she said jared kushner had made comments about then being fortunate to take a night off and not lose their pay. how do you think that place w

frank luntz, thank you very much, my friend. reporting live from his oval office. here comes "the five." ♪ >> jesse: hello everybody, i'm jesse watters along with greg gutfeld, dana perino, marie harf, and kennedy. it's 5:00 in new york city and this is "the five." we are awaiting a news conference from president trump at the white house but in the meantime, joe biden and his brand-new running mate, le kamaa harris revealing their most provocative move yet, calling for a nationwide mask mandate. >> today i want to talk about one thing, straight forward. doesn't have anything to do with democrats, republicans, or independence. every single american should be wearing a mask when they are outside for the next three months at minimum. every governor should mandate, every governor should mandate mandatory mass squaring. it's not about your rights, it's about your responsibilities. >> that's what real leadership looks like. we just witnessed real leadership. >> jesse: once again, joe and kamala didn't even bother to take questions from the press after the event. dana per

but even frank luntz trying desperately to define what values this party stands for, couldn't do it.as you said many times on the show, it's not even about defending toudefen defending trump it's about being anti-anti-trump. elise, as you watched last night and viewers are going to get sick of me and joe and mika saying this over and over again, but it was like watching donald trump in 2016 in that this campaign is being run like he's an insurgent challenger and he's describing a country over which he has no control, matters he has no say, he's the sitting president of the united states and has been for three and a half years. so the held scape that all the speakers are describing that he's going to come in and save them from is the country over which he presides. >> in 2016, at least there was the mild threat of a contested convention and an uprising on the floor that kept donald trump perhaps a little bit more in check, doubtfully not. but tim, i wanted to ask you, i just can't figure out what's the calculus of the nikki haleys, the tim scotts, who don't really give the kind of kim

do you agree >> joining us now for an analysis on what biden's vp pick means, frank luntz joins us.amala harris the most likely, i think it was but i actually got swayed yesterday by the predictive numbers that susan rice might be the choice all along i thought probably senator harris was going to be it where were you >> well, i brought with me a couple of examples of where they have absolutely got it wrong that's when ronald reagan was going to choose gerald ford or the example of when john kerry chose dick gephart i want to remind viewers of this headline, dewey defeats truman this is one of the most difficult elections to survey. one of the most difficult electorates to under they are angry, frustrated, nervous about the future, afraid for their kids there's a group i'm looking at right now that will determine this election and that is women with children of school-age. that when you get to be of that age and of that family status, you start to move from democratic to republican and these women have moved away from donald trumpin the last six to eight weeks because they found thi

with us is frank luntz he is polster and strategist >> if joe starts howling, i'm calling the aspca.> if we can take a tour of your virtual oval office, adding the dogs might be good why don't we start this morning with what the senator had to say about president trump and the economy. listen in. >> right now, we have a president who turns our tragedies into political weapons. joe will be a president who turns our challenges into purpose. joe will bring us together to build an economy that doesn't leave anyone behind where a good paying job is the floor, not th ceiling. >> what do you think about that, frank. the idea of laying out this case how did she do with it trying to offer some things inspiring versus trying to attack the current administration how are they shaping up on this front? >> this convention reminds me of the 2004 john kerry nomination in this corn vennvention, she dt herself. she talked a lot about the trump failures and did communicate and have communicated significant amount of why joe biden has a good character but they've laid off the policy and that's really wh

i saw frank luntz tweeted out yesterday that the real clear politics betting odds are essentially rightump are essentially tied in the battle ground states. and that is a headline. ainsley is off this week and in her place today we have got emily. emily, good morning. emily: good morning to you both from seattle. that's exactly right, steve, neck in neck. those are interesting betting odds. now, back to politics for a moment. the director of national intelligence john ratcliffe defending hills decision to scale back in person election security briefings. brian: ratcliffe blaming his former colleagues in congress for the change. mark meredith is live at the white house with the growing controversy. mark, it's because they can't keep a secret. >> well, that's what the director of national intelligence believes, guys. that's why he says going forward he plans to deliver those written statements instead of offering that in person testimony. >> we have had a pandemic of information being leaked out of the intelligence community and i'm going to take the measures to make sure that that stops.