is basically that seal of approval for good forest management it's got the fs c. logo you're trying to impact this forest as little as possible but still be profitable and there's there's a hope that there's a greater cause there are you guys to set up in the fall at a future not only that is be a good business and. i think you already know where i think. it's all israelis for all your hospitality are there races or maybe we're going to go back home and think about our would take action is that i have to stress it does have to me. economically meaningful for us humans are his chances are. i've seen yet. the music would coalition does exactly what we hoped it would do which was bring a sense that a. beauty. to the whole thing. my understanding is that c alaska is like no way that that raw material was transformed in to something that has a history and a heritage and it's part of culture. we use twitter blogs and. it's not very much. a fraction of a percent. but we seem to be probably a lion's share of the profit and so we're helping maybe cast a vision for that. you kno