godiva is on the high end. michelle chen is the vice president of marketing north america. >> thank you for having me. >> i think of the valentine's day as the super bowl sunday for chocolate business is that the case? >> it is. we are very excited this year. we're really focussing in the last 14 days as we get into valentine's day and as the great time to really celebrate love. >> cocoa prices the raw prices out there, after skyrocketing are come down a bit. and as a result it's brought down demand. >> our demand has been really really high for chocolates in general at godiva. we've also expanded our cornerstone. we'll remain much a gifting brand but at the same time we know consumers love godiva every day. so when they can't get to a boutique they can go to other accounts to really enjoy the chocolate. >> i can't have this s front of me without trying something. so i'm going to indulge. >> please. >> why is it such a rush? why is it waiting to the last minute and in who are your biggest customer, men or women

godiva is on the high end of this mix.ichelle, thanks for being here. >> thank you for having me. >> i think of it as the super bowl sunday for the chocolate business? >> it is, we are very excited for valentine's day this year. we actually are really focusing in last 14 days as we get into valentine's day and it's a great time to really celebrate love. >> cocoa prices after skyrocketing, they've come down a little bit. they say that's because prices have been higher for consumers like actually at the cash register and as a result that has brought down demand. have you seen the same thing? >> our demand has been really high for chocolates in general at godiva, we've also expanded our portfolio, we have a cornerstone in gifting that will remain very much a gift but at the same time we know our consumers love to enjoy god diva every day, we have an accessible day, they can go to other accounts that we sell the product in to really enjoy chocolate bars and wrapped chocolates. >> i can't have the stuff sitting in front of me w

darling heart that comes apart to wear four different ways and nestled in a heart shaped box with godivacolates. liz: i was looking at the website, have you beat of your heart. that's the middle one, what you can't see there. $299 as you walk the diamond spins? >> yes, there's a little mechanism in the middle of the heart that has a diamond and moves with the motion of your body, the little diamond will move with you. you get the extra glint every time you take a step. it's like the beat of your heart. liz: you ran zales before getting over to helzberg diamonds. can somebody walk in and start to bargain at a chain like yours or zales? >> we really are not chains that do that. liz: if somebody buys something, six people buy something top price, and two minute before the store closes, the last person comes in, no way? >> no, not typically, we don't do that. liz: that's because your prices as i understand it are pretty darn good. the diamond business is finally changing. debeers used to have a lock on the diamonds where. do you get your inventory mostly from? >> we mostly buy our inventory

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. >> oh godiva chocchocolates. she will eat them probably right now. >> i would never do that.ographic. all cities are not created equal when it comes to spending money on valentine's day. >> all cities are not created equal. new york city is actually a below average place. look at the data. see it on the board there. some of the cities aren't that great. new york city, i don't know what is happening. joe, i heard a big kaboom. this whole seg smnt ruement is ruined. focus on the data. tucson arizona, number one city. they spend almost 60% more in valentine's week than in a regular week in the first quarter of the year. a place like portland oregon maybe you can tell the hipsters? right? they don't spend money for valentine's day. >> and the rose city. you would think it would be this romantic rose thing going on? >> you would think that. no every a place spends the same amount of money. new york city -- >> what drives this? >> a very unromantic city. >> culture of the place. different regions, number one gift by foot traffic in stores changes's in the west all about going to th

. >> then we have the godiva, dairy free. >> that's a concern when you drink alcohol in the morning.l to your spouse in bed on a saturday morning? >> you would be drunk in love on a great saturday morning. >> we have the raspberry banana morning parfait. so this is for the demo to it. >> some shredded wheats. >> i recommend it because it's yummy. nine out of ten doctors recommend it. >> kwlowho is that other doctor? >> exactly. >> what kind of yogurt is this? >> there is non-fat greek yogurt. get your protein in. >> get some razberries in there. >> does it soften up under the milling? . >> yes. >> what kind of nuts? >> almonds. >> it makes it easy, it's hard to carry that big tray upstairs. plus you would drink. >> bananas. you can't go wrong. >> how do you? these are obviously wonderful something in them. >> hazel nuts. i used that in the batter. >> does that make it fluffy, runny? >> it doesn't add texture. it adds that chocolate favor. >> you are a genius, how do you get them in a heart shape? >> i have a pan. >> i'm not surprised by that. >> everyone should. the trumoo is good as