i think the expectation is if you are an hbo subscriber, you may want hbo max because the price differentialso little. if you're hbo go, again, you're going to move to this new platform because of the added content, the breadth, the depth of it, all the classic movies. you can go through a lot of different things the real question to some extent is what are the cable companies going to have to say we didn't actually discuss that in terms of any pushback they might have because you are going to see people potentially say to their cable provider, well, all right, i don't need hbo here anymore and they will go direct to consumer and sign up obviously digitally for hbo max. so that certainly will be an important component over all of the change that they are expecting to take place. >> max, plus, i would love to be a fly on the wall for some of these meetings around names for these streaming services david faber, thank you >>> up next, my exclusive interview with navy secretary richard spencer. what he told me about the jedi contract, boeing, a whole lot more >>> and later, another exclusive wit

came out, almost overnight if you will, from 6:00 to 9:00 yesterday as they presented the plan for hbo max$14.99 being a key price point here, very similar to what hbo is priced at with 34 million subscribers. the question is how many will simply move to hbo max given there is no price differential given what you're paying most of your cable distributors for that a lot of focus on all of the content and particularly they kept coming back to the idea of breadth and depth. and of trying to service areas and demographics perhaps that hbo currently doesn't hit as hard women, for example, young adults being another one, millennials, gen z, talking about the top 100 titles on these services drive 50% of usage in general at the svods. interface that is in my opinion certainly seems far superior to what you get now with hbo. if you use that digitally. and may rival if not exceed some of the ones already on the market not just using algorithms, but actual human recommendations in terms of what you might like don't forget the humans. the key question here is going to be will it resonate in the marke

that being said, i am most interested, i think, in hbo max.plus could still be an additive to netflix. it is cheap and targeted, it is not trying to be everything. netflix's enemy is cable. it wants to replace cable television with internet television and have netflix be the number one network. disney plus is a little bit more like a cable network in a traditional sense. you stick with that analogy and that metaphor, because it still serves a particular audience. hbo max is the only one of these new services that is similarly trying to be all things to all people. carol: they have a wide array of programming right from the get-go. >> yeah. they combine what you already get with hbo. "the sopranos," "game of thrones," as well as the new catherine the great show that just came out. they are also folding and programming from what was once time warner, warner media, and movies that includes from warner bros., so aquaman, harry potter, all things like that. it includes things like cartoon network. every day, i get a new announcement about a new ori

>>hbo max sun veiling the pricing.kers friday and disney plus launches in two weeks. and then the incumbent netflix. the key to understanding the company'so ammunition one the streaming wars is the fyre power of content defined with how much they p charge. disns cartridging $7 a month and apple five dars dollars aonth for streaming service. both lessxpensive than expected .. the price tag of hbo max service is in the spotlight. >> the big challenge for at&t pring power of hbo max is hbo is already a proposal yum to other services. disney plus law firng at 6.99. apple p tvs at 5.99 and slight if hbo is premium to hbo now that makes it more difficult to addbe subsc. >> they will give to 10 million subscribers and we can expect a free trial to get consumers hooked. all of streaming services looking for allies distribution partners to give theea a start building the subscriber base. disney pittnering wh verizon gichg 50 million subzureks access for a year. hoping that many will sign on themselves when the year is up. >> co

hbo max streaming service will launch may next year and cost $15 a month.join us this morning. shares of j&j up after the company found no signs of asbestos in its baby powder. the fda found trace amounts purchased on line. a deal between fiat and peugeot could create a company worth $50 billion. >>> the fed expecting a third rate cut for the year. will we get a rate cut today >> i think we will do we need one, no >> you'll get more and like it >> the consumer is not liking it the confidence kind of peeked sinced fed started cutting rates. that's not behavior that suggests consumers like it if no one wants it, why are we getting it >> answer your own question. >> wall street wants it. if you look around the world u.s. and china are moving closer and closer to a trade deal we don't know how those are going to look. but the range of out looks are getting narrower >> is this the last rate cut for the cycle? >> at least for a year we get a cut today, will the next cycle be up? >> our view is that the next cycle will be down you think we need to wait and save th

but let's move on and talk about hbo max, which at&t is unveiling.t will cost $15 a month media mogul barry diller was on squawk box this morning and saying there's no way all these streaming players can keep up with surging production cost. >> the question is, how many subscribers does it take times x dollars to equal the massive costs that are now taking place? because those costs are literally insane three television programs. three episodes of 20 each television programs will cost $1 billion today. >> they're not charging what these things cost right now, right? i mean -- >> well, no. you can't spend, as i say, it'll change by the way. i mean, if you're -- if you're a producer, make any deal you can in the next six months. >> by the way, how good does the new squawk box set look? >> looks amazing. >> applause all around. >> a billion dollars for three episodes, i'd pay for that. >> you'd want to be selling into that market. so it was interesting where diller said you have six months basically to go, like, does he mean the bubble's about to pop on

hbo max combines what you already get with hbo.pranos, game of thrones, the watchmen, the catherine the great show that has just come out, and fuld in -- fold in other programming from what was once time warner. oft, that includes kind movies from warner brothers, aquaman, harry potter, all things like that. that includes cartoon network. it seems like every day, i get a new announcement about a new series or a new licensing deal they have struck. the amount of press that they are putting out about these new projects dwarfs disney, apple, and comcast combined. kailey: there is just so much content out there. the question is are people willing to pay for more streaming services to get to that content? is there room for everyone? >> there's room for a lot of them. if it is everybody, i'm not sure. most research suggests, when i talked to the guy overseeing at&t, their research suggested people will spend about $100 for tv. some people are paying for traditional cable, a lot of people are paying for cable and satellite. the number is

atnt mels at&t is about to start an investor presentation about hbo max.o unveil pricing for the streaming service, a launch date and a look at some of the exclusive content that will be included now, pricing in particular will be very much in focus, because hbo max aims to expand on content included in hbo now, ott service costing $15 a month. worth noting that's more than in netflix's most popular subscription $13 a month. and apple and disney streaming services both priced lower than expectations apple tv plus at $5 a month and disney plus at $7 a month. now hbo max is expected to introduce a lower cost add supported version next year. and remember that nbc universal cnbc's parent is also planning to launch ad supported peacock coming up in april to quickly scale the subscriber bases all streaming players have been announcing deals to get the services into consumer hands xiong stinky revealing friday that hpo max will be available for froh to 10 million subscribers. disney is partnering with verizon. offering disney plus to 50 million subscribe force a

disney plus, apple tv plus, comcast peacock, and hbo max., the impact of netflix on cable tv was downplayed. now, they appear to be going after the largest paid streaming service. who will come out on top? surveys suggest the average customer will pay for 3-5 streaming services. netflix, amazon, and hulu are well entrenched, leaving room for one or two more. disney plus is the favorite amongst analysts and executives. it will charge $6.99 a month, half as much as netflix and offer a library that appeals to every kid. everything from the avengers and star wars to the simpsons and toy story. one big winner maybe tv show producers. netflix is spending $15 billion on programming this year while amazon, at&t, comcast, and disney are expected to boost spending to comparable levels. kailey: for more on the services, and if there are enough media hungry consumers, we checked in with our reporter. >> the perception of us people -- of other people in hollywood and wall street is that disney plus is the most formidable. in part because of pricing, but

streaming industry, announcing at an investor event that its soon to come streaming platform, called hbo max- we have a price tag -- $14.99 a month but will be free for current hbo customers. aside from hbo programs, it will offer a prequel series to game of thrones. hbo announcing $500 million deal to be the exclusive online home of the long-running comedy, south park. cheryl: well, the pentagon is scheduled to release new video of the raid that killed isis leader abu bakr al-baghdadi. that's going to be released later today. this video expected to be from a drone that was flying overhead during the operation which took place last weekend. it's going to be made public during a senate briefing where senior military officials are set to speak and maybe give us more details about the incredible mission that took place. lauren: great britain's next chance to break the brexit dead lock could come december 12th. british lawmakers approved a plan to hold an early election on that date. the european union granted a brexit extension until the end of january and johnson's brexit plan to also come at

dow has an outside influence because the dow is a price rated index. >>> at&t new streaming service hbo max will cost 15 bucks a month that makes it the most expensive streaming service out there. apple tv is five bucks a month. the hbo product will offer shows like "friends," "south park" and d.c. superhero movies and no binging. they'll offer 50 original shows but you have to wait until they roll out old school. >>> speaking of old school, is the flip phone back? kind of. samsung showing off a new foldable phone that kind of looks like a flip phone. only exploring the idea but showed off a demo video. here is the thing, if you want to do a hands free clip for social media, like a slowfie or selfie, it works because it would have a built in stand because it's foldable. now we clearly don't have enough selfies in america, we need to have more and this will help do that. >> i needed that this weekend. i was all dressed up in the whole family in their halloween costumes. we have no one to take our pictu picture. i literally flagged down a guy walking his dog. >> really? >> yes. >> i'll post i

if you include that in the hbo max, maybe you bring it in with the latest hbo hit.leaving to go to netflix, they can stay there and watch south park for hours on end. taylor: what is the biggest payoff for the streaming companies? investing in original content or paying $500 million for a rerun? lucas: they say originals. that is why you see netflix and it strategy switch from doing bulk deals for old library to than funneling that into new products. if you want to sign up customers, you need originals to do that. reruns are not super useful for bringing in new people. you don't walk down the street and say you should sign up for this service, they have friends. friends is available on a lot of places. reruns are useful for the in between moments. what netflix has said is most of its users alternate between a show and a movie and they are trying to essentially replace cable with a couple of streaming services and cable has both new shows and reruns. if you want to offer a full experience, you are going to mix new big hits with the new ones -- old ones. taylor: remin

hbo max the new streaming service from at&t warner media will cost $14.99. that makes it the most expensive streaming service, well above apple tv $4.99 a month and the $6.99 for disney plus. hbo max just got streaming rights for southpark and will be the only place to watch nbc hit show "friends" when it launches. >>> well as many expected, ride share companies including uber and lyft are helping push a new ballot drive to overturn the california gig economy law. that law makes it harder for ride shares to classify drivers as independent contractors entitled to benefits. and uber and lyft groups announcing plans to launch a petition drive. >>> this just in. the country's top figure skaters will be coming to san jose before the olympic games. the u.s. figure skating championships in january 2021 for the third time in a decade. the competition will kick off u.s. figure skating 100th anniversary celebration. it is fitting that the event will happen here in the bay area. a region that boasted such olympic skating stars as peggy fleming and kristi yamaguchi and

to come today in our beyond the bundle series, we will get the details from at&t about their new hbo max service and we'll also speak with one of the disrupters in the mccollum the interview coming up on "closing bell. we are just negative for all three of the major indices of course, any positive close for the s&p is another record all-time close the nasdaq, we are slipping by about half a percent away as it got close to its own record yesterday. health care and materials lead the charge joining us for the full hour, steve grasso from stuart frankel. steven, good afternoon to you. >> good afternoon, sir >> thanks for joining us we slipped the last hour or two, but why was that >> i think you hit it on the head it was about the trade headline. and we've had an enormous rally in the market. being as though we couldn't get above all-time highs, we popped above them so there's a high benchmark to keep us moving higher. we need better trade data or we need better trade progress fmoc tomorrow. and we also need to see earnings weech got earnings and any negative headline on trade is going to b

hbo max will be a jumbo version of hbo with programing, hit shows and movies from warner brothers as new original content. the new service will be free for current hbo subscribers as well premium at&t wireless and broadband customers. speaking of free, streaming service competitor amazon rolling out free grocery delivery to prime members. items from amazon fresh and whole foods, can now be ordered online, delivered in as little as two hours. until now the grocery delivery service was additional 14.99 a month on top of the yearly prime membership. looking at shares of johnson & johnson up as the company says no signs of asbestos were found in its baby powder after testing. the company recalled 33,000 bottom else -- bottles of baby powder after the food and drug administration said this found trace amounts of carcinogen in a bottle purchase the of online. neil: fires in california are so close to the reagan library that they can smell it. after this. car like i treat mine. adp helps airtech automotive streamline payroll and hr, so welby torres can achieve what he's working for. neil: a

at&t holding a presentation today to show its new service, hbo max. launch window have been announced. quali "friends" and "the west wing" will be on there. it's not known what will happen to hbo now. at&t will spend $2 million on hbo max in two years. and there's a crowded field out there. netflix and hulu have a head start. others are trying to find their way into this business. apple is launching its own streaming service, called apple tv plus. that's friday. and disney will launch a service in mid-november. at&t's ceo says the product is a result of breaking down divisions within time warner. they previously had three separate brands, hbo, warner brothers and turner. >>> ahead, hundreds of employees at facebook protesting the social media company's policy on political ads. they say facebook is not protecting its users. what facebook has to say in response, ahead. >>> brand-new details emerging about the military operati targ baghdadi. his remains have been buried at sea. another key defense figure contradicted al baghdadi's crying and whimpering be

streaming wars are certainly heating up this week with at&t giving details on its big streaming play, hbo maxn late tomorrow investors and consumers are hoping to learn the price of its service, which is expected to include the assets of hbo now, which cost $15 a month, plus additional library content and programming. then on friday, appletv plus launches for $5 a month or free to anyone who buys an apple device also on friday, netflix's "the irishman" is opening in limited release in theaters before it will start streaming on netflix on november 27th netflix, appletv plus, hbo max along disney plus, which launches in two weeks, are chasing subscribers by teaming up with distributors disney is working with verizon to give away a year to 50 million verizon customers, at&t giving hbo max to 10 million of its customers, while t-mobile is partnering with quibi, which launches next year of all of these, apple has the biggest head start with the prediction that 280 million apple devices will sell in the next year. and then the question will become how many of those who get a free or subsidized tria

hbo max will cost $15 a month. exact same price as a regular hbo subscription triple of the new apple service and disney offering movies and shows from hbo as well as warner library including friends and big bang theory and dc movies and will be the streaming home of south park it will launch with a new 10-episodes game of thrones prequel. hbo announcing it will not pick up a separate prequel that was going to be starring naomi wats. it is materially more than apple. having said that, the amount of content is materially more than what you'll get on disney and specifically apple because they don't have the library at $15, it forces the issue for ska cable operators. it is very hard for cable operator whether charter or comcast to say, we are not going to take this i imagine the goal over time will be to collect as many people into this as possible and hope it becomes a this or a netflix. >> you also have disney that is a big challenger especially if you are a family with kids the question is, how many do you sign up

. >>> hbo max has a launch date.ew series will debut may 2020 and the cost -- this is what we were looking for, right? $14.99 a month. it will include looney tunes, "frien "friends." don't forget there's hulu and there's already netflix with 158 million subscribers. at&t says it will spend $2 billion on hbo max in the next two years. it's hoping to have 50 million subscribers by 2025. >>> fiat chrysler looking for a merger, this time with peugeot. they're looking at a deal that could create a $50 billion company. the talks come as global automakers are facing increasing costs and declining sales because of a slowdown in china. the supposed merger comes after they fail declined to merge. >>> enjoy the rest of your day. >>> new details on the the impeach inquiry. >>> fire details in california. >>> back at the wall. it is gone. >> the gnats fight back, forcing a game seven of the world series. good morning, everyone. welcome to "early start." i'm dave briggs >> and i'm christine romans. exactly 5:00 a.m. in the east. >

at&t introducing its new streaming service, hbo max. >> we have to retaliate. >> responding militarilycombatant. >> when they attack your people, they pretty much made that choi choice. >> hbo bringing the west wing, friends and the library of subscribers to be revealed today. the price set to launch next spring. the cornerstone of at&t's purchase of time warner and their entree into a growing fie field. apple is breaking in, launching apple tv plus on friday with a slate of new original programming like its new series morning show starring jennifer aniston, reese witherspoon. disney is tapping into its collection of jedi, princesses and superheroes starting in november for $7 a month. you get access to marvel, star wars and toy story. they're vying for space in a market dominated by netflix. not to mention amazon prime and hulu. at&t hopes to have 50 million subscribers by 2025 and will spend $2 billion on hbo max in the next couple of years. it's early in the streaming wars. it's unclear how many services consumers will sign up for and how much they'll spend for it. >> you mean our n

hbo max's starting price a bit higher than the competition. right there at 14.99.an see at the cheap end $4.99 for apple. apple is usually the most expensive on anything you buy but they want in and are cutting to the bone when it comes to price. is the future of streaming coming down to money or content? chairman and ceo and founder of slated the first ever on-line film finance marketplace is joining us live from hollyweird. i can call it that because i'm from l.a. >> why not. liz: my mother bristles when i say let's unpack this story but we do need to unpack what's going on here. putting amc aside, that's insane, the movie theater company going into streaming films but netflix could face some real fisticuffs here >> yeah, the streaming wars are heating up big-time. look, netflix is way ahead with 150 million subscribers. i don't think they will be quaking in their boots just yet. as you pointed out, starting november, the competition starts to heat up, starting next year, people will have to decide which subscription services to stick with. i think when it comes

i think the goal is going to be diversify hbo max. >> by doing what by buying something else >> by spreadings and come dis, it's going to be -- >> i all the thought that was the plan i thought they were using hbo as the signature name. >> think about netflix there's marie condo and tidying up documentaries, standup comedy. movies like irish men. there's a real diverse set of programming. hbo, you wouldn't say that about hbo. that's much more of a quality over quantity. i think that's going to shift under hbo max. i assume that's the approach we'll hear tomorrow. i think the big question is how do you balance new versus old? who's deciding inside of at&t what goes where? disney has this same issue, right? what goes on -- what goes into the theaters what goes onto the cable networks what goes onto the streaming networks balancing these businesses, that is hard. i think that's what all of these companies -- you all are going to have the same issue when peacock launches for nbc these balances of new versus old are really intellectually challenging. >> if all hbo announces tomorrow is some discou

disney plus early next year it's peacock which is owned by our company, comcast that own us and then hbo maxwho providesat the gt competition do you think for netflix? >> you know, i'd have to sa you know, disney. >>yeah. >> for what i think are obvious heasons . i think the content pipeline that disney brings to the table with t disney plus frankly it's -- you know, it's ground know second to none. you throw in all the other companiesonou men everyone is pulling out all the stopts, ratcheting up spending. and doegt forget pulling out the most popular shows off of netflix, which again trying to give themselves a good head start in what's really becoming an intensifyinfy landscape. cfra research. tuna, thank you for joining us. >> thank you bill. >>> ibm alsoeported earnings late today. big blue's revenue disappointed but the profits were bert than expected thanks to growth in highargin cloudomputing busine. that busines haseen a focus for thefo ceo whoasried to lower ibm's dependens on its traditional hardware products. but it wasn't enough for investors. sent the stock lower in initial afte

woman 1984 opening next ye w andher mediaill feature studio fems in the streaming service called hbo max. >> i think what thi it differentiates d.c. comics as being -- it's been more on the dark side, theme atically and point of view than marvel but this movie goes beyondhat. it buildinghat. level of presti. >> warner brothers surheroes ven't performed as well at the box office as disney's record breakingvenge frers marvel which have taken a more light hearted approach. >> i like thione. >> we'll seeow the weekend performance playing in the pe eroes and the studio rivalry. for nightly business report, julia boorstinn los angeles. >>> before we go, here a look at the day's final numbers from wamz. the dow rose 372 points. the nasdaq added 110. s&p 500 up 41. a mixedor finish major averages closing out the volatile weak which iswayo we right now indeed. >> that's nightly business report for t. i'm sue herera thanks for joining us. >> i'm with bill griffeth. have a great weekend. see you monday. ♪ ♪ ♪ woman: this is "bbc world news america." made possible by. thfreeman foundation; by judy a

pacific is had they begin the preparation for hbo max.ng to be very important in terms of judging the ability of that company to sort of navigate the quickly changing distribution platforms that we have in this business. and directv has not done as well as they might have hoped >> super analysis, thank you super. >> yeah. a lot more to get to including -- >> tiffany. >> tiffany after the break you mentioned virgin galactic, first publicly traded space tourism company and we'll have an interview with sir richard branson and ceo george whiteside later on this morning. coming off that chase for the all time high, looks like we'll get it at the open as we need 3027.98. more "squawk on the street" in a moment orlando isn't just the theme park capital of the world, it also has the highest growth in manufacturing jobs in the us. it's a competition for the talent. employees need more than just a paycheck. you definitely want to take advantage of all the benefits you can get. 2/3 of employees said that the workplace is an important source for pers

of that, but they say their going to spend over $4 billion building up the platform and content in hbo maxs a non-ad-supported, and then coming out in 2021 will be a ad-supported option. stuart: $14.99 for hbo plus -- ashley: top dollar. yes, correct. stuart: so we thought we'd like to start with something rather different. getting on track with your money. right at it, please. the first read on third quarter economic growth came in pretty strong, 1.9%. that is annualized rate of growth for our economy. economist john lonski with us now. i think it's a positive report. what say you? >> you're right, and i think the highlight of this report would have to be the strength of consumer spending. after growing 4.6% in the second quarter, it's up by nearly 3%, 2.9% in the third quarter with, and moreover real residential investment, up 5.1%. remember that real residential investment spending, housing, spending on housing, had declined quarter to quarter in eight of the previous nine quarters. lower interest rates are taking effect, and they're providing the economy the lift. stuart: so if consume

a grease musical spinoff is coming to hbo max. that streaming service announced a new series called him a grease, rydell high. it's in production and will feature characters from the original 1978 movie as well as introducing new characters. >>> actress is rita moreno and gina torres and olympic gymnast laurie hernandez have been named the grand marshals of the 2020 rose parade in pasadena. the tournament of roses president announced the grand marshall selection yesterday sing each of them exemplifies the theme of the 131st rose parade which is the power of hope. the parade of flower covered floats and marching bands will move through pasadena on new year's day for the 106th rose bowl football game. >>> a father and son from new jersey are touching the hearts of people around the world and they certainly have a lot to celebrate. ♪ >> that's okay. you can smile. two-year-old 30 thomas is now 11 months cancer-free. he was diagnosed with leukemia last year. since then his father has been documenting his son's battle with cancer one d

think over time that could become its own business you know, it's a little bit of a mixed picture. >> hbo maxinteresting. you'll get about double the content for the same price as hbo if you are already a subscriber but if you've never had hbo before relative to the others. >> to me, that shows you the innovator's dilemma, right how can we under cut that? >> very easily, you can. because you say to yourself, what does wall street want wall street wants huge sub numbers for the over the top more so than they even care about the profits at this stage in the game. so they look at disney's pricing. >> unless you're at&t, what wall street wants is a 6% dividend. >> i don't think they'll be able to do both. >> "game of thrones" prequel doesn't matter if they make it profitable or not. just made the show >>> deutsche bank, german bank's massive restructuring continues. down 8%. the thing that stands out for me here is trading. clearly they've closed equity trading supposedly so they can focus on what they're good at and what clients want to pay them for. >> what are they good at >> ooh. >> let me fi

netetflix bun through cash in an attempt to pupush it to head o of compressd is like disney plus hbo max and apple tv. and as many at that time of year again u. k. what retailers waitrose i'm john lewis all to stop putting plastic toysys and christmas crackers. in a bid to cut down on single use plastic. of the u. k. supermarkets like scenes reza tesco's under marks and spencer have launched similar measures they made they glitter biodegradable all. got rid of it altogether and ditch the plastic packaging. millionaires and now own in the halls of the world's wealth according to credit suisse is a global wealth report published today. here is some of the numbers for you the number of millionaires in the world increased to nearly forty seven million over the past year. and combined they are worth a hundred and fifty eight point three trillion dollars that's 44% of the world's wealth. the bottom half of thee world's population however accounts for less than 1% of global wealth. the shocking numbers then and the catholic. thank yoyou very much indeed that with the business. it's got this you

parent company reportedly planning to spend hundreds of millions to advise peacock and also adding for hbo max which has seasme street reruns what does this tell us >> i think it is really interesting that they seem to have come to some sort of agreement in ad spending with comcast, at&t but not netflix. >> it is a smart move on disney's behalf. this netflix ban about a month away from the launch why should they allow their key competitor advertise >> on another met work, a movie trailer came up. they are not restraining advertising for competing production companies or studios. disney owns its own studio but other studios are allowed to advertise. i think it speaks to the fear factor now as we begin these wars there was an interesting goal that would over a low tier at $6 air month that has adds because it would help them compete. if they did so, they could offer some reciprocity saying, okay, we'ltake your ads. that's the issue >> the streaming war is not going to be a zero sum game. everybody is going to make money. everybody is losing now because of the price war but for the image the othe

whoever gets it could be hbo max don't exist d both yesterd $450 million to $500 million to have it onlyights and only u.s. that is just the place we are in with these streaming wars apple, comcast, at&t, disney trying to steal netflix and they have seen how much success want tohas had and they bring back the shows they own or get something else they think and sellers like viacom and others who created it licking their lips. forgotten that south park on existed until a week ago part of the nba and clean story. alk to us about the economics of some of these classic shows or south park or seinfeld friends and how much they anchor the value proposition for some these streaming services? >> south park is an interesting case because economics of that particular show are different than sort of back to a prior era of tv where the independent producer could hold on to because of a deal the creator of the show made in like was first really blowing up. initially they had the rights to relate to that didn't cable money then in 2000 they ad a joint venture with viacom where they got 50% ownership wh

hbo max is going to offer the prequel series to the mega hit. great. o announced a deal to be the online home to south park. so how many channels are we willing to pay for, how many apps are you willing to pay for. maria: what do you think? >> any time you see one of these happen, that's a negative ding on the netflix stock. the more competitors that come into the market, the more they'll pull away from he netflx and they lose the licensing of content. now they have to get the content origination business. that's very expensive. other people have an advantage because they've been doing it for many years. this is going to hurt netflix stock. maria: i think disney with its library of content from marvel to lucas, pixar, and now fox, how do you beat that? netflix is going to have to spend $13 billion every year for original content. >> i think the breakout story in that is $500 million for south park. you want to be in the content business and just have this bidding war. you need to own the for matt. that's what that -- format. that's what that tells me. t

they are up as much as 4% at one point because at&t is pricing at -- is pricing the hbo max service ater month. that is the first time we have seen pricing above netflix. how big of a headwind remained competition in your eyes? leigh: i think these platforms will be able to raise pricing. with so many of them in the market, at what point are consumers tapped out? i am not really concerned about pricing. i don't love the fact that they pushed the stock up for hbo. i don't think that makes so much sense. i don't know how much more runway there will be domestically for facebook -- sorry, netflix. i think the international growth for netflix is still totally on the board. those numbers about their moving in the right direction and -- taylor: we spoke with scott minor at guggenheim. we asked him about unicorns. take a listen. >> the cracks are forming in the dam. it is hard to know exactly when the dam will give. we definitely have the signs of erosion at this point. there may be another last hurrah for the unicorn but i think the prudent money would stay away. taylor: can you confirm that

. >>> hbo max finally has a launch date. the new service will debut may 2020, $14.99 a month.will include classics lie looney tunes, friends, and turner classic. apple tv plus launches friday. disney plus will launch early next month and peacock is set to debut next spring. there's already hulu, amazon, and also netflix. they hope to have 50 million sub describers by 2025. >>> peugeot is taking part in ongoing discussions. global auto dealers are facing increasing costs because of a decline in china. >>> twos out, and rendon shoots one into left. back at the wall. it is gone. >>> washington nationals taking the game. they win 7-2 over the astros. a big night for third baseman anthony rendon who drove in five of those seven runs and a historic postseason continues for stephen strasburg. washington manager dave martinez objecting after a controversial interference call. the first time a manager has been tossed from a world series game since 1996. and for the first time ever, the road team has won each of the first six games. game seven tonight in houston. >>> the ncaa reversioni

it will head to hbo max next sprinspring.they will offer shoe past 50 seasons and content from several you know. let's take a look at the market this morning. futures are down 84 points, looking at the dow. 9 and three quarters. looking at the s&p 500. but it's been a week of big swings as we saw yesterday and two major events t today could cause that once again. jobs and jay powell. still ahead, a new report says you're paying more for your cable than you know. and mcdonald's fans get ready as a classic fan favorite makes its triumphant return. keep it here on fox business, we're invested in you. ♪ sometimes your small screen is your big screen. and with the xfinity stream app, which is free with your service, you can take a spin through on demand shows, or stream live tv. download your dvr'd shows and movies on the fly. even record from right where you are. keep what you watch with you. download the xfinity stream app today and get ready for xfinity stream tv week. watch shows like south park and the walking dead october 7th through 13th. cheryl: as if your cable bill didn't cost eno

from the explosion of streaming apps apple tv plus and disney plus launching next month, followed by hbo maxacock next year. here's why the launches should benefit roku they're expected to get ad revenue from new services as they market to consumers second, if people subscribe through the roku platform, roku will earn a share of that subscription revenue in addition to generating ad revenue from free ad supported content roku offers and taking a cut of subscription revenue and down loads, roku makes money selling streaming devices ranging from 30 to $100, and licensing technology to smart tvs that start at $200 and up. they had 30.5 million active accounts analysts predict that number will continue to grow. mark mahaney raising the price target, saying the company is a switz switzerlands in the streaming wars taking a share of tv ad spend opportunity. and the stock was outperforming price target, citing coming expansion to europe next year. roku's growth trajectory internationally could well echo that of netflix. in contrast to roku stock growth, netflix has given up most gains from earlier

hbo announcing $14.95 a month for hbo max. it the most expensive streaming service out there. $2 more than netflix and more than apple's price tag. hbo is banking on 10,000 hours of content, including the exclusive streaming rights of fan favorites "friends" making it the front-runner when it debuts next year. >>> it's so exciting. the nation's top figure skaters will said back to sap center in san jose, this time for the 2021 u.s. championships. this is the third time in a decade the sap center will host the event. some of the stars to look forward, to 14-year-old alissa lu who trains in oakland. she made history when she became the youngest u.s. skater to land a triple axle. >>> another spare the air alert has been issued for tomorrow. and yes, it is halloween tomorrow. the smoke from the wildfires area. there is some much of the regioe north bay specifically near windsor and santa rosa, conditions could be unhealthy, especially if you're sensitive to all that. so forhe a little heads up, depending on where you. for most of

coming out next year as well as the launch of warner media's hbo max, which will of course feature thisg some precautions as well as california is that pretty standard for movie most of the theaters and chains across the country or just large city locations >> i think it's important to say here we spoke to warner brothers about this and they said there has been no credible threat identified there doesn't seem to be anything specific. but ever since the shooting in the aurora, colorado, theater about 7 years ago there has been sort of sensitivity about potential dangerous situations in movie theaters. that aurora shooting was for a batman film. i think there is heightened sensitivity around this film it's a dark movie. i haven't seen it but it's one of the thiks where people feel like better safe than sorry in terms sterms terms of stepping up the security especially in new york around this. >> makes sense, the promos seem intense maybe i'll wait until other people tell me it's not too scare yao. >>> wmg coming up, the wall street look ahead, key things to watch wase head to the new trad

hbo max has picked up her documentary, 15 minutes of shame.ming epidemic in our cul culture. the former white house intern whose affair with president bill clinton cast a life long shadow over her reputation. burger king is known for crazy halloween burgers. first there was the jet black halloween burger and the green nightmare king burger. this year it has a ghost whopper. it will be available in 10 cities. dominos also getting into the spirit of halloween. dominos locations in japan serving a halloween roulette by savment it contains a -- pizza. it contains a single unmarked slice doused in cause with ghost peppers. whoever grabs the secret slice will get a mouthful of heat. p popeye's inspired a new costume. the chicken sandwich was so popular over the summer that it has been turned into a techsies costume. it's a -- sexy costume. it's a one piece costume that looks like a sandwich. it costs $80. cheryl: that's barely a costume. that's tiny. lauren: i hope trick or treating is indoors. cheryl: or for adults only. lauren: we're always told p

are coming out with their own services, disney, apple later this year, and then you've got at&t, hbo maxmcast peacock service launching their own streaming service as you look into early next year. you look at netflix, there are several issues, but they missed subscriber numbers in the june quarter, missed them again in september they reported, and you haven't even had the competition come out yet with their products i think we can all agree that the four that are coming, they all have not only big cash flow streams, all have in different ways good brand recognition for their products netflix is going to have a lot of competition for subscribers that's going to be a real problem going forward, and costs are going up underneath all this, where because these guys are all launching their own programming, the costs are continuing to go up. at the same time, there's a lot of price pressure. you look at apple, you get the apple tv service free when you buy a qualifying device. you have pricing pressure down, costs going up, i don't think it is a great situation for netflix. burning 3.5 billion

the big picture here because it really doesn't matter how much money is going into disney plus or hbo maxamount coming out of that 85% is a much bigger opportunity than the drip that is going in from the top from these streaming services >> investors have certain growth expectations on top of that. i wonder how much of this verizon disney story is about rebundling >> yeah. >> it's about getting people in as quickly as possible and making it simple at the same time >> yeah. we're moving out of one bundle, the cable bundle and into another bundle, the wireless bundle in this case. i think it's important that's a 12-month offer it's about raising the price you're paying or spending in your wireless bundle we'll see what the adoption rate for something like that looks like overall consumer spending is clearly moving more into this streaming on demand environment. ultimately that's a good thing for the provider that has the highest value to spend ratio, which is by far netflix. >> when you think of bundles, you use this term, this new bundle, how many channels can be in it? how many services?

we have no comment from viacom or nbc universal we have not heard back yet from hbo max.are split between viacom and the "south park" creators, tray parker and matt stone. and this is just the latest high-priced deal for library content as the streaming landscape gets increasingly competitive. you see viacom shares are down over 2%. back over to you >> man, $500 million seems to be a magic number for all of these legacy tv series julia, thank you for bringing us the latest >>> we have got 16 minutes left to go. the dow is down 201 points right now. the s&p is down 6. steve, what's your last-chance trade? >> adobe as i said, i bought it after it was downgraded i bought some more yesterday and i actually bought a little more this morning it's a great company the analyst price target is far above where it is right now. and to me, it's microsoft. you've got great management and they've got a lock on their market so i know some parts of their new product are not doing particularly well, but that will happen so eventually they'll come back to growth. eventually they'll come bac

what's going happen to hbo max, the streaming service?re i do like some of the parts here and i think in terms of the media valuations that have come along way back remember two and a half years ago where we were, some of the companies have the ability to restate and this is a media company. >> mike thank you see you tomorrow that's when the full show happens tomorrow 5:30 p.m. eastern time. up next. a game of chicken. why there could be a new challenge ner the fast food chicken wars the delicious details ahead. check out amazon in the red on the back of results. company conference call now under way. we bring you the latest from the c suite .. don't go anywhere, "fast money" is back right after this. >> announcer: "options action" is sponsored by think or swim by td ameritrade. i see best-in-class platforms and education. i see award-winning service, and a trade desk full of experts, available to answer your toughest questions. and i see it with zero commissions on online trades. i like what you're seeing. it's beautiful, isn't it? yeah.

a grease spinoff is coming to hbo max. the movie is being turned into a tv series. the classic was. it's going to feature old musical numbers and some new one as well. paramount television will produce it for hbo's brand-new streaming service. don't mess with danny zuko. in an interview with maria bartiromo, expedia's chairman barry diller is speaking out about facebook. he says facebook is no match for his match.com. >> the truth is, we have not yet seen competition from facebook and i thought, as i thought at the beginning, it's our business. for them, it's a little side business and history has shown, there are some exceptions, but if it's the main thing you do, you tend to do it better than others who are so-to-speak dabbling. also, i don't think that's facebook's main purpose. cheryl: he owns match.com and some other dating sites. you can watch maria's full better view with barry diller, 7:30 a.m. eastern time today on "mornings with maria." taking a look at your money this morning, we have red arrows. we had trip l he'l triple digite dow yesterday. right now,

cease making acquisitions and start to pay down the debt with asset sales plus tomorrow at&t reveals hbo maxming system and plus apple tv and peacock. it won't be out officially until spring but it is the first sign that time warner acquisition could produce solid growth not just cash flow either way at a moment where bonds are paying next to nothing, the ten-year at 1.85%. dow and at&t stock offer you a two-fer. higher yields with a real chance for growth i recommend buying some here and then maybe wait for the fed to say somethingone-headed on wednesday and slams the market or maybe the labor department on friday shows a surprise drop buy more and a weakness. be patient dow and at&t are now in a safe way paying you to wait stick with cramer. you should be mad that this is your daily commute. you should be mad at people who forget they're in public. and you should be mad at simple things that are unnecessarily complicated. but you're not mad, because you're trading with e*trade, which isn't complicated. their app makes trading quick and simple so you can strike when the time is right. don't

it's not just disney, it's hbo max, it's everybody.eople are finally -- the cost of content is coming home to roost. these guys have had to pay an enormous amount of money and still not proving to be profitable yes, the competition was there but red box as proven wasn't really competition i think disney is real competition. although i'm not counting apple in there, when you have every other major company with cash flow in this space, why do they get the lion's share i don't think so. >> quickly, what changed this time is the fact that reed hastings was very dismissive of that competition years ago he actually acknowledged it this time it's that old thing don't shoot until you see the whites of their eyes >> yes. >> that's what happened the last quarter or so with mr. hastings. >>> coming up, we've got two big calls with the group today we'll tell you what that says about the state ofonme csur. >>> johnson and jaohnson will report tomorrow. much more "fast money" after this r. tastes great! high protein. low sugar. so good! high protein

the new hbo max, right their streaming offering 15 bucks.h everybody else. seemingly. you've been a verizon guy. >> i have. >> does this change your perspective on which is the better stock to own from here? >> stephanie link off air changed my perspective and she got out of verizon and into at&t i think both work. i've been in verizon for quite some time and i'm trying to stay disciplined to stay with it. but i think the story for at&t is one that has changed and i would not be surprised at all if at&t outperforms verizon. >> great interview today and far reaching out in hollywood. all right. final thought from lindsey bell, thank you for being here what's your final thought for us >> well, i've been watching the j.p. morgan global manufacturing index. it's ticked up for two months in a row. it seems to be indicating there is a bottoming in the manufacturing economy coming that along with a steepening yield curve, this is something we need to be watching because if we get a trade deal, then it could be off to the races for the industrials.