. >> my question is probably more to the chief chief i keep seeing inover and over the need not of the duty for the traffic status i understand we're not seeing repeat of those one the first time and the astonishment and retrain i'm not taking issue what was the last time we sent out the quarter in saying how important this data is it is done. >> so every bulletin is put out every two years i'm happy if you want me to put a bulletin out. >> i think because the keeps seeing themselves reoccur on the broader i think a adjourn reminder and i have to put it in prospective we wrote hundred and 29 thousand tickets last year so you've heard the tickets where we didn't do the 5 data it was not hundred and 29 astonishment you probably i mean the exception rather than the rule director hicks will agree we've gone through thirty this progressive mode the data is far less than it used to be that's correct i applauded u applaud the department but it is it is the one you need it didn't report on just to see we've done the things to do to everyone i'm going saying i'll faulting the department. >> ib9

. >> my question is probably more to the chief chief i keep seeing inover and over the need not of the duty for the traffic status i understand we're not seeing repeat of those one the first time

. >> now he says the purpose is to inovate, which he says by definition will drive traffic.ield san francisco center is already one of the country's heavily trafficked malls. i have been there a number of times both for work and just as a shopper. there's always a decent amount of traffic that goes through there and a lot of interest was sparked last night when they began to open it up and actually launch that space. joe? >> all right. okay courtney. thank you. thank you for that. got the city by the bay. that's pretty nice. watching a little dirty harry. what a beautiful, beautiful city. >> go ahead, make my day. >> you feel lucky pupgnk. >>> coming up apple's, you're not safe either sorkin. the sneakers that you're wearing. apple's augmented reality play. the acquisition that could change the way you see the world around you. the technology changes the design evolves the engineering advances. but the passion to drive a mercedes-benz is something that is common... to every generation of enthusiast. the 2015 dream machines, from mercedes-benz. today's icons. tomorrow's legen

that's where you're seeing us inovate and change. >> what is the margin like on some of these newer productsanola. the gross margins are lower than a traditionally flaked product, but the profitability can still be quite good. but it's a different economic model. more of the money goes into the food and less in traditional brand building and still good operating margins. >> how about something like this. this is the kashi over -- you don't cook this overnight? >> this is a unique product. this is a product that you put coconut milk in overnight and put it in your fridge and let it seep overnight and in the morning, very different -- >> it's terrific. i got to tell you. very good. >> it has to sit for holg? >> just overnight. >> what about obeseityobesity? a lot of that still evident and still a real problem. what does cereal have to do with that? >> again gordon i think we're part of the solution for the obesity concern and people who eat cereal for breakfast have a lower body mass index than those who don't. on trend for those sorts of concerns and i think that's why you're seeing more snac