before prohibition, irish whiskey was america's favorite whiskey. to an end with probation and now it is coming back again. that is a wonderful story and it has enabled us to embark on the project of building a brand-new distillery in the town of tullamore. the growth of irish whiskey in love of therican's spirit is growing. we hope that we can meet the demand. it comes online this week. the stills are going in. the biggest of those stills is 50% bigger than a double-decker bus. >> that is a lot of whiskey. >> 1.5 million cases capacity. >> is that going to be mostly for export to the united states or other markets around the world? >> the u.s. is the fastest growing market we have. we are the second biggest irish whiskey in the world. >> irish whiskey is also in competition with whiskey from scotland which you have got a hand in that too. >> we have some wonderful whiskey from scotland. we have glenfidditch and [inaudible] >> do you use those malt whiskey's in the creation of any irish whiskey or it comes from the tullamore dew distillery? >> we us

before prohibition, irish whiskey was american's favorite whiskey.to an end with probation and now it is coming back again. that is a wonderful story and it has enabled us to embark on the brand-new distillery in the town of tullamore. love -- we hope that we can meet the demand. it comes online this week. the stills are going in. 50% bigger than a double-decker bus. >> that is a lot of whiskey. export or wesley for mostly for the u.s. or other markets around the world? >> the u.s. is the fastest growing market we have. we are the second biggest irish whiskey in the world. >> irish whiskey is also in competition with whiskey from scotland which you have got a handy and two. >> we have some wonderful whiskey from scotland. fidditch and [inaudible] >> do you use those malt whiskey's in the creation of any irish whiskey or it comes from ew distillery?d rex we use the skill in distillation to make our irish whiskey but the ingredients are all from ireland. >> would've someone were to dew withullamore something other than ice? >> i can recommend some ging

italian-australian working for a french company that represents irish whiskey. n along with other whiskeys. tell us how important st. patrick's day is. >> it is incredibly important to irish whiskey. what is more interesting is now irish whiskey, especially inieson, sells more volume november and december and we do in february and march. it has come in age -- of age and is a all year around. -- brand. >> what is the difference between scotch? >> there is no smoke. you get a smoothness. versus american bourbon, it is sweet. it is right in between. it started a whiskey renaissance. >> trash, i know you're irish. >> i am irish. >> in my coffee every morning? how important is this market for you? >> u.s. market is the number one market for spirit. for irish whiskey, it is the number one. >> you can sell more jamieson here than in ireland after mark >> -- ireland? >> absolutely. americans have embraced irish whiskey. it is part of the culture. >> a lot of us are irish. [laughter] >> what about some of your other products? >> if you love jamieson, you have to try jamie

and classic irish whiskey. >> small sip, don't gul p it. it's softer than scotch, less aggressive, believe it or not and doesn't have the smokey intensity that scotch has. >> i'm warm all over already. >> you'll get even warmer with green spot. >> what is green spot. >> just launching in the u.s., it's been kind of a cult item in ireland for pay long time. single pot irish whiskey. >> what does that mean? >> rather than a continuous column still. malted and unmalted barley. very unusual. >> little softer, little richer. >> although i do feel i'm growing hair on my chest as i do this. >> i hope you're not. >> me too. >> irish doesn't do that to you -- it makes you glad and happy and warmer. >> the last one, ne poeg castle. >> that smells lighter. >> it's a little less round -- >> that tastes really different. >> it's a little more wood character and little more -- heads more to the scotch side. >> can they keep up with production on this? >> they can. with jamison's, they put away, put a lot of whiskey to age in aep anticipation of building

it just rocketed off. >> why irish whiskey, why not scotch? scotch is more saturated in the market. irish was really, honestly, little forgotten. it has gone up more than 400% since 2002. just in the past, 2012 growth was 23%. 2013, 18%. keeps going like that. >> i will warn you i don't ever drink hard alcohol. i'm a wine drijer -- drinker. i'm going to try this. >> this is bush mills. one of two big brands. jamison is number one. bush mills, we try harder number two. classic irish whiskey. >> oh, my. >> take a small sip. don't gulp it. it's softer than scotch, a little less aggressive believe it or not. it doesn't have that smoky intensity that scotch has. it's distilled three times. >> i'm warm all over already. >> you'll get warmer with green spot. >> green spot. launching in the u.s. a cult item in ireland a long time. single pot still irish whiskey. >> what does that mean? >> means it's made out of a pot still rather than a continuous column still and made with a blend of malted and nonmalted barley. very unusual. >> i will try it. >> lit

when it comes to irish whiskey we believe we are irish and people start this st. y cheer, not just the day before i can assure you. cheryl: let's talk about this. obviously jamison whiskey. but these are year-round big sellers for you. >> absolutely. cheryl: main product is absolute vodka on the screen but jamison. >> irish whiskey is up 7.5% this year than last year. so it is growing at a big clip. more importantly we're finding. key categories, a lot of people trade up -- cheryl: category is up 4 off%? >> since 2000 two it has grown 460%. cheryl: that is incredible amount. especially new york and san francisco coyour main markets so sort after urban customer. >> big core markets have been new york and chicago. san francisco is growing. we're seeing great in places in the south like texas. cheryl: jamison black barrel, that debuted in new york couple years ago, right? >> 2011. only rolled out a couple of cities and based on stock, how we grow. it's a great product. different than the normal jameson. which is whiskey in barrels. we have products like redbreast and

irish whiskey sales grew 17% in the u.s. last year...and are up a whopping 400% since 2002. surprisingly, the liquor struggled in the u.s. after the end of the prohibiton era, but an increase of distillerys overseas has more whiskey floating this way. cheers , chuck! coming up.... why one trader says this market pullback stands out among the rest.... and... some hints to help small businesses on how to navigate change in the tax code... that's next with bill moller! one reason it's so hard to file your own taxes - because most every year there are so many changes to the tax code. so it is this year and if you're a self employed small business owner there are some particular things you need to be aware of. keith hall is president and ceo of the national association for the self employed. in general, do these changes give some breaks to the sole proprietor? >>there are good things and bad things. the irs gives us a standard deduction this year for the home office reduction which is a great thing but at the same time they also increased some limits on medical expenses which mig

we'll find out why irish whiskey may replace scotch as the drink of choice. and talk to the owner of an iconic irish bar. "on the money" starts right now. >>> this is america's number one financial news program. on the money. now becky quick. >>> here is a look at what is making news as we head into a new week. the big chill in the u.s. economy may be fine.

delicious, but butter makes everything -- >> the berries with butter, sugar, vanilla, flamed up with irish whiskeythe side, we have natural yogurt, irish bailey's liqueur and we're good to go. happy st. paddy's day. >> the celebration continues. we have a traditional irish dance. >> and they're going to teach us a few moves. good luck. first this is "today" on nbc. >>> all right it would not be st. patrick's day without an irish dance. >> we're about to get a lesson. >> here to show us how it is done is the girls from the irish dancing school in smithtown, new york. how old is the youngest? how old are you? >> 10. >> what is your name? >> megan. >> who is the oldest? >> me. >> you're going to the world championships. you're the best of the best? >> well -- >> that laugh means yes. >> we're so excited. >> will you show us a couple of moves? >> we're not coordinated. but you're going to show us. >> okay, show us. >> what do we do? >> you would do up two -- >> whoa, whoa, whoa. much slower. >> up, up. >> on your toes. >> that's impossible in heels, but okay. >> up. >> up, two, three, four, five, six,

whiskey. stuart: you do not put out a -- >> we literally added natural irish money. around with a great brand. >> they are two natural flavors. >> a fireball cinnamon whiskey. >> you can go as far as the consumer wants it to go. stuart: are you familiar with a show called bar rescue? >> i am, indeed. they are big fans of our brand. stuart: that guy, john, he goes in and sorts it out. he often mentions you guys. >> we are partners. we do provide products. stuart: irish whiskey will double by the year 2020. >> it is definitely one of the fastest growing categories. stuart: did you put that out? >> not me specifically. without a loan, production is inevitably going up. stuart: do you drink everr day. >> no. when i do drink, i am definitely partial to push -- bush mills. i will drink responsibly. stuart: jerry, we appreciate you being with us today. the obama administration loves to regulate. one federal judge was not having any of it. the markets and my take is next. ♪ weekdays are for rising to the challenge. they're the days to take care of business. when possibilitie

the north korean elite with items otherwise banned in the country, including american vodka and irish whiskeyexplains the text i got from kim jong-un last night that said, "you up?" [ light laughter ] thankfully, i wasn't. because i do not want to get into that with him again. "star trek" veteran george takei told cnn on monday that he feels edward snowden would be safer in american prisons than he is currently in russia. which means, that on monday someone on cnn said the words, "for more on edward snowden, we turn to george takei." [ laughter ] this is kind of a strange story. new research -- new research is showing that humans may have evolved from sea sponges. though i don't think watching "the bachelor" counts as research. [ laughter and applause ] we may reach conclusion that we evolved from sea sponges, but it is not research. apologizes in advance, this is kind of a bummer. an investigation by britain's "sunday post" reveals that cash-strapped citizens are starting to sell their organs on facebook. meanwhile, people are still giving away their organs on snapchat. [ light laughter ] ju

paddy's day than with irish whiskey from bushmills. i always drink it on the show.er, right here on "squawk box." >>> welcome back to "squawk box," everyone. the futures have been indicated higher. the dow futures are up 83, s&p up by 9 and the nasdaq up by 23. >> let's talk politics. political pundits weighing in on the possible outcome of the midterm election. what happens if the senate does in fact fall to the republicans. joining us now is harold ford jr., managing director at morgan stanley. good morning to you. >> andrew, good morning. >> i want to read to you, if i could, maureen dowd over the weekend, i don't quote her often but in this case i'm going to. she says hill democrats are sieging at obama. obama's approval ratings will shape the midterms and some hill observers compare the crumpling numbers to an illness. the president didn't do the basic things to take care of himself, now he's gone terminal and contagious. do you agree with that? >> i think probably that comment is an overreaction a bit. i see at the core of it, the basis of it, you have a speci

>> it's 50-50 guinness and irish whiskey. >> mixed together?we've seen a lot more of craft beers and guinness being one of the oldest craft beers and bush mill being around since 1868. it was a nice way to bring them both together. >> classy. >> i wouldn't have thought a mojito would have been a traditional irish way to go. >> it doesn't have an irish spin. >> but we travel well. we are island people at the end of the day. it's something we're seeing a lot more twists on classics or modern expressions of popular drinks. >> how does it work? so with the gentleman's mojito what we will do is take some limes so three or four lime pieces. we basically squeeze them right in here, same as you would a mojito and we'll take some nice fresh mint. we'll break it up so it releases its own arrow mas. we're going to use aga va syrup. >> this is like a mojito so far. >> yes, except i think we make it a whole lot better by the introduction of bush mills. an ounce and a half of irish whiskey. >> can i model it? >> you can model it. we're add one more ingredien

delicious, but butter makes everything -- >> the berries with butter, sugar, vanilla, flamed up with irish whiskeyit is done is the girls from the irish dancing school in smithtown, new york. how old is the youngest? how old are you? >> 10. >> what is your name? >> megan. >> who is the oldest? >> me. >> you're going to the world championships. you're the best of the best? >> well -- >> that laugh means yes. >> we're so excited. >> will you show us a couple of moves? >> we're not coordinated. but you're going to show us. >> okay, show us. >> what do we do? >> you would do up two -- >> whoa, whoa, whoa. much slower. >> up, up. >> on your toes. >> that's impossible in heels, but okay. >> up. >> up, two, three, four, five, six, seven. >> eight. >> and then -- >> over. kick your foot up and then bring the foot back and jump. >> that's not easy. >> can we let the pros take it over? >> you show us how to do it? >> all right. you guys, let's watch. ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ >> is there more? >> good job, guys! that was awesome. >> we didn't get it, because you guys are amazing. >> you're terrific. >> thank you

. >> jimmy: shouldn't be drinking whiskey. [ laughter ] >> steve: you're irish. >> jimmy: he's not thenly one going after obama. yesterday --i love all of you guys, you're my best friends. >> steve: give me your keys. give me your keys. >> jimmy: yesterday, senator john mccain said that the situation in ukraine is the result of a feckless foreign policy by the white house. a "feckless foreign policy." the guy he was talking to asked for a handkerchief to wipe off his face. he was like "all right, come on. don't say it again." frankly, i'm fed up. for real. that's right, mccain said it's the result of obama's feckness foreign policy. then obama was like, "what the feck did you say about my foreign policy." [ laughter ] [ cheering and applause ] this summer, ben stiller and robert de niro -- >> steve: meet the feckers. [ laughter ] >> jimmy: and get this. after a phone call with the chinese foreign minister yesterday, the russian government announced that china is on its side. then it said, "in bed." [ laughter ] i'll call you back. fortune cookie joke. [ laughter ] half our monologue is

whiskey. do you do that? >> sometimes. i will tonight. >> what is that, in irish car bomb? >> that is a in us with a shot of jameson. eer with a whiskey. >> sam adams is serving its products with a shot of social change. the beer is not going to be st. patrick's day parade. find out why. it is a big one. ♪ >> sam adams is serving up a tall, refreshing reality check. the brewer of sam adams, boston beer company, has dropped sponsorship of the st. patrick's day parade in south boston. this is as members of the homosexual community has been -- have been barred from marching. joining us is the founder and principal of out leadership and out on the street, which brings together the lgbt community on wall street. this is interesting. last time i saw you you were talking about businesses in arizona getting together to force the governor to veto the discrimination bill. >> successful. not running for reelection, either. >> and now we are talking about saint patty's day, boston beer company, sam adams pulling out. walk us through what their concern is, and why they're doing this. >> i think it is further evidence of the econo