(ragtime music) - [jann] south pittsburg, like so many small towns, was once the hub of activity for this area. when highway 72 ran right through the middle of town folks came here for entertainment, eat at the local diner, and to buy their supplies. and then a bypass was built that took traffic, and the town's livelihood, away. "we've got to do something to bring this town together." bob kellermann had contact with martha white. we have cornbread, we have skillets, we're southern, so that's how the cornbread festival came to be. cornbread festival invested over $150,000 into the princess theater. they have invested money in the schools. has really made south pittsburg thrive. - well, it's given us a sense of pride. we're just gonna have a good party, come on down. - you know, it's a real mystery to me why the cornbread in the hills of tennessee tastes so much better than the cornbread anywhere else. - well sherlock, what's your gut tell you? - let's find out. - is it pretty good? - mm-hmm. - [rodney] so we set out to experience everything the cornbread festival has to offer. he atmo