. >> jeff zucker? >> jay-z is on my list. >> i have a garbage question. >> so what else is new?e you referencing my business or my suit? >> here's the question. i live in new york city and people recycle but it's not all mandatory. from your perspective, in your is abou business, do you think there should be mandated recycling? how should it actually work? >> that's actually a great question because if you look at what has happened to recycling over the last few years, it's not a pretty picture. we've lost 130 million last year and 110 million this year. and primary cause is it's one of those unintended consequences. we went out and developed a technology or bought technology that allows us to take what you throw away and we sort it for you, right? but then we didn't educate the consumers to i say, let's tell u what is recyclable and not recyclable. so when we say throw it all into one bin, you end up throwing things that are not recyclable, it wears down the equipment and makes our processing cost go up 10 to 15%. we've got to do a better job of educating the consumer by saying