entrepreneur jesse itzler wanted a challenge so he hired a navy seal to live with his family, train him and push him to the limit. >>> and later, winter getaways, whether you want sunny beaches or snowy slopes, we will tel why let someone else have all the fun? the sometimes haphazard, never boring fun. the why can't it smell like this all the time fun. the learning the virtue of fun. why let someone else have all the fun? that's no fun. unleash the power of dough. >>> some entrepreneurs are born risk takers, game to try just for jesse itzler after co-founding one company that he sold to warren buffet and working with another startup sold to coca-cola the next risk he took was personal. he hired an accomplished navy seal to move in with him and his family for a month long experiment in personal improvement. that's the story in living with a seal, 31 days training with the toughest man on the planet. when i spoke with him recently i asked him how he came up with this idea and why he did it. >> like so many of us we want to get better in a different buckets of our life and i really wanted

for jesse itzler after co-founding one company he sold to warren buffet and working with another start up he sold to coca-cola coca-cola, jessie hired an accomplished navy seal to move him with him and his family for a month long experiment with improvement. when i spoke with him recently i asked him how he came up with this idea and why he did it. >> like so many of us we want to get better in a different buckets of our life and i really wanted to get better in the physical bucket. i met seal, as he's called in the book, at a 24-hour untra marathon and i was doing it as a relay team and saw him by when you say 24-hour marathon, running for 24 hours straight. >> yeah. >> you've got teammates you're passing off a baton to and he is passing off the baton to nobody. >> to nobody. >> that's crazy. >> crazy. and the race was self-supported which means you bring all of your own supplies. so we went a little overboard, we had a tent and we had food and masseuses and all of this stuff and he sat by himself alone in a fold up chair with a bottle of water and crackers for 24 hours and i'm like,

for jesse itzler after co-founding one company that he sold to warren buffet and working with another startup sold to coca-cola the next risk he took was personal. he hired an accomplished navy seal to move in with him and his family for a month long experiment in personal improvement. that's the story in living with a seal, 31 days training with the toughest man on the planet. when i spoke with him recently i asked him how he came up with this idea and why he did it. >> like so many of us we want to get better in a different buckets of our life and i really wanted to get better in the physical budget. i met seal, as he is called in the book, at a 24-hour ultra marathon and i was doing it as a relay team and saw him by himself all alone doing the entire race alone. >> when you say 24-hour marathon, running for 24 hours straight. >> yeah. >> you have teammates you are passing off a baton to and he's passing off the baton to nobody. >> to nobody. >> that's crazy. >> crazy. and the race was self-supported which means you bring all of your own supplies. we went a little overboard, we had

for jesse itzler after co-founding one company he sold to warren buffett and working with another sold to coca-cola, the next risk was personal. jesse hired a navy seal to live with him and his family for a month long training and improvement. when i spoke with him recently i asked how he came up with the idea and why he did it. >> like so many of us we want to get better in the different buckets of our life. and i really wanted to get better in the physical bucket. i met seal, as he's called in the book as a 24 hour ultramarathon. and i was doing it as a relay team. and saw him do the entire race alone. >> when you say 24 hour marathon. running for 24 hours strait. and you have teammates you're passing a baton to. and he's passing to nobody. >> nobody. and the race was self supported which means you brick your own supplies. we went over board with a tent and masseuses and food. and he sat by himself alone in a fold up dhar chair with a bottle of water and crackers and i'm like whatever he has in his mind i want a little bit of that in i'll be a lot better off. >> the normal response m