i died, just completely going crazy. >> reporter: on inauguration day in 2009, jim rosenheim witnessed a giving of gifts he would never forget. >> we have coming president's wife giving -- excuse me -- our gift and our box publicly on the steps of the white house with the american flag andnd the marines standing there. >> reporter: it was a leather-bound journal, but for this local jeweler, it represented much more. >> thinkingbout where we came from, how hard my parents worked and we're now a little tiny bit of history, how can you fathom thdt? >> reporter: the rosenheims say business has continued with thee obamas buthey can't say much more because like any good jeweler, discretion is key. and, gayle, on that note, wouldn't it be nice if i could just walk out and discreetly forget to give back what's ony yes, if you want to be shot. >> reporter: here, take it. >> i would not advise that, julianna, you're a honest person. thank you. >>> coming u unext, theost unforgettable moments of the morning."rning." >>> before we go can say looking forward to the lewis hamilton piece. before met