julia boorstin is back with us and has more on that call. >>> well, jon, wells fargo low ring downgrading the stock to underweight weeks after downgrading the company to equal weight. >>> the company is facing direct to consumer uncertainty on top of the uncertainty around linear subscribers. writing, quote, paramount either needs to shift its strategy or accept valuations closer to warner brother's discovery and fox. paramount content is valuable but self distributing via direct to consumer may not scale devalues its since it doesn't monetize as effectively. now it's worth noting paramount shares are down about 5% today and down about 40% year to date. this all comes ahead of earnings which are on wednesday morning and analysts are pretty split 34% has sales, 31% holds and 31% of analysts have a buy rating on the stock. carl >> julia, appreciate that. obviously we'll be watching that and a few other media earnings dpurg the week. >>> coming up after the break, apollo is getting into crypto. bitcoin trading roughly in line with the nasdaq for

i'm cautious but the others have my attention much more "mad money" including julia boorstin out withook "when women lead" and finding more about what she learned and why it's so important more than ever then, something rational is going on in this market and i'll reveal why your cereal bowl could be behind the gains and then the lightning round stay with cramer maybe the only way he can die... is if i die too. [ screaming ] with powerful, easy-to-use tools power e*trade makes complex trading easier react to fast-moving markets with dynamic charting and a futures ladder that lets you place, flatten, or reverse orders so you won't miss an opportunity ♪ icy hot pro. ♪ ice works fast... to freeze your pain and your doubt. ♪ heat makes it last. so you'll never sit this one out. icy hot pro with 2 max-strength pain relievers. >>> in a tricky market like this one, it's tricky every day we're always looking for an edge that can give us a leg up but maybe there is one advantage right in front of us the whole time cnbc's julia boorstin has a new book really terrific called "when women lead." i

our own julia boorstin is launching her book "when women lead" about the underestimated advantages of female leaders joining us on set, congratulations, jb. so happy for you. >> so exciting to be here with the book >> yes i know how hard you've worked on this you actually talked to, what, 120 women? >> yes. >> for this book >> yes interviewed about 120 women and knew going into it i would find inspiring stories, but what i found, more and more people i interviewed, common traits that have enabled these women in business, particularly in the tech space, to defy the odds, and i believe these ta characteristics women are more likely to show are actually really essential for all leaders. male and female especially right now. >> go through some of them start with empathy for one thing. >> yes women ranked much higher in ability to have empathy, able to put themselves in other people's shoes. incredibly valuable for relating to customers and to employees. women are more likely to lead with vulnerability a key thing because it invites collaboration. female-led companies are more likely to ha

is the ultimate would you rather meta shares right now after hours down 18% let's get back to julia boorstincompany's call julia? >> well, some interesting commentary from ceo mark zuckerberg as we see the stock plummeting on concerns about increasing losses in the reality labs division and there's no indication they're going to be spending less on that metaverse project. mark zuckerberg talking about how things with the core business are going well. he talked about progress with tiktok saying they believe they are making gains in terms of time spent with competitors such as tiktok, a 50% increase in reels plays across facebook and instagram and that within the next 12 to 18 months the transition of consumer time over to reels will become a tail wind instead of a headwind. and then reiterating this idea their head count will be flat between now and the end of next year there may be hiring and firing that will be maintaining that total head count if you look at the fact the stock is down nearly 19% operating expense guidance does seem to be something that is raising concerns and playing throu

i'm carl quintanilla with jon fortt, deirdre bosa and julia boorstin the nasdaq try ting to make it three positive sessions on the way. paypal there, and more on what's driving today's market action in a moment a news update first with contessa brewer. >> what's happening now. u.p.s. delivered strong quarterly profits thanks to higher prices. profit margins expanded even with sales missed and package volume fell and guidance for rest of the year and on track for a worst day in nearly two decades for xerox q2 earnings less than half on the consensus. supply contain constraints among the reasons. weber shares soar. the stock trading above offer price, still less than half of weber's ipo price from a little more than a year ago and adidas is parting ways with kanye west, now known as ye. adidas says his recent comments were dangerous and anti-semitism or hate speech isn't tolerated dropping the ye line will drop profit by about $250 million >> taking time, did it contessa. thank you. >>> mesa releasing the quest pro headset this morning a day after rad gersner wrote a letter to the company u

julia boorstin joins us now. what's the rationale and how close to actually happening? size matters. these companies need heft. they need to be able to have greater scale, to be able to negotiate. now, the interesting thing is looking at fact both of these stocks were downgraded today by a couple different analysts from buy to hold. the thing about fox is that after those entertainment assets were sold off to disney it was sort of a pure play news, sports did not have its own streaming service relying instead on ad supported tubi a lot of investors like the fact fox was different. now combining with newscorps, performed better than many expected back when the two companies split up almost a decade ago the question is what synergies will they really have? the advantages, cost cutting et cetera. >> and do we know if it's will actually materialize >> they're looking at it they would like to make this happen this is not the first time we've seen companies that have split up come back together. the most notable comparison, of course, viacom, cvs. those two split up, remerged

airtable. >>> welcome back to "techcheck" i'm carl quintanilla with jon fortt, deirdre bosa and julia boorstinack to 5880, for the first time in days. first a news update with bertha coombs >> here's what's happening at this hour. norfolk southern stock is up more than 3% after the railroad operator posted record quarterly profits. the company citing higher prices and fuel charges that also helped revenues beat estimates wing stop is 15% on a big profit beat and sales growth. margins helped by a sharp drop in the cost of bone in chicken wings. >>> traders are liking bed, bath and beyond decisions with the new ceo. shares fell as much as 10% after the move was announced, but the stock is up 5% gove served as interim ceo since june new home sales fell 11% last month. the declines were concentrated in the south where sales sank more than 20%. the median price for a new home is now just over $470,000. that's up 14% over the last year but with 7% mortgages tough to buy a home right now, carl. >> bertha, thank you for that. >>> turning to snap. evan spiegel joined our next guest at the tech live con

stock under pressure julia boorstin joins us now. er we should watch for, julia >> it's revenue growth rather, revenue deceleration analysts expect meta's revenue to decelerate, decline by 5.5% compared to last year. what's key is that's a big change from the prior quarter where revenue declined by just 1% the question here, reason i'm so interested in revenue it will so, a., how well meta's nash gating in overall ad contraction. b., looking at in terms navigating the apple operating systems and, c., the issue of reels. making money on reels which is the tiktok competitor. whether or not meta is making progress trying to generate more revenue from them. also how they're doing in terms of competing with tiktok in general. sara, why i'm so interested in the top line numbers also living for commentary from mark zuckerberg how he wants to handle cost cutting and of course the all-important investment, in that long-term metaverse plan. >> julia boorstin. thank you. >>> bring in roger mcnamee co-founder of elevation partners early investors

happy wednesday welcome to "techcheck" i'm jon fortt with carl quintanilla, deirdre bosa and julia boorstin today stocks are mixed but is there hope for the bull's? netflix is surging as strong subsubscription numbers help there. and what it means for software and a look at one chip industry name bucking the trend as china curbs hit the rest of the sector asml pulls acpast the competitin this morning. >>> netflix is the top gainer on the nasdaq and s&p as shares surge on stronger than expected results and subscriber numbers julia boorstin with us here. >> it's great to be here. >> a lot of enthusiasm from reed hastings yesterday such a market departure from the last few quarters. >> you hear a shift after they lost so many subscribers. >> amazing how quickly they've built and are getting ready to launch the ad model but is it too soon to call victory >> too soon to call victory on the ad model here. they grew in subscriber growth so netflix added more subscribers than expected, 2 2.4 million in q3. and forecasts the addition of 4.5 million 4.5 million subscribers in q4. the co-ceo saying th

julia boorstin is here julia, what's to watch out for in this report >> well, jon, the big question is whether snap will snap back to accelerating growth after last quarter, they warned the advertising outlook was so murky they couldn't give guidance and they wanted to cut cost and drive growth. analysts expect snap to report 6% revenue growth, down from a 13% growth rate in the second quarter. also anticipating the addition of 11 million daily active users compared to the 15 million the company added last quarter now, while snap is expected to post a loss for the second quarter in a row, take a look at those revenue numbers expected to grow slightly now, after warning about ad headwinds and ongoing ad targeting challenges, today' results will be closely watched as a sign of how other ad-supported players such as meta and pinterest could fare. jefferies raising red flags about the recent xegative losses and cutbacks saying the loss of key execs to netflix as well as 20% of the global workforce cut could cause additional disruption to the ad business. they note this report could have a

. $54.20 per share julia boorstin joins us. ulia, what insight can you share as to why this is all happening right now. >> sara, all about the timing. we're less than two weeks to go from when the trial is set to start on october 17th and elon musk was set to do his deposition on thursday and friday of this week. he must have been consulting with his legalteams, looking a his options. i know from sources i'm close to the situation that twitter always felt very confident that they had an iron clad deal and now it seems like elon musk is realizing that none of the things that have happened in the past couple of weeks worked in his favor. that's two key things here first, the whistle-blower. that whistle-blower came out with very harsh criticisms of twitter, but none of them really supported elon musk's case and then there were those text messages that came out last week as part of the discovery for the trial. it indicated in the texts that musk was aware there was a bot problem and knew that would be part of his job to fix it. it

that's julia boorstin today.ack to the market, october started out with a bang after that red september the dow outperforming up more than 600 points now. our next guest is warning investors to avoid the tech sector joining us on the phone eli salzmann great to have you. appreciate the time. not only are you warning people off techs, but you're saying value is going to outperform growth for the next half decade. >> yes, that is correct. thank you for having me. >> walk me through the reasons why you see these things happening. >> you know, i think we're entering a cycle where inflation is going to be stickier than people can imagine while inflation will probably roll over next year, it's probably with us for the next five to seven years. higher inflation means higher interest rates higher interest rates means value over growth. >> we had a conference last week where druken miller said there's a good chance the dow is no higher than it is at these levels ten years from now. is it that dramatic, this level of tepid

julia boorstin has all of the details. >> that right.ther shares up about 9% after the company beat across the board. showing that it is focus on discovery and then shopping for those things that you've discovered is paying off adjusted earnings of 11 cents was 5 cents better than estimated while revenue was $18 million better than analysts projections. the company user base returned to growth for the first time since the first quarter adding more monthly active users than anticipated. but unlike snap and meta, pintestest average revenue beat projections showing that ad revenue growth is beating user growth the company also guided to revenue growth in the mid single-digits for the fourth quarter. that was higher than anticipated saying just now on the call that they are in vesting in the most valuable areas of the platform and they intent to return to margin expansion next year pinterest growth and this outlook come down to the focus on shopping. that is been the mission of the ceo bill ready since he took over in june he talked about th

julia boorstin is here to break it all down. by any measure, it was big quarter, julia. >> a big quarter indeed. that's right netflix beating on the top and bottom line. but what's most important for that stock going up nearly 14% right now is the company add far more subscribers than expected 2.4 million compared to the 1 million the company guided to for the third quarter. and for the fourth quarter, it's guiding to the addition of 4.5 million subscribers. that's half a million more than analysts anticipated now netflix saying that the growth won't be due to that lower cost ad-supported service, saying, quote, while we're very optimistic about our new advertising business, we don't expect a material contribution in q42022. we pate growing our membership in this ad-supported plan gradually over time. that's in the letter to shareholders netflix saying the growth is coming from its content, such as its non-english programing as well as its original films, plus innovative marketing all yielding what netflix says is higher engageme

cnbc's julia boorstin, thank you very much. congratulations on the book.ate you coming on "morning joe" to share it with us. >> thank you so much, mika. >> you can see an excerpt at knowyourvalue.com. this is a big day. we're going to hear from the president on the economy? >> the main event is just a few blocks away. january 6 hearing, 1:00. >> what are you looking for? >> to see if they are able to put a bow on what they've been doing this whole time. a sweeping conversation they've been having in the january 6th hearing. so are they able to do that in a way that's going to resonate with people in this country. >> that does it for us this morning, but we'll be back tomorrow with a full recap of the january 6th hearing, which takes place this afternoon. jose diaz-balart picks up the coverage right now. >>> good morning. it's 10:00 a.m. eastern. we begin with breaking news in the jury sentencing trial of the parkland massacre shooter, the jury had decided whether he should receive the death penalty or life without par

story with a lot of details coming out by the minute that elon musk twitter deal and our own julia boorstin the latest >> julia >> deirdre, elon musk was scheduled for a deposition today. that has not been ng it has been delayed, but the trial, it is still scheduled to start on monday, october 17th and there is time to take this deposition in the next week if the two sides don't close the deal sources telling me that while musk has agreed to a price, there is still uncertainty about the deal closing and if the deal isn't entirely done that the trial will go forward as planned. so i am hearing from the source close to the situation that in recent weeks musk's camp did look at a 10% discount to the agreed upon $44 billion price tag for twitter and now that musk has agreed to the price, the question is how it financially gets done. while musk does plan to cover much of the $44 billion, he did raise $12.5 by major banks and barclays who committed $2.5 billion the question is whether the banks could consider the drama to be a materiel adverse effect and to use that to walk away the judge can, of

julia boorstin joins us with the latest >> after snap's earnings raised major red flags after a dramatically slowing add market, there are growing concerns about what we'll hear from meta when they report their earnings on wednesday. that stock is up today about 1.5%, but meta shares down about 60% year-to-date these details prompting brad gersner, which held 2 million shares of meta to write an open letter with recommendations to write what he calls the company's mojo back. asking to reduce headcount by at least 20%. cap exby at least $5 billion and to limit investment in the metaverse and reality labs to no more than 5 billion per year about half of what meta is investing right now. mark zuckerberg does control the voting shares at meta. so he decides what happens but gersner said he wants to engage with meta management. we reached out to meta, haven't heard back yet all thisas bank of america downgrades the stock warning while expectations through next year have been lowered they expect budget cuts to weigh on sentiment and drive added uncertainty in the wake of apple's ad targeting limit

. >> good morning welcome to "techcheck," i'm carl quintanilla with jon fortt and julia boorstin shares of snap down 40%. dragging down shares in the space, meta, pinterest all lower. and "the washington post" reporting that musk could be planning to slash the workforce by close to 70% but the government reportedly taking a look at musk's investors we'll see what that means for the deal which is expected to close in a week. >> you never know. let's start with snap what it signals about the broader market snap's revenue grew just 6% year over year. net losses surged by 400%, probably because of the cuts they're making in response management saying they are finding our advertising partners across many industries are decreasing marketing budgets that is happening as demand falls and inflation remains high earlier this week, ibm and at&t said they're seeing strong demand, netflix echoed that message but the ad supported model -- next week we'll get an understanding of advertisers from the consumer when we hear from the enterprise side, microsoft, and the luxury consumer side, apple and meta

let's bring in julia boorstin for more on the story. o who joins us with the trade he is the ceo of news street advisers and a cnbc contributor. julia, good to see you first to you i mean, have we seen the bottom of meta's bad news >> well, look, i think analysts are expect ing meta to report about 5.5% declining revenue in the quarter. and coming off of snap's numbers which were disappointing about warnings with what's ahead and the fact that youtube saw lower than expected advertising results, i think there are a lot of concerns about what meta could report and what kind of outlook they could give. then there's this question of cost cutting how much have they cut costs how much is that helping how much more do they plan to do and a growth potential for meta is reelz how much can they do with tiktok and then, brian, there's this question of investment in the metaverse. we just heard this call from mark zuckerberg to invest less in the metaverse we'll see what he has to say, whether he's going to take that altimeter recommendation to hea

. >>> good thursday morning, i'm carl quintanilla with julia boorstin today, another volatile week for nasdaq and microsoft, google and meta plunging after results this morning. mark zuckerberg bets billions. investors won't if it will continue with amazon and apple julia, talking a bit about the operating expense guide and the silver line something argue with that is that engagement continues to be somewhat robust. >> yeah. i mean, first the good news before we get to the bad and ugly, yes, engagement is robust. mark zuckerberg said he thinks they're making gains with tiktok a big surprise to many and for reels, he says they're making progress there. but the battle recently is not only are they losing a lot of money on the metaverse division but expect to lose more on the reality labs next year they're not backing off. it's time to focus on the fundamentals which is the ad business and spend much less on the metaverse division but mark zuckerberg is sticking to his commitment to invest in metaverse company, talking about making it less reliable on apple. john, i guess you must feel vi

julia boorstin joins us with a look at the settlement and this whole phenomenon around influencer marketingia. >> well, seema in addition to $1.26 million payment, kim kardashian agreed not to promote crypto crypto securities for three years and to cooperate with an ongoing investigation. at issue, she failed to disclose a payment she received for promoting a security called ethereum max on instagram in a june 2021 post investors sued her along with floyd mayweather and former nba player paul pierce over this for allegedly artificially inflating the asset's value. s.e.c. chair gary gensler explaining on cnbc this morning how s.e.c. disclosures are different than instagram's requirement to tag a hashtag ad. >> also, this is a highly speculative asset class, and so when a celebrity or influencer's touting it, it's important that the public understands that relationship and are they getting paid and how much they're getting paid on their instagram site that's what this was about >> kardashian's crypto promotion is part of a growing trend of influencer marketing u.s. marketers are expected to s

instrument, chipotle, spotify, all on the move we've got full team coverage kristina partsinevelos, julia boorstin, steve kovach, all dialing in diedra >> hey, melissa. well i would characterize this quarter as a disappointment but not a disaster the fundamentals continue to hold up better than that at meta and snap of concern though, there was further weakness in not just youtube, which was well expected, but there was search advertising business that came in lighter than expected and has been more resilient to softening this year that along with a stronger dollar hit the bottom line eps is 15% below expectations. that makes it the big earnings miss in a decade google's cloud was a bright spot microsoft saw a miss at azure. we'll have to see what amazon says this week as to how alphabet is thinking about next year in a recession, i just spoke to the cfo who said their capital allocation plans are on track while the macro climate remains challenging. the calls kicked off we'll be listening carefully and bring you anything that comes out of that. >> keep us posted. let's trade this one value trade

a new book by our own julia boorstin, focusing on the underestimated advantages of female leaders she joins us now i'm waiting for my signed copy >> oh, sara, i have one for you. and for my new book, i dug into the gender gaps annd the massiv odds against women about half of fortune 500 ceos are women and female founders grew 2% of the 33 o billion invested last year and the average check size women secured was smaller than what men got. but based on the data, women should be running more companies and drawing more investment dollars of those fortune 500 companies run by women, last year, 87% of them reported above average profits. according to a new study that's compared to 78% without female ceos. is same is true of start ups various studies have found female-led companies yield higher returns and are taken public a year faster on average. firms are racial diversity, they are more likely to be top performing funds so the data all points to the value, the financial value, of diversity. sara >> amen to all of that i know how hard you've been working on this. we've talked about it. wha

julia boorstin covering the social media angle, steve covac on how apple and microsoft are handling a possible slowdown, dei deirdre bosa on amazon an alphabet and casey newton here to discuss it all. julia, let's start with you. you are going to look at a couple social media giants for us. >> that's right, tyler after snap raised red flags about a dramatically slowing ad market, especially into the end of the year, there are growing concerns about meta's earnings which are coming up wednesday afternoon. that stock is down more than 60% this year. those declines prompting brad kearsener, which held over 2 million shares calling on meta to reduce head count expense by 20%, reduce capex by 5 billion, to limit investment in metaverse reality labs, to no more than 5 billion per year that's about half of what meta is investing right now this comes as bank of america downgrades meta warning that while expectations have already been lowered, more advertiser budget cuts could weigh on sentiment and drive added uncertainty on top of changes to adapt to apple's limits of ad targeting and the co

so is this the end of the social media saga or merely the beginning of a new chapter julia boorstin here with a look at twitter turning the page. julia? >> well, tyler, elon musk faces a range of challenges, particularly surrounding his commitment to being what he calls a free speech absolutist that has prompted some concerns that loosening guardrails on twitter could mean a surge of hate speech and misinformation there are three groups of people that he has to deal with right now. first, there's the question of how will twitter retain its advertisers. musk has looked to reassure them, saying that the platform cannot become a, quote, free-for-all hellscape, suggesting that users should be able to control the safety of the tweets they see. second, employees, reportedly hundreds of them, have left the company in the past couple of months amid uncertainty and reports that musk was going to fire 75% of twitter's staff. musk is meeting with those employees today. and third, musk needs to stem the departure of so-called heavy tweeters a reuters report shows that the people that post most frequ

close his buyout of twitter at the original price of 54.20 a share so why now let's bring in julia boorstin some answers could have saved us a whole lot of trouble by just going through it in the first place. >> well, today's news comes less than two weeks before the twitter musk trial was set to start on the 17th, and the fact that musk is capitulating now and not even trying to negotiate for a discount speaks to a couple of key factors around timing first, those texts between musk and his friends and investors that were revealed as part of a document discovery before the trial, not only did musk indicate in those tweets that he was aware that twitter had bot issues that he would need to address, but he also didn't seem to be working constructively with twitter's management, particularly ceo, and the whistleblower levied tough criticisms of security his allegations did not support musk's issues with twitter's bots, this move comes ahead of musk's deposition that was set for this thursday and friday it seems based on the timing he didn't want to go through with that part of the legal procee

going public this is the street's first look at the struggling online ad market let's get to julia boorstin. >> that stock down 25% after the company beat on earnings and it grew its users faster than expected accelerating daily active user growth to add 16 million in the quarter. but revenue missed by a hair as after revenue fell short of estimates and declined both sequentially but the source of concern is warnin warnings that fourth quarter revenue will be flat for 6.4% revenue growth as snap anticipated revenue growth will decelerate for now which is seeing 9% revenue growth throughout the quarter. siegel writek, we are fining that our advertising partners are decreasing their marketing budgets. especially in the face of operating environment headwinds, inflation driven cost pressures and rising cost of capital and the company noting that overall users did increase total time spent watching content in the u.s. decreased 5% from a year ago. carl >> not a good metric julia, thank you let's trade it dan, what do you think >> i'm long it i've been long calls i think there is a two down five

ju julia boorstin is here, literally. >> not my avatar it's great to be here. what's sold new again in media nearly a decade after splitting up, rupert murdoch is work to go recombine them, not dissimilar to cbs and viacom into paramount. since fox sold the entertainment assets to disney, fox corp's, has sunday football. fox broadcasting has struggled to launch new hits and doesn't have a streaming service, instead relying on free ad supported. and the digital real estate division have grown faster than expected as fox corp and news c rorp have evaluated board committees, fox's market cap is $16 billion. that stock is down 21% year to date, and news corp down 26%, a hair more than the s&p 500 declines the loop capital downgrading both stocks saying they quote believe combining the entities would be a negative for the public shareholders of each company saying we do not see material synergy in combining both companies, nor do we believe the larger scale will move the couple for either company. credit suisse downgrading, noting fox is facing challenges, including

julia boorstin is standing by with everything you need to know and you will hear from her momentarily. we also have investment strategist here to break it all down we're going to kick around the valley and get your view on how

julia boorstin joins us to wrap up all of that what exactly is gershner saying here. >> he held 2 million he can advocate for change, but mark zuckerberg does not need to take his advice. he says he wants meta to reduce head count expense by 20%. reduce annual capx from 30 to 25 billion and limit investment in the metaverse and reality labs division to no more than $5 billion a year. that's cutting that expense by half what he's really asking here, mike, is for zuckerberg to focus on the core of the business that's making money right now, and that is advertising and not to spend too much money on these long-term plans. it will be really interesting to see if zuckerberg takes any advice because of course zuckerberg does not have to. with the stock down about 60%, we'll see if he goes in that direction when meta reports earnings wednesday >> for sure it will be fascinating to see how much of this, you know, gets traction with management, especially because if you really kind of look through the details, gerstner is saying stop pretending you're a fast growth company anymore. it's more about

julia boorstin is the author of the new book "when women lead."t his own show on eminem's shade 45. spell my name right. real talk. it's not that easy to spell. >> it isn't. it was the right name for my first album because people still mess it up. >> now that it happened on "the beat" it might catch on. but it's less catchy. we'll leave it with the original. great to have you both here. >> thank you for having me. >> we hear a lot of action, he hear a lot of different programs. >> you mention rent. the key thing is rent going up is a key piece of inflation. obviously we talk prices. if rent prices are rising, rent prices are usually locked in for at least a year. that's one reason why it's so hard for inflation to fall back once it's under way. >> yesterday's price is not today's price. >> not today's price. i mean, the rent thing has been a thing in new york city for a long time. one thing i have been struggling with is extremely frustrated, the ride sharing doing the same exact thing, which obviously is tied in with rent and all that, but me per

a new book by my longtime colleague an old friend julia boorstin takes a look at the closer benefitsnal biases that women need to overcome to get to the top and to stay there. boston has been a media and tech reporter for cnbc since 2006. she created launch that annual cnbc disruptor 50 left. it is also launched the networks closing the gap initiative covering people and companies closing gender and diversity gaps. or a new, book woman who lead, morrison interviewed more than 100 women who lead businesses and carved their own paths for their ideas to thrive. here's one anecdote. if every entrepreneur understood the implications of the data about female founders, it is snow gina zakaria. she pissed her start-up idea to venture capitalists in 2016. if you like epstein kept coming up, nothing to the educational background, her experience, the revenue growth and forecasts of her insurance, comparison start-up. you have kids? how young are they? >> well in the, week i had a chance to speak to julia about all of this >> it's an important book not for women entrepreneurs, not for women ceos

we now want to turn over to our julia boorstin give us a sense what this means for twitter, for elon musk to acquire this company at the original price of $54.20 >> this is a vindication for twitter it had an airtight agreement. i just want topoint out the timing here. we are getting this news today ahead of when musk was due for his deposition that was set for the end of this week so what this indicates to me is musk didn't think he had a chance in court. the other thing i would point out is that comes on the heels of a whistle-blower coming out with plenty of criticisms of twitter but not criticisms that actually supported musk in his attempt to get out of this deal. so the whistle-blower's criticisms, the fact they did not support musk's issues around twitter's bots were problematic. also just want to go back to some of those redacted -- those text messages that we read that were part of the discovery process, and all of those text messages so revealing but also indicated that musk really had a sense of the fact there were bots on the platform and that he knew he was going to have

. >> julia boorstin joins us, covers the stock why, julia is so goldman so bullish on a company that'smic >> it alwl comes down to the fat that maybe people were thinking about pinterest wrong and this idea that it should be thought of not as a social platform but an e-commerce engine i have to point out that today is bill ready's 100th day as ceo of the company he was brought in because he has that e-commerce background, because he understands the potential of this to be a platform to drive e-commerce growth so goldman sachs looked at how some of the channel checks and insight of where advertisers are spending is very positive on pinterest, but also the fact that brands are bringing over their full catalog to pinterest and brands and the platform understand the potential of understanding consumer intent. people are searching for a k couch. they're searching for a dress. pinterest can use that to not just search for ideas but products to purchase bill ready is the guy who sales to be leading the charge here t. all comes down to changing the deaf finition of what pinterest. >> so much o

few days and twitter raising a lot of questions about trust in the platform and what's next and julia boorstinke in races posed on the platform and on sunday, musk himself helped spread misinformation he tweet out a link to an anti-lgbtq theory about the attack on nancy pelosi's husband and he deleted the tweet after it had drawn 86,000 likes and 24,000 re-tweets on the platform gm, a major advertiser has said it's suspending advertising as it has a new direction, dyson, forbes and pbs kids and others are among those suspending their marketing campaigns. the question is whether musk's looser content alienation policies and the eu does have stricter laws about the offensive content than the u.s. does and then the question of employee protection and he would start firing before december 1st. he did tweet an article in the "new york times" saying this is false. he's reportedly asking users to subscribe to twitter blue for $20 a month in order to be verified and it currently costs $200 a month and not tieded to payment. andrew >> it's fascinating to see what's happened over the weekend. your sense

. >>> welcome back our own julia boorstin is out with a new book.ow we can learn from how they achieve we conducted interviews from 60 female leaders and research on funding flows and profits. joining us with more is julia boorstin our cnbc senior media and tech correspondent and author congratulations. >> thank you so much so great to be here talking about my new book. >> it is a lot of work i'm sure 120 people you interviewed 120 women you interviewed and other people, too. to me, the most striking in all of this is what a small portion of funding goes to women founders you tracked the fund flows it is 2% that goes to women-owned companies. >> $300 million invested in start-ups. 2% of that went to female-led companies. i was thinking it is hard enough to grow and scale a business if you defy those odds and secure that tiny 2% and create a successful company, that means you defied the odds and have all of the leadership characteristics that are valuable for all of us i want to dig into the data and stories and what i found are the essential leaders

book, when women lead, and joining me now is cnbc's senior media and entertainment correspondent julia boorstin what they achieve and how they succeed and how he can can learn from them." congratulations. >> thank you. great to be here. >> what have you learned from women who lead? >> i learned when it comes to the hard stuff, the more that you understand it, the more that you can navigate around, it if you understand you are about to face a situation, you can push right through and lot let it bother you. education is key. >> so if you're going to face bias, what is the key thing to remember, because we're all going to face is when we go to the workplace, and times are chaining and we've gotten better. >> and i think the key thing is understanding what you're up against. there is so much data about double standards for using humor in the workplace, you can believe it, women get criticized for using humor in the workplace and delivering feedback and women are judged more harshly than men, expressing anger, women are judged more harshly on any number of things and if you go into it and know that

. >>> good thursday morning, i'm carl quintanilla with julia boorstin today, another volatile week for plunging after results this morning. mark zuckerberg bets billions. investors won't if it will continue with amazon and apple julia, talking a bit about the operating expense guide and the silver line something argue with that is that

happy wednesday welcome to "techcheck" i'm jon fortt with carl quintanilla, deirdre bosa and julia boorstinxed but is there hope for the bull's? netflix is surging as strong subsubscription numbers help there. and what it means for software and a look at one chip industry name bucking the trend as china curbs hit the rest of the sector asml pulls acpast the competitin this morning. >>> netflix is the top gainer on the nasdaq and s&p as shares surge on stronger than expected results an

. >> good morning welcome to "techcheck," i'm carl quintanilla with jon fortt and julia boorstin sharespinterest all lower. and "the washington post" reporting that musk could be planning to slash the workforce by close to 70% but the government reportedly taking a look at musk's investors