kat cole's success story began as a waitress at hooter's in her teens. she rose to vice president at the age of 26 and at the age of 32 she moved to cinnabon as president. today she is chief operating officer. >> thanks for having me. >> every time i turn around there's something new added to your portfolio cinnabon, aunty m's. >> they work together in a way we realized through acquisition some of these brands alone could not afford the resources they need to truly be competitive in the marketplace. technology, consumer insights, things that give the franchisees, local owners a competitive advantage. as a portfolio we invest in some of those resources to help these brands and business owners punch above their weight as it goes from menu innovation, real estate, those are all distinct to the brands. >> looking at a lot of those names, many of them are names we know from the mall we've heard about traffic at the mall has gotten pretty hard. has that impacted any of those stores >> what mall traffic has impacted is the strategy certainly ecommerce has had a