. >> kathy buchanan is fran's daughter. she's one of three siblings who now one the day-to-day operations. >> it's too yellow. have a roll of the sandstorm, as well. >> this is probably sell for about $4 a square foot. but i have it at about $2.2 a square foot because i bought it at an amazing price point. i can in turn turn that savings over to the consumer. >> as co-op members, they're also the shareholders. twice a year they divide up the profits and receive rebate checks that collectively total into the millions. by pooling their buying power this way, these carpet one members have managed to survive the recession much better than non-members. >> if they were not members of the co-op first of all they would be paying more for their product on the floor because they would not have the scale. second they would be paying more for insurance, they'd be paying more for marketing, and they would have less sophisticated marketing. >> regularly posting relevant material on topics that your clients care about is an effective way