levi's. i'm wearing levi jeans.ort level, you can wearthem because of the comfort level, you can wear them anywhere. a wardrobe staple, levi strauss is returning to the stock market and its comeback is creating an opening for one of america's aldous burns. it is a good time for them to go public, the brand is really high. it is continuing to grow in the us and overseas and the markets have been non— long time, they can only carry on for so long so it is a good time for them to raise a little bit of money. - is notoriously fickle. levi strauss struggle, closing us factories in late 90s but now it is making up ground. with help from famous faces like beyonce, levi's has succeeded in balancing its heritage demands of today's customers. they have really successfully expanded beyond that core of the genes business and laid on top, a big women's business, and they have gone from department stores to opening now their own stores to opening now their own stores and they have developed a big international business as well. w

we are waiting for levi's to open for trade here.vimz prov ucdication have improved a toh. ceo chip bergh will join us after the break on "squawk on the street." don't go away. pars . >>> we are closely following the indications ahead of levi's first trade. >> we're getting closer. new indications, 21 to 22. remember, the price 17, looks like they will sell it 21 to 22. let's go over here patty murphy, how close are we >> we're getting closer. we are probably indicated four to five points above the deal price. we're very healthy on volume we're fine tuning the price. we're actually in the stage of applying gts and cutting edge technology, and i say we're about 50 minute to 20 minutes away. >> and you're going to get -- you said you want to float 10% that will be typical you going to hit that? >> we're over that we're over that, and we're still building on some more volume, but right now we're fine tuning the price between 21 and 22. we have about 50 minutes left. there's very healthy demand. i mean, it's an iconic brand and it's real

at levi's headquarters in san francisco, it is 11:00 a.m. on wall street where levi's is expected to start trading any minute and "squawk alley" is live ♪ ♪ >>> good thursday morning. welcome to "squawk alley." i am carly fiorina with julia boorstin and jon fortt levi strauss set to go public in moments. that ipo is where we begin this morning with bob pisani at post 8. bob? >> the important thing here, we are getting close, really getting close. let's get to the man with the answers. patty, when is it happening? >> getting very close. fine tuning the price. it is a little above $5 on the range. we have plenty of volume very close all systems go >> how do you decide when you cut it off you're talking to the desk at goldman, you're trying to figure out the right price. when do you say enough, the book is closed. how do you make that decision? >> when the price pairs off with buyers and sellers and comfortable with both sides of the market, applying our technology, feel comfortable desk at goldman is comfortable all the asset managers and brok

levi's. levi jeans. i have always liked them because of the comfort level. anywhere. liked them because of the comfort level. you can wear them anywhere! wardrobe staple, levi strauss is returning to the stock market. denim's comeback creating an opening for one of america's oldest brands. it isa for one of america's oldest brands. it is a good time for them to go public. the brand is hot. it is continuing to grow in the us and overseas and the market has been at a high for overseas and the market has been at a highfora overseas and the market has been at a high for a long time. but can only carry on for so long so it is a good time for them to raise a bit of money. fashion is notoriously fickle. levi's has struggled, closing us factories in the late 19905. but closing us factories in the late 1990s. but now it is making up ground. with help from famous faces like beyonce levi's has succeeded in balancing its heritage with the demands of today's customers. balancing its heritage with the demands of today's customersm balancing its heritage with the demands o

impressive and levi's is also a very global company many of those blue jeans and other levi's branded products all american products made in china and you know the u.s. is also a brand with appeal to a global community just like apple almost say these which means that levi's also in terms of marketing has to go go global and this is exactly what the company wants to do with the money from this i.p.o. it wants to build an omni channel global distribution network with both a physical presence in shops and online and i would say this is it is a very modern a very up to date approach to business and it's been a sleepy year so far in terms of new companies coming on to the markets what is the popularity of levi's i.p.o. mean for i.p.o. sentiment in general briefly if you could. well sentiment in the u.s. is of course getting better by this where we are expecting more i.p.o.'s later this year for example from the right hailing services list and here in europe after you know folks called off its i.p.o. of the lorry or truck division the sentiment for i.p.o.'s remains subdued contribution in

levi strauss jeans has moved to see asian. asian sweatshops essentially by now. yes you got that right daniel more than ninety nine percent of their jeans now levi's jeans are made overseas in countries like china japan italy and elsewhere now for years levi did have one collection of what was called made in the usa five one jeans and they were produced at a small denim mill in greensboro north carolina called white oak but that plant actually stopped production over a year ago in part because no surprise customers were outsourcing their fabric overseas so again it is an american icon product it is the quintessential product that basically defines american fashion in a lot of ways but sure enough that's mostly being made overseas now which is kind of a sad commentary on denim it's a shame but still super popular and levi's hoping to capitalize on that popularity as they go public this product it's just you know provides a fascinating sort of pinhole view of the development of the american economy and sort of the global supply

levi's has been doing a great job in a tough business.ut at the end of the day, i hate to chase a stock that's up big. this is already up enormousl after the first day of trading ooh ima little skittish here the bottom line, as much as i like levi's the business, as much as i think the management team is fantastic, levi's the stock is a little too rich at these levels if it pulls back, two bucks below here that's where i think you can do some -- >> buy, buy, buy >> stick with cramer >> coming up, investors are hungry for some exposure to the cannabis craze does cvs have a future in cbd? >> we think this is something that customers are going to be looking for as part of the health offering. >> cramer sits down with the ceo, next. choosing my car insurance was the easiest decision ever. i switched to geico and saved hundreds. that's a win. but it's not the only reason i switched. geico's a company i can trust, with over 75 years of great savings and service. ♪ now that's a win-win. switch to geico. it's a win-win. >>> every town has a pharm

levi strauss jeans has moved to see asian. asian sweatshops essentially by now. yes you got that right daniel more than ninety nine percent of their jeans now levi's jeans are made overseas in countries like china japan italy and elsewhere now for years levi did have one collection of what was called made in the usa five one jeans and they were produced at a small denim mill in greensboro north carolina called white oak but that plant actually stopped production over a year ago in part because no surprise customers were outsourcing their fabric overseas so again it is an american icon product it is the quintessential product that basically defines american fashion in a lot of ways but sure enough that's mostly being made overseas now which is kind of a sad commentary on denim it's a shame but still super popular and levi's hoping to capitalize on that popularity as they go public this product it's just you know provides a fascinating sort of pinhole view of the development of the american economy and sort of the global supply

kicking off with this, this ipo from levis. what are you expecting from the levis deal?like levis be the opening ipo after the market's been pretty quiet since november of 2018. so we're about to see a rush of ipos and this one's a good one. levis was founded during the california gold rush in the 1850s where those who make money supplied the gold miners with picks and shovels and men's work jeans. so levis got a stable business over the years and the deal was priced $1 above the range. investors are interested in this name. maria: in terms of the fundamentals, the business of dedenim, the business at levis,s this worth investing in, in your view? >?kathy? >> sorry. yes, it definitely is. we believe that the company's being valued in line with other branded apparel peers and it has a very interesting growth story. it's expanded beyond men's pants and has moved into higher growth women'swear and tops. and also is doing something to digitize its denim finishing so that it can improve its inventory turnover. so it looks like the company can even not only is growing fairly w

it could be online all of that together as long as it's not a levi-owned store count as wholesale levy said it's top ten were up 8% last year so even though we talk a lot about the trouble, the traditional retail and department stores are seeing, levi isn't feeling that necessarily. at least not for its brand sales. >> courty, fascinating stuff. >>> now, from levy's, let's talk about lyft the company prepares for its ipo next week. what do you see, leslie? >> i do see rain, indeed, the lyft radio show is about 45 minutes under way, the lunch with investors here at the st. regis. we saw about 100, 150 inadvisors file in a little bit ago where they'll hear presentations from logan green the ceo and co-founder as well as john zimmer, the president and co-founder and brian roberts who is the cfo of this company, i am told they are prepared to answer questions related to future profitability and cash flows and how they see a path for profitability. they lost about a billion dollars last year, which has been widening year over year, as well as explaining how 2019 and 2020 will be investing y

all of these '90s jeans are making a comeback and levi's is leading the way. watch. >> one other question investors have is on the growth outside of denim pants, because tops are 20% actually of the revenues at levi strauss and they have done tremendous growth over the last five years is that something that's a fad, denim tops and jackets >> i think denim jackets will never go away. i personally own three of them just for spring. it's one of those things women feel really easy to wear i've walked in and seen ten women in a different denim jacket they do great logo ts, they'll be successful. >> but still it will be about bottoms in the end. >> bottoms rule. thank you. this is very useful. vanessa freedman and lil ana vasquez. >>> pickup truck sales taking a turn, maybe on the rise. if you're thinking about buying one, stay tuned for the winners and losers of a crash test that's coming up w your wealth. make sure you're working with a wealth manager who can grow with you. cfa charterholders have the investment expertise to unlock opportunities other advisors mig

and outside also coming up during a denim styled iconic jeans brand levi strauss is back on the new york stock exchange we'll get the latest from our markets correspondent and no pete no problem our german maestro distillers are trying to woo whiskey aficionados. i'm chris cuomo welcome to the program the likelihood of britain's departure from the e.u. in less than ten days without a deal still looms ominously and the costs of such inaudible bragg's abroad be high for both the u.k. and you members germany's bertelsmann foundation now that the math. no deal breaks it would hit the heavily industrialized german state of north rhine-westphalia particularly hard the state's top three exports to the u.k. include cars chemical products and mechanical engineering services this is a tariffs and other trade barriers will make products and services more expensive this ensures that prices rise and that people can buy less with their incomes the second factor is competition with a bricks it competition becomes weaker the battle for the best products and services is decreasing. of course and no deal

i used to own a few pairs of levis but i chucked them out.o fashion. this is exacting what they are talking about, the popularity of the "mom jean", high waisted jeans, about, the popularity of the "mom jean", high waistedjeans, i wouldn't wear those, i think i would look ridiculous at my age, but young people are wearing them again, those sorts of genes that were fashionable in the 1980s. bring back the 1980s, i say. jane, thank you. you will be back later to talk through the newspapers with us. stay with us on bbc news, still to come: the start of the major league baseball season, and successful seattle. —— success for seattle. today, we have closed the book on apartheid and that chapter. more than 3,000 subway passengers were affected. nausea, bleeding, headaches and a dimming of vision — all of this caused by an apparently organised attack. the trophy itself was on the pedestal in the middle of the cabinet here. now, this was an international trophy, and we understand now that the search for it has become an international search. above al

decades of advertising turning levi's into an icon.nd soon no article of clothing said americana like blue jeans. maryn to michael j., embodying generations of youth. and who could forget the sisterhood of the traveling pants? the 2000s brought stiff competition from designer jeans. recently the company retooling their marketing with a more inclusive approach. >> authentic self-expression what is the levi's brand is all about. >> reporter: levi's now hoping for a public future with a modern take on its past. gadi schwartz, nbc news, los angeles. >> everything old is new again. that's "nightly news." i'm lester holt. for all of us, thank right now at 6: an executive order prompted by the violent attack on the >>> if a college or university doesn't allow you to speak, we will not give them money. it's very simple. >> right now at 6:00, an executive order prompted by the violent attack on the cal campus. >>>ll you how a san fighting back. but first. >> no, i couldn't do that. >> the mind-blowing amount of cash it now takes for a down paym

you wear other jeans but you live in levis. >> gerri: the ticker symbol predictably is levi.ou can have a share of your own for less than a third of the price of the average pair of 501 jeans. lauren: when many retailers are going out of business, it's nice to see one going public, a jeans maker. let's take a look at futures. we have a down market, the dow is selling off to the tune of half of 1%, 132 points. the week's gains might be in jeopardy now. we have to watch the numbers come the closing bell. the u.s. is gearing up for another round of trade talks next week. why a u.s. reported sale to taiwan could complicate a potential trade deal. finally, some good news coming from all of the flooding in the midwest. why two men are saying they received a gift from the heavens. there it is. do you know what that is? it's going to make you laugh. we'll be right back. ♪ to be nobody but yourself in a world which is doing it's best to make you everybody else... ♪ ♪ means to fight the hardest battle, which any human being can fight and never stop. does this sound dismal? it isn't. ♪

. >>> levi strauss is planning to go public again. there hoping to sell $587 million worth of shares. no ipo date has been set. levi has gone public before but it has been a private company for the past three or four years. >>> a man caught on camera tackling a pelican. he could face serious charges for targeting a federally protected animal. >>> the moment a man narrowly escapes being crushed by a crumbling building. a near miss by just inches. >>> a area city is looking to build new housing. the location is raising some red flags. why neighbors say this is not a good idea.

levi c.e.o.ent an email to employees that said, by going public will have the financial flexibility to invest in levi strauss and company's long-term success, as i said before the ipo isn't the finish line, it's a new starting line for us. >>> new at noon facebook revealed it didn't mask the passwords of hundreds of millions of users and they were stored in an internal database that could be accessed by staff. facebook says there's no evidence employees abuse access to the data but thousands of employees could've search them, and a blog post the social media giant says they will likely notify millions of facebook and instagram users that their passwords were stored in plain text. >>> the oakland city council said develop this afternoon on a new lease for the raiders at the coliseum, the city council meeting underway right now, the coliseum authority and alameda county board of supervisors have approved the agreement for the raiders to return for the upcoming season and maybe the 2020 season if ne

but what levi does have that a lot of ipos are unlikely to have is profit.nd that matters to some people. sherry: it does, you have to keep that in mind. it's interesting to see this jeans co., 145 years old, becoming a public company. we have been seeing them trying to diversify away from the at leisure boom with yoga pants. that's one of the reasons that jeans was getting stretch year -- stretchier. amber: and it wasn't just about the tamps -- it wasn't just about the pants, was also about the top. an all-inclusive brand, top to bottom is what these companies are going for. let's turn to brexit. day in may has spent the brussels, vying for the brexit plan. the president of the european council is said to had given may the green light, proposing a conditional two months to may 22, for more let's welcome maria, from brussels. great to have you. the does it mean, how does -- i was the pitch being received in the you? thingse is a number of going on in brussels, we knew the prime minister would come into town and ask for a short technical extension until the e

now levi's shares were up more than thirty percent in thursday's trading session i guess that's what a successful i.p.o. looks like and there could be more of this to come here is a wall street correspondent yes quarter with more. it's a promising start to a year that could see new records when it comes to i.p.o.'s overall some analysts on wall street estimate that with new companies coming to the stock exchange the wall street might raise about one hundred billion dollars that would be a new record and exceed the former record that still holds from the year two thousand we remember the time of the dr called bubble in the next couple of weeks and months we get some other heavyweights coming here to the stock exchange and of next week we will get lift a little later we will get other companies like we work a pin to rest. or be my follow and now for levi's they could probably use the money and also a try to attract more women than if we look at past year the overall five point six billion dollars in revenue for four billion god made with men so female business is still far behind when

we'll go inside the wall street review for levi strauss.happen in your life. wrinkles just won't. neutrogena® rapid wrinkle repair's derm-proven retinol works so fast, it takes only one week to reveal younger looking skin. making wrinkles look so last week. rapid wrinkle repair® pair with new retinol oil for 2x the wrinkle fighting power. neutrogena® ♪ you want a fresh-smelling home, but some air fresheners use heavy, overwhelming scents. introducing febreze one; a new range of innovative air fresheners with no heavy perfumes that you can feel good about using in your home to deliver a light, natural-smelling freshness. febreze one neutralizes stale, stuffy odors and releases a subtle hint of fragrance like bamboo or lemongrass ginger. to eliminate odors with no heavy perfumes, try new febreze one. brand power. helping you buy better. >>> time now to check in with willie geist to see what's coming up on sunday today. hey, willie. >> good morning, guys. good to see you. this week on sunday, today my guest is oscar winner lupita nyong'o. lupi

. >> congratulations to levi's. >> i'm guessing they have casual jean day every day at levi's. >> you're required to wear the levi's gear. >> what's happening with us? >> you're going to need the jackets as we head throughout tomorrow, preferably not the jean jackets, something that's going to help repel water. there's no sign at least from the sky camera of any kind of storm system. we have lots of blue sky from our san francisco sky camera, just amazing outside today to soak up some of that sunshine. right now 59 degrees. as we head through the night temperatures dropping down into the low 50s. the next couple hours looks really food fgood for us. things are going to change for tomorrow. hopefully you have that umbrella han handy. overall, the biggest change will be the cloud cover increasing throughout the bay. we'll start out with 40s from the south bay to the peninsula and tri valley. but the best possibility would be right here across the north bay and san francisco. let's give you a better look at the hour by hour forecast so you're not surprised by anything on friday. and you'll

decades of advertising turning levi's into an icon..to from marlo marilyn to michael j., embodying generations of youth. and who could forget the sisterhood of the traveling pants? the 2000s brought stiff competition from designer jeans. recently the company retooling i their marketinth a more inclusive approach. >> authentic self-expression what is the levi's brand is all about. >> reporter: levi's hoping for a public future with a modern take on its past. gadi schwartz, nbc news, los angeles. >> everything old is new again. that's "nightly news." i'm lester holt. for all watching and good night, everyone. >>> liepghts, camera, access. >> jessicaimon made it looked easy. >> i have been hospitalize a couple oftimes. >> of course, she's still joking about it. amy schumer's pregnancy have

get in their strong wearing your levis. a lot of people on the floor wearing levis. we knew this was coming. he took on general motors for closing a plant in ohio. here's what he had this say about it. roll tape. >> the best economy we've ever had here the lowest unemployment we've had in 51 years. and what's going on with general motors. get that plant open or sell it to someone and don't open it. let's have a look at general motors stock this morning. all car companies have been under pressure a lot this week. ford motor company exactly the same. gm -- they're just opening. levis just opened. the price was 2256. that's the price we got on our screen. that would be up from the $17 offering price. the actual first-rate price that was considered a high anyway. that's what it is. question, would you buy levi strauss.? you don't much about the company. ashley: by which you know and like. i wear a lot of levis, always have. stuart: you've got to wrangle a guy -- wrangler guy. looking down his nose. transfer is not a lulu bauman yoga pant guy either. stuart: levi strauss

levi's is expected to be worth about 6.5 billion dollars. levi's first went public in 1971 ... but has been private for the last 34 years. (robin) still ahead on the kron four morning news... protests at u-c berkeley... has students standing up against campus police. ♪ [baby crib musical mobile] millions are still exposed to the dangers of secondhand smoke. and some of them can't do anything about it. but you can. protect your family. visit tobaccofreeca.com. welcome back to the kron four morning news. i'm tracking your entertainment headlines today... mega-movie news, with a long-awaited threequel, the director of this weekend's big film, and your first look at a star-studded trip back to the 60's. here's david daniel with the hollywood minute. "hi, i'm alex winter.""and i'm keanu reeves. and together, we are...""wyld stallyns." excellent news from "bill and ted!" 30 years ago, their first big-screen "adventure" quickly became a cult favorite, and prompted a sequel. now..."we want to say thank you to you, the fans..." "we do.""because it looks like we might...""actually..." "h

what are the best comps for levis? >> i think those are the comps clearly, if you look at the business, they are transitioning and saying, okay, denim is mature jeans are mature they are going after the women's business, the tops business. they have a new competitive set, including american eagle that's doing a great job in denim, but strong in tops you have to look at calvin klein, not been doing a great job in europe as competition and wranglor, which has guided down three times this year. it is clear denim jeans are tough. this company is trying to diversify. >> what do you make of the value and the comps? >> i think, if you look at the top line and, assuming the momentum stays where it is, it's a reasonable valuation here. again, you can't look at this as a jeans play because they have been able to diversify into other categories and away from men that were 70% of the business so, that's clearly a growth runway here whereas other brands are mature and have time verse fiing. >> what about the exposure to the departm

levi's is hoping to become a world cup host site in 2026. there is hope that events and enthusiasm like this can tip the scale and show soccer has a fan base to sustain the international event. >> no doubt. i think if any of the places in the bay area that have a strong fan base that likes the sport, it's this one by far. you have a lot of people here that culturally follow soccer or football. >> i'd be very excited if they do lowest it, yeah. it's a priceless moment, can't put a price on that, to be able to see your team competing in a world cup event like that. >> reporter: the crowd out here is mostly fans from mexico, but we did find one guy who is rooting for paraguay. you will hear from him tonight on kpix5 news at 11:00 and nightbeat at 10:00. back to you. >> those tailgates looked amazing, my goodness. >> the food, the drink, the tuba. >> so hungry. >> it says football for sure. thank you. >>> switching gears, the storm watch now, live look over san francisco. it's raining out there again, at least definitely where andria was. >> our

or or be my follow and now for levi's. could probably use the money and also it to attract more women that if we look at past year the overall five point six billion dollars in revenue for four billion got made with men so female business is still far behind when it comes to levi's. porting from new york there is triangle on one of africa's leading oil producers so you'd think the country would be awash with cheap fuel well that's not the case and no one seems to know why drivers in the capital are having to sit for ages in making queues just to fill up their tanks. making a living is not easy in luanda and for those who have to drive for a living the gosh shortage can be a real problem. since yesterday have hardly been able to rival work due to a lack of fuel and we know almost nothing about the shortage now while the gas stations and cars and are in the same situation. sabina's having no success either . i went to sixty without success and this is where i could find gas that's why i got in this huge queue i don't know wh

levi strauss employee celebrated as levi's went public in new york. york stock exchange expended its strict escrowed policy for today. traders could be seen wearing levi blue jeans and denim jacket on the floor. this is the second ipo for levi's. the company previously went public back in 1971, but it was taken private again in 1985. and levi's shares soared more than 31% on the first day of training to 20 to $4.41. there also up about 1% in after- hours trading. the market saw a solid game today overall, as the company drove a browed rally. the dow rose 215 points, nasdaq jumped 109, and the s&p gained 30. apple shares were up 3.7%, and shares of chipmakers also rose. >>> there's a new clinic at ucsf for skin cancer patients with darker complexions. dr. jenna lester is a black dermatologist in san francisco, and she's started to skin of color clinic. the chronicle reports the idea is to give people with darker skin the help they need from a doctor they trust. experts say black people are less likely to get skin cancer than white people, but their sur

levi strauss returns this week lyft and then uber, slack and pinterest.s leader barrett daniels who has handled a number of public debuts, including tesla and vox. thanks for the time today. >> thanks for having me. >> you say there's basically a perfect storm of events and trends that are resulting in this rush to market. can you talk about that? >> yeah, well, you know, i think a lot of people forget that 2017 was supposed to be the year of the decacorn and a lot of these companies were sort of having a wait and see approach the ipo market can often be reactionary like that. and so they sat and waited to see what was going to happen 2018, in turn, ended up being quite a nice year which spurred a lot of these companies to get going. and it takes a little while to put that timeline together and so 2019 just kind of ends up where they ended up. combine that with a bit of an acceleration of timelines from several companies that i'm aware of that were originally looking at 2020 and 2021 and decided the devil you know is better than the devil you don't and en

for what type of consumer does levi's target?'s much more value conscious driven, and that's been the speel and the attraction >> it strikes me that fashion comes and goes, and levi has been on an upswing for quite a while. i think he knows how to really make the most of the brand and find the right places. do you worry about just how efficient -- fickel fashion can be >> fashion is fickel the management team is very well rltd respected and it's a well run company. they have to get the fashion right, and that's tricky thing to do. >> this is obviously much more a mature company with clear earnings, clear multiples, clear comps than some of the other ipo's we've got coming out >> you have levi strauss that's -- columbia sports wear, nike will be a few names that go into that mix. lift, you are waiting for uber lift will set the anchor for uber you can only use a revenue multiple, and the company stated they don't expect to be cash positive for the forever seeable future >> is lift smart to go before a consumer >> you kind of set t

levi strauss soars on its return to the new york stock exchange — trousering a 31% gain.ar from the boss. and on the markets: asian shares rise after wall street was boosted by positive economic data — a bigger than expected fall injobless claims easing some of the fears about a weakening us economy. a small recovery in the pound, but traders still very cautious about brexit. we start with brexit because, as you've been hearing, the european union has agreed to delay britain's departure date for at least two weeks. the agreement removes the risk of a no—deal exit next friday night, a prospect that saw the pound have its worst day this year, and provoked an increasingly panicked response from business. firms across europe have warned neither the uk nor the eu are ready for a no—deal brexit, according to a letter seen by bbc newsnight. uk business leaders and trade union bosses united on thursday to call the brexit deadlock a "national emergency", and warn the government against leaving without a deal, saying the "shock to our economy would be felt by generations to come."

i was saying about levi strauss this morning it is venerated company.ic before, taken private in 1985. is this a decision made by the family run it and is the cycle starting over again? it is an interesting company. they make money. we'll see what happens here. there are different share classes ownership. haas family has majority ownership. this is maybe prelude goes private in the future. activism in the stock. it might grow more. a lot is happening. charles: win-win for owners. they get the voting rights, sold a lot of stock, made millions of dollars and still control the family company but what about a stock two weeks ago could have been priced at $14 making its debut at $22. would you chase something like that? >> i don't know i'm in chasing stocks like this. it is about growth and what has to happen. indexers will have it own this. if you're retail investor, investor in apparel you will have to own this. there is natural audience for it, charles. the thing is this is not sector that you want to see grow. this happened in retail. discount something

right now at 6:30-- )levi strauss ) goes public. the san francisco company is >>> right now at 6:30 levie strauss going public. the san francisco company ringing the opening bell right now in new york city. take a look. traders can start buying the stock in the clothing company. they're actually wearing jeans, jean jackets. not usually allowed on the floor of the stock exchange, but they changed the rules for levi's this morning. we'll track the stock for you this morning. thanks for joining us. >> maybe we should have had jeans on today. >> we're rocking the st. mary's colors today. >> yeah. >> as they play in the big dance later on. >>> first want to check the forecast. a clear day? >> it is a clear day. you but need your jean jacket on this morning because temperatures start chilly. here's a look at san jose highway 101, no showers coming down. as we go throughout the day we keep the dry conditions. temperatures go from the low 40s to low 50s, eventually hitting 60s. tomorrow rain is back. mike, you're studying the view at the ba

but any deal requires unanimous approval — and some eu member states are opposed to any levy, fearingngton. as a result, france has pressed ahead with its own 3% digital tax — which it hopes will bring in more than $550 million a year. and france isn't alone — spain and italy are looking at a tax at the same rate, while germany and the uk are considering introducing a levy — but at different rates. i'm joined by tech entrepreneur tommy stadlen. to give us his take on this. good morning, tommy. we might find out later what the decision is on the pa rt later what the decision is on the part of eu finance ministers, but when it comes to how this is progressing, it is not good news, is it, for small and medium size tech companies? there is a big risk for the small and medium size companies. what we want to get to with a situation where big tech pays its fairshare of situation where big tech pays its fair share of tax. everyone wants that. at the moment they're not. we need to achieve that in a way that does not drive down innovation and does not drive down innovation and does not drive do

it was a sea of denim on wall street today as levi strauss went public. the stock soared in its trading debut closing up 32% bob pisani is down at the nyse with more on this. hey, bob. >> it certainly was a day of denim, melissa it looked like a scene from woodstock down here. the initial price was 14 to 16 wait a minute, it priced at 17 and opened at 22.22. that's a 30% pop and it pretty much stayed there all day. a lot of happy insiders with this one plenty of pent-up demand because the ipo market was closed for four months. a strong start to the year for stocks, up 12% with the s&p. you've got an iconic brand and you have most people consider a reasonable valuation the ceo insists in fact their valuation was justifiable. >> i believe this is sustainable for the long term. maybe not double digits forever, but we've got clear runway for growth across the categories we're competing in we're building share in our core categories and expanding the new categories last fiscal year when we finished the year, our growth was really broad based if you looked at i

. >>> levi strauss is credited with creating the first pair of blue jeans. the company is one of themi nt forces in the industry, and investors will soon be able to buy shares of the denim pioneer. courtney reagan has more on the company's upcoming ipo. >> investors can invest in more than just 501s. they are the top seller of jeans in the world and its wall street debut comes along the industry.in competition is stiff from the likes of wrangler and old navy. rival wrangler parent company, vf rporation, is spinning off its jeans wear business into a new public company. and gap enninc. is spinff old na i own publicly traded entity. this comes at a time when jean sales areorast to improve globally, though at a slower rate over the past f de years. one challenges is athleisure. >> it is a concern for the category broadly speaking. however, with that said, i think levi's in many ways defines the category. >> as consumers buy more stretchy, casual clothing, companies including nike, adidas, lulu lemon, under armour gain share in th u.s. gap, j. crew, bananali rep

levi strauss is getting ready for the ipo. if you told me in 2003 that diesel was going out of business and levi's was growing like crazy, i never would have thought. >> fashion and retail can be fickle we know this it's not all jeans are created equal. not all companies are created equal. you have to operate a retailer in a profitable way. but also there's -- there has been a resurgence in levi's. let's face it. it's sort of this cool vintage idea coming back their price points are also are much lower than diesel some consumers are not excited about paying $300 for a pair of jeans. you can get a pair for $100 or even less of levi's. they're doing this new innovative thing design your own pair come up with maybe -- i think they said 1,000 different iterations from a seven basis point begaining. >> and a new snoopy collection which is very cool >> but the reason this is happening on levi's side is the founding family wants to cash out. levi strauss founded in the 1850s left it to his nephews they have 63% of the company and the

the rules around the levy are rigid.sive system is positive, apprenticeships are the answer to addressing skills issues, but the intractability around how employers can use the levy is causing a problem. what sort of things could that money be put towards? speaking to employers, many levy paying employers are looking for flexibility around helping recruitment, one locker many face has been to recruit new, young apprentices. if you look at the latest data, a lot of the funding is going on existing, older workers, which is still a good thing, but it means the talent pipeline, of future apprentices coming through, isn't happening. employers are looking for more help in how they recruit young people. also, areas such as their ability to target skills areas, matching supply and demand. a range of collectability is could be applied which could see the system get going. the national audit office figures showing numbers are falling, how do you persuade people it is a viable option? for many people looking to start work, the cost

they're in the 5, $6 billion range, levi strauss levi strauss, trade web will come to market that will have a 5 plus billion dollar value many companies like lyft will show earnings and be more predictable for investors. >> market playing catch up, that's for sure on the ipos. kathy smith of renaissance capital, good to see you thank you for joining us today. >> thank you >> nonw to the bond market and rick santelli. good afternoon. >> good afternoon. the treasury market is idling here, look at the printer day of tens yields are up a little bit today. but they're up basically from the bottom of a range that we could reprice too, that we traded in january of 2018. if we look at the entire curve, it's a parallel shift. we've been basically unchanged, up one or down one basis point pretty much the whole session. a nine-day, the dollar index is an interesting chart over the last seven sessions we've lost exact a a penny if you look at when the fed tightened on december 19th, it's one of the few markets that's virtually in the same spot as it was then back to you. >>> the backlash continues

iconic american label, levi's. connell: those guys think they are models way they're walking. >> new security concern for a facebook story. personal passwords of hundreds of millions of viewers. the passwords were viewable in plain sight as plain text with companies employees according to a report by krebs. facebook confirming the news. it discovered the problem back in january. it believes none of the passwords were visible to anybody outside of facebook. it has no evidence its workers internally abused data. facebook fixed issue and will notify all users that have been affected. you're shaking your head. connell: always something with facebook, recently. susan: if you put your data on line you think it is private anymore? connell: i told you abc 123 is not a food password. we have frightening new details about the doomed ethiopian airline coming up. a new report the captain did not train on the plane's simulator. how crucial is this process? susan: not focusing on a strong economy. why president trump's recent me

esta es noche de fÚtbol soccer en la bahÍa, la sede es el estadio levis.Í en el estacionamiento del estadio. con aficionados tanto de la selecciÓn mexicana como de la selecciÓn de paraguay. a ver... vamos por partes. vamos por partes, cuÁl es el marcador? >> 3-0. ramon: ahora vamos de este lado con los paraguayos, cuÁl es el marcador? >> 2-0. va a ganar paraguay. ramon: es parte del ambiente, la gente se ha portado de forma maravillosa. con ganas, muy bien! ha sido un momento espectacular porque estÁ respete el estacionamiento, aquÍ afuera del estadio levis en la ciudad de santa clara y obviamente todo el mundo esperando el momento para ver quÉ tal se desarrolla el partido, palmira. palmira: a quÍen le vas, ramon? ramÓn: te voy a decir una cosael que gana serÁ el mejor pero la mayorÍa dice que va a ganar mÉxico pero aquÍ estÁn los paraguayos que dicen que van a dar una sorpresa a la selecciÓn mexicana y que ojalÁ no le vaya como le fue con chile que golearon a la selecciÓn 7-0 dicen que eso no va a pasar, asÍ que con este ambiente seguimos platicando con l

wall street dweerg up for levi strauss's big ipo today.rsday, march 21st you are watching worldwide exchange right here on cnbc. good morning welcome to worldwide exchange. i'm dominic chu. brian sullivan is oof today. let's get you up to speed on the morning's top headlines. contessa brewer back with your executive recap. >> here's what's leading cnbc.com first a brexit update. prime minister theresa may racing off to brussels she's going to pitch her plan to delay the u.k.'s exit from the european union delay that until june 30th the delay needs to be approved by all 27 other e.u. leaders the fbi is reportedly joining in on a criminal probe of the boeing 737 max plane certification process. boeing and the faa are under increased scrutiny following two fatal crashes of the 737 max planes in the last six months. the faa said yesterday a software fix for the grounded 737 max planes is "an agency priority." boeing shares are down slightly. three-quarters of a percent in premarket stragd levi strauss at $17 per share. that's above the expecte

response to the house resolution from israeli journalist gideon levy and phyllis bennis and remi kanazi. and on's international women's day, we speak with the mexican-american author valeria luiselli, author of the new novel "the lost children archive." >> these children coming from central america are not to be that areigrants refugees because of the situation they are fleeing. to seekek asylum. they turn themselveses into borr patrol andnd seek asylum. they are not here trying to get in illegally. they do not want to remainn undocumented. no one does. was longria luiselli listed for the 2019 women's prize for fiction. all that and more, coming up. welcome to democracy now!, democracynow.org, the war and peace report. i'm amy goodman. a federal judge in virginia has sentenced donald trump's former campaign chair paul manafort thursday to 47 months in prison for eight counts of bank fraud and tax evasion, far less than the 19-to-24-year prison term recommended by federal sentencing guidelines. u.s. district judge t.s. ellis, who was nominated to the bench by president ronald reagan, cal

levi jeans, i have always liked them because of the comfort level and you can wear them anywhere.ated an opening for one of america‘s oldest brands. created an opening for one of america's oldest brands. it is a good time to go public, the brand is high, it is continuing to grow in the us and overseas and the market has been at a high for a long time and that can only carry on for so long. it is a good time for them to raise money. fashion is notoriously fickle, levi is closing factories in the late 90s, but now it is making up the late 90s, but now it is making up ground. with help from famous faces like beyonce, levi‘s has succeeded in balancing its heritage with the demands of today‘s customers. with an eye on china, india and brazil for future growth, levi‘s route are definitely american. launched during the california gold rush, when levi‘s painted denim pants in 1873, it invented blue jeans, or waste overalls as they were first called. 0nce levi‘s goes public fans will be able to buy shares in their favourite denim maker. who knows if it will turn out to be as reliable a bat

now at 6:30, levi's strauss -- >> there we go. you can hear me. thought you couldn't hear me over the bell. levi's strauss, the famed jean company trading on wall street beginning again today. the first time in more than 30 years and look at that. they are wearing jeans. >> they are. >> look at the denim jackets. >> yes. >> apparently, you're not really supposed to wear denim at the new york stock exchange. they're making an exception today which totally makes sense. you were wondering, alexis if they would wear a special outfit. >> some are wearing the denim jackets. maybe one is wearing both. >> i'm hoping for a canadian tuxedo all around. head to toe denim is what i was going for. >> they're actually our neighbors here along front street and down the street at levi's plaza. congrats to them. we'll see how they do later on in the morning money report. >>> wea have a little bit of fo to contend with. less than an 8th of a mile. some of the streets affected, 101 as it moves through town towards pen grove and rohnert park. skillman lane, western av

the entrepreneurs or desen denlts of the entrepreneurs are wing levis and lyft are on the road show,ing dual class structure to investors the family of levi strauss will control 99% of voting rights, and co-founder of lyft shy of 50% of voting rights after the debut. more and more companies have gone public with dual class structures in recent years, investors have been fighting back council of institutional investors put out a statement calling the lyft structure egg gre egregious that would unwind it to single class shares in a reasonable amount of time. the sec is looking at sunset provisions, found companies that phased out dual class structures traded in the long run at a premium to book value. still, investors and bankers i have spoken with says lyft and levi dual class structures are unlikely to be responsible for diminishing investor demand as relates to buying into the ipo in the short run, guys >> definitely going to talk more about it next week thank you. >>> meantime, the journal reporting that michael sanchez, brother of jeff bezos' girlfriend was responsible for selling

levi's has a lot of interest in the ipl. it was overprescribed and priced above the expected range at $17 a share. a lot of interest in seeing what levi will do as it enters the public waters today. and the neighbor, williams- sonoma being shared on wall street after turning in strong fourth-quarter earnings. revenue up 9.5% and more than $1.8 billion. west him was the big winner, same-store sales up 11%. pottery down a little bit and the flagship chain was up slightly in the fourth quarter. good news on jobless claims, the labor department says first- time claims fell by 9000 to 221,000. a flat start for the stock market after yesterday's mixed session. the dow is up by 20 points and nasdaq gaining 16. the s&p is up by two mac shares. williams-sonoma up 2.5%, levi not trading yet. >>> the good luck to the oregon ducks. they play tomorrow. >> i appreciate it. >> final four? >> what is that? >> are you going to the final four? >> they are 12 city. if they win one game i'll be happy. >> miracles can happen jason. thank you. >>