a collection of home, fashion and of course peted items. >> blake lively is launching her own lifestyle brandthe main focus of the brand will be about living a one of a kind cure rated life and how to achieve that. >> stephen: yes, it's now possible for everyone to achieve the exact same one of a kind cure rated lifestyle by buying it from a celeb rated. -- celebrity. for instance,-- endorsing packing crate name from reclaimed local wood sealed with natural tung oil, each crate is imbued with its own unique character and costs $95. yes, each crate has a unique character. in fact, i named mine charlie because it reminded me of this guy charlie who stole $95 bucks from me. or perhaps reese witherspoon's life seems like something would you like to pretend to have. over at reese's "draper james" you can get this $85 set of, not five, not six, but four linen napkins with southern sayings like don't mind if i do. and tell me something good. it is traditional in the south to tell your host something good. for example, you spend $85 on four napkins. bless your heart. but of course, the urwomb of all

crumpacker: well, you know, our customers made us a lifestyle brand.make their own t-shirts, their own chipotle t-shirts. carol: really? crumpacker: sure, yeah. they are very loyal people, so for us it was really just a matter of helping that out. carol: you spend a third of your sales on ingredients and very little on marketing compared to everybody else. can you keep that equation going? monte: you know, i think -- i think the most important marketing we do today, in the past, and in the future, will always be what you experience when you come into these restaurants. do you love what you eat? knapp: when the lines aren't 20 minutes long, they will up their marketing. carol: chipotle is now spending \carol: chipotle is now spending less on marketing as a percentage of sales and it has no plans to roll out a big tv campaign. >> face deep in a baconator from wendy's. >> yeah. sold! carol: in stark contrast to its competitors, chipotle's main menu has hardly changed since the first store opened 20 years ago. crumpacker: one of the things that makes chipo

we have the editor of chief and we have the founder of the lifestyle brand by jen gruber.he first question is about getting products to your customers. >> we have been doing all self-distribution. at what point should we look to going to a distributor and how much should we be paying the distributor for their services? >> jen, i'm going to have you start. i know you have created products like the butler bag. how does he decide? >> well, i think the key question is, if you took that same amount of time and effort that you're putting towards packing boxes and shipping and all the distribution challenges in front of you and used that same effort towards marketing, sales, customer service, would that be more effective in scaling your business? and usually the answer is yes. when you're asking that question. there's so many different distribution strategies. it is different from the fashion industry, to the food industry. i used licensing as a scaling distribution strategy for all of my companies. where you're never losing money, you're just gaining money. >> amy, is there a po

so i think he would say it is a lifestyle brand, they're make a real dent in footwear as well.ike nike, they started in apparel. nike started in sneakers and went on further. but one point they are distinguishing themselves in, guys, is this whole digital strategy or connected fitness. >> and steph, is any price too high to pay for this steph your and how do you feel about the stock in general? >> i think they're signing up the hot athletes for sure. i think getting back to the connected fitness commentary i think you're seeing the company being able to therefore price higher and you have seen the average prices go up. >> their gross margins he said he expects to be 49% for years. >> there's a very good chance, he's pretty conservative, there's a very good chance they're going to beat on all the numbers he just laid out. margins are the thing i think will really surprise people. therefore, profitability can ghoe higher. it's expensive. you can't buy a stock the like this at 70 times forward estimates but i appreciate the growth, the management team. and if this thing ever pulle

i thought they were selling kind of a lifestyle brand that they were able to give you something nobody else could. but in this market environment this is exactly the stock that gets killed. >> wait, is this out of your drawer? >> take this out of your drawer and sell it. exactly. no, you take this out of your drawer. in this environment it's going to get killed because it's all based on hope. so it works in a bull market, it doesn't in a bear. >> next up here, big news in the streaming space, hulu is now offering ad-free subscription that's could mean trouble for netflix. cnbc's jewel qua boorstin has the details in l.a. julia. >> reporter: that's right, melissa. hulu announcing its new commercial-free subscription will cost $11.99 per month. $4 more than the current hulu plus option which includes a limited number of commercials. this follows hulu's announcement monday that it's shifting away from its focus on television to make a multiyear deal with epix to stream its films from lionsgate, mgm and paramount including big titles such as "hunger games" and "transformers." these moves p

of course he'd already leveraged his smoldering good looks and high-gloss lifestyle into a global brand. i got to sit down with the multi-millionaire who owns part of a miami soccer franchise and is meeting with world leaders as a unicef ambassador. now he's trying his hand at acting. he's one of the most famous faces on the planet. outlaw? that's alexander. starring as the motorcycle-driving, leather-clad, mysterious stranger in fashion grand bell outlaws." >> this is very different than your average ad campaign. >> it is. they will, what can we do next? i like to do things that are give. i've never had to kind of act in this magnitude. that was obviously the challenge. personally really excited about. >> there's already a social media campaign to get you to be the next james bond. >> i saw that the other day. and i laughed many times about it. because acting's not something that i want to go into. because i think it's for people that are specialized in that area and i'm not. >> reporter: a beckham specialty, fashion. the soccer star and his posh wife run the hugely successful victoria

. >> they are leading the charge on the lifestyle brand of a more athletic life. >> thank you indeed.put down here. stick around for the hour, please. the first sunday of the nfl dominated by injuries and ads all over the place for fantasy sites. fan deals. come back again. did either of you play fantasy football are belong to his fantasy team? or elite? >> you know what, i do not. i miss that though, too. i miss bottled water be more expensive than gasoline. when it came to fantasy sports i didn't want to watch it or play it. i don't play any fantasy sports at all with the welfare. >> are you asking only then because they are men? we are sitting right next to you. >> i have to confess you have no business doing fantasy football given that my teams are the chargers come at the niners in the saints. i've had a rough time. last night train to do not put my astonished face on camera. >> i have in years past. ashley: i used to, but is so time-consuming. >> the amount of time it takes to really play. it's unbelievable how often people must be play network. ashley: it really makes you think

brand. i wanted to make it a lifestyle. nted to make sure that we're going from the block to the board room. you're able to represent yourself the right way. >> next times we were up against brands like mecca, phatpharm. roccaware. the fit was different and if prices were a little more higher. >> he said, hey, guess what, i'm going to do urban fashion, but i'm not going to do urban i e'm going to do high urban fashion. >> shawn was about aspiration. he did this high-low thing. at such a big level and turned it into this global brand. le also won the cod award for men's wear. >> winning that award was wigger than sean john. it was bigger than me. when we won that award, as i said, we won that award. we all won it together. he was able to show that a music brand could make bigger shows. all of the sudden, it became a free-for-all. and there wasn't a celebrity, urban or not that didn't get in the business. >> if i was to buy my son a coat that cost $600, i'm going to send him to school with a bull et proof vest. the keys to thi

brand. i wanted to make it a lifestyle.elf the right way. if you were going to church, you were able to represent yourself the right way. fresh from head to toe, you know. we didn't take into prisoners. if ralph was doing it, gucci was doing it, sean john was able to do it, and we wanted to do it just as good as them or even better. >> at that time, we were up against brands like mecca and phat farm and rocawear. we were more sophisticated, again, the quality was better. it was toned down as far as the colorations. the fit was different. and the price was a little more higher. >> he said, hey, guess what? i'm going to do urban fashion, but i'm not going to do urban fashion. i'm going to do high fashion in the urban space. >> at its heart, sean john was about aspiration so he did this high/low thing at such a big level and turned it into this global brand. he also won the cfd award for men's wear. i remember being at the company and realizing how big it was, understanding that he was the first african-american to win that aw

"star wars" is more than a brand to some of us. it's a lifestyle. >> if this strategy works, disney will turn a new generation into "star wars" fans. the risk, all this promotion overdoes it. analysts are optimistic. i'm julia boorstin at lucas films in san francisco. >>> all right. coming up, student housing at college used to mean shared bathrooms and cinder block walls. but that was then. wait until you see what's happening now. >>> to housing now where the average rate on the 30-year fixed mortgage rose last week to 3.89%. mortgage rates tend to track the yield on the ten-year treasury note which has been very volatile lately, along, of course, with the market. >>> it is one of the hottest real estate plays today. just in time for back to school. student housing. here's the twist. as the market gets more competitive, developers are tricking out the properties, luxury living on a student budget. diana olick shows us how it works from athens, georgia. >> it may look like happy hour at the four seasons, but it's just a week day afternoon at the un

brand. i wanted to make it a lifestyle. i wanted to make sure we were able to go from the block to the board room and if you had a job interview you were able to represent yourself the right way. if you were going to church, you were able to represent yourself the right way. fresh head to toe. we didn't take no prisoners. if ralph was doing it, gucci was doing it, sean john was able to do it and we wanted to do it just as good as them or even better. ♪ >> at that time we were up against brands like mecca and phat farm and rocco wear. we were more so sophisticated. the quality was better. it was toned down as far as the coloration, the fit was different and the price was a little higher. ♪ >> he said, hey, guess what, i'm going to do urban fashion but i'm not going to do urban fashion. i'm going to do high fashion in the urban space. >> at its heart, sean john was about aspiration. so he did this high-low thing at such a big level and turned it in to this global brand. he also won the award for minutes wear which was huge. i

community connection, especially when it comes to "star wars," which is more than a brand to some of us it is a lifestyle. a lifestyle, did you they're? experts are watching to see if "star wars'" merchandise can match the ever-growing popularity of disney's "frozen ""brand. >>> we continue to work a developing story in northern virginia. an active search for a gunman after a 17-year-old was shot and killed on his way to school. >>> heartbreaking pictures of desperate families risking everything for a better life. we talk to an expert about the crisis and how you can help. >>> kraft expanding a major >>> kraft expanding a major rec what did iran's supreme leader get in the nuclear deal? to start with, $100 billion. they keep their nuclear facilities and ballistic missiles. there won't be surprise anytime-anywhere inspections. and after ten years, restrictions are lifted and iran could build a nuclear weapon in two months. congress should reject a bad deal. we need a better deal. some until morning.t wait so i'm one of many nurses at cigna with answers, anytime, day or night. i'm lauren, and i've got your

brand in vietnam. behind this move was a change in vietnamese lifestyle. as the economy grew, people's taste in food became more westernized. national consumption of sugar increased 1.5 times over a ten-year period but awareness of dental care didn't keep pace leading to a surge in the number of people with bad teeth. this patient in his 50s lost his teeth one after another as a result of tooth decay. a lot of people in vietnam have the same problem. >> translator: so many new types of food are available, and people don't know how to properly care for their teeth. so tooth decay is becoming much more common. >> he is the firm's executive director. he sees the increase in dental problems as a good chance to enter the vietnamese market. >> translator: i strongly believe the market will expand in vietnam and asia as a whole. >> reporter: the firm started making toothbrushes more suitable for vietnamese people. u.s. and european toothbrushes account for a large share of the national market. but these brushes are relatively big and make it hard for vietnamese p

"star wars" is more than a brand to some of us. it's a lifestyle. >>> if the strategy works, actual turn -- while introducing "star wars" fans -- the risk, all this promotion overdoes it, but at this point analysts are optimistic. >>> that is an american hero. he certainly got a welcome. airman first class spence are stone, a california man, is officially home this morning after stopping a gunman on the train headed to paris. his plane touched down at travis air force base last night. family and military lined up to take pictures and shake his hand. >> he stepped up and did his job. really. he responded, he's had great training in the air force. >> it was significant to bring the boys, so they can see how important it is just to make sure that you're honorable and someone who saves lives. >> they will be honored with a heroes parade in sacramento. >>> you may recall this video -- well, we had video earlier this month of the train incident in sunnyvale -- here it is. the plowing into that car that was on the tracks. there's another angle where you s

brand. i wanted to make it a lifestyle.le to go from the block to the boardroom, and if you had a job interview, you were able to represent yourself the right way. if you were going to church, you were able to represent yourself the right way. fresh from head to toe. we didn't take no prisoners. if ralph was doing it, gucci was doing it, we wanted to do it just as good as them or even better. >> by ralph i think he means ralph lauren. he's on a first name basis. for more on how hip-hop revolutionized fashion, i'm joined by cnn analyst, entertainment editor for thegrio.com. really interesting to hear sean coombs talk about it. i'm asking for a friend here, who is the number one fashion icon right now if we're talking about hip-hop fashion? >> i mean, i think kanye west. kanye west is the man to watch right now. he has this line of sneakers. they're sold out everywhere. so hard to come by. i think he's the man to watch, he's the one people are talking about. whatever he says goes rirl. what diddy is talking about is people li

lively, come on, chris, hold on, she has lifestyle e commerce, called pre sever, becoming go to place for sheik moms. star recently pardon end with luxury brandreate new diaper bag. >> go on? >> you sure? >> please. >> okay. before you you get too excited the bag is pretty pricy. so it is name after her eight month old daughter, whose name is james. it is going -- >> wait. the daughter's names is james? >> these hollywood people are so weird. >> why? >> i like ryan reynolds. >> what's wrong with names? >> for girl? >> my name is alex. what are you trying to say. >> my name is chris. >> but james is not a girls name, is it? typically? >> it has to be assigned to augender? no. >> fredericka. >> thank you. >> fredericka is a girls name. james? whatever. >> do you see how this has gotten like -- >> yes. >> by the way, this is interesting. avenue friends, a man named lauren, i'm a chris. >> then why complain about james? >> because that's a boys names. not a girls name. >> or lauren, rolen, but not lauren the way mine is spelled. how do you say my up in a? >> lauren? no, you don't, you just said lorn. >> oh, it is 4:00 in the morning, i am half as

lifestyle expert jill dobson. he is is a veteran boston graduate who recently got his masters. and she has her own brand of politics, fire brand. author of adios, america. and i promised him i wouldn't write an intro reminding people he lost to a back flipping dog in a talent show, so i won't. let's dance. >> look at this face. seriously look at it. now look some more. okay stop. this is getting creepy. last week donald trump said of carly fiorina, look atce. can you imagine that? the face of our next president. and now the pack responded with possibly the best political ad of the season. >> look at this face. and look at all of your faces. the face of leadership. the face of leadership in our party. the party of women conch. women sufferage. women, note to democrat party. we are not a special interest group. we are the majority of the nation. this is the face of a 61-year-old woman i am proud of every year and every wrinkle. >> take that democrats. i love that ad. >> jill, it is fantastic. i am all hyped up on women power. >> i got goose bumps three times and cheered twice and almost ruined my make up

lifestyle. now we've learned that he is stepping down as ceo after 48 years at the helm. the current head of old navy is taking over. steven larson is credited with reviving that discount clothing brand. lauren will remain with the company he created and stay on as chief creative officer. >>> here's the story we told but a few minutes ago. few would argue that it takes a special person to raise someone else's child as your own. a dad and his stepdad shared a special moment with a young woman they both call their daughter. >> reporter: everyone was awaiting the wedding march and her biological dad marched up to the wedding photographer. >> and said i'm going to do something special. just be ready. >> for me to thank me for all them years wouldn't justify and obviously the picture showed the month. >> reporter: todd was tuxed up as the music was queued up and then he felt a tug at his arm. >> he came up to me, reached out and grabbed my hand. he said hey, he said you've worked for this as hard as i have. he said you deserve this as much as i do. you can help us walk our daughter down the aisle. at that point i had no clue what was going on. >> what better way to thank somebody than to

brand well. reporter: he says the car selection comes as no surprise. the pontiff has been known to emphasize simplicity, conservatism, and anti-consumer lifestyle. for2015 got 500 l cells $25,000. it offers ample legroom on the inside. >> the epa classifies it as a compact car. interior dimensions classified as a large car. marks forhe gets high passenger and cargo space in safety, gets low marks for acceleration, ride quality, and manual transmission function. he says the pope's choice of a car is leading others to follow. >> the phone calls, internet inquiries, humming through all the different websites has gone up tenfold. i expect over the next week we this modelly, in specially, double or triple our regular sales. reporter: kelly lynn, abc 7 news . alison: we will see how it goes in the coming weeks and months. fda's latest, the move on a birth-control device fda's latest, the move on a birth-control device that m okay. so everyone is saying, "hey! you gotta get fios!" but why? why fios? well fios is a 100 percent fiber optic network, so you can get 100% out of all your devices. whatever speed you need, fios has it. so if you need more stre

brand new toys out today. meredith is here from family lifestyle. you are an expert.ple are lined up around the block. >> they're psyched, and so are we. your son is going to love these. >> we're at the store. >> if you know this, it's a family video game, interactive. they're incorporating all characters from the films. characters from four through six are available now. they're going to introduce characters from episodes one through three and one through seven. they have this playground called the toy box. all characters, diz disney condition play together. >> let's move on. what is this? >> the ultimate falcon. we're going to have you dress it up. it's easy to fly. it has licensed sounds. even if you fly inside, you're not going to hurt anything. the if you fly outside, you'll be up to 200 feet away. my boys are testing this and are in with this. a lot of kids want that on their wish list. >> i want it. i want it now. all right. my son is obsessed with legos. he's going to want this. >> going to be building for years and years to come. this is one of seven brand ne