i'm sure. >> we happen you have enjoyed lisa napoli, the awe their of "ray and joan." i feel like we know them so much better after this conversation

lisa napoli burning about "ray and joan" i feel like we're so much better after this conversation. >> we appreciate everybody being here. [applause] . . former editor of outside, rolling stone, esquire and sports illustrated to discuss age of folly on book tv. this was taped november 3, 5 days before the election. >> okay. >> okay. well, thank you everybody for coming. if you hadn't noticed, c-span book tv is going to be here recording tonight. so during the q&a portion, i will be passing this microphone around so we get that captured along with the talk. we are so pleased to host lewis lapham tonight along with terry mcdonnell. the new book, "age of folly," and the accidental life writing and writers, we have copies up front and encourage you to pick up one or two or three so we can continue to be a community space on the upper west side. a quick show of hands if you've been here before. okay. welcome to all of the new faces. we were lost with many bookstores over the years but a couple years ago the culture with partner magazine opened up with this base in order to celebrate the & w

. >> we'll help you enjoy paid lisa napoli burning about "ray and joan" i feel like we're so much better after this conversation. >> we appreciate everybody being here. [applause] . .

. >> we happen you have enjoyed lisa napoli, the awe their of "ray and joan." i feel like we know them so much better after this conversation today and it has been wonderful. >> thank you. >> thank you. >> appreciate earning become heath. [applause] ... >> the first targeted advertisements which are just designed to make women into consumers and have them buy. so whether or not, you know, how that plays with suffrage is hard to say. a lot of the women who were advertisers were former sufficient rah jets. lady persuaders, they called themselves. and in particular, you know, some of the departments, there were some advertising departments that were just staffed with women only, mainly former suffragists, and they emphasized the themes of individual self-actualization through purchasing decision. so, for example, you know, this cleaning solution will liberate you from, it will liberate you from drudgery. [laughter] you know, the idea that all these -- i'm trying to remember some of the other copy. >> host: you give an example, a soap, a soap that will make you des