and it will go down to the logos, and which ever logo it steps on? >> it will win. >> yes. >> okay. >> who do you want to win the game. >> i don't care. >> you really don't care. >> really don't care. i have no horse in the race. see what did i there, i'm out. >> you are the main man. >> it is actually a pony. >> best day of my life. >> why the long face? >> oh. look got the shoes on. >> i didn't even notice that. he's got shoes on. >> he has shoes on. >> okay, let's go back and play the game. now, what's light pack exactly? >> light pack is a simple mechanism or tool or something that you can use to make your life easier, and worth living. >> i remember if you are going to vacuum the dirty carpet, you put cinnamin on the carpet first? then suck it all up? >> freshest ends. >> really? >> yes. >> if you want to cut -- use dental floss, or cake, so you don't mess it all up. >> plant don't cut the cheese. so how is the show going? >> great. >> good reaction to it? >> really good. >> what's the reaction that you have been getting? >> reaction we've been

so symbolizing but still alyssa utech when breaking down the factors in a logo, experts say the logo has to be more than catchyt has to be versatile in multiple media platforms as well... "if there's something out there that people can take a aspin-off of and actually remember that, that's the selling point of any beller. looking at all the candidate logos, experts voted hillary's logo as most effective due to its versatility...and voted least effective was dr. carson's due to overcrowding. "so once again, just using visuals, people have to be very cognicent on how it's going to be perceived," says beller it's going to be perceived," says beller sioux city, jess plue , abc9 news continuing our caucus coverage, we'll take a look at how one undecided voters is picking her candidate this electoral cycle. looking to get more voters to mark an 'x' by their names come some a bulk of people undecided as to voting for, more, " " jenna/tim/chris/fred: (fred) 9-12" of snow are jenna/tim/chris/fred: (fred) 9-12" of snow are

that logo on the home page changes. by being able to check out google and see there are different logos day in and day out, it gives you the feeling of google is connected to what's going on. >> reporter: while uber hasn't been around that long, it's grown up fast, spanning 68 countries. the decision to customize the colors for each country makes sense. >> one of the things we know about uber is they're always about personalization and customization, down to the kind of radio songs you want to car, the type of phone charger you need, whether you're a vip rider or not. customization. that's what their logo tells the story of. >> reporter: we go back to it being risky. ihop's case, two months after it changed the logo, it had the strongest sales in a decade. when gap changed in 2010, there was a huge backlash and they you see. back to you. steve: it is high risk, high reward. people love to sort of not big the new branding. good stuff. thank you. how about this? cooking up new business in brooklyn. dari: the new space whe

superbowl 50 logo. inside that arch will be a lot of the music and special entertainment. around the fencing every superbowl ring..and we found the broncos back to back championship rings.just to the right of the superbowl main stage. john elway has both of those rings as a player and would sure like to have a third now as the general manager of the team. we also found the colts ring that peyton manning has from his win in indy coming up next half hour we'll take you into san fransico where fan city is getting busier. > we have another this mornig . today, we want to see your best mile high salute video! here are a few you have already sent in... upload your 9news app -- or through your-take com. if you post them social media make sure to use the hashtag we-are- broncos! a large tornado touched down in western alabama... leaving a path of night. trees and power lines were knocked down near tuscaloosa. buildings... and scattered power lines across streets. this happened near the mississippi- alabama bord

all you see are logos smashing into logos. it was dousing the flames off a logo covered driver. a relief. now for some reason i want a flame broiled whopper. i'm kidding, of course, but only a the. a little. many americans prefer socialism over capitalism. everything about the private world is driven by prove fit driven companies. >> the more ads, the better. >> by the way, the whopper joke was over the line. shame on you. >> i am saying -- i get it. you are comparing a human being to meat that is -- >> no, i was saying that they put the fire out and then you see an ad for burger king on the hood of the car. >> you're lying. >> fans of the show know i love sports. i love basketball and i love seeing them put the ball in the basket. the jersey should be a solid color and there is no name. every team gets a different color and that's it. you are the nba traditionalist. >> it should look like 1950s basketball. >> they have a lot of space on the ion uniforms. it is not like when i played the shorts go to here. now they have a lot of space and they should cover it with logos. >> to b

united unveiled a new logo in december. called it ae ty way to better connect with the e district as the team prepares pa to move into a new stadium. sdi the black and red will unveil their new uniforms thisne saturday pinstripes atay pstri georgetown. georgetown today we got a sneak peekakee along with a little a littl controversy. take a look. sports illustrated took thisooki photo. if you look at that ribbonat that goes around the neck it's a little word jumble with d.c.'s motto taxation without representation.ention. the way adidas cut the small the band it looks like it says without representationio taxation but when you look atok the two kits you get the senseoe the club is definitely doingy dg its part to celebrate the district with the logo. with adidas says they're going to goi correct that problem. pblem very slight problem at that.t pt >> yeah. >> just a little.>> but, you know, it's j all about aesthetics. >> got to get it right.ig >> thanks jim. jim >> thanks jim. >>> coming up nfl dadscomi up encouraging fathe

design. -- a logo design contest. we are proud of the logo and she did a great job. jennifer: who is the creator and what was the inspiration? >> it was my father and two friends who were affected by the disease. my sister was diagnosed at a young age as well. it' s near and dear to the family. we have had many people on the board. we have only one full-time we have these vendors and big names have come in and donated their food and time. we have raised over $2.5 million in 10 years. it has been a great event. jennifer: is the research money going locally? >> yes. jennifer: thanks for coming out this morning. >> registration is now. you can request time off now and sign up. jennifer: a couple of thousand expected again this year. this will take place on sunday, june 12 at yeatman' s code. wlwt is a proud sponsor you can register right now by going to be on tv tab at wlwt.com. thanks so much for coming in. jonathan: still ahead on news 5 today, a battle brewing, over the future of the supreme court, how the death of ju

. >> a new feel for you beener ride sharing company out with new logo and folks they don't like it. .'ll check in with tucker next. rather weather and traffic offer the five. right now 6:1 ♪ oh-oh, oh-oh ♪ ♪ oh-oh, oh-oh, oh-oh-oh-ooh, oh ♪ hearts are made for sharing. spread some sweetness with dunkin' donuts' cookie dough and brownie batter donuts. heart-shaped happiness too sweet not to share. america runs on dunkin'. >> rum ul of thunder. light rain showers and school many morning with few light showers weather upper 30s and low 40s. cool to start the day. we'll warm it up. upper 50s, low 60s. after school and good band to showers. and later this afternoon. most of the day will have threat of rain showers in the forecast. temps now cool. >> 31 washington and cool spot in gaithersburg and baltimore and notice in cam breath and watertown we have a temperature of 50. we see warmer air pushing in from the south over the next several hours and forecasting high mid to low 60s area wide and our record for day 65 record setback in 1920s. rain shower activity most light and western marylan

presses and putting the broncos logo on one of them. they're starting to print a lot of these shirts. these shirts were starting to print about the time that the broncos scored that last touchdown. they'll be going on and printing thousands of these throughout the evening. shirts. they will be printing well into the morning and into tomorrow. it's a process they've perfected, as they prep the process for you to buy in the stores. >> the blue, the gold, the orange, the white, then it goes once it's on the heater, it tiers it. at the end of the heater, there's people putting a sticker for the nfl official logo. >> reporter: again, they'll be applicanting well into the night, and all the way through tomorrow to fulfill all of those orders for the shirts. although, we will tell you, much happier faces here. two years ago, they had to print all the seattle shirts. so a little bit of tension when they thought they may have to print some of the panthers shirts, but that's a good logo to look at. >> reporter: we're just getting started, as we'r

this is the company's new logo-- instead of the stylized white and black 'u'... the new design features an image the company calls the... quote.... atom and bit. uber co-founder and c-e-o travis kalanick personally worked on the re-branding. he says they're trying to bring out the human-side of uber...by highlighting it as a transportation network. a company spokeswoman says the new logo will be used worldwide -- with a different color scheme in each of the 68 countries the company operates. a college student in boston came up with a pretty creative way to make some extra cash, by renting out his dorm room on air b-n-b. the website tells you how to do it. you just list your space, respond to requests, and welcome your guests. 19 year old sophomore jack worth hosted three guests in his university dorm...that was, until the school forced him to take the posting down. worth was fined 150 dollars by air b-n-b and is now facing discplinary action by emerson college, which says renting out a dorm room is a violation of the school's housing policy. coming up on channel

uber has a new logo and lots of people hate it. the uber co-founder and ceo personally worked on the explain redesign in a blog post. "[uber is] a transportation network, woven into the fabric of cities and how they move. to bring out this human side...we've added color and patterns," 3 3 3 you can't see it if it's not big. it's got to be big. panthers fans show their pride. coming up... what one homeowner did in the snow... to make sure her panther painting was perfect. 3 3 residents in alabama are now left to cleanup after a stormy and dangerous day. much of the region was under a tornado watch until late into the night. take a look at this video of a suspected tornado. the twister reportedly moved across several western alabama counties from nearby scooba, mississippi. there are several reports of downed trees and toppled utility poles in the region. in aliceville, alabama, police there say a and several nearby homes experienced damage. 3 3 3 3 here is a look at what you days. what's america's best-selling brananof trucks? you'r

speaking and you were talking about the acquisitions of some of these tech companies, and i saw a logo. my may not believe it, but first use of this particular logo was back in 2012 and between 2012 and 2015, i dropped a number of pounds. i am using it again because in the virgin islands, we are really repositioning the territory on doing insurance and taking care of ourselves from a healthy perspective. asmy state officer has me the champion of that cause and i'm now targeting to lose 75 pounds. they have got me on all of this rabbit food and i'm eating it. [laughter] mapp: i am not worried about it. i have given up the beer, but only on weekends. [laughter] troopers arestate really making sure i get out there and i work in the afternoon. but you said something that is sort of the struggle that governors have and it is a part the community to think about the opportunities of the future, and not just sort of concentrate on the ills of the past, when the public sector had significant economic struggle. but the growth of the economy and the opportunities of global trade, how can we posit

puber changing the logo. pit used to be basically a u and, pyou know, i get that if you pthink about it that you would be pcold if you entertained what it pmeant. pforget that. plet's explore the world, pdifferent cultures, different laces, different buildings and pcreate logos for each of the pcountries that represent that pfeel. pso they came out with -- we'll pit's called the adam and the pcolors will change on where you pare in the world. pa lot of thought went into pchanging that logo. pi don't see the u in it. pand also, you want to see it pwhen you look at the phone. p>>laura: the logo was great but pyou want consistency. p>>reporter: i'm thinking of pstarbucks when they changed ptheir logo and it was such a big pdeal. pwe complain but then get used to pit and it's no big deal. p>>russell: i saw this yesterday. pi honestly thought it was a pjoke. pamazon is opening stores now? p>>reporter: it sounds like a pjoke, right? pokay. pyeah. pit's an online giant and their pwhole thing is to get stuff on pthe

cigarette lighter, handsomely mounted in plastic. [ laughter ] >> of course, the nbc -- there is a logo on everything. >> sure. >> i found out a young lady from -- did she work for nbc? i asked her about this, and she said if you are an employee of nbc, you can buy this [ laughter ] [ applause ] >> that's enough for people to say, hey, tomorrow i want to get a job with nbc just so i can save $0.60. i would get in here tomorrow, folks and become an employee. >> uh-huh. >> two bucks for the lighter. do you believe this? a little bib. >> wait a minute, i need that. >> well, you better come up with money. $2.75. >> $2.75? >> i'm make this donation. >> katherine mary likes that, thank you. [ applause ] >> that of course is in lieu of a big christmas gift that i was -- just remember, bib from johnny. [ laughter ] >> this -- these are items you buy out here. you know what this is, folks? that goes for 25 bucks. >> i should have waited after the bib. [ laughter ] [ applause ] >> now -- now what this is -- [ laughter ] >> see nbc is no dummy, some shows don't last. they go off the air. this is t

we have a logo. the l.a. olympic committee unveiled this official logo popular back tattoo? it's a great logo for a community dance studio, the olympics i'm not sure. it's okay but i think we need to make this more representative of los angeles. we can do that simply by doing this and that. [ laughter ] [ cheers and applause ] our state bird, the flying kardashian. that would be a great new logo for the rams too. now that we have a logo we can move forward. the only problem with l.a. hosting the olympics is by 2024 there's good chance we won't have enough water left to fill an olympic-sized swimming pool. do they have dry diving? that could be fun. pope francis is in mexico this week where we got to see something yesterday i don't think we've ever seen from a pope, that is anger. that is the pope. i don't know hot guy behind him is but he's trying to keep people calm. watch this, the pope all of a and starts yelling at someone in the crowd. he got snippy. i don't know who he yelled at but it's kind of fun to see a [ laughter ] [ cheers and applause ] a similar angle in this

that would be a great new logo for the rams too. now that we have a logo we can move forward. the only problem with l.a. hosting the olympics is by 2024 there's good chance we won't have enough water left to fill an olympic-sized swimming pool. do they have dry diving? that could be fun. pope francis is in mexico this week where we got to see something yesterday i don't think we've ever seen from a pope, that is anger. i don't know hot guy behind him is but he's trying to keep people calm. watch this, the pope all of a sudden gets annoyed. and starts yelling at someone in the crowd. he got snippy. i don't know who he yelled at but it's kind of fun to see a pissed-off pope i have to say. [ laughter ] [ cheers and applause ] a similar angle in this one you can hear what he was saying, listen closely because the audio is not great. there's the pope. he gets pulled in. into a guy in a wheelchair. >> don't make me -- i just washed this hand! i just washed this hand! >> jimmy: you can see somebody licking him. he sounded a little bit like you. >> guillermo: a little bit like me. >>

of the 68 companies the country operates. >> i didn't gather chance to see the new logo. did you see it? >> i didn't see it once. >> that will be confuse ago loft times when you get in the car you are looking nor logo in the front windshield to make sure it is indeed your uber driver with that little black and white u. >> so you look out for them? >> yes, now we will be looking for something different. i don't even know no what it is. there it is. >> that's it there. >> i like that. >> not a fan. >> i don't get it. >> they're too new to have a new logo already anyway? >> how long have they been around now, three, four years? >> maybe little longer. >> really? >> i think so. i think it rolled out in different cities at different times. >> okay. >> because when i first lived in memphis, they didn't have uber, they now moved away, when i first got to orlando, they didn't have it. they have it now. just whatever. >> which one do you like better. >> the one as i look at the screen to the right. >> right. >> the one looks more like an u. >> the uber. >> the other one i can't ma

this ball is being customized with someone's name or a logo. a 49ers logo we're told. a 49ers logo. there it goes. and it takes a couple seconds. you can smell the leather burning right there from that box. it's actually a brand. it goes right on the football. customization will cost people a little more. it's $30 extra. and the footballs here range from $10 for a mini ball. for $200 for something really special. but it's really a neat experience. especially if you love football and want to take home a piece of history with a super bowl 50 official game ball. >> such a great souvenir. they've been making them for 40 years. it's neat to see how the process works. they're such a key part of the game. very cool. >> can i ask christina real quick, the woman we saw with all the tape on her hands the woman sewing the ball with all the tape, what was the tape for. >> the tape is to protect their fingers. a lot of employees wear them here. they say when they're dealing with the leather, the actual parts of the leather can strip the oils from their fingertips and their fingers get cracked. o

the ice cream franchise has a new logo and new packaging. they also announced, "blu," a bunny that's their new brand ambassador. they say they're adding fun to the ice cream aisle again. "blue bunny has always been about fun since its beginning and so how can we bring it to life and that fun to life? we landed on our new ambassador blu, we landed on the new logo, and you'll see fun in our advertising coming up, but you'll also see it when you pick up that container in the ice cream aisle," said blue bunny brand communications manager, liz croston. to support the brand re- fresh, blue bunny will also be launching a national media a mpaign that feature their brand ambassador, blu. they also have the new logo on you'll have to check this out. when you put in t water.. another bunny pops up and says "coffee now, ice cream later." parts of siouxland saw a bit of snow this morning. what can we expect this evening? ron's full forecast is coming up after the break. february is huge for us. all our handcrafted classic footlongs are just $6 each. the

he says the logo is an attempt to bring out the human side of uber. highlighting it as a transportation network. a company spokesperson says the new logo will be used worldwide each of the 68 countries the company operates. united airlines going back to an old policy. parents with kids age 2 or younger are allowed to preboard united airlines flights again. this starts back up february 15th. airline service says they dropped the policy back in 2012 to simplify the boarding process but now, a spokesperson says they're going back to the old policy because it's simply the right thing to do. and here's something else your little ones can look forward to the next time they catch a flight. if they're traveling through oregon's portland international airport, they'll soon be treated to a cinema. a portland theater is teaming up with the airport to create a vintage style movie house for passengers on the go. they'll mainly screen short films, produced by local filmmakers. that airport cinema is expected to open this summer. very neat. and the dangers are widel

denver flew in a customized jet with a logo over the door. president in charlotte screaming fans lied the streets around bank of america stadium as the panthers's busses pulled out and headed towards the airport. some stood there for hours just to see their favorite team off. the accepted off crowd was awesome. >> obviously this is what we work so hard for is to be in this game, and now it's here, so you know, we still have some work to do, we still got to get ready, a lot of week of preparation ahead. >> now, let's get to the big story, right, the story that really counts, cam you new ton is known for his fashion sense the mark with what he arrived in. >> he wore these pants. they go for a pretty penny $850. >> yes, come on, it's cam newton, shortly after he was seen wearing this choice they sold out online. but nobody can rock it like cam. >> when you're a great player your leeway is way more. >> there you go. >> so you can do whatever he wants. >> the goad den gate city has transfer formed into super bowl city. the village opened saturday

logo. with the broncos logo on side. the plane flew in from houston this morning. it will stay in service for the rest of the week. such an exciting moment. >> live in california tonight. from the team hotel. >> just now starting to make the way from the hotel room. into the hotel lob be. you see here. a good of broncos fans on site. to support the team. a cool sight. players made the way spao the hotel room. we'll show you up there. >> >> couple mental notes. cowboy hat. a loud turquoise out fit. just some of the quick notes and observations i made. players certainly just excited as the broncos tphapbs fans here. to get this week started. again. >> . i like the shoes on the photograph of cam. >> those pants. it's circulating twitter a lot. >> today attorneys representing two motorcycle clubs believed to be involved are speaking out. and they're telling us what led to the deadly confrontation. yesterday. tonight. and what are we learning. >> denver shut tkoub the shut down the epbt today. as you can see by the lack of it's the contrast from yesterday. when people w

lemonis: so, we're looking at these logos... -layne: yes, sir.is: anything else you see in the l's if you stand back and look at the image? what it could look like. shelly: are we going with swastika? [ laughter ] layne: oh. got ya. no, i didn't see it, but okay. it can absolutely be perceived by some. sure. miranda: we don't want them to perceive anything badly. layne: i mean, i liked the raindrop as far as an "o" on some of them, but, i mean, there were so many different ones that could be utilized in so many different ways. lemonis: this feels very feminine to me. this feels cheap to me. i don't like the bamboos because i feel like it narrows the audience. i like the fact that they took the initiative to come up with their own logos, but, quite honestly, they took a lot of swings. most of them were misses. i like the color palette, but once we get the logo right, i think we may have just found it. i love the fact that we're saying "lano." i feel like if we could just somehow modify this enough to have there be, like, no chance... -layne: right

at 4:55, the first look at the way the city will be represented in the all star logo. can soon be popping up in southon . >>> all right. we have the shot fixed. we have joe bruno out in blowing rock. >> and he is giving us an idea of what the conditions are like. there good morning, joe. >>reporter: good morning stephanie and john. here is a look at what we're seeing right now. there is snow on the ground, a couple inches. nothing too bad. a lot of roads are still passable. when we drove up here from charlotte, a clean ride. easy to get here until we got into the patterson and lenore area we'll see roads like this on main street and blowing rock. that will turn into black ice as that freezes over. that is why officials are reminding people to drive with caution. i'll point you over to sunset drive. this is a secondary road that hasn't been touched yet. that is covered in snow. especially in boone. a lot of crews have not been able to get out and clear the secondary roads. these are the ones causing problems for drivers this morning. i checked in with county officials.

no one is commenting on why the bronco's logo was painted on both ends.. but the carolina panthers' logo and name can now be found in the north end zone. carolina and denver face off in the super bowl february 7th. now over to dave with today's good morning, virginia - time for sports. virginia tech had lost their last three in a row coming into play sunday. the hokies hoping to defeat the pitt panthers. 1st half, hokies down 3, allen will spot up for the long three, and nails it! that ties it at 23. a few minutes later, allen will hit from outside again, that breaks up a 10-0 panthers run. seth allen with a career high 28 points, but the hokies turn it over 20 times, leading to 33 panther points. pittsburgh sends virginia tech home with a 90-71 loss. 3 usa south - the averett men lost a tough on to lagrange, 94-87. bradley robinson and carter jones both with a double-double. the cougars host convenant on tuesday. on the women's side, #11 florida state the hokies have now dropped 6 out of their last 7. 3 dave the big orange wrestling tournament wrapped up yesterday at william byrd high s

. >> the rabbit head logo is among the three most recognized logos in the world. >> reporter: along with nike swoosh and apple's apple, but "playboy" is with this weekend's revolutionary relaunch, it's a nudie mag. >> the buck stops in my office if it fails. >> reporter: no more. how can that work? what will that look like? well, here's the cover girl. >> have your parents seen this? >> no, but my dad as the first one to be like you better [ expletive ] do "playboy" because he really wanted me to be in it. >> what? why? >> because he -- it's historical. >> reporter: more from her in just a minute. but first -- >> hef's on board with this? >> oh, yeah. >> reporter: okay. this 62-year-old magazine is still owned by the now >> he is a man at his leisure. >> reporter: so, why go nonnude? >> we relaunched our website in the august of 2014 as a safer, non-nude experience, and it exploded. >> traffic skyrocketed. >> reporter: and bigger than business, there's philosophy. >> being a brand that challenges the norms has always been a part of "playboy" and being that nudity doesn't challenge the no

it is not the official nfl logo but it is nfl logo and we wrapped it around. >> where did you get theine. >> yes. >> royalty free images but not the official one. >> rules. >> mile high meatballs. these are just your regular italian style meat balls dipped in mar nature a a sauce and we made them a mile high by making it a kabob. >> could you hand one of those over to me. >> sure. >> they are from the top, that is why we left room on the top >> i almost fumble. >> these balls aren't deflated though. >> good one. >> yes, yes. >> anytime i see bacon. >> these i personally didn't make but these are carolina carmel bacon brownies. >> um-hmm. >> go panthers. >> yes. >> i think the bacon is what tops it all off, alex. >> where do you get flakes with the different logos. >> those flakes are not from the local party store. >> okay. >> brownies are amazing. >> those are official nfl plate, caroline, broncos and super bowl 50. >> now you bought these, right. >> i bought the cups but i made it, it is called panthers popcorn. it is apartmenters because we have panthers blue and it is a mixture. i

and by using campaign logos... they aim to snag your vote...especiaiay for the caucuces. color, ft, symbolism and taglines aren't the only aspects candidates need to be aware of.. audience demographic...and viewer perception are the make or break elements of an effective logo without hitting these two key aspects...a candidate may lose more than just votes, but the election as a whole. jenna: democratic presidenital candidate bernie sanders is at the reporting live in thanks for t tt report brittney. jenna:a: after the break, a great chance to reason to get signed up for the early. kristi quinn from for the cure, siouxland, joins me today. the eighth annual susan g. komen for the cure will be held on mother's day, sunday, may 8. a "sweetheart of a deal" special is being offered until february 14 for adult participant registrations for only $15. the 5k and 1 mile run/fitness walk will start and fifish at the sioux city convention center, and will take participants through downtown s sux city. online registration is available at www.komensiouxl and.org and people are encour

this is the company's new logo-- instead of the stylized white and black 'u'... the new design features an image the company calls the atom and bit. uber's co-founder and c-e-o says they're trying to bring out the human-side of uber...by highlighting it as a transportation network. the new logo will be used worldwide -- with a different color scheme in each of the 68 the company operates. time to check out our roadways with r-j in the more f-m traffic center... motorist assist in reno 580 nb at exit 61 that's the s. virginia exit, use caution. we do have chain controls on small portion of mt. rose highway in the higher elevations. coming up on channel 2 news this this morning a woman is in the hospital after she hit a concrete overpass on kietzke lane and rolled her pick-up. crews had to block traffic there overnight. and an online service that began here in reno reached a huge milestone yesterday. we spoke with the founder about how the service works and why millions of americans have used the technology. and local high students are heading to las vegas... to co

that is a 20- by 20 foot black and blue panthers logo painted on the lawn. the homeowner says she has been planning it for weeks, and that her husband painted it. she even went so far as to mow the lawn when snow was still on the ground last weekend, to make sure the grass was even. 3 you can't see it if it's not big. it's got to be big.it really made me feel good to see we have so much support for our team out there and go has caught some neighbors off guard, many say they love it. 3 3 3 3 "i mean how top secret can a taco bell product be." this taco bell super bowl ad will leave some viewers guessing. the day you can expect to get your hands on this green

it did not go over very he old uber logo. which is simple, clean, you knew what it stands for, it says "uber"ide they had needed to change it. probably a consultant. these are the kinds of things that consultants do. they changed their logo to this unrecognizable symbol.hing that would be in the corner of a credit card. here's the question. is it a good idea to drastically redesign your logo when 90%se your app are too drunk to stand up? you walk out of a bar, you get out of your phone -- where did my uber uber go? for those who are too good for a car dealer in texas is using six-ton truck that was once owned by arnold schwarzenegger. what i would like you to do is i would like you to really do this close your eyes right now. your eyes. schwarzenegger's truck might look like. okay? you have it in mind?open your eyes. that was exactly it, right? [ laughter ] the truck is called ey're asking like $350,000 for the truck. it's interesting. when arnold first decided to sell this truck, his wife said, why don't you give it to the h

emily: do you see your design in the paypal logo today? mean, it is an iteration of what you did, right? chad: yes, of course. emily: what determined how everyone in the paypal mafia ended up going their separate ways and how did you and steve end up together? chad: after i left paypal, i would meet up with steve and a few other engineers. we would meet for coffee on university avenue. and everyone had at that time a digital camera that had a video mode. this was right before cameras took off in cell phones. but people had video files on their desktop that they could not share, including ourselves. how could we make it as easy as sending an e-mail? that was really what inspired us. emily: this is 2005, before smartphones, really, before high-speed internet was the norm. how difficult was it to get this off the ground? chad: i think because we knew nothing about video, we were not scared about getting into it. i think the same thing with paypal and payments. i think if we realized how much fraud and how many other hoops we would have to jum