rice directly. so middle men sell it in india or the gulf states. so most customers will never realize this balance. marty comes from pakistan, hemoglobin lucky those. obviously pakistani basmati is the best rice in the world while it's significantly better than indian rice in terms of quality, aroma, and cooking all basically will do us. so we have a problem when the indians sell it under their name issue out in july, we are expecting that is we hope i solve this problem soon, wasn't a good leader in germany. this battle has already been fought and won in court. so now this vinegar maker can compete with the italians on a level playing field. he hadn't hunger, we'll get gun slomo for retailers where we are on regular store shelves and for customers. if we're not caught, balsamic o the no one will buy it. so that's why we've decided on the new label, german artist balsamic oval x by saw me cool whether it's german vinegar or pakistani rice, the right branding is a big factor in the sales price. now i am a consumer. 2 you're a consumer, we're all consumers. the relationship between us and the goods and ser