i went them to read about michael bennet using his voice and using his platform. you hear about robert reed and colin kaepernick. and the other nba players and how they use their voices. how they collectively did it as an entire league, the entire nba, which was something phenomenal that we have not seen. i want people to be inspired. that is my reasons for writing. brian: you cite film and you cite books in your book that have had an impact on you. here is coach carter, starring samuel l jackson. that's what's this. [video clip] >> i know you all like stats, so let me give you some. richmond high only graduates 55% of the students. of those who graduate, only 6% go to college. which tells me, when i walked down these halls and i look in your classrooms, may be only one student is going to go to college. but, damn, coach carter, if i college, where i'm going to go ? that is a great question. the answer for young african-american men is this. probably to prison. [end video clip] brian: that is 2005. why did they get your attention? etan: i speak to a lot of schools