mullen bergan. at that point. he wasn't on t.v. . he wasn't communicating with passengers with the airlines about what it all means and what they should do with this very expensive asset. so it all started really with silence. and if you're in a crisis, being silent is not the answer. yaz cost them $20000000000.00 to see. how would you rate that crisis management? well, it's a case study in what not to do very much like, you know, british petroleum or b p, when it had its macondo well to sastre some years ago. this is a very similar situation in some ways because we, you know, the stakeholders who include all of these bodies, staff passengers, airlines airports. i could go on with the number of them all need to have a clear message about what exactly boeing is going to do. what's their action plan, and when is it going to come into effect? and how do you reassure the flying public that they don't get on a 737 x. jet? this was likely to crash. all of those messages need to be communicated by the top leadership of the business, the c.e