navia blue is the face of the brand. it has stood for its values since 1925 trust closeness and care this kind of mental association a certain color a particular product is of real importance to the manufacturer marketing expert says the value of a brand has everything to do with the positive attitude of consumers as well as regards navia you couldn't put a number on what it's worth you could say it's billions or millions the point is that a brand is a social phenomenon with commercial economic implications and not the other way around. the. viewer is a social phenomenon as is the association with a certain shade of blue and white lettering that. that's what we call an asset or brand equity though it's hard to quantify that. is that mark does in many almost of the mist. at the navia flagship store in hamburg you can acquire not only skin and hair care products but unrelated things as well. what they all have in common is that they're all the brand shade of blue and the great thing about such brands is that they didn't si

at the navia flagship store in hamburg you can acquire not only skin and hair care products but unrelated things as well. what they all have in common is that they're all the brand shade of blue and just the great thing about such brands is that they didn't simply emerge out of nothing all thanks to advertisement advertising and marketing can provide support but the key thing was the strategic decision to stick with glue. no sticking to its colors may have paid off for navia but other enterprises have chosen change to achieve telecom for example for many years it was part of the past which sports yellow alexandra engelhard does brand management for docherty because it was spun off when the state monopoly was privatized in 1996 the telecoms company then switched to magenta. telecom made a point of distinguishing itself from deutsche post and its characteristic yellow. aim to find a color that works for it in its own right. the company's ads feature lots of magenta the hue is now central to the brand around the world it has registered trademarks for the color with respect to certain product

no sticking to its colors may have paid off for navia but other enterprises have chosen change to achieve telecom for example for many years it was part of the past which sports yellow alexandra engelhard does brand management for deutsche telekom it was spun off when the state monopoly was privatized in 1996 the telecoms company then switched to magenta. telecom made a point of distinguishing itself from deutsche post and its characteristic yellow on aim to find a color that works for it in its own right at the company's ads featuring lots of magenta the hue is now central to the brand around the world it has registered trademarks for the color with respect to certain product groups in many countries if a competitor tries to use magenta telecoms lawyers go after it. that's how placed tied it we have to defend our right to the color if we hear of any firm using it in a product which we have registered our trademarks we tell it to stop. if it doesn't comply it'll be a matter for the courts. competitor mobile com for example dared to use the color and lost went to the com sued trademark hol

hot cash hardly anyone uses wallets here other european countries are less cash crazy is going to navia more people prefer a mobile payment and in many asian countries it has long become a part of daily life china expects half a 1000000000 customers to use wallets in 2090. and it's no wonder it's simpler less expensive and quicker than your classic bank if i wanted to transfer money from my regular bank on a friday afternoon for example i have to wait until monday morning for it to be processed when i use my wallet the recipient instantly receives the money along with the message that it has arrived and the best part is i don't always need a bank account for about. the world bank estimates that globally about 1700000000 people don't have access to a bank account for them you want it's could enable access to the financial system. one example is the digital payment system. it started in 2007 in kenya and is available in other african countries in india and in parts of eastern europe. the account is linked to a mobile phone number users can pay bills or transfer money by text message a lar