a lot of this is more pr than it actually is new revenue, new monetization and this is an exciting timeill see more of it. tohow motivated is the nfl mess with the formula that has gotten them so much green? how motivated are they to try new technology? wayhey are motivated by the their players get paid, the acquisition of teams, the value of teams moving from millions to hundreds of millions. so they are motivated by the green that flows through the veins of their business programs and they're going to look at every way, shape, or form to generate new revenue. >> i'm struck by how willing the league is to change their rules and make changes in the game itself in ways that baseball would never mention, like the designated hitter rule. you, int suggest to your experience, the owners and managers embrace new things like new technologies differently? >> if you look at the ownership coming into sports, steve ballmer, all of the other sports, these fortunes have been built on tech. you are going to see tech become a major factor. a cautionary tale here is the game itself. many of these games

a lot of this is more pr than new revenue and new monetization streams.ll see more of it in the next few years. >> how motivated is the nfl to mess with the formula that has gotten them so much green? >> they are motivated by the way their players get paid, the acquisition of teams, the value of teams moving from millions to hundreds of millions to billions. they are motive i did by the green that flows through the veins of their business programs and they will look at every way, shape or form they can do generate non-cannibalizing revenues. >> i'm always struck by how willing the league is to change rules and make the changes in the game itself in ways baseball would never imagine with things like the designated hitter rule, decades into its existence it is still controversial. does that suggest nfl owners and managers embrace things differently than other sports? >> if you look at the ownerships into sports -- look at steve ballmer coming into the nba and other sports. these fortunes have been built on tech, so i think you will see tech become a major f

news. little league star, monet tka m, continues to shine. >> whoever has the most strikes at the end of tens champion. after the game, the two talked cheese steaks. >> you have a little superstitionen. you have money in your -- >> back pocket, yes. >> you think as soon as the game is over i am heading over to eat. >> that's only if i am hungry. >> the team lost during their run to become the little league world champions. she became the first little league player to be on the cover of "sports illustrated." >>> it's something never too early or too late to start doing, and we have expert advice on retirement and how much you need to be putting away. >>> new study shows nearly half of all americans have not developed a financial plan for retirement.zx one third has no pension. >> even for 20-somethings, financial advisers say the sooner you start saving for retirement the easier it becomes, and they have a figure in mind. e do what you can to start saving 10% of your income pronto, and once you you get to that point start to step it that to the point where you get to save 15% of your income o

after the break, the new honor for baseball phenom monet davis. >>> we're getting word of a new crashkland. this is a look at 80 westbound as you head out to the macarthur maze. we'll give you the drive time for this and tell you about a new crash in oakland on a major freeway. >>> the low clouds are in place. the higher clouds associated with the front are just beginning to move into mendocino county. we have aways to go. it's mild out there and we'll talk about that and when the rain is set to arrive. female announcer: the savings really stack up during sleep train's inventory clearance sale. save 10%, 20%, even 35% on a huge selection of simmons and sealy clearance mattresses. get two years interest-free financing on tempur-pedic. even get free delivery! sleep train stacks the savings high to keep the prices low. the inventory clearance sale is on now! ...guaranteed! ♪ sleep train ♪ your ticket to a better night's sleep ♪ >>> welcome back to the morning news. 7:43. danger at the dog park. ktvu's pam cook is in the newsroom now telling us about an incident that has pet owners worrie

i think a lot of people have been waiting for them to come up with a way to monetize even greater. >> it is a good new gravity source for them -- new revenue source for them. only 28 people can use it so we will see how they ramp this up. it is starting out small and they are just trying to get people used to the whole idea of purchasing through twitter. are choosingg they to do this through musicians. you buy the gear and music? >> they want to do purchases in the moment. a want to have this urgency to it. a musician can tweet about an upcoming concert, you can to location -- you can do location-based targeting. sale exclusive to twitter for the first 20 minutes, or however they want to do it. >> this could be an interesting thing. twittere as to whether or amazon or google tries out a lot of stuff like this or is this a really serious long term focus? they hired jason hubbard from ticketmaster. they have been working on this for almost a year since they hired him. this is their first strategic announcement of what we are doing, this is what it looks like. facebook is trying one as well. how theteres

all whole new platform where you can monetize the rights. beyears we may not all watching sports.y watch on our tablets, tv. there will be something out there that is different than television but the rights owners will get paid anyway. the content is still there. gettingyou may not be paid a lot of money to broadcast games on television but you will still get paid a lot of money to broadcast games on whatever the new platform happens to be. >> why have we seen such a change for you? yorked to be storied new families and now some of the savviest business guys from the financial industry. why such a change? >> these are fun assets, no question about it, and it is great to be the man or woman in the community that owns the clippers and yankees. i said before, i think what is different now is there are so many more ways to monetize businesses. while they used to be hobbies for a lot of people, now their businesses, and i think that is driving value and changing the complexion of the ownership groups out there. >> how much more sophisticated are these athletes? user no longer guys tha

and there are new growth drivers. thaev not monetized instagram to a penny. there is no advertising revenue from instagram. >> i didn't realize that. it's significant. >> it's a large infrastructure they have. then they bring in video ads, tapping into those dollars. we think whatsapp can help at the margin. those are the three biggest new drivers we haven't seen hit the p&l on those. we're bullish. >> i mention in my household, we call it fogie book, because my kids won't touch it because i'm on it. >> you're not a fogy, bill. >> but you don't have the younger generation that they would covet. they're elsewhere, in instagram, some other snapchat, those things. so, is facebook -- does it need to do something like buy something that's going to attract the younger audience, or what do they have to do here? >> well, bill, i think my household mirrors yours. i don't tell my kids this, but they're on instagram. it's actually owned by facebook, but i don't tell them that. so, i think facebook hedged itself by buying instagram. and by the way, they will have to make

. >> the new project from sergio mendes is called "magic," and it is a magical project, some great artists, janelle monetgend, will i. am, you won't be disappointed. sergio, good to have you on this program. >> my pleasure, tavis. >>> before we close tonight, i want to pay tribute to joan rivers, who died at the age of 81 with her daughter and friends by her side. i was honored to have her on this set for a two-part conversation just months ago. she was someone i wanted to talk with since this program started 11 years ago. she was the first comic i saw when i came to l.a. 27 years ago. our conversation touched on so many things that were important to her, her family, ability to make people laugh, and how she broke down barriers for other women comics, and most of all, how she loved what she did. she will be missed. that's our show for tonight. thanks for watching, and as always, keep the faith. >>> for more information on today's show, visit tavis smiley at pbs.org. >>> hi, i'm tavis smiley, join me next time for a conversation with public enemy's chuck d about the release of his new solo project. that's

news. president and first lady came. >> does that make you nervous at all. >> i -- i should not km >> philadelphia monet davis earned at in baseball hall of fame. today the 13-year-old tapey dragon pitcher donated her shutout jersey to the national baseball hall of fame in coopers town. and davis made history this past summer as she became the first female player to win a game at the little league world series. and now she's in the hall of fame immortalizeed exactly. >> eagles putting in game plan for the 49ers. >> several backups on the offensive line. and backup on defense. they'll have a tough time and mychal kendrick missed practice with a calf injury. and despite all the injuries this team had to deal with this season. eagles sit at 3-0. not pretty 3-0. they know that. >> we do have a lot to get better at. we're 3-0 but really have not played well yet. to be honest the last two weeks i kind of felt like we lost. >> we want to be best at everything you know. we'll work at everything. we'll improve on everything. it doesn't matter if if we blow a team out we want to improve. >> and sundown eagles game day kickoff m

i think monetization as a result will improve going forward with new products and better ad loads, et cetera. the upside is on the margin side where my value bias comes in. their margins increased 200 basis points year over year in their quarter. after heavy, heavy investments into new products. as that starts to alleviate you'll see operating leverage and the numbers are too low. yeah, 15 times price of sales is not cheap. facebook is not cheap eitherfor the kind of growth you're getting, the potential you're getting, it's still down -- this stock is still down 22% from its high i see an easy $10 upside. >> you are buying in? >> started last week and will continue to buy on weakness. >> guys? >> a like it. i think that they're in the right spot. social media will be hot, hot, hot, into the holiday shopping season. i think that's what she's taking advantage of as well. >> about engagement. while you're dead on. moving to the up side. jon on it in the 30s. continues to like it. it can maybe test the upper ends where it was, $70 a share. might take a little while. a little in front of i

monet davis. the donation that will forever seal her place in baseball history. >>> then all new tonight on nbc 100, native syrians reacting to air strikes against isis. hear from people living in our area about the u.s.-led attacks against the terror group. >>> this is nbc 10 news. >>> sky force 10 over breaking news in montgomery county. the aftermath of an accident involving the dump truck there that had been overturned and they've uprighted it. one person has been hurt in this accident. this is at joshua road and cedars grove road. joshua road is shut downas they work in the aftermath of this accident. it's going on the side of the road and one person, we understand, taken to the hospital as a result of this accident in white marsh township and joshua road closed right now. >>> all right, philadelphia little league sensation, monet davis headed to the baseball hall of fame. monet will donate the jersey she wore to the little league world series museum. some of her teammates will be there with her for the celebration. she became the first girl to win a game to the little league world series and

new fashion trend that is threatening the denim. >> we also have jimmy. >> hey, raj and jessica and everyone in the bay area, i'm playing whiffle ball with monet davis. and thank you notes are on next. huh, fifteen minutes could save you fifteen percent or more on car insurance. everybody knows that. well, did you know you that former pro football player ickey woods will celebrate almost anything? unh-uh. number 44... whoooo! forty-four, that's me! get some cold cuts... get some cold cuts... get some cold cuts! whooo! gimme some! geico. fifteen minutes could save you fifteen percent or more on car insurance. whoo! forty-four ladies, that's me! whoo...gonna get some cold cuts today! >>> they may be singing the blues. sales of jeans are apparently fading after decades of steady growth. denim companies report a 6% drop in sales in just the past year. industry expert says that yoga pants may be replacing them. it's part of a trend known as athletic leisure. more people are wearing yoga pants as they run around all day because they feel they're versatile enough to be dressed up or dressed down. >>> okay. forget about the whipped cream and the carmel drizz

there is a new generation of companies like cap added that say, how can i identify that person? you can monetizeng on their phone. >> are there numbers attached to this as far as how much advertisers get from selling the programming on your phone versus on your tv screen? >> publishers or video makers if they sell in our of db2 a person on the television. $.30 to do something premium like hulu. they lose about 80% of their value by adam watching on his phone. -- get about $.89 if they sell an hour of tv. it is the way people consume media. people watched youtube this month. consumed 600 billion hours. it's really become that affect the way that kids are doing it. >> you have to login. you talk about cookies. will we all have 40 more logins to these different sites? >> you might have more logins. part of the tv experience is going back and watching the nfl premiere. as a consumer, you don't want that. you have to look at other technologies to make that happen. >> assume is i have to login --ewhere, i turn away third as soon as i have to login somewhere, i turn away. >> apple versus samsung. who w

new. >> facebook was a lot of hype, promise of how they might monetize the asset that is they have.mmerce in china and barely taken off yet and i think people think of this as grabbing on to the end of a rocket ship. >> one thing we haven't mentioned before we leave the segment, m a& a. >> beer on tap and joined on the news in the beer consolidation speculation that we're seeing. we saw several reports that we're going to see more consolidation for beer companies and an interesting thing is many different ways of this to shake out and just getting started in this space. but what's interesting about this is really just a play by the beer companies to push order into emerging markets and beer sales slump in the u.s. and europe. >> here we thought consolidation was over. >> fewer names but they all have bigger market share and the man that taught me more about investing than guy adami is jim richards and came to a country and look to invest in brew earls. he said that's the basic industry to buy. no matter where you are. if they're doing well, that economy's doing well. brewers are fin

news two nights in a row this week. they did it. and here is what i'll say. if you pay for video today, first of all, understand the world we're in. everybody needs to monetizer digital space. they need their websites. video drives traffic. you are going to pay for video, everybody is doing it. the networks do it, the cable channels do it, they sdwruft -- >> the difference between paying a licensing fee to a photo agency and paying 50, $100,000 whatever it is to somebody who is giving information. how did the media, especially in your city of baltimore, deal with rice and the ravens especially after that first video came out? >> i wrote back in february, god bless tmz. i got my head taken off. >> the team and the league. >> they were -- they let the team drive their coverage. i think you have to understand they need the city, and this isn't unique to baltimore. they are such powerful institutions, these nfl teams economically, that the local media to a large extent is involved. one of the sports directors at a local affiliate is the public address announcer at the ravens game. another one does the radio broadcasting got a super bowl ring. they are part of th

monetization is falling. is that just a trend we have to accept or do you think there will be a turn around in that pricing? >> it's a completely newarket. brands and businesses that believe we're taking this desktop have it completely wrong. we are just at the beginning here. the pricing will go up. we have more brands in the world than we have desktop computers. therefore, there's more choice and more activity. therefore, is it just about price? >> let's stick with our theme, mobile. we know that it's more consumers as well as advertisements over their mobile phone. how is that changing the way our clients are positioning themselves and advertising to those customers? >> it has to be xhoebl first now. more importantly, how you inter act with the customer who is happy with your brand or dare i say not happy. >> u.s. social media advertising revenues, 30 million users and only $11 billion in revenue. have advertisers got a long way to catch up to make the most of the number of users there are? >> it has. you can't just put a big ad on there like we have on the deck top. therefore, we have to start thinking of new methods and new wa

monetization. the former analyst from goldman, he's an investment banker, took a stay in the nfl, but i just like this -- i think the news flow is good out of twitter that's one of the things where you say, a year ago, how are they going to make money? now featuring a button, and the customers, burberry, home depot, customers that are sophisticated. so it's not like these companies don't know what they're doing. they're very forward companies. >> on a day where whole foods testing one-hour gross delivery in 15 cities. >> waiting for than whole foods national ad campaign. the beginning of the whole foods playing offense. see what happens. campbells, by the way, opposite. campbell's numbers, other than bolt house, i use the bolt house vain ven inaigrette -- the cann soup is against the grain of what the country wants. >> alibaba, they are kicking off their ipo road show today in new york. the chinese e-commerce giant seeking to raise more than $21 billion, would make it the largest ever tech debut in the u.s. alibaba expects to price the offering between $60 and $66 a hair. yahoo! shares reacting. could gain $8 billion on