espn attacking nielsen for releasing potentially inaccurate numbers, saying, quote, the nielsen numbers unexplainable variation over prior months reporting, affecting all cable networks. we have raised this issue in light of their demonstrated failures over the years to accurately provide subscriber data. the data does not track our internal analysis. pivotal research analyst, brian weezer, saying the reported espn numbers are in line with the low single digits percentage subscriber declines he is seeing, and fbr analyst, burton crockett agrees it plays into the larger trends. >> this number is looking like something that we should definitely ignore and kind of focus on the longer-term trend of modest pressure, downward pressure and subscribers offsetting rate hikes. this factors into the head winds on disney that make the stock more difficult to own this year. >> still questions at espn's health are sure to come up on the earnings call, which is next thursday afternoon. melissa? >> and julia, just to underscore the difference, these nielsen numbers are subscriber numbers and when we ta

. >>> tv ratings for nielsen out. it may be a bigger problem for nielsen than it is for espn.when "power lunch" returns. >>> sometimes when the market is trending down, the best thing a trader can do is wait it out. when a stock is trending down it telling you it wants to go lower. as sellers are willing to accept less and buyers are not willing to pay up. the more experienced trader will wait for the stock to trend high, even if it means buying at a price above where it is currently trading. >>> nielsen and espn facing off over a report that espn recorded its worst month ever. this may turn out to be a bigger problem for nielsen than for exex espn. julia boorstin joins us to explain why. >> nielsen is retracting its report that showed espn had its worst month ever in october in terms of subscriber losses after that report sparked a number of headlines. nielsen saying it is investigating a larger than usual change in the november 2016 cable network coverage area households and persons universe estimates saying we take the accuracy of our data seriously and are conducting a tho

tom: erik nielsen with us with unicredit. appropriate to talk about another bank's affairs but a broad european statement was clear across the imf. is it about npl's? erik: for the italian banks, no doubt about it. the german and french banks do not have npl's of significant magnitude but the real issue is that we have not adjusted to the new world. we are not really developed into the new i.t. world. tom: i would suggest you are one of the great spokesman on continental europe. you have got a global reach. can the european banks become more anglo-saxon or even, should they become more anglo-saxon? erik: i am not sure they should. i am not completely sure this is the model that you need. it is a long-term model to think we are going to a security-based financial system. europe is basically powered by smaller enterprises which is not obvious to easily to the financial markets, without a banking system. i think it is a misstatement that the european banks should become anglo-saxon. they need to modernize the operations to the w

eric nielsen all central banks, waiting for evidence.'t that where we are, waiting for evidence? >> the evidence is not there. with the possible exception of the states, where we have moved discussion about where the neutral rate is. here is the central bank having a public discussion about where the neutral rate should be. no one suggests it is here but it is somewhere higher. it's quite an extraordinary experience. tom: december, quickly? what is hard bundle say about it? >> i couldn't hear that, sorry. caroline: tom was asking about interest rates. are we expecting a december hike? >> yeah, we think they will move in december. in a sense, their communication has become better for being terrible in 2016. it looks like we are doing december, unless trump wins, and uncertainty is back on, and we come out with no hikes. francine: thank you so much. eric nielsen of unicredit. this is a picture of a lot of the energy stocks. we are focusing on opec, on energy, and we are also watching gold, nearing a four-week high following the reopening o

salon manager erika nielsen says time to start a business. "it really is. so many people have commented that they drive by it every day, and they didn't know we were here. i think that's not good. that's not what we want to hear." project leaders say their main goal is to improve safety and accessibility -- while minimizing business impact during the project. local boys going beyond the books to learn a very important lesson ten boys at irving elementary school are enrolled in "boys to men"- a new program put on by volunteers every week. kwwl's lauren moss stopping by earlier today, she joins us now live in the studio. lauren? boys to men..and let me tell you, these 10 year olds are on their way. it's a ten week program- where they learn the ins and outs of being a gentleman- from how you should dress- to how you treat people.. and they are pretty that situation?" if you are not a gentlemen you

they're led by linn-mar grad and former wartburg football head coach, bob nielsen. "the quarterback and running back are 1-2 in rushing. and then when you go down the chart and you look at their defense, you look at what they have done because their whole staff went from western to south dakota. so, there's some similarities there, it's just different personnel doing it... i knew coach nielsen when he used to come here when i was an assistant coach here. he used to come out here all he'd come down to our practices. and i've always stayed in touch with him ever since then." trt: 27 oc: "ever since then" ... former uni panther david johnson ran all over the san francisco 49ers last night. he had 157 yards on the ground and two touchdowns... thru five games, he has 695 scrimmage yards... that's the most in cardinals history. ... day 1 of the boys state golf tournament is in the books. individual results, willis gaer of des moines roosevelt has a two shot lead... a couple of local players not far behind... team wash in the hunt. we'll be right back. to the east ushering

david kelly and eric nielsen, thank you for being here today.numbers. downchrysler numbers are .9%. estimates were to be down 5.1%. it is significantly better than what was estimated. a somewhat disappointing quarter given the numbers from last year. jonathan: coming up next, bloomberg markets with vonnie quinn and mark barton. what's coming up? vonnie: nejra cehic is joining us today. we will be getting breaking isn data. and j.p. morgan chase's reaction to that. we have a lot of data before the next fomc meeting. foley what michael he makes. and we will talk brexit. head of ferber is the the biggest business lobby to confederation of british industry and she's not too pleased about the talk of brexit right now. we don't have many other details. she will have a lot to say starting at 10:00. the markets 21 minutes into the session. equities down. , a key number in business and policy makers will be watching. we will be getting the september u.s. jobs report this friday. next.l discuss ♪ go.d: this is bloomberg i'm david westin. this friday we wi

but we get a sense the next day from nielsen, to give us a trend line. i have been talking to network executives this week. they are in two minds. a lot of people are fatigued by these elections. they have seen the candidates for more than a year. the writer asked have evolved into vicious language that many americans, a may be turned off. so whether they will debate for 90 minutes of their wednesday evening is to be seen. susan: do the numbers get reported in the average viewing time? michael: yes. million,rst debate, 84 it was striking that viewers stayed for the entire 90 minutes. there was such anticipation. and we are actually able to break down the numbers into 15 minute segments. we can see that people were not looking away. in the last debate, the numbers were lower at those who tuned in did stay watching almost the entire 90 minutes. susan: how are all of the avenues of social media, and every cycle there are more of them, it factored into the overall voter experience? facebook is streaming with different services, lies. u2 is another one. peris

franz nielsen beats ben bishop on the rebound... 3-1. but the bolts just keep on fighting. check out this angle from ced paquette... are 1...really strong third period. you thought that last goal was nifty... brian boyle with a wicked wrister... up top! we're tied at 3-a- piece... bolts dialing up the opening night comeback! back on the powerplay... bolts take the lead and dont give it back... tyler johnson redirects stammers' shot. lightning 3 of 6 on power play last night. they take game 1... 6-4. the lsu-florida football game originally scheduled for last weekend... has been rescheduled. it will be played on november 19th. but instead of it being played in gainesville... the gators have given up homefield in turn... l-s-u will play back to back years in gainesville in 2017 and 2018... and florida will buy out the previously scheduled presbyterian game that weekend. but l-s-u stubbornly did not want to lose a home game... and since you have to have played all 8 sec games on your schedule to qualify for the conference championship game... florida a-d jeremy foley was in a

is in that space is like nielsen. i cover it. it's central to the business of media.lly in the state of such profound change in the way that consumers are watching television and we should call it video with such profound consequences for these businesses that a company like nielsen which is in the business of providing information about what consumers do, we think what nielsen does is more valuable and urgently needed than ever. we think nielsen is not perfect, but they do what they do far better than anybody else and we think that will serve them well. we think, hey, it's a growing company. we think it's going to continue to stably grow. and we think it's going to compound nicely for investors in that it's not all z fully in. >> you have a sell on viacom. if you could game out what's going to happen to viacom. a lot of chatter about cbs potentially buying that. i'm curious why you still have a sell on it. >> yeah. absolutely. i have a sell on -- or underperform rating on a couple of stocks. viacom and discovery. which is really just an expression of those two compan

. >> reporter: a new usf nielsen survey finds a majority of floridians colleges and universities supporting study abroad programs in areas of the world with known terrorist activities. >> what we won't do is we won't say to our students, you should not go into the world. >> reporter: he says they spend months planning in advance before sending students abroad. they hired two risk and security officers whose jobs is >> we have had students in locations where there has been terrorist activity. we know our system works. >> reporter: new this year, students must have international student health and travel insurance. >> we're really trying to take care of that student's travel safety. >> reporter: nicholas can't wait to study abroad in the future. >> really worried about terrororist attacks there, just as i'm not worried about them here. >> the main question they get is how close they are to places like orlando and ferguson. >>> time and fortune magazine is showcasing 16-year-old rachel for her business skills. she is expected to earn more than $10 million next year. dick's sporting goods. >>>

>> also mark farley and his crew have a different sort of mystery with the first year coyotes bob nielsen who spent the last year at illinois and coached down the highway. his lineup features another. >> he is a talented young man. you can look at the defense and what they have done and they will be sound and what they do and good at what they do. >>> he showed up hawkeye arena -- arena and a host of new players.>> mccaffrey says that most of the offense will be the same. if they actually set up to offense, that could be a different story. >> we have a lot of guys. year. >> when you have a frontcourt that can run like our group, we just take off rather than worry about who we are getting the ball to because that takes time. >>> before we know it, wrestling season will be here. they have finalize dates with penn state and ohio state at carver hawkeye arena. they have also confirm several game times, including a 7:00 showdown on saturday, december 10, with iowa state. night game, get ready because another is a -- around the corner. you've worked hard. retirement's within reach, but congress

jonathan joanne, bar down, snarf -- sniping like he's at bishop cannot corral the point shot, nielsen beats him on the rebound. one of a few rough moments for bishop. 3-1 wings. the lightning controlled the pace of play tonight. eventually the bounces go their way. cedric pocket seeks a shot, 3- 2. and then in the third, lightning pouring it on. brian boyle two-on-one. all i need is me myself and i. another top shelf shot. after too many men on the ice, another power play. steven stamkos does. off tyler johnson and the lightning have a 4-3 lead. another bench minor against detroit leads to a third tally with the man advantage, dishing to alex killorn, tampa bay lightning shake off a slow start and be the red wings 6-4. >> it's good first game, i thought we get the first win and started off. that's where we want. this first period we had the majority of the chances. last 10 minutes was big for us and we have a lot of confidence in the steam. we've been through a lot together. we've come back before. so i don't think anyone was worried about it. we kept on playing. there was a lot of ga

nielsen has been the industry standard for 50 years and nobody believes nielsen.er been able to go over the top and measure non-linear television audiences. matt: this decline in nfl viewership ratings, because we are talking about the decline in measurements that we do not trust, doesn't necessarily mean nfl football is less popular even with the kids. playing fantasy and looking on their computers to see what the scores and stats are. are they still, they must be going to the games because the tickets are not getting cheaper. can afford to go to an nfl game today. the kids are growing up with a whole different perspective on sports and football is not number one the way he's to be. way it used to be. look at all the concussion issues high school than colleges are going to have to deal with and it is driving people away from the score. all of the minor sports, i am all across layer. the cross is booming right now osse is booming right now. it is not just a measurement problem. it is able cultural shift right now and non-american youth who are not born here, immig

well, today nielsen reported about 37 million people watched the vice presidential debate last night moderated by our elaine quijano. that's roughly half as many as the clinton-trump debate last week and about half as many as the 2008 biden-palin face-off, which set the record for vice presidential debates. here's nancy cordes. >> some people think i won. [cheering] >> reporter: mike pence basked did his running mate. >> mike pence did an incredible job, and i'm getting a lot of credit because that's really my first so-called choice. that was my first hire. >> reporter: trump said pence ce. his cool through 90 minutes of incoming fire. >> both donald trump and mike pence want to get rid of birthright citizenships. he's trying to fuzz up what donald trump said. donald trump is avoiding paying taxes. >> reporter: the strength of them. >> you are donald trump's apprentice. >> did you work on that one a long time? >> reporter: pence and kaine came into the debate with specific goals and stuck to them. pence wanted to serve as a calming counter-weight to his unpredictable running mate. >>

if he's not ready with that left hamstring injury, corey nielsen knows he needs to be ready to step up. >> they always talk about if you're a second string player that you're one rep from starting, you know, so you have t and understand that you have to study lake a pro and as if you're going to play in that game. >> reporter: c.j. anderson underwent successful knee surgery. no guarantee if he will play this season. devontae booker and bibbs had great practices. >>> there was no score in the second period. beating barley. giving winnipeg the lead. avs had their chances, but they couldn't get it past michael hutchinson. he stoned the avs all night long and gets the shutout 1-0. >>> friday night football in fresno for the force. now that's lit ration. keshawn johnson takes one giant leap for the bulldogs. falcons are trailing right now at the half 14-7. >>> game three of the world series, indians win at that series. >> all right, thhnk you, phil. >> that was too much for some. >> go ahead and pop the cork mike coffman, endorsed by the denver post. he's "a consistent warrior" who "took ac

in a nielsen survey, two thirds of respondents said they would stream video with netflix, amazon, andhe background on on-demand services. streaming liberates tv viewers from schedules. in doing so, it is the latest media format. someis the argument, musicians, notably taylor swift complained they are inefficiently compensated. on the other hand, how to make it easier for new artists to gain a following. a new debate how it threatens .aid television most consumers regard on demand services as a supplement rather than a replacement. is long-term outlook uncertain. you can read more about streaming media on the bloomberg . that is the global business report. head to the bloomberg terminal for more stories. >> shares of twitter falling today. the company announcing widespread job cuts to be announced as soon as this week. also said they are releasing earning results thursday. isy johnson, editor at large joining us. are they part of twitter's go it alone strategy? >> some people are going home alone. twitter is struggling. the most important thing there growth.ng on is twitter advertisers

franz nielsen beats ben bishop on the rebound... 3-1... but the bolts just keep on fighting... still early... check out this angle from ced paquette... are you kidding me!? so the bolts within 1... really strong 3rd period... blue team has up top! we're tied at 3-a-piece... bolts dialing up and opening night comeback! back on the powerplay... bolts take the lead and dont give it still to come.. it's friday morning.. so that means it's time for good day goodies!.. see our most fun moments of the past week.. and: southwest is starting flights to havana... what's surprising here.. is the cost.. the story after the break. it was doggie destiny was mr. bonejangles expecting the perfect toy at an amazing price? f a store full of surprises. you never know what you're gonna find, but you know you're gonna love it. how tall are you? how do we measure greatness in america? the height of our skyscrapers? the size of our bank accounts? no. it's measured by what we do for our children. the values we pass on. i've spent my life fighting for kids and families and it will be my mission to buil

south dakota is led by former wartburg head coach and linn-mar grad bob nielsen ... and the coyotes come out rolling from the first drive! qb chris streveler calls his own number on the keeper, breaks into the second level, and he is gone! 69 yard nothing lead.. ... northern iowa would silence the crowd. aaron bailey breaks free from a few defenders and drives in way in for six...we're tied at 7 all... back come the yotes on offense! trevor bauma takes the carry and high steps into the endzone for the touchdown! usd rolling as they go up 14-7... once again the panthers find the response...bail ey gets flushed out the pocket, but finds michael malloy in the he dives across the goaline and ties the game up at 14 all.. but south dakota wins 28-25 over northern iowa ... iowa conference football, coe hosting central ... fast forward to the 3rd quarter, central up 17-16... coe's defense steps up... prairie grad andrew netolicky forces a fumble on the sack, and recovered by ryan leonard ... kohawks offense cashes in... the pitch to kennedy grad trevor heitland and he runs i

"surveillance," we kick off the conversation with erik nielsen as well as bill rhodes and adam posen. bloomberg. ♪ >> government is a pro-business government, strongly supportive of open markets, free markets, open economies, free trade. but we have a problem, and it is not just a british problem. ,t is a developed world problem of keeping our populations and gauged and supportive of our market capitalism economic model. nejra: u.k. chancellor philip hammond speaking to bloomberg's editor in chief john mickelthwait in washington. let's talk about some of those problems and opportunities for the u.k. as it seeks a new future out of the european union. with me as simon wells, chief european economist at hsbc and jane foley. simon, i want to start with you because you have been writing for a while about this idea of hard versus soft brexit. what has changed for you over the past couple of we -- over the past week? simon: we first wrote about hard and soft brexit in 2015 before there had been a general election. union wouldustoms be a pretty hard exit back then and now liam fox is talking

nielsen data shows pumpkin spice beer sales fell nearly 10% last year. in terms of volume, it's down more than 13%. >> that's because retailers their shelves too early and lost money last year. this year, many decided to cut production so if you're looking for pumpkin beer, you may be too late. >> it's always the redayers trying to make more money, pushing earlier and earlier and people aren't ready to buy -- you can't drink a pumpkin beer in august -- >> july. just doesn't taste right. >> it's not ready. >> eh, just wait. maybe the retailers may have learned their lesson. lottery? one person in denver gets to answer that question. dough you know what you would do? >> wah, wah. i don't know. i have a whole list. i don't know where would start. >> a big list. i think vacation for sure, big vacation. officials, though, still don't know who the lucky winner is. right here in colorado. how much money they won. >> i was uncomfortable, definitely. she didn't want me pack there alone. >>> new allegations are saying donald trump's lewd comments may be more than

presidential debate since nielsen started collecting tv the frenzy on unlv's campus is gone... the las vegas convention and visitors authority says the debate was a success.... and that it is already paying off for our city. since all those millions watched the debate.... those viewers can translate to more big events.... and more visitors. "you cant buy that amount of advertising....and to have that go worldwide is amazing, becuase international travel is one of the things that we're trying to increase coming to las vegas" " las vegas of course handles a lot of big events from conventions to nascar races and music festivals... the l-v-c-v-a told us hosting those events prepared them-- for the debate... "ladies and gentlemen bill clinton is in the house...cheers" former president bill clinton made a surprise visit to a democratic campaign office in north las vegas this morning clinton was introduced by nevada democratic house candidate ruben kihuen he spoke to a crowd of about 60 people about what america needs in a president he urged volunteers to his wife and not respond to h

data shows almost 69 million people tuned in across 11 cable and broadcast networks -- according to nielsen data. that is bigger than the audience for the second debate but smaller than the first that had attracted a record 84 million viewers. tonight, hillary clinton and donald trump world attend the al smith dinner. the candidates will train one back 70n a custom going years. they will sit one seat apart celebrated by the new york's cardinal who will keep the peace. i'm "bloomberg technology mark crumpton. i'm mark crumpton. "bloomberg technology" isne nex. emily: i'm emily chang and this is "bloomberg technology," coming to you live from the vanity fair new establishments summit in san francisco where he are hearing from some of the most influential voices in technology shaping our future. this hour we will hear from the most candid tech leaders. we will hear from social capital the selfnventor of driving car, and the alibaba copresident mike evans. microsoft shares soaring after the tech giant crushed i ot on earnings. the windows company releasing better than expected result buoyed by

last night, according to nielsen, is 30 million viewers. that defies the trends in tv. the audience is fracturing into pieces but that's not the case of these debates. they have reached record audiences. the first trump/clinton faceoff reached 84 million viewers so this debate couldn't top that but it beat the numbers for the town hall last week. bottom line is there is intense interest and anxiety about this election, it's the highest-rated drama on tv and there's only one big tv event left and that's the ultimate finale, election night, less than three weeks from tonight. brooke, back to you. >> brian, thank you. >>> coming up next, we'll talk body language, including the refusal to shake hands before and after. it sets the tone, it matters. also ahead, tonight trump and clinton dine together. have you heard about that? and by tradition will roast one another with jokes. but for two people who couldn't even shake hands to have to share a stage, how is that going to go down? let's talk about that with comedy writers coming up. approaching medicare eligibility? don't pu

never viewership according to nielsen is down 10 percent from last seasons especially for the some including the election, player boycotts and missing stars like looking at pictures of the making strides againstpi th cancer well, thousands are walking at the zoo for a great cause.at >> helping to raise hundreds of thousands of dollars to help ensure that nobody faces this cancer alone, and patricia we hope that you might warm up a little bit, and a.j. colby has the answers. >> it really looks and feels like fall with these clouds and with the cooler start. it's that time of year that we have colder conditions. begin to see the changing leaves. on radar see if there are any lake enhanced showers with her could a passing shower from some of these today. game time of browns game at 1:0 a small craft advisory continues for about another hlf a look at what's happening with matthew as it continues moving up the east coast it may nick boston with a few showers. the good news is the latest computer models are kickingh th off east into the atlantic and no longer showing a clockwise moved back into th

data shows almost 69 million people tuned in across 11 cable and broadcast networks -- according to nielsenigger than the audience for the second debate but smaller than the first that had attracted a record 84 million viewers.

one analyst lays out what apple needs to do to win in the tv game and nielsen says disney espn may betrouble. espn punching back. all coming up on "the halftime report" with pete najarian. they say the world does not revolve around you. but today, maybe it can. i am helping 1-800-flowers find the perfect gift out of trillions of combinations. and working with the new york genome center to find treatments as personal as dna. and i am helping sesame street make education unique to every child. hello, my name is watson. working together, we can outthink anything. >> i have some stocks on the move, including that one right there. brocade said to be in talks to sell itself. we got that news just a few minutes ago from seema. the stock is up almost 22%. >> i mean, you really -- >> you know how these things go, right? >>. >> that's been around for a while. >> i do. i'm looking at -- if you look at this dva is the symbol there. this is a really interesting one. this is a stock trading in the mid to upper 70s back in july. you go into august into the earnings, and, unfortunately, the guidance

nielsen ratings estimates a record-breaking 84 million viewers watched the debate.ting to the second debate in st. louis on october 9. trump's advisor is said to prepare him more thoroughly.

nielsen ratings estimate a record-breaking 84 million viewers watched the debate.he focus is now shifting to the second debate in st. louis on october 9. trump's advisor is said to prepare him more thoroughly. joining me as our hearts and abby phillip, we will come to this program for the first time, a national political reporter for "the washington post." tell me where the narrative has gone since the debate. al: if conventional norms apply, and i remember jeff green phil telling you that they may no longer do, but if they do, trump has had a terrible three days. he has renewed his attacks on miss universe, trying to insist he won the debate, he's angry at his advisors, and nothing is going right. that is the state of play if conventional norms apply. this electorate is not like a speedboat. it is like a battleship. it does not move quickly. i don't think there is a huge change from monday night. i think the two things encouraging to the democrats are that he has so turned off a number of young people. i was at a college in philadelphia. they were not that impress

. >> i remember asking certainly adam on our air a few times why databased revenue, like nielsen, allpanies that sell analytics, why it was not a bigger priority. was that something you fought for at the time when you were there? >> it was the original revenue stream for the company was data. we did deals with some of the big search engines. and the data business is actually meaningful. it's not nearly as meaningful as advertising but it is meaningful. i think the point that sales force, the interest they would have, is not just purely the data but building the ability or platform for businesses to interact directly with their consumer and have that one-to-one relationship. there are so many businesses out there that lack that today, amazing businesses. bob iger was recently in the news saying one of the things they cut is having more direct relationships with their consumer and twitter is a platform where that is already organically happening pip think that's valuable and something that could be exploited. >> you say it's unlikely but could still grow independently if it doesn't get

nielsen data showed almost 69 million watched the face to face across 11 cable and broadcast records,he tv audience for the second debate but smaller than the first, which attracted a record 84 million viewers. president obama is praising hillary clinton's debate performance. the president tweeted, "outstanding 3-3 debate sweep for hillary clinton. nobody has been more prepared to be @potus." the white house is contrasting donald trump's refusal to commit to accepting the presidential results with president obama's andised to follow tradition escort the president-elect to the capital for inauguration, regardless of who wins. philippine president rodrigo duterte has made his strong this comments yet, signaling a split with the united states. he is in beijing for meetings with chinese president xi jinping. duterte said he wants to break away from the u.s. and shift toward china and russia. the u.s. is the philippines' biggest military ally. global news 24 hours a day, powered by more than 2600 journalists and analysts in over 120 countries. i am mark crumpton. this is bloomberg. back to

>> we do not participate in nielsen surveys, so i'm not sure where they get their numbers. core infrastructure provider for payments. we see ourselves playing a bigger, more important role in what our clients aspired to do, which is increased security -- massive issue everywhere in the world. the second is they have to compete against what is going on in the online world. when you go on a website, that website knows everything about you. there's a cookie and if you are buying something online, they know your whole transaction history. you walk into a store, nothing has changed. they still do not know you. they cannot cure it or have a specific conversation about your needs, and merchants all over the world today are looking to a company like ours to get them to that next stage of evolution to drive growth. : does it also provided difference of revenue stream for you because the customer is more involved over time? >> without a doubt. if you look at our history, most of it was about shipping terminals. today, most of the conversations we are having are not about the terminal

. >> and trump followed every tic of the nielsen meter. >> i've never seen anyone in the television industryas donald trump. he would call and he was like, we were number one again, and even when we weren't number one, he would call and say we're number one. and i wouldn't correct him. >> but in his mind? >> if you're number one once, you're always number one. >> you had to tell him the bad news, that the ratings were dropping. right. >> how was that? >> it was horrible because he wanted me to continue to say it was the number one show on television which it was, at some point, maybe six seasons ago. >> the show slumped but trump didn't. making event appearances and promoting a revamped version of the show called "celebrity apprentice." the longer the show lasted, the more it helped transform the new york builder into a professional brander. >> his brand really skyrocketed and his ability to license his brand really skyrocketed. it was tremendous value to the name trump. >> "the apprentice" dvd, the computer game, a series of business seminars called "trump university", along with trump stea

nielsen said it was 84 or 85. that doesn't count c-span. c-span told me about 15 million.ion. that doesn't count people watching on computers, ipads, iphones, streaming, so forth. i think the second debate was up around 85 or 90. this one we're hopeful will match the two debates. the american people when they go to the polls, will know where the candidates stand on issues. issues are what are important. whoever wins this race. whoever becomes the president he or she has a tough job to bring this nation back together to get congress to work again together to work in the best interests of american people. important to let the american people know where they stand. martha: one last question for you, why are they not sitting at a table? >> we historically have had table sittings. we feel actually it is in the best interests of debate. sort of, podium stand as walls. you get a better discussion when they're seated at tables but we'll listen to the candidates. if they don't want to sit at tables, they prefer to be at podiums we have no problem with that we work that around the e

. >>> median marketing data company citing challenging growth environments of nielsen. the holiday shopping season is approaching quickly as many retailers are already starting to hire seasonal workers. today target unveiled its holiday strategy and highlighting its holiday product assortment as well as its marketing campaign. >> and courtney reagan is at target's this morning city offices and joins us along with their ceo. courtney, take it away. >> thank you very much. i'm here with brian cornell, target ceo. so the first question is about the holiday strategy. you're unveiling many parts of it, but holding off on a lot of the widespread marketing messages until after the election. is the election going to hurt target sales? consumers are cautious right now. >> first of all, welcome to our new tribeca location. and we did talk about our holiday plans and we feel really good about our approach to the holidays. we've got some exciting new merchandise, but we will be thoughtful about how we bring that to life. and we want to make sure that we have the right approach duri

this wreer, he said despite the headlines about the china showdown and what they're seeing in the nielsench tracks sales, the growth is happening online. you're still seeing ten 10, 20, 30% growth in consumer spending. it's just moving online. so, guy, a lot of interesting comments there about the macro environment and the specific turn around he is trying to engineer chltd wou. would say he's cautiously optimistic and innovation is a big theme. >> what are the brands they got rid of? over the counter medicines and so forth? remind me. >> they got rid of a lot of businesses. and a lot of different categori categories. a big one was beauty. the cover girl make up. they made a multibillion dollar transaction where they sold a lot of brands to codi. it had been a remarkable transformation from more than 200 brands down to 65 in just two years. and it's the brands that are coming back like oral b, health care was a big beat in the last quarter and some of the big brands that are still struggling like olay, which they need to focus on, look at pricing and in some cases, with the case of olay,