>> all that said, i think you came up with a great new slug line for nike, nike happy to be in bed with tiger, i'm throwing that up there. charles put up the banner flown over the golf course. look at this, it says that tiger, did you mean bootism, referring, of course, coming back to his routes in buddhism. clearly, i saw that and thought he will be the butt of jokes from here on in, no question about it. all right, tiger may be trying to keep, as we get to another big story breaking today, another list -- a-list sports star caught up in the huge scandal is a famous "today show" contributor now becoming the new tiger woods? i want you to stay right where we are. we got to move onto this. >>> kate's unbelievable jug legjuggling act, speaking about -- >> it's very difficult. i can't put my life aside and do simply six hours of dancing every day. >> "dancing with the stars" her just announced new store and custody battle with jon, i'm tir tired. is she taking on too much? >>> and sandy's got the kids? explosive reports jesse james' children are living with sandra bull bullock. does this m

what does nike get out of that?ual that in ancient time, the poets used to wait until after the battle until they wrote the sagas and poems about what happened. today, nike can bring it to us days in advance. >> donny deutsch, who frequently appears here on msnbc, says that ad is brilliant. is there an impact on tiger, good or bad, do you think? >> i think you have to look at them separately. it's a very smooth ad, very slick. however, i think it's in stark contrast to what we saw from tiger himself. i think it's good for nike. i don't know that it's necessarily good for tiger. on tuesday, he had a wonderful session. probably the first time he's scored points in this issue to date, where he connected, told about being a father, talked about how difficult recent weeks and months have been in therapy for them and yet today, we see sort of the start of the team tiger engine cranking up. >> and there's already a new mock online. let me play that. >> hey, it's tiger. i need you to do me a huge favor. can you please take

the question with nike, what do you stand for?say it's just shoes. >>> right. >> and clearly it is not to you. >> what does the company stand for? nike is huge, they're big, they will do what they want and people are still buying their stuff. you look at tiger woods. they stuck by him. i wonder about that as well. but sales of the golf equipment haven't changed. >> they do not have a history of cutting people loose. they do not except for michael vick. that's another discussion. >> prime news eastern we'll continue that. >> continuing with the day's news. phoenix police shot and killed a suspect. in a fiery home invasion today, this started as a home invasion. they say at least two people broke into the home this morning. officers say they were investigating calls of suspicious activity when the suspects apparently set the house on fire. then two people walked out, giving the appearance of someone holding a hostage will so police say they shot and killed the one, acting like the hostage taker. they stay other person, a juvenile wa

. >> larry: tiger's ad for nike is polarizing, where do you stand? watch it and see for yourself next. >> larry: joining us, donnie doich, chairman of deutsch incorporated, and david cornwell known as the cleaner, he's represented a number of athletes, among his current clients, pittsburgh steeler quarterback ben roethlisberger, he is accused, by the way of sexual assault. nike has a new tiger ad out just yesterday featuring his late father's voice, getting a lot of attention. we'll have our whole panel discuss it. watch. >> tiger, i am more prone to be inquisitive, to promote discussion. i want to find out what your thinking was, i want to find out what your feelings are, and did you learn anything? >> larry: okay, we'll start with donnie deutsch and go around. what do you make of that, donnie? >> stunningly brilliant. genius, one of the single best pieces of advertising i have seen in a decade. what nike did in one fell swoop, instead of ignoring what went on and having him play a golf in a spot. they took the voice of god, the voice of his conscie

kudos to nike. >> larry: david, you're a cleaner. was this a clean bit of work?> reporter: i thought the ad was brilliant as well. another thing was it was consistent. or it is consistent with tiger's statement when he said he needed to go back to his roots. what better way than connecting him back to his father? on the 17th green i was sitting next to tiger's mother and phil knight. phil knight is clearly pleased with this ad and proud of it. i think they did a great job. >> larry: and what do you think, mr. sally? >> i think it was brilliant just like donnie said. it got to the point, the only people that are in his head really when you come down to it is his backbone of his family, his mother, his father, hiss wife, his children. >> larry: isn't it a little weird, though, the voice of a dead person? >> i have watched movies of people who have passed and i have seen some things when you show it. >> larry: let's see if steven makes this a complete agreement. steven? >> i do completely agree. think it was absolutely brilliant. a think what a lot of people have fa

nike has to do what's best for nike and their shareholder. i look at that brand and say that's a brave brand. they are acknowledging a controversial spokesperson. >> so they had another choice? >> no. they could have done the safe, easy move, no ads, let him become a golfer again, he wins the masters, then his brand is back to what it was. not exactly. but then in six months, he's playing golf, hitting golf balls. most advertisers wouldn't have hit it head-on, though i think it is a brilliantly stunning move. i give it a 10-plus-plus. folks at nike -- bravo. i'd love to take people down but my mouth dropped. just, wow! somebody's really thinking. >> i suppose no matter what side you come down on, people are talking about it. >> you can like tiger woods or you can hate tiger woods. as a marketer, it is a brilliant stroke of genius though. >> okay. let's get a check of the weather from al. >>> hey, we're on! hello. shaking hands with friends. this is a huge choir. they were just singing a moment ago. they're from washington state. very nice. al

>>la empresa nike, sacÓ las primeras imÁgenes desde el escÁndalo. "quiero saber quÉ es lo que la vas pensando...que es lo que estÁ vas sintiendo" >>a pesar de que muchas empresas han quitado su apoyo, nike mantuvo su apoyo. tratarÁn de demostrar que es rentable para quienes continÚan a su lado. >>hacemos pausa y cuando regresemos, el gobierno de colombia analiza el caso de unos ciudadanos que fueron detenidos por espionajes. >>que revela la autopsia de la niÑa mexican >>los ciudadanos tendrÍan una cÁmara con la cual estarÍan tomando fotografÍas de una central elÉctrica, lo cual entra en la categorÍa de espionaje. >>nomÁs podemos ver a estos ciudadanos que estÁn tomando fotos de cuanta instalaciÓn elÉctrica que hay en venezuela. por eso estÁn detenidos. >>con carnet del ejÉrcito colombiano. >>el presidente uribe anunciÓ que estas dos personas trabajaron para el ejÉrcito pero como funcionarios civiles. >>nosotros pedimos al gobierno de venezuela a sus autoridades judiciales, a la oea, y a las naciones unidas garantizar la plenitud de los derechos huma

have you seen this ad from nike that is out today, can we show it? it's tiger's face with the voice of his father, who's passed away. effective, or just plain eery? we're going to play it for you. e -- e-mail us, happening now at fox news.com or go to foxnews.com, happening now and check this out, a rat, a cat and a dog! how did these 3amigos get together? jon: three girls in that terrible massachusetts bullying case plead not guilty. hair irs faulkner has more information from our breaking news desk. >> reporter: this has to do with the death of phoebie prince. you'll remember she hanged herself after what police and other authorities have said were three-months of intense bullying, and now three of the young women who were charged, 16-year-olds who were charged, their attorneys in court just a short time ago pleading not guilty. they are, as named here, ashley long, sharon valesquez and flannery mullens, they were the ones in juvenile court today, arraigned on charges of civil rights and stalking. of course the case deals with stalking, harassment,

we'll go live to augusta and also take a closer look at the controversial new nike ad

but it's typical of the way nike's done with its advertising. if you're going to stay with a guy, more people will be watching now than ever before. if you made the decision in the beginning, might as well keep it and run through with it. that's their choice. >> tiger wanted to keep the focus on golf. i expected to talk more golf with you than off the course with tiger. but this ad brings it back up again. i mean, is that a wise move to take the focus off of his playing? >> i think you said it great, robin. there's such a spectrum here, where you can't gauge where public reaction is going to be. and for the most part, i think it's going to be a reaction to a lot of stories in our country. it will be on extreme. some will think, great, you're addressing it. and then, other people, i think some of the folks who are prisposed to not be pulling for tiger as he returns to the golf course, are going to feel even farther in that direction. i think it parallels whawe do all the time in american media. >> we had the nike ad. and we had the statements fro

nike brought someone back from the dead to endorse their shoes.ther easter on sunday, right? there's been a lot of negative reaction to that spot. people called it creepy, manipulative, and i don't know, i did a similar commercial a few years ago with my uncle frank after i had sex with 14 women and crashed into a tree. you remember that, uncle frank? >> i do, jim. >> jimmy: i thought that ad was received very well. >> jimmy, good, that's you, right jim? this is your uncle frank, jimmy. good job, jim. good job. jimmy. i love you. and make sure you eat. >> jimmy: you know, he always -- [ applause ] he always believed in positive reinforcement. one thing is for sure. tiger woods' deceased father ad has already prompted a sharp spike in nike sales among the dead. they even made it into next week's episode of "lost." the air lock. speaking of the dearly departed, i have a bone to pick with my own network. abc has a show called "castle." this monday night they have an episode on with tom bergeron, he gets killed by the host who is on after him. the 12:

but it does what nike needed to do. for a for nike, he's too big to fail.prop him up and they have to show that he's learned a lesson. they needed his real part. but i don't think anyone expected him to plate daddy ded card. >> and i don't know if tiger is a brilliant actor, but he's on the verge of tears. it looks like he's almost admitting without saying a word that he let down his father. >> with the big puppy dog eye, it's scar scare troy to look at. but it's the church of the holy swoosh is giving him abc solution and exonerating him so they can move on. they want to get this over with, address it in some way indirectly, so that they can start selling clubs and pants and shirts and hats again. and they feel like this was the best way to address it, although it brings up another irony in that the reputation of his father. >> that's the thing. because if you're somebody who revered and respected your dad as much as tiger did, you might say, look, some things are sacred, leave my father out of this, i will not allow to you use my father for my benefit. it

the water's up and running today. >>> nike did its job. latest commercial to tiger woods. this one, you have to admit, it's eerie. >>> this little birdie is having an identity crisis. is it a pelican or a goose? we'll show you ruffling feathers this morning. >> thank you so much for joining us on this thursday morning. >> let's go to meteorologist justin berk, here she with your weather. >> we

>> nike has a new ad out featuring tiger woods. it's the first new ad to air since his sex scandal prompted sponsors to drop tiger. it's a 30-second spot that features the voice of tiger woods' father. tiger woods himself does not speak in the ad. >>> nats played some baseball tonight. didn't play very well. played the world champions. still, they didn't play very well. >> here is the thing. they are such a tough division. every time they play a division rival, it's going to be a tough go of it. last season the nationals started off with a 1-10 record. we are not there yet. after two games in the nationals, still trying to find their groove. a second straight loss to the phillies. another less than stellar effort for a shorting pitcher. jason marquis gave up six earned runs in his nationals debut. top of the fourth, game tied 2-2. facing coal hamils with two aboard. phillies take a 3-2 lead. jim reggelman. roping one into the left field corner. nyjer morgan cruises home to tie for 3-3. in the fifth. ryan howard. he just absolutely

is now the time to buy nike?> you know what, the problem with that is that we're really -- look, i think that's a great little data point, obviously. the reason we want to buy nike is the worldwide incredible resurgence by consumer spending, particularly in china. i think that nike is a screaming buy. i would buy it all the way up to 90. i'm not kidding. that was some quarter. carroll, i'm a grandmother, you just made my day so boo-yah. >> what do you got. i'm trying to make money for my grandkids' college fun. jim where do you buy your pants? >> i don't know. i got these at neiman's. >> my grandkids buy their uniform pants at the pant stores, sears, what's up with shld. >> i get my tires at sears. here's the problem with sears. i used to recommend it all the time. because i have great faith that andy lampert is doing the right thing. i like the stock. i think it's a great play on the recovery in america. i'm bullish. however, the bears make it like they're alone. i like sears and i like the buy back and i like l

first of all, that ad hurt him, that nike ad, that creepy nike ad, and the performance and the fact that, that helped him, and the numbers will come up, but the numbers are flat. >> i was off last weekend and i could not belief nike would come back with that to bring back earl woods' voice who reportedly from a few accounts had infidelity issues himself, and you bring that back, so with that said, "saturday night live" tooked took ed advantage of that and is the spoof of the nike ad. >> tiger, i know this goes without saying, but when i am gone, please don't use my voice in a commercial, and if you do, please don't make it for a commercial trying to sell sneakers after a sex scandal. but, you know that, right? >> maxine, they nailed it, didn't they? >> it is hilarious, and they totally got it. that is what everyone is saying, it was so bizarre to have this advert with his dad. >> well, it creeped people out and the fact that "saturday night live" makes fun of it, you know you did something wrong, so no more dad commercials. >> thank you, ryan and maxine. >>> coming up, florida teachers s

is that going to be the next set of nike ads or will they move on?hese are only running a day and half on a couple of sports channels, the espn golf channels, has to be one of the shortest in history. >> but it's like those on youtube, people run them everywhere because they find them so fascinating. they didn't need to do a big ad because us and folks like us will run them and talk about them as we just have. >>> coming up, who's in charge of the republican party? are these two the new face offers the republican party? drawing crowds, what sarah palin and michelle bachmann. >>> and martina navratilova. what do you think? i think i'll go with the basic package. good choice. only meineke lets you choose the brakservice that's right for you. and save 50% on pads and shoes. meineke. >>> politics tonight and who is an charge of the republican party. the question is, are you looking at them? sarah palin with michelle bachmann, outshining the state's governor, tim pawlenty used to be considered the top presidential contender and giving a shout-out to the t

nike is trying to help tiger. >> it's very odd because right now the one thing we've all talked aboutr needs to get away from the personal life. when he gets back to being a golfer again, he'll reemerge as somebody who is popular. this is about tiger. it's very invasive. >> you guys do image work. i'm going to bet you nike has some research that tells them he needs -- they need, maybe he doesn't need to do this but they do. >> i think when he did his press conference, there were a lot of people, and i saw this online and friends and everybody was talking about it, a lot of people believed him but a lot of people didn't. they thought he was doing it because it was the right thing to do, to rehabilitate his image, his millions of dollars. i think one more time is probably appropriate from an image standpoint. >> all the ads aren't going to help him. a win in the masters will do more than any advertisement like that. >> i want to show you a fascinating sequence. tim pawlenty is the governor in minnesota. the woman who was picked is sarah palin. they're both here to raise money for michel

. >> that would be nike and electronic arts really stuck by him. tiger had a very good start to the masters, better actually than better than a lot of people thought he would given how long he has been from the high level of competition, and if he keeps this level up, what kind of boost do you see for golf ratings, and everything that is connected? >> well, for tiger and the sports industry in general. everybody loves a comeback, and that is what tiger is paving the way for himself to come back on the golf course and do what he does best and win another championship. >> how about the new nike commercial, and what are your thoughts on that, darren? he was criticized about the commercial standing staring into the camera while his late father's voice was heard talking about responsibility. did that cross the line for you or just enough on the edge your thoughts? >> the bottom line is they accepted it. they didn't hide from it, nike. and i think they did it at the right time. and the guy obviously had an incredible relationship with his dad, a bond sin

it's a nike ad. people are calling it everything from creepy to powerful. >> i want to find out what your feelings are. and did you learn anything? >> so the voice you heard in the ad, you probably could have guessed, it's earl woods, his father. nike said it is now supporting woods and his family and they say the ad is meant to address the time away from the game using the powerful words of his father. in terms of how the ad is being received you probably have your own thoughts on it. we only clipped a tiny bit at the beginning. the beginning sentence you missed is, "tiger, i'm more prone to being inquisitive to promote discussion." then it picked up where we left off. some ad critics are saying it makes tiger look like an angel. it's really powerful, allowing him to wordlessly rehabilitate himself and he doesn't have to face any of those pesky questions. earl woods has done commercials with tiger woods before, they're right now the notion of his father sort of giving him forgiveness might help repa

>> nike's newest tiger woods commercial has everyone talking.that's the voice of earl woods, tiger's late father you heard. nike is one of the few sponsors to stand by tiger woods during his personal troubles. today the talk will be about tiger woods on the golf course. he returns to professional golf this afternoon when he tees off at the masters. >> reporter: as tiger wood prepared for what is likely the most anticipated round of golf in history, came a voice from the past. a recording of his late father has some questions for his son. >> i want to find out what your thinking was, i want to find out what your feelings are. and did you learn anything? >> reporter: but earl woods wasn't the only voice with words for tiger. from the masters on wednesday, the message was harsh. >> our hee ro did not live up to the expectations of the role model we sought for our children. >> reporter: even after days of practice and that press conference and dozens of autographs that the old told ti would have never have signed, at the start of the most storied to

i think it was effective for nike in that people are talking about it.all abuzz of it, not all of them positive. a lot of people think it's too early to market tiger woods that the point and i tend to agree. >> what's his demeanor on the golf course? he was talking about not getting too excited or too angry. does he seem even tempered and kind of going through the motions, accepting everything that happens? what's he look like on the course today? >> i think that he looked really at ease and very calm over the course of every day since i had a chance to follow him for 18 holes on monday. i walked a lot of holes with tiger this week. every day he has gotten more and more comfortable. i think the most insecure moment was monday morning at 8:00 a.m. the very first tee shot he said he didn't know what to expect and didn't know what was going to happen but he received so much support from the people here in augusta that i'm convinced he right now is mentally at as good a place as he can possibly be. through six holes he was one under par, playing halfway dece

a new nike commercial has the golfer's dead father speaking to him on it. >> i want to find out what your thinks was and what your feelings are. and did you learn anything? [ indiscernible ] >> here's joel brown reporting from wjz-13 from augusta, georgia. >> reporter: all the shots count for tiger woods beginning today. the world's most famous golfer returned after he was sidelined for five months and fans and fellow golfers can't wait. it will be great to have him back and i have a front row seat to see him. >> i think he needs to play the game and he'll do just fine. >> reporter: on the eve of the come back, the master's chairman didn't mince words. >> it's not simply the degree of his conduct, it's the fact that he disappointed all of us and more importantly, our kids and our grand kids. our hero did not live up to the expectations of the role model we sought for our children. >> reporter: a number of his sponsors felt the same way and dropped him after his affairs were public. not nike. >> i want to find out what your thinking was. >> reporter: a new commercial hit the air waves

who knows where it came from nike is not saying. the response has been weird, creepy, risky, and absolutely amazing. it seems like nike would be the only company that would dare to do anything like this. all i can tell you is the discourse, the dialogue over this ad is probably the most since tiger's famous ad where it's dribbling the ball off his golf club and hits it. over the last ten hours, this has lit up the social media, the twitter verse, everyone is talking about it. >> yes, everyone is talking about it, indeed. some of the questions i have gotten in is well, if this nike ad works, do you think the other sponsors are going to get back on the tiger bandwagon? >> well, they already have in a sense. the fact that upper deck announced yesterday fully that they're going to have autographs of tiger, used golf balls from what he's hit on the range signed by tiger. if he wins, they've even had a whole program that they're going to come out with tiger signed shirts with the inscription 2010 masters. so they've been involved. electro

. >> nike's controversial new ad ran several times, featuring the voice of earl woods lecturing his son. >> it is amazing how my dad can speak to me even though he is long gone. he is still helping me. >> for the first time in more than four months, his game was front and center. his four under par 68 is his best ever start at the masters. >> what does it mean to you? >> a sense of relief. >> tiger is two shots behind freddie couples. i will have more on the masters and tiger was coming up later in sports. >> like his chances better or worse >> i think tomorrow will be a real test. i think he will be emotionally spent after this round. we will see how he reacts tomorrow. >> it will be fun to watch. >>> new tonight, the reason behind this. big news if you have an iphone or i pad. 7 on your side with big changes. or i pad. 7 on your side with big changes. >>> these are the pictures that made the solahis a household name. tonight, the infamous party couple is in the center of attention, and only abc 7 news cameras were there. this time around, actually played host to a party on and nationa

maybe nike is trying to transition into more positive ads for tiger and i don't think they had to do this. >> i don't think spanking is the best term to use. >> you had to go there. >> it's only running a couple days on basic cable. that's it. >> it will show up everywhere. it's very compelling, people will want to talk about it. they probably don't need a big ad buy. >> not that there's anything wrong with basic cable. >> not at all. it comes with the package. >>> who's really in charge of the republican party. the question is, are you looking at them? sarah palin and michelle bachmann. they were at an event in minneapolis. their appearance outshined tim pawlenty, who was a presidential contender and probably still is. >> backstage, michelle and i were talking about the tea party movement. we wanted to give a shout-out to the tea party movement and do we have any today? >> i thank you then for being part of this beautiful grass roots movement that's really sweeping across our country. and it is full of common sense conservatives who are ready to take our country back. i think you fo

after tiger finished his round he addressed the nike ad we've been talking about yesterday.we hear the voice of his deceased father. some thought it was a crass commercial move to use his dad to sell sneakers. >> i think it's apropos. i think that's what my dad would say. it's amazing how it -- how my dad can speak to me from different ways even when he's long gone. he's still helping me. i think any son who has lost a father, who they miss so much in their life, i think they would understand the spot. >> reporter: so contessa, no apologies from tiger woods yesterday about that nike ad. again, he'll be teeing off in six or seven minutes from right now. >> by the way, on any normal masters tournament, wouldn't be the big headline be you have two old guys on the top of the leaderboard after day one? >> reporter: i'm glad you brought that up, fred couples, 50 years old. he's having a great season on the senior tour. that's where he's having a great season. already out to the lead here. and 60-year-old tom watson tied for second place. remember, he almost won the british open la

. >> but jesse, honestly, he just participated in a commercial with nike about his private business.nts to keep it private, then keep it private. >> jesse: well, that's because the media is telling him what he has to do. >> no, nike is. and he doesn't have to do it if he doesn't want to. look, coming out and saying this is my private life and then filming a commercial that is supposed to remind us all about your private life just to make more money? i mean, come on, really. i feel no pity for the guy. >> this is not smart. you leave phone messages on people's machines. hi, beep, it's tiger. the famous golfer. >> jesse: i understand all that. >> in a parking lot, come on. >> jesse: i understand all that. but still, to me, journalism today is so pathetic out there. you know, all they care about is trying to take people down no matter what it is. and again, these are private life issues. private life issues. rod, how do you feel about it? >> well, i tend to agree mostly with you, jesse. like you, i don't condone it, and obviously he has done wrong. but the wrong he has done is to his wi

a nike spokesman, darren kent, giving us this statement -- "we support tiger and his family as he returnso competitive golf. the ad addresses his time away from the game using the powerful words of his father." the text of that ad we also have here. this is, again, the voice of earl woods. "tiger, i am more prone to being inquisitive, to promote discussion. i want to find out what your thinking was. i want to find out what your feelings are. and did you learn anything?" woods appears in black and white, as you might have seen on that screen grab. and it was shot in isleworth, which is tiger's country club, a couple weeks ago. it will appear on youtube around 6:00, and it will be on both espn and the golf channel within the next hour. simon, back to you. >> okay. darren, thank you very much for that update. darren rovell reporting exclusively for cnbc. briefly let's get the final trade. around the horn. tim i'll kick off with you. >> reverse on u.s. steel today, get out. >> gary. >> airlines continue. this is great. >> karen. >> i like aeu. >> dennis. >> own restaurant stocks. >> brilliant

this is the latest nike ad featuring tiger woods. one of the sponsors sticking by woods. the voice was woods' late father. woods is eager to show his fans and fellow golfers that he's changed. his life unravelled after he admitted to sleazy affairs with women after while married to his wife elin. >>> why do men cheat? mark mullin wondered if monday og mi is natural in the animal world or just a human fraility. he went to san diego zoo for answers. >> reporter: who says a tiger cheats? in the animal kingdom they choose one partner, they hook up a few days before mating and the females aren't picky. >> i am ready to go, putting the flag up for whoever is that willing receptor. >> reporter: go to the san diego zoo and all animal relationships are on display. take the red cheeked gibbons. they stick with one partner for life and raise babies together. gibbons are the flip side of their cousins who prefer to spread their charm, like most mammals. monogamy among animals is rare, less than 10% stay with one partner for life. this started a debate. >> men animals keep the girls i

. >> reporter: in fact, tiger unscrimented took a bizarre new twist with the release of a nike ad yesterday. the 30-second commercial uses the voice of wood's late father earl to ask what much of america wants to know... >> i want to find out what your feelings are, and did you learn anything? >> i think the ad really polarizes people. i think that if you hate tiger, you're going to hate him even more. if you like him and you want him to have a comeback, you think it's kind of great. >> reporter: in the wind and rain at augusta, woods showed no serious rust from his five-month layoff. he quickly birdied the third hole, ending three under par after nine holes. showcasing why he's dom naiptd the pro tour for more than a decade, winning 71 times, including 14 majors help his unequal star power pushing official prize money to $277 million last year, up 300% from when woods first turned pro in 1996. >> in the last 12 years, he's done racialgable things for this game of golf. and everybody benefitted. >> reporter: until it all came crashing down, forcing the once tightly-wound woods to talk openl

he was wearing a nike shirt, black tracks, running shoes and clearly you saw the new york yankees hit. >> wisdom martin in the newsroom tonight. >>> the news edge all over another big story tonight. we're learning new details about a deadly drive-by shooting in the district last month. four men are behind bars. one more is still on the loose. police aren't naming him but we have learned a lot more about his suspected role in the crime. roz plater here now with the details. >> reporter: we've learned detectives have been on the streets all day and well into the night looking for the fifth suspect. the chief is even appealing to him to turn himself in. court documents allege that fifth suspect was one of the gunmen in the barrage of bullets that killed jordan howe and they also allege he was the trigger man in the mass shooting. there is an arrest warrant. >> i am urging that person or those who know that person to have him come forward for his own safety and turn himself in because we will find him and we are actively looking for him. >> reporter: to more suspects in that mass shooting

forget tiger, forget nike. that's obvious and old news. think phil mickleson and callaway eli.hat's the stock that's breaking out. i think up 50% by 2011. >> brenda: i've got to go to the golfer you always-- >> gary quit playing golf, obviously, and as bad as his pick. >> brenda: your prediction, toby. >> the supreme court justice being as liberal as he or she is going to be, it's going to be bad for our oil industry and good, however, for oil prices because they're going up because that drilling that's never going to happen. i say dig d-i-g goes up as oil prisses go up. >> brenda: gary, you like it. >> i do, i think it's a great call. >> brenda: pat dorsey, your prediction? >> i am not find ago whole lot of value in the market right now. i'm looking for income. west star is a small electric utility out of kansas, 5 1/2% yield and raising at 5% clip. not a barn buster, but a return and lot of income. >> brenda: you like it? >> it's hard to argue because it's value and raising rates. >> and a stock-- mattel is going to-- and blonds not only have more fun apparently make 7% more

[inaudible] nike which, but more sort of amazing thing is the one from a nickel size within six months every organ in her body had been taken over by cancer so it grew very fast. more than her doctorate ever seen before. so there was something special about her tumor. we know that there's there is an enzyme in the cells that rebuilds the chromosomes so they don't age. they just sort of stay young and never die. but why yourself do that another student is still a little bit of a mystery. >> tell us about her family. tell us about her background first of all. is that she's a tobacco farmer, but a little bit more information. >> she came from -- she worked the same farmland that her ancestors had farmed displays are very very impoverished very impoverished family for many generations. and she lived up to baltimore in the 40's because their tobacco farms had dried up and are has been found work in baltimore, so that's how she ended up that afghans. and, you know, she had five kids by the time she died at 30 and she was just this caretaker. she wanted more children. she was very devoted to

that criticism aside, nike, tiger woods' long-time sponsor is debuting a new television ad tonight in which you see tiger woods in black and white staring into the camera. the voice you hear, however, the voice of his late father asking his son what he's learned in recorded audio? tiger woods tees off first round of the masters tomorrow afternoon. >>> when our broadcast continues here tonight, new health information that every smoker or ex-smoker needs to know about. [ advisor 1 ] what do you see yourself doing one week, one month, five years after you do retire? ♪ client comes in and they have a box. and inside that box is their financial life. people wake up and realize i better start doing something. we open up that box. we organize it. and we make decisions. we really are here to help you. they look back and think, "wow. i never thought i could do this." but we've actually done it. [ male announcer ] visit ameriprise.com and put a confident retirement more within reach. [ male announcer ] visit ameriprise.com [whistles] taxi! come on. announcer: dr. scholl's massaging gel insoles

. >>> the university of wisconsin has ended its live licensing agreement with nike. that means that the company can no longer sell badgers apparel. >>> teachers in the washington area are making more money. the examiner reports that teachers salaries in the area have jump 40% in the past decade. teachers in montgomery county have to largest salaries. salaries in the area's biggest school system have dropped 2% when adjusted for inflation. >>> people around the world with polish routes are morning the death of that con's president in a weekend plane crash. tens of thousands packed a square last night for a candle light vigil. they sang the national anthem and tossed flowers. poland president and dozens of other officials died in russia. >>> here, people stopped beam the embassy. flowers and cards line the gate outside of the embe saw. people in maybe and brooklyn expressed shock and sadness at the loss. >> the polish people get through the. they stuck together. very much. they support. especially this president. i don't know much about it, but my sister said that he w

after his personal record-setting round, tiger set the record straight regarding the controversial nike ad that uses the voice of his late father. >> i want to find out what your feelings are and did you learn anything. >> i think it's very apropos. i think that's what my dad would say. and it's amazing how it -- how my dad can speak to me from different ways even when he's long gone. he's still helping me. >> reporter: it remains to be seen how woods will fair at augusta and beyond, but it's clear the world's number one player made a masterful statement on thursday. >> it would seem counter intuitive that he could do well here, but the number of times i've seen tiger woods do the impossible in the last 16 years is countless. >> reporter: tiger's back. and he's in to win it. well, tiger certainly will have some competition today. the heed are board is packed with some of the all-time greats. couples is leading it, but also tom watson and phil mickelson. it should be 134 kind of day. >> armen keteyian in augusta. thank you very much. also in augusta this morning is cbs sports golf an loo

nike didn't drop tiger after he had sex with everyone, and not only did that stick with him, they haveing the masters tomorrow featuring the voice of tiger's late father earl. i don't know where they got his voice, but i swear this is not a joke. this is a real commercial, and it was leaked a few hours ago. >> tiger, i am more prone to be inquisitive. to promote discussion. i want to find out what you'r thinking was. i want to find out what your feelings are. and did you learn anything? >> jimmy: well, that will make you want to buy shoes, won't it? what the hell? i don't know -- i really don't know what to make of that. [ applause ] i guess -- guillermo, what do you make of that? do you make anything of that? >> no, nothing. >> jimmy: nothing at all? >> not even a dime. [ laughter ] >> jimmy: i didn't mean "are you getting paid for that." >> oh, i thought -- >> jimmy: i'm sorry, i meant to say, what do you think of that? >> oh, it was great. >> jimmy: oh, okay. [ laughter ] >> i couldn't hear you. >> jimmy: do you normally -- never mind. anyway, i guess you have to admire that. there'

. >> nike launches a new tv commercial featuring tiger woods and it is causing quite a bit of controversy >> i want to find out what you are -- what your thinking was. >>the ad has the voice of woods' late father, earl talking about taking responsibility. it is airing as tiger, of course, returns to golf at the masters. the golf great took time off from the sport to deal with the scandal of his extramarital affairs. >> a possible medical break-thru, for diabetes patients. how a new vaccine could work. next. >> ♪ >> and big m >> in health check tonight a possible vaccine for type 1 diabetes. canadian scientists say the vaccine they created stopped type 1 diabetes in mice. and they think it will work in humans because the disease develops in the same way in humans and in mice. scientists say they still have to get the vaccine in to a form that is safe for humans. >> when it comes to living right. fox 45 is stepping up. and helping you to get start order your path to fitness. the be more healthy expo is saturday may 1st at the baltimore convention center. there will be experts in nutrition,

going back to tiger, a lot of questions about that nike ad. he hadn't addressed that. using his father's voice in the nike ad after his round yesterday. >> well, i think it's very apropos. i think that's what my dad would say. and it's amazing how it -- how my dad can speak to me from different ways, even when he's long gone. he's still helping me. and i think any son who has lost a father, who meant so much in their life, i think they would understand the spot. >> so, guys, back in d.c., he said he had no hesitation about using his old man's voice in that nike ad. >> that's interesting. willie, i'm confused. is it really the emotion on the golf course, is that what the problem was? he needs to cut down on that? i don't get that. >> you know, i'll tell you, big story. the tiger thing is a big story. great golf yesterday. spectacularly beautiful venue. the single most pretension televised sporting event, the masters. >> that's why we could only send one person to cover it, willie geist. he knows his pretension, right, willie? >> when you think country club pretension, t

nike just released their commercial in a long time trying to humanize woods. let's show you a clip of it. >> i want to find out what your thinking was. i want to find out what your feelings are, and did you learn anything? >> reporter: now, that was woods' father, late father, earl woods, underneath as woods was looking into the camera. reaction to that, robin's been kind of mixed. a lot of people thought it was a little weird. other people thought what else are you going to do for your first commercial back. either way he tees off at 1:42 eastern, about seven and a half hours, weather permitting, back to you. >> something his father had said in years past, and they played it under him, and it makes me wonder, did they tape his reaction to it, could he actually hear that at that time when they were taping it? it did seem weird. i understand the content but i think it could have been executed better. >> reporter: right. >> thank you so much. >> reporter: i would agree, yeah. >>> this does not look good here. a toyota executive sent an e-mail saying "we need to

snl all over the new tiger woods' nike ad, you know the one with his late father talking to him?ow this goes without saying, but when i'm gone, please don't use my voice in a commercial. if you do, please don't make it for a commercial trying to sell sneakers after a sex scandal. but you know that, right? >> as for the real tiger woods, he's disappointed with his fourth place finish at the masters. he said he's taking time off to re-evaluate things. >>> no need to re-evaluate lefty. phil mickelson with this putt from the 18th green won his third masters sunday at augusta. the best shot of the day was on the way to the clubhouse. phil mickelson's wife amy, diagnosed last year with breast cancer, dashed to the course just in time to greet her winning hubby with something far more memorable than his third green jacket. [ applause ] >> after you see that, don't you ask -- tiger who? who cares? how do you feel about the tennessee mother who sent her adopted child back to russia on a plane by himself? (announcer) it's one of the best mid size sports sedans in the world if it's not ther

he's tied at the hip obviously with nike or ea sports. they're waiting in the wings.rsements. finishing fourth in this tournament is not that bad. he and the golf industry and phil and everybody just wanted to get through the week and they did. i would say with flying colors, honestly. >> oh, really? let's talk about k.j. choi. he was paired with tiger for most of the time, four gi dos. what is that. an endorisment bonanza? >> he tied tiger stroke-for-stroke. the companies that measure this kind of exposure say $15 million to $18 million for the endorisers titleist and hj telekom. so he didn't win but his endorsements won. >> you got the hat. did you end up in the local paper in the fashion section from augusta? >> no, they were taking pity on you because this is your first mamsers. this may be the first of many. trumping me again, pal, as usual.

>>> and up close tonight, tiger woods back on the golf course, and a compelling new nike ad featuringe father's voice. it's the first commercial tiger has shot since the scandal broke out. what does it mean? we'll show you the ad and see what you think of it. those stories and more at the top of the hour. >> larry: thanks, anderson. we'll preview tiger's play tomorrow in the masters. plays tomorrow afternoon, a little after 1:00 eastern time. dr. oz is our guest. a tweet question for you. when looking at nutrition facts, which is more important, sodium or sugar levels? >> i worry more about sugar levels. not everybody has a problem with sodium. we take in about 3500 milligrams of sodium a day in this country. if we can take 50% off of that and take it down to 2300 milligrams, it's a big deal, but not everybody has blood pressure problems which is primarily where sodium plays a role, where sugar is a problem for all americans. i think the reason we have an obesity epidemic in this country not because of the fat we're eating, but because of the sugar. we convert that sugar to fat and st

nike not confirming that report. ibm has been a sponsor of the masters since 2001. and joining me now is rick singer, who is the vice president of client executive marketing for ibm. rick, only three sponsors. the masters, augusta national doesn't feel the need for any more? what's the value to you? >> well, you know, as we said before, it is a tournament like none other. when you walk through the gates, you can see what that means. our clients love the masters. they love golf. they're passionate about it. that's the places we want to go. so the fact there are only three, that makes it even better, because it makes it even more exclusive for us. >> again, the mast e, it seems like the guys at augusta national have no interest in necessarily making money. only four minutes of commercials per hour. you're in that time. there was a report that said because this could be the most watched golf tournament of all-time, that that could be a 43% in ad time value to the three sponsors. is this like buying the super bowl at a bargain basement price? >> that wouldn't make our m

unbelievable new details revealed today about the nike ad featuring voice of tiger's deceased dad. >>s unbelievable juggling act. eight kids, "dancing with the stars." new shows, custody battle. is kate taking on too much? that's your "showbiz tonight" news break. >>> and now a look back at the rest of the stories making headlines this week. >> sandra bullock for "the blind side." >> on a human level it's just sad. >> don't aspire to be in these shoes. >> she's humiliated. >> no one saw coming. >> she is beyond repairing this marriage. >> i didn't see it coming. >> tmz reporting james' mother and daughter were seen carrying boxes out of the homjames shares with wife sandra bullock. >> the divorce is on. >> he's going to file for divorce. >> divorce. >> divorce. >> divorce. >> law enforcement needs your help finding 12-year-old kayleah wilson. >> she told her mom bye, she loved her and efs heading out the door to go to the party. >> if they've seen anything, you know, know anything. anything is -- even if it doesn't seem like it's anything. it might be something. >>> i'm going to start

nike released it. released it last night. in it woods stared straight into the camera and voice of his late father plays overhead. >> i want to find out what your thinking was. i wouldn't find out what your feelings are. did you learn anything? >> tiger does not speak in this ad. it is created -- it created quite a lot of buzz. >>> breaking weather news. straight up with tom kierein in the storm center. >> the storm we have been telling you about panhandle of west virginia has moved into washington county. it picked up a bit in intensity. this area in orange is under a severe thunderstorm warning. this is the storm right here. it is heading off to the east-northeast. it does -- affect the eastern washington county, northern frederick county and far northwestern carroll county, maryland. right there. right along the pennsylvania border. now this storm itself is producing wind gusts around 50 to 60 miles per hour. heading off to the east and moving towards myersville here, about the next three, four minutes. then smithsburg. 5:

even the ghoulish nike commercial, you could see where that comes from.aying he would never curse again kind of is profound as if that is somehow connected to his respect for the sport. it never quite made sense to me. he has to go out there and just be tiger and play his best. if people don't like it, cbs should stop having open microphones on the golfers if they don't want to hear that kind of thing. this is something that bothers me about golf. i don't know why they act like they're playing 18 holes at the vatican or something. every other sport people are actually allowed to speak and cheer but golf, people act like somehow it's this sacred ground. it's like just take the mikes off them and let them talk. >> 18 holes at the vatican, that's funny. we'll talk to you again later this morning, thanks. >> thank you, alex. >>> teen yeah faye was back playing sarah palin on ""saturday night live"." a skit where palin announced the creation of a new network, the sarah palin network. of course tina fey as palin. >> do you hate gotcha journal m journalism? well